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Branch

Branch

Overview

What is Branch?

Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform…

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Recent Reviews

TrustRadius Insights

Exceptional Technical Support: Many users have praised Branch.io's technical support, with multiple reviewers stating that they found the …
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Pricing

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What is Branch?

Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform…

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  • Setup fee optional

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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Branch?

Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform marketing, engagement and measurement solution for over 50,000 apps — including Reddit, Buzzfeed, Twitch, Groupon, and many more.

Branch Video

Branch provides deep linking and attribution solutions that unify user experience and measurement across different devices, platforms, and channels. Partners include Airbnb, Amazon, Bing, Pinterest, Reddit, Slack, Starbucks, Target, Tinder, and nearly 50,000 more.

Branch Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States, Europe, APAC
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Comparisons

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Reviews and Ratings

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Attribute Ratings

Reviews

(1-15 of 15)
Companies can't remove reviews or game the system. Here's why
Jon Neseth | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • deep linking
  • mobile attribution
  • integrating with other tools
  • easy to use dashboard with no "User" limits
  • simple UI
  • Easier link configuration.
  • Clearer depictions of what's being tracked where in terms of data.
  • Clearer callouts on what is going to be a "deep link" vs a normal marketing link.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Click tracking: it integrated well with Facebook, Google, Clevertap, product, etc. to allow multiple stakeholders to use this one platform for tracking.
  • Sale attribution: it has a robust fraud detection and event deduplication in place to attribute sales correctly.
  • Smart URL: it offers different deeplinks to support basic user platforms, thus making the URL behavior smart and personalized for users.
  • Referrals: it's a ready-made platform to easily launch your refer and earn program, with all checks of fraud detection in place.
  • Social sharing: it offers various goats and cards for how a link will appear on various social media channels if shared, which is particularly helpful for marketing teams.
  • The attribution of universal app install campaign and Facebook mobile app install campaign is not quite there with Branch.
  • They could further integrate CRM as part of the tool, offering to ensure marketers only need this one tool for all their needs.
  • That's it I guess. For the rest there is nothing more to improve.
Ben (Xiaojun) Li | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Branch Link's Desktop SMS is a very good feature, we use it on our landing page such as: https://acetutor.io/smsBoarding
  • Branch Link's cross platform support for redirect is another powerful feature. We use it on our main website to redirect users to the correct App Store or Google Play to download our app: https://www.acetutor.io
  • Multiplayers redirection is important feature. In our marketing process for [our] Ace Tutor app https://www.acetutor.io, we have a referral reward campaign for which we want to aggregate clicks from lower level links to higher level links. For example, we created unique Branch Links for 10 marketing interns, and each intern wanted to create Branch Links for their own 10 delegates, the clicks of the Branch Links from these delegates would be automatically rolled up to the right intern's Branch Link, so we can make payment following the aggregation paths. Currently, Branch Links do not support this kind of multiplayer or multi-layer redirections.
March 02, 2019

Branch metrics

Prashant Mahajan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Branch is very good with deep linking.
  • Branch provides good attribution.
  • Branch is really helpful in driving app installs and redirections for ads.
  • Branch deferred deep linking is great.
  • Dashboard still needs features like partner dashboard.
  • Branch doesn't work very well on Instagram.
  • The analytics are very limited.
Wésley Queiroz | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Capture our customer input across all the platforms regardless of their OS.
  • Handle custom URI schemes without any trouble.
  • Handle both IOS and Android links without the need to split your code logic and thinking about the differences between both.
  • I think that Branch has a brand new platform to approach with the rise of PWAs and this is a field worth exploring ASAP.
Sam Lepak | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Branch.io's technical support is second to none. I've been amazed at the timeliness of their responses, along with the technical ability of their support, and easily breaking down their answers into layman's terms for my somewhat technical self. They reply within 24 hours and have always been able to help me solve my problem within one reply.
  • Their attribution analytics are better than Appsflyer. Having been a previous Appsflyer user, we had found multiple data errors in fraud detection and improver attribution. This has not been the case with Branch, they have been accurately reporting all our channels and links, even with our users that use both web and app.
  • Extremely affordable/flexible pricing, we don't have a ton of MAU, but our clients are HNWI, that make a higher dollar amount purchases. To-date we haven't paid any money for Branch's services, but as we gain more users it'll be a no-brainer to pay for the low cost it will be to us.
  • To my understanding Branch uses a last touch attribution method. Being able to change this setting or view the data between different attribution models would be extremely useful (first click, linear, time decay, etc).
  • Not like it's a con, but it would be great for Branch to keep running totals on attrition rate and daily active users. Also maybe look into more integrations with data export partners - Appsee, Smartlook, etc.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Branch makes deeplinking easy. They are simple to set up, monitor, and track. Most importantly, they never break.
  • The UI of Branch is extremely intuitive and easy to use. Dashboards allow you to see the metrics you care most about, and export data accordingly.
  • Customer support is great - always around to answer questions and help us discover other services that can push our business forward.
  • The UI is extremely easy to use, however the simplicity does lead to certain functions not being available. For example, you cannot bulk create links (1000+) or bulk archive links.
Score 8 out of 10
Vetted Review
Verified User
  • Supports a great number of different platforms on various architectures.
  • It is very easy to integrate and get everything up and running.
  • It is free to use so represents a significant saving on other solutions.
  • Support for the product is excellent and there is a large friendly community of users.
  • They have lots of great ideas for improving acquisition and retention and regularly provide links to helpful articles and case studies to assist in improving our apps.
  • From unity the settings seem to be lost occasionally which is not always noticed until after the build has gone out.
  • No support for custom events which would be useful in helping analyse acquisition.
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