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Brand24 is a versatile software that has proven to be invaluable for individuals and marketing departments alike. Users have successfully …
Starting at $99 per month
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What is Brand24?
Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors.It collects real-time data from millions of sources, including social media…
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Pricing
Individual
$99
Cloud
per month 1 user
Team
$179
Cloud
per month Unlimited users
Pro
$249
Cloud
per month Unlimited users
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttp://brand24.com/prices?utm_source=tr…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
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- FAQs
What is Brand24?
Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors.
It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites.
Some of the key features of Brand24 are:
- Real-time online media monitoring,
- AI sentiment analysis to understand the tone of the conversation,
- Estimated social and non-social reach to determine the potential audience size,
- Share of voice to see how much of the conversation is about your brand compared to competitors,
- AI topic analysis to identify the most discussed topics,
- Emotion and emoji analysis to understand the emotional response of the audience,
- AI insights, trends, and recommendations for data-driven decisions,
- Competitor monitoring and comparison to track competitor performance,
- Geo analysis to see where the conversation is happening,
- Reputation and presence scores to measure a brand's online reputation,
- Trending hashtags and links to identify the most popular trends,
- Influencer discovery to find key influencers in any industry,
- Advanced filters to sort the data and get more specific insights,
- Comprehensive reports to visualize and understand the data.
Brand24 helps users to increase brand awareness, improve customer support, measure a brand's marketing efforts, conduct a competitor analysis, do social selling, and prevent PR crises.
Brand24 Features
- Supported: Real-time Online Media Monitoring
- Supported: AI Sentiment Analysis
- Supported: Estimated Social and Non-Social Reach
- Supported: Share of Voice
- Supported: AI Topic Analysis
- Supported: Emotion and Emoji Analysis
- Supported: AI Insights, Trends, and Recommendations
- Supported: Competitor Monitoring, and Comparison
- Supported: Geo Analysis
- Supported: Reputation and Presence Scores
- Supported: Trending Hashtags, and Links
- Supported: Influencer Discovery
- Supported: Advanced Filters
- Supported: Comprehensive Reports
Brand24 Screenshots
Brand24 Videos
Meet AI Reports, a product designed to revolutionize social media monitoring.
Brand24, to monitor and analyze brand mentions and stay on top of a company's reputation.
Brand24 Integrations
Brand24 Competitors
- Keyhole
- Meltwater
- Social Mention
- Mention
- Brandwatch
- Google Alerts
Brand24 Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | All Countries |
| Supported Languages | Arabic, Czech, Danish, German, English, Finnish, French, Croatian, Hungarian, Indonesian, Italian, Korean, Dutch, Norwegian, Polish, Portuguese, Romanian, Slovak, Spanish, Swedish, Thai, Turkish, Vietnamese |
Frequently Asked Questions
Brand24 starts at $99.
The most common users of Brand24 are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
(25)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
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- Recommendations
Brand24 is a versatile software that has proven to be invaluable for individuals and marketing departments alike. Users have successfully utilized this tool to track mentions of their brand across various platforms such as Facebook, Instagram, YouTube, Twitter, and blog posts. By doing so, they are able to gain a comprehensive understanding of the general consensus, trends, and hashtags surrounding their brand during specific campaigns and time periods.
One of the standout features of Brand24 is its ability to help users find both positive and negative references to their brand. This allows them to not only catalog positive content for future use but also address any negative content promptly and effectively. The software's negative sentiment tracking has been particularly useful in identifying unhappy users of competitive solutions and converting them to the user's own product.
Marketing teams have relied on Brand24 to monitor conversations and buzz around their brand, enabling them to engage with customers in a timely manner. The software alerts users whenever their company, competitors, or product is mentioned on social media, allowing for instant replies to comments. Additionally, Brand24 provides an influence score for individuals, helping users gauge the impact of the people they are interacting with.
The flexibility and robustness of Brand24's tracking system have received praise from users who have leveraged the software to track influencer campaigns across different social media channels. This enables them to monitor mentions of specific keywords and identify influencers talking about their brand on platforms like Facebook, Twitter, and Instagram.
Moreover, the insights and metrics gathered from Brand24 have proven valuable beyond just the marketing department. They have been used across entire organizations, benefiting teams in multiple areas. For example, law firms have found great value in using Brand24 to monitor what is being said about them on social media platforms like Facebook and Twitter. This enables them to engage with commenters appropriately and respond promptly.
Overall, Brand24 has established itself as a reliable tool for social listening and analytics. With its ease of implementation and outstanding customer service, users have found that it addresses their needs effectively, allowing them to gain valuable insights, engage with customers, and stay on top of their brand's online presence. Whether it is tracking mentions, analyzing tactics, or monitoring influencer campaigns, Brand24 delivers the necessary features to help users succeed in their social media strategies.
User-Friendly Interface: Several reviewers have praised Brand24 for its user-friendly interface that is easy to navigate and understand. Users with varying levels of technical knowledge, including beginners and mid-level employees, have found the software intuitive to use. This suggests that Brand24 has successfully designed an interface that accommodates users with different skill levels.
