TrustRadius Insights
Exceptional Technical Support: Many users have praised Branch.io's technical support, with multiple reviewers stating that they found the …
Overview
What is Branch?
Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform…
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What is Branch?
Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform…
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- Setup fee optional
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Competitors
- Tech Details
What is Branch?
Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform marketing, engagement and measurement solution for over 50,000 apps — including Reddit, Buzzfeed, Twitch, Groupon, and many more.
Branch Video
Branch provides deep linking and attribution solutions that unify user experience and measurement across different devices, platforms, and channels. Partners include Airbnb, Amazon, Bing, Pinterest, Reddit, Slack, Starbucks, Target, Tinder, and nearly 50,000 more.
Branch Competitors
Branch Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
| Supported Countries | United States, Europe, APAC |
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Reviews and Ratings
(32)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
- Recommendations
Exceptional Technical Support: Many users have praised Branch.io's technical support, with multiple reviewers stating that they found the team to be exceptional in terms of timeliness and technical ability. The support team is highly responsive, always providing a reply within 24 hours, and they are able to solve problems effectively and efficiently in just one response.
Superior Attribution Analytics: Several reviewers compared Branch.io's attribution analytics to its competitor Appsflyer and found Branch.io to be superior in terms of accuracy and reliability. They mentioned that Appsflyer had multiple data errors in fraud detection and attribution, while Branch.io accurately reported all their channels and links. This demonstrates the high quality of Branch.io's attribution analytics.
Affordable Pricing: Many users appreciate the affordability and flexibility of Branch.io's pricing. As they gain more users, it becomes a no-brainer for them to pay for the low cost of the service. This highlights the value that users find in Branch.io's pricing structure.
Limited analytics: Some users have mentioned that the dashboard of Branch lacks features and has limited analytics, making it difficult for them to get a comprehensive view of their data and make informed decisions.
Difficulty in implementation: According to some users, newcomers may find it challenging to implement Branch correctly due to attributes like UserID and BranchID leading to ambiguity. This can result in confusion and potential errors during the setup process.
Issues on iOS: Several users have reported experiencing issues with Branch on iOS. These issues could include compatibility problems or functionality limitations, which affect the overall user experience on Apple devices.
Users commonly recommend Branch for small-scale app companies that need good attribution but do not have adequate resources. They suggest trying out Branch to see if it suits their needs, regardless of the number of users. Branch is considered a convenient and reasonable attribution platform, recommended for app marketing and app analytics, as well as for basic attribution and analytics of marketing campaigns. It is also recognized as a great mobile app attribution tool and a powerful tool for growing a new mobile app. Users believe that defining your use case before using Branch is important. Additionally, Branch is praised for its incredible data capabilities and being a cost-effective mobile measurement partner.
However, users feel that Branch could improve on the referral side and dashboard accessibility, as well as export to third-party systems. Despite these suggestions for improvement, users recommend Branch for distributing marketing links and unifying marketing attribution. They also suggest reading the SDK documentation for all platforms when considering Branch and using Branch Links for app development. Lastly, users highlight the ability of Branch to create in-app interstitials and deeplink them as a valuable feature.
Attribute Ratings
Reviews
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August 09, 2022
Branch links allow us to branch out our marketing strategy
Branch is the linking platform for ALT - every link that is clicked is a Branch link. As a deep linking provider, Branch links help ALT take users to the preferred endpoints we want across desktop and mobile. We also leverage Branch's data to understand our customers across all platforms - specifically plugging it into our Amplitude instance for richer insights.
- deep linking
- mobile attribution
- integrating with other tools
- easy to use dashboard with no "User" limits
- simple UI
- Easier link configuration.
- Clearer depictions of what's being tracked where in terms of data.
- Clearer callouts on what is going to be a "deep link" vs a normal marketing link.
- Core linking platform.
- Journeys banners.
- Data integrations into Amplitude.
- Easy link creation with "quick links."
- Free linking platform is an infinite ROI (less implementation time needed).
- Organic app acquisition improved with web to app banners, lowering CAC.
- Better advertising attribution on mobile has led to stronger campaign ROI.
Branch's links are the most consistent in the mobile space. They work across desktop and mobile, where AppsFlyer and Deeplink's didn't consistently perform in both places. Branch's measurement is more consistent across all customer touch points as well, which gives our marketing and growth teams the answers they need without any struggle.
April 25, 2022
Interesting on trying a new MMP, go for Branch
We use branch as an MMP for our clients. The clients already have their MMP set up and we help them to run the marketing campaigns. This product helps the client measure attribution and show the results on their webpage. Branch.io solves some of the basic tracking problem, such as universal linking and and mobile app attribution
- Attribution
- Reporting
- Medias integrations
- Acceses
- Integrating partners
- Dashboards
- MMP
- Agency access
- Easy of use
- A 10% increase in our revenue, as we can take clients that use branch as an MMP
- We onboarded 2 more clients as we were able to support Branch.
March 26, 2022
All-in-all a great MMP with some room for improvement
In our company, we use Branch mainly as an attribution platform for some of the mobile brands in the market. Measurement is one of the key aspects we appreciate about this application and tracking of user event realization. Branch.io solves universal linking and mobile app attribution issues by allowing users to see which actions were taken from each link, regardless of the platform they are using.
- User acquisition
- Deep linking
- Reporting
- Amount of features
- Dashboards
- Mobile app
- Deep linking
- User acquisition
- Analytics
- +42% app users
- 40% decrease in CPA
We ended up selecting AppsFlyer due to its better integration with media and more reliable fraud protection system. Nevertheless, Branch.io is a great app which solves universal linking and mobile app attribution issues by allowing users to see which actions were taken from each link, regardless of the platform they are using.
January 26, 2022
Branch effortlessly elevates mobile app engagement
Client was interested in deep linking from from their marketing emails into their mobile application, if the user had it downloaded on their mobile device. This was in an effort to create a more cohesive experience for the user. Directing the user to their mobile app vs the website is a better experience for many reasons. In this case is was to eliminate the extra step of logging in and having to tie a user to a store. Within the app this has already taken place and is much easier for the user to carry on with the experience
- Deep linking into mobile app
- Integrations with other tools
- Reporting
- Deep linking into application for a seamless experience across channels
- 6% increase in user making it past login
- 1% increase in orders