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Branch

Branch

Overview

What is Branch?

Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform…

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Learn from top reviewers

Branch links allow us to branch out our marketing strategy

Rating: 10 out of 10
August 9, 2022
IncentivizedVetted ReviewVerified User
Branch is the linking platform for ALT - every link that is clicked is a Branch link. As a deep linking provider, Branch links help ALT take users to the preferred endpoints w...
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Jon Neseth
Manager - Customer Service
Manager, Customer Experience
Alt
Branch5 years of experience

Branch effortlessly elevates mobile app engagement

Rating: 9 out of 10
January 26, 2022
IncentivizedVetted ReviewVerified User
Client was interested in deep linking from from their marketing emails into their mobile application, if the user had it downloaded on their mobile device. This was in an effo...
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Paul Constantopolous
Administrative Assistant - Corporate
System Designer
Bounteous
Branch1 year of experience

Branch Link is a powerful for both developers and marketers

Rating: 10 out of 10
March 14, 2019
IncentivizedVetted ReviewVerified User
My company has been using Branch Links since day one. It is used across the whole team. We use it to redirect users to our website and provide deep link content for app users ...
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Ben (Xiaojun) Li
C-Level Executive - Corporate
Cofounder
LinkTime Corp
Branch1 year of experience

Branch metrics

Rating: 9 out of 10
March 2, 2019
IncentivizedVetted ReviewVerified User
We use Branch for deep linking and attribution. We also use Branch to drive traffic to our app from mobile sites by journeys. Branch is also integrated into our product feed f...
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Prashant Mahajan
Team Lead - Product Management
Senior Lead Product Manager
Tokopedia
Branch1 year of experience

Looking for a deep linking & mobile app attribution solution? Then look no further than Branch!

Rating: 10 out of 10
February 28, 2019
IncentivizedVetted ReviewVerified User
We utilize Branch.io for all our cross-platform universal deep linking, getting users from web to app (web-to-app feature), showing relevant content for shared links (deepview...
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Sam Lepak
Manager - Marketing
Head of Digital Marketing
YachtLife
Branch1 year of experience
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Pricing

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Branch

Branch

N/A
Unavailable

What is Branch?

Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform…

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Branch?

Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform marketing, engagement and measurement solution for over 50,000 apps — including Reddit, Buzzfeed, Twitch, Groupon, and many more.

Branch Video

Branch provides deep linking and attribution solutions that unify user experience and measurement across different devices, platforms, and channels. Partners include Airbnb, Amazon, Bing, Pinterest, Reddit, Slack, Starbucks, Target, Tinder, and nearly 50,000 more.

Branch Competitors

Branch Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States, Europe, APAC
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Comparisons

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Reviews and Ratings

(36)

Reviews

(1-5 of 15)

Branch links allow us to branch out our marketing strategy

Rating: 10 out of 10
Incentivized
August 09, 2022
JN
Jon Neseth
Manager, Customer Experience
Alt (Financial Services, 51-200 employees)
Vetted Review
Verified User
Branch
5 years of experience
View profile
Pros
  • deep linking
  • mobile attribution
  • integrating with other tools
  • easy to use dashboard with no "User" limits
  • simple UI
Cons
  • Easier link configuration.
  • Clearer depictions of what's being tracked where in terms of data.
  • Clearer callouts on what is going to be a "deep link" vs a normal marketing link.

Looking for a deep linking & mobile app attribution solution? Then look no further than Branch!

Rating: 10 out of 10
Incentivized
February 28, 2019
SL
Sam Lepak
Head of Digital Marketing
YachtLife (Internet, 11-50 employees)
Vetted Review
Verified User
Branch
1 year of experience
View profile
Pros
  • Branch.io's technical support is second to none. I've been amazed at the timeliness of their responses, along with the technical ability of their support, and easily breaking down their answers into layman's terms for my somewhat technical self. They reply within 24 hours and have always been able to help me solve my problem within one reply.
  • Their attribution analytics are better than Appsflyer. Having been a previous Appsflyer user, we had found multiple data errors in fraud detection and improver attribution. This has not been the case with Branch, they have been accurately reporting all our channels and links, even with our users that use both web and app.
  • Extremely affordable/flexible pricing, we don't have a ton of MAU, but our clients are HNWI, that make a higher dollar amount purchases. To-date we haven't paid any money for Branch's services, but as we gain more users it'll be a no-brainer to pay for the low cost it will be to us.
Cons
  • To my understanding Branch uses a last touch attribution method. Being able to change this setting or view the data between different attribution models would be extremely useful (first click, linear, time decay, etc).
  • Not like it's a con, but it would be great for Branch to keep running totals on attrition rate and daily active users. Also maybe look into more integrations with data export partners - Appsee, Smartlook, etc.

Branch Link is a powerful for both developers and marketers

Rating: 10 out of 10
Incentivized
March 14, 2019
Pros
  • Branch Link's Desktop SMS is a very good feature, we use it on our landing page such as: https://acetutor.io/smsBoarding
  • Branch Link's cross platform support for redirect is another powerful feature. We use it on our main website to redirect users to the correct App Store or Google Play to download our app: https://www.acetutor.io
Cons
  • Multiplayers redirection is important feature. In our marketing process for [our] Ace Tutor app https://www.acetutor.io, we have a referral reward campaign for which we want to aggregate clicks from lower level links to higher level links. For example, we created unique Branch Links for 10 marketing interns, and each intern wanted to create Branch Links for their own 10 delegates, the clicks of the Branch Links from these delegates would be automatically rolled up to the right intern's Branch Link, so we can make payment following the aggregation paths. Currently, Branch Links do not support this kind of multiplayer or multi-layer redirections.

Branch metrics

Rating: 9 out of 10
Incentivized
March 02, 2019
PM
Prashant Mahajan
Senior Lead Product Manager
Tokopedia (Internet, 1001-5000 employees)
Vetted Review
Verified User
Branch
1 year of experience
View profile
Pros
  • Branch is very good with deep linking.
  • Branch provides good attribution.
  • Branch is really helpful in driving app installs and redirections for ads.
  • Branch deferred deep linking is great.
Cons
  • Dashboard still needs features like partner dashboard.
  • Branch doesn't work very well on Instagram.
  • The analytics are very limited.
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