TrustRadius Insights
Exceptional Technical Support: Many users have praised Branch.io's technical support, with multiple reviewers stating that they found the …
Overview
What is Branch?
Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform…
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What is Branch?
Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform…
Entry-level set up fee?
- Setup fee optional
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Competitors
- Tech Details
What is Branch?
Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform marketing, engagement and measurement solution for over 50,000 apps — including Reddit, Buzzfeed, Twitch, Groupon, and many more.
Branch Video
Branch provides deep linking and attribution solutions that unify user experience and measurement across different devices, platforms, and channels. Partners include Airbnb, Amazon, Bing, Pinterest, Reddit, Slack, Starbucks, Target, Tinder, and nearly 50,000 more.
Branch Competitors
Branch Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
| Supported Countries | United States, Europe, APAC |
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Reviews and Ratings
(32)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
- Recommendations
Exceptional Technical Support: Many users have praised Branch.io's technical support, with multiple reviewers stating that they found the team to be exceptional in terms of timeliness and technical ability. The support team is highly responsive, always providing a reply within 24 hours, and they are able to solve problems effectively and efficiently in just one response.
Superior Attribution Analytics: Several reviewers compared Branch.io's attribution analytics to its competitor Appsflyer and found Branch.io to be superior in terms of accuracy and reliability. They mentioned that Appsflyer had multiple data errors in fraud detection and attribution, while Branch.io accurately reported all their channels and links. This demonstrates the high quality of Branch.io's attribution analytics.
Affordable Pricing: Many users appreciate the affordability and flexibility of Branch.io's pricing. As they gain more users, it becomes a no-brainer for them to pay for the low cost of the service. This highlights the value that users find in Branch.io's pricing structure.
Limited analytics: Some users have mentioned that the dashboard of Branch lacks features and has limited analytics, making it difficult for them to get a comprehensive view of their data and make informed decisions.
Difficulty in implementation: According to some users, newcomers may find it challenging to implement Branch correctly due to attributes like UserID and BranchID leading to ambiguity. This can result in confusion and potential errors during the setup process.
Issues on iOS: Several users have reported experiencing issues with Branch on iOS. These issues could include compatibility problems or functionality limitations, which affect the overall user experience on Apple devices.
Users commonly recommend Branch for small-scale app companies that need good attribution but do not have adequate resources. They suggest trying out Branch to see if it suits their needs, regardless of the number of users. Branch is considered a convenient and reasonable attribution platform, recommended for app marketing and app analytics, as well as for basic attribution and analytics of marketing campaigns. It is also recognized as a great mobile app attribution tool and a powerful tool for growing a new mobile app. Users believe that defining your use case before using Branch is important. Additionally, Branch is praised for its incredible data capabilities and being a cost-effective mobile measurement partner.
However, users feel that Branch could improve on the referral side and dashboard accessibility, as well as export to third-party systems. Despite these suggestions for improvement, users recommend Branch for distributing marketing links and unifying marketing attribution. They also suggest reading the SDK documentation for all platforms when considering Branch and using Branch Links for app development. Lastly, users highlight the ability of Branch to create in-app interstitials and deeplink them as a valuable feature.
Attribute Ratings
Reviews
(1-1 of 1)Companies can't remove reviews or game the system. Here's why
August 09, 2019
A powerful marketing tool: Improves ROI, Saves cost
Branch is being used by multiple departments across the organization, namely content marketing, performance marketing, product, technology, etc. It helps address the problem of click tracking, sale attribution, referrals, and user funnel optimization.
- Click tracking: it integrated well with Facebook, Google, Clevertap, product, etc. to allow multiple stakeholders to use this one platform for tracking.
- Sale attribution: it has a robust fraud detection and event deduplication in place to attribute sales correctly.
- Smart URL: it offers different deeplinks to support basic user platforms, thus making the URL behavior smart and personalized for users.
- Referrals: it's a ready-made platform to easily launch your refer and earn program, with all checks of fraud detection in place.
- Social sharing: it offers various goats and cards for how a link will appear on various social media channels if shared, which is particularly helpful for marketing teams.
- The attribution of universal app install campaign and Facebook mobile app install campaign is not quite there with Branch.
- They could further integrate CRM as part of the tool, offering to ensure marketers only need this one tool for all their needs.
- That's it I guess. For the rest there is nothing more to improve.
- It's improved sale attribution, which allowed us to spend on more effective channels and decrease spends on less effective channels.
- It's saved marketing spends, which were actual fraud through affiliate networks, as we were able to prove the fraud from Branch and avoided paying out to that affiliate.