Overview
What is Branch?
Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform…
Branch links allow us to branch out our marketing strategy
Interesting on trying a new MMP, go for Branch
All-in-all a great MMP with some room for improvement
Branch effortlessly elevates mobile app engagement
A powerful marketing tool: Improves ROI, Saves cost
Branch Link is a powerful for both developers and marketers
Branch metrics
Branch is perfect for content sharing across multiple platforms
Looking for a deep linking & mobile app attribution solution? Then look no further than Branch!
An easy-to-use tech tool
Branch Makes Deep Linking Easy
How Does Branch Help Me Bring More Users for My App?
Lightweight low cost attribution and linking
We …
Deep linking made easy using Branch.io
Branch - A great tool for Universal Links
Pricing
What is Branch?
Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform…
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Competitors
- Tech Details
What is Branch?
Branch Video
Branch Competitors
Branch Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Supported Countries | United States, Europe, APAC |
Comparisons
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Reviews and Ratings
(32)Community Insights
- Pros
- Cons
- Recommendations
Exceptional Technical Support: Many users have praised Branch.io's technical support, with multiple reviewers stating that they found the team to be exceptional in terms of timeliness and technical ability. The support team is highly responsive, always providing a reply within 24 hours, and they are able to solve problems effectively and efficiently in just one response.
Superior Attribution Analytics: Several reviewers compared Branch.io's attribution analytics to its competitor Appsflyer and found Branch.io to be superior in terms of accuracy and reliability. They mentioned that Appsflyer had multiple data errors in fraud detection and attribution, while Branch.io accurately reported all their channels and links. This demonstrates the high quality of Branch.io's attribution analytics.
Affordable Pricing: Many users appreciate the affordability and flexibility of Branch.io's pricing. As they gain more users, it becomes a no-brainer for them to pay for the low cost of the service. This highlights the value that users find in Branch.io's pricing structure.
Limited analytics: Some users have mentioned that the dashboard of Branch lacks features and has limited analytics, making it difficult for them to get a comprehensive view of their data and make informed decisions.
Difficulty in implementation: According to some users, newcomers may find it challenging to implement Branch correctly due to attributes like UserID and BranchID leading to ambiguity. This can result in confusion and potential errors during the setup process.
Issues on iOS: Several users have reported experiencing issues with Branch on iOS. These issues could include compatibility problems or functionality limitations, which affect the overall user experience on Apple devices.
Users commonly recommend Branch for small-scale app companies that need good attribution but do not have adequate resources. They suggest trying out Branch to see if it suits their needs, regardless of the number of users. Branch is considered a convenient and reasonable attribution platform, recommended for app marketing and app analytics, as well as for basic attribution and analytics of marketing campaigns. It is also recognized as a great mobile app attribution tool and a powerful tool for growing a new mobile app. Users believe that defining your use case before using Branch is important. Additionally, Branch is praised for its incredible data capabilities and being a cost-effective mobile measurement partner.
However, users feel that Branch could improve on the referral side and dashboard accessibility, as well as export to third-party systems. Despite these suggestions for improvement, users recommend Branch for distributing marketing links and unifying marketing attribution. They also suggest reading the SDK documentation for all platforms when considering Branch and using Branch Links for app development. Lastly, users highlight the ability of Branch to create in-app interstitials and deeplink them as a valuable feature.
Attribute Ratings
Reviews
(1-15 of 15)Branch links allow us to branch out our marketing strategy
- Free linking platform is an infinite ROI (less implementation time needed).
- Organic app acquisition improved with web to app banners, lowering CAC.
- Better advertising attribution on mobile has led to stronger campaign ROI.
Interesting on trying a new MMP, go for Branch
- A 10% increase in our revenue, as we can take clients that use branch as an MMP
- We onboarded 2 more clients as we were able to support Branch.
All-in-all a great MMP with some room for improvement
- +42% app users
- 40% decrease in CPA
Branch effortlessly elevates mobile app engagement
- 6% increase in user making it past login
- 1% increase in orders
A powerful marketing tool: Improves ROI, Saves cost
- It's improved sale attribution, which allowed us to spend on more effective channels and decrease spends on less effective channels.
- It's saved marketing spends, which were actual fraud through affiliate networks, as we were able to prove the fraud from Branch and avoided paying out to that affiliate.
- Save lots of development and marketing time and resources.
Branch metrics
- Increase app install by driving traffic to the Playstore.
- Increase CTR by deferred deep linking from ads
- Optimizing budget by giving accurate attribution.
- Branch had given a profound impact on the way our users share their content.
- Users now have more easy access to content created.
- Users feel more motivated in creating content because they know that it is easy to share and get their content in the eyes of the target public.
Looking for a deep linking & mobile app attribution solution? Then look no further than Branch!
- To-date Branch has been free for us because we don't have a high number of MAU, but our users make large $5k+ purchases during checkout. Branch has been able to save a lot of developer resources and headaches with their product and support.
- We have been able to bridge the gap and determine major KPIs for our business with Branch analytics (CPL, CPI, etc) and been able to determine ROI by linking Branch to our CRM, Copper via webhook.
- Branch also helps us determine the value of referrals, influencers, and partnerships with their referral links - being able to tell which links brought us revenue.
An easy-to-use tech tool
- Improvement on my churn.
- Help to reactivate users.
- More understanding of the market.
Branch Makes Deep Linking Easy
- Branch has positively helped us track and monitor ROI from channels using the deep link feature.
How Does Branch Help Me Bring More Users for My App?
- Branch had brought more users for our app
- As I earlier said it also helped to make the content viral
Lightweight low cost attribution and linking
- Helps to see where our [visitors are]coming from in order to install, e.g. organic through the stores and through ads
- Keeps costs down on smaller apps with their free services
Deep linking made easy using Branch.io
- Positive impact
- Deep linking
- Social sharing
Branch - A great tool for Universal Links
- Very cost efficient.