Clear Data Organization: Many users appreciate how Brand24 organizes the results in a clear manner using buckets, which allows for easy data analysis. The structured presentation of collected data makes it convenient for users to navigate and interpret the information efficiently. This feature enhances the user experience by providing a visually organized display of insights.
Comprehensive Social Media Monitoring: Reviewers have highlighted that Brand24 covers multiple social platforms, setting it apart from other tools limited to just one or two platforms. By including a wide range of platforms such as forums, blogs, Facebook, Twitter, and more, Brand24 offers users a comprehensive solution for monitoring their brand's online presence across various sources. This broad scope enables users to gather valuable insights from diverse social media channels.
Long response time for support: Some users have expressed dissatisfaction with the support provided by Brand24, stating that it has taken days for them to receive a response. This issue seems to be consistent and has been mentioned by multiple reviewers.
Limited sentiment analysis accuracy: Several users have found the sentiment analysis feature of Brand24 to be lacking in accuracy and predictability. They feel that the tool does not always accurately determine the sentiment of mentions, making it difficult for them to rely on this information for decision-making.
Lack of useful statistics: A common complaint among users is that the statistics provided by Brand24 are not overly useful for their needs. They find that the data and insights generated do not provide enough value or actionable information.
Users commonly recommend Brand24 for several reasons. First, they highlight its ability to improve brand image and increase reliability, as well as generate more sales. Second, users mention that it is easy to use. They also suggest trying the free trial period to experience its benefits firsthand. Additionally, they recommend utilizing Brand24 for social media monitoring and generating sales leads. Lastly, many users believe that Brand24 is most valuable for companies with over 500 employees.
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
December 17, 2019
Brand24's reporting is top notch!
Our marketing team used Brand24 in various ways, mainly to track popular influencer campaigns across different social media channels. Brand24's tracking was very flexible and robust. The marketing team was the main driver but the insights and metrics we gathered were used across our entire organization. Their report system is top notch.
- Reporting
- Social Media Tracking
- Instagram Tracking
- Tracking Setup
- Very happy with the overall reporting
- Social Media tracking was excellent but declined in last 6 months
Brand24 is the best social media tracking software we have used to date. Others always seem to be limited to just tracking your own social accounts.
December 12, 2019
Brand24: A Beginner Marketer's Brand Awareness Software, But There's Better Out There
I used Brand24 to pick up mentions of our brand across the web, such as Facebook, Instagram, YouTube, Twitter and blog posts. It does help people to find references to your brand, good and bad. So you can catalog the positive content for future use and address the negative content.
- Ease of Setting up Alerts for Brand Mentions
- Fairly Affordable Compared to Competitors
- Consistently Missed Essential Brand Mentions
- Support is Spotty and Can Take Days to Respond
- Missing critical mentions can leave negative consumer mentions unattended, causing escalated customer service issues
- Failure to locate unscheduled blogger content, resulted in us switching a competitor who was able to locate such content
- Mention
I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
December 12, 2019
Affordable option that does the basics well
We use Brand24 to monitor conversation and buzz around our brand so that we can engage in a timely fashion.
- Thorough coverage of forums, blogs, and other social media platforms.
- Relatively easy to use.
- Sentiment is hard to predict and isn't always accurate.
- Must pay to unlock more frequent updates.
- Positive: We can respond to customers in a reasonably realistic timeframe.
- Positive: We get updates from old content that has new activity.
I needed a low-cost way to monitor brand mentions. This was the one that worked for me.
December 12, 2019
Social Tracking at a Reasonable Price
We used Brand24 to track an influencer campaign because the software allows you to track mentions of specific keywords as well as mentions. This allowed us to easily see the influencers that were talking about us as well as users on Facebook, Twitter, and Instagram that were taking action because of the campaign.
- Easy to Use
- Good Value
- More Keywords.
- More proprietary information that is not just a pull of data on social platforms.
- We were able to easily demonstrate the impact of our campaign.
Brand24 was priced right compared to other more expensive tools that offer similar functionality. It also offered more keywords/hashtags/users to track and the filters were very robust to find the posts that matter most.
November 28, 2018
Brand24 Social Listening Review
Brand24 was used be myself solely while we were evaluating which tools best fit our needs and wants for a social listening and analytics tool. Brand24 should be used for brands who are looking for a general consensus of mentions, trends, hashtags, etc when reviewing a certain campaign during a certain time period.
- The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
- The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
- Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to
- Other metrics like follower growth or changes in engagement rates would be more beneficial
- Tracking web conversions / app downloads if possible
- More in depth sentiment analysis
- Positive: helped with new business client requests that required social listening
- Positive: helped with current client requests on tracking certain campaigns we ran on LTO (limited time offer) items
- Negative: did not compute all the metrics we were looking for
1
I am the organization's go-to employee for analytics, reporting, sentiment analysis, campaign and hashtag tracking, social listening, etc.
Unfortunately I believe that Brand24 is not as complex and helpful as Brandwatch or Spredfast, but I do believe it is a more modern and complex tool than Sysomos. Brandwatch and Spredfast just have more abilities and seem to pull in more complex and comprehensive data that is incredibly useful to our clients.