Name: Brand Networks Platform
Rating: 5 (1 reviews)
Author: Brand Networks

Help Desk

Web and Video Conferencing

Customer Support

Automation Testing

Product Lifecycle Management (PLM)

Software Configuration Management

Development

Business Intelligence (BI)

Collaboration

Enterprise Resource Planning (ERP)

Quality Management

Traceability

Enterprise

Accounting

Investor Relations

Revenue Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Technical Skills Assessment

Workforce Analytics

Workforce Management

Human Resources

Block Storage

Bug Bounty

Business Rules Management

Cloud Storage

Composable Infrastructure

Enterprise Backup

Fraud Detection

Integration Platform as a Service (iPaaS)

Load Balancing

Master Data Management (MDM)

Mobile Application Performance Monitoring  (APM)

Network Diagnostics

Network Function Virtualization (NFV)

Network Performance Monitoring

Process Mining

Security Awareness Training

Security Validation

Virtual Desktop Infrastructure (VDI)

Web Content Filtering

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Business Card Scanning

Content Management

Creative Management

Digital Rewards

Email Marketing

Marketing Automation

Product Information Management (PIM)

Real-Time Interaction Management

Social Media Management

Survey & Forms Building

Web Analytics

Webinar

Marketing

Project Management

Professional Services

AI Sales Agent

Customer Communication Management

Customer Relationship Management (CRM)

eCommerce

Sales

Cloud Computing Security

File Integrity Monitoring

Insider Risk Management

Security

3D Modeling

Animal Shelter

Assisted Living

Computer-Aided Design (CAD)

Dealer Management

Insurance Underwriting and Rating

Jail Management

Restaurant Management

Spreadsheet

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The Brand Networks Platform is an ad serving platform from Brand Networks headquartered in Boston.

ULTIMATE

NETWORK

STARTER

ELITE

Post Affiliate Pro

Platform Base Package

Springbot

Brand Networks Platform

Ad serving describes the technology and service that places advertisements on web sites.

Likelihood to Recommend

Ad Network Integration

Ad Campaigns

Ad Reporting & Analytics

Data Transfer

DSP integration

Ad campaign creation

Ad deployment

Ad display and retargeting segmentation

Ad dashboards

Ad performance reports

Ad conversion tracking

Ad attribution reporting

Cross-channel ad management

Ad forecasting and optimization

Brand Networks is a leading provider of integrated social software solutions and digital marketing services for the world’s most liked brands. Brand Networks delivers enterprise-ready social applications with its Social Marketing Stack™, which harnesses the integrated power of social networks to generate stories at scale, build brand loyalty and foster more profitable customer relationships. As a Facebook Strategic Preferred Marketing Developer, Brand Networks is one of a small number of companies to be awarded all four PMD badges: Ads, Pages, Apps and Insights. Brand Networks is also a LinkedIn Certified Developer Partner, selected for delivering engaging experiences on the LinkedIn platform. 

Brand Networks is headquartered in Boston, MA, with offices in Los Angeles, New York City, Rochester, and Toronto. For more information, please visit www.brandnetworksinc.com

Brand Networks

Features related to creating and deploying ad campaigns.

Allows users to programmatically create ads and build new campaigns within the tool.

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Integration with main ad networks, and exchanges to make accurate media buys.

Transfer of data to ad exchanges to match third-party to segments.

Integration with DSP platforms for ad buying

Features related to reporting on and analyzing advertisements.

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting models predict campaign performance to assist with optimization.

Meta Business Suite

Brand Networks Platform 2018-10-09 10:58:46

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Campaign creation

Little clunky

Using the platform

Set up

Set up new

Data issues

New campaigns

Social platforms

Little bugs

Constantly innovating

Support desk

Home

Ad Serving & Retargeting Platforms

We use the Brand Networks Platform to analyze and export data, and to set up some campaigns. We also utilize some of the optimization features available for campaigns set up through the platform. The platform is used by those in our media and analytics departments only. It allows us to monitor campaign performance, and set up campaigns.

Sleek design -- very attractive UI
Constantly innovating and updating the platform
Their support desk is very good. Very responsive and can usually update my issue within 1-2 business days.

API data issues. There are somewhat frequent breakdowns in continuous data being pulled from the social platforms
The campaign creation flow is a little clunky and has a couple bugs. Users often forgo using the platform to set up new campaigns, and use the native platforms instead
Because it's in continual development, there are lots of little bugs that slip through the cracks

If you can create the report you need through automation, you can have those automatically sent to your email or a client's email. That saves time.
If optimization works correctly, you get even more efficient costs against you given campaign objective.
However, when features are broken, or there is a bug and I can't pull the performance data I need immediately, it detracts from my productivity

Brand Networks Platform

Overview

What is Brand Networks Platform?