Brand Networks Platform Reviews

1 Ratings
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Score 5.0 out of 100

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Anonymous | TrustRadius Reviewer
October 11, 2018

BN Platform for all form of social ads

Score 5 out of 10
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We use the Brand Networks Platform to analyze and export data, and to set up some campaigns. We also utilize some of the optimization features available for campaigns set up through the platform. The platform is used by those in our media and analytics departments only. It allows us to monitor campaign performance, and set up campaigns.
  • Sleek design -- very attractive UI
  • Constantly innovating and updating the platform
  • Their support desk is very good. Very responsive and can usually update my issue within 1-2 business days.
  • API data issues. There are somewhat frequent breakdowns in continuous data being pulled from the social platforms
  • The campaign creation flow is a little clunky and has a couple bugs. Users often forgo using the platform to set up new campaigns, and use the native platforms instead
  • Because it's in continual development, there are lots of little bugs that slip through the cracks
If you have a multiple social channel strategy, the Brand Networks Platform does a good job of comparing and summarizing the cross-platform performance of all the social campaigns. They also have really good optimization technology, so if you have a beginner media buyer who doesn't have a lot of time to devote to (or knowledge about) optimizing campaigns, the BN tool would be helpful.
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Brand Networks Platform Scorecard Summary

Feature Scorecard Summary

Data Transfer (1)
DSP integration (1)
Ad campaign creation (1)
Ad deployment (1)
Ad display and retargeting segmentation (1)
Ad dashboards (1)
Ad performance reports (1)
Ad conversion tracking (1)
Ad attribution reporting (1)
Cross-channel ad management (1)
Ad forecasting and optimization (1)

About Brand Networks Platform

The Brand Networks Platform is an ad serving platform from Brand Networks headquartered in Boston.

Brand Networks Platform Technical Details

Operating Systems: Unspecified
Mobile Application:No