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Brandfolder

Score7.3 out of 10

27 Reviews and Ratings

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What is Brandfolder?

Brandfolder, from Smartsheet since the 2020 acquisition, supports brands' content and creative assets with adigital asset management software that helps organize, control, create, distribute and measure creative assets across hundreds of formats including 8K video, documents, images and 3D.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Brandfolder has to offer, as determined by TrustRadius' reviewers.
Based on 27 ratings of Brandfolder's features
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Top Performing Features

  • Dashboards

    Users can create, customize and share dashboards, which provide an overview of the most important metrics.

    Category average: 7.3

  • Categories

    Assets can be organized in drop-down menus to assist in discovery and grouped with related assets for greater utilization. Most DAMs offer AI and machine vision tagging tools to automatically recognize key data in visual elements which automatically sets tags and metadata fields.

    Category average: 7

  • Asset storage

    Centralized storage capacity and accessibility for centralized storage of marketing and brand assets. These can be anything from documents, audio files, videos, images, creative files (Adobe, etc.), etc. Outdated assets can be archived.

    Category average: 8.6

Areas for Improvement

  • Data exportability

    Data can be exported via a CSV or Excel file for further reporting and analysis outside of the tool.

    Category average: 8

  • Workflow automations

    Collaborative workflow with role-based permissions as well as tracking and monitoring of asset usage, requests, and assignments.

    Category average: 5.8

  • Related asset discovery

    Automated ranking capabilities driven by metadata enable the quick discovery of assets related to those being visualized by users. The different assets that users have assigned to a particular product may also be displayed, facilitating connections between assets and products.

    Category average: 6.1

Reviews

What users are saying about Brandfolder.
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Brandfolder is so powerful and efficient it is like another staff person

Incentivized
Ben GreenhoeView profile
Director of Video and Photography in Marketing at Bethany Christian Services (1001-5000 employees employees)

Use Cases and Deployment Scope

We use Brandfolder as our cloud based digital asset management system. We say that Brandfolder is like another fun time staff on our team. The ease of use, onboarding, organizing, sharing, and adding detail to our assets is amazing. We love that all types of media can be easy stored, organized and shared to anyone we want inside and outside of our organization easily and quickly. Their templating system is amazing that our designers can use Adobe products to design and layout pieces but allowing users to edit certain parts of the piece. The asset system is awesome that you can stack multiple files together which is great when you want to keep media releases and caption files with a video or multiple PDF versions stacked together. This keeps the view for the users clean but you can keep connected files together. We are able to add a ton of information about each asset in the description field as well.

Pros

  • Templates built in Adobe Indesign
  • Assets sharing
  • Collections to further curate assets
  • Asset descriptions to easily link to other asset locations
  • Stacked files to keep like files together

Cons

  • It would be nice to relate assets together to connect photos to a print piece
  • Attach files to multiple assets like a media release to multiple assets
  • Color code file types
  • The ability to change the grid size

Most Important Features

  • Templating
  • Sharing
  • Organization and curating of assets
  • Fast cloud access
  • Curated Collections of assets

Return on Investment

  • Brandfolder has allowed us to be more efficient in sharing marketing assets
  • We have been able to empower staff to get the assets they need on their own
  • Staff can now edit and update assets without the need of working with a designer every time
  • We can serve images directly to our website via their CDN

Alternatives Considered

Canto and Filecamp

Other Software Used

Adobe After Effects, Vimeo Enterprise (Vimeo Livestream), Frame.io, Microsoft Teams, Adobe Premiere Pro, Adobe PhotoShop

A Great Product for Your Company

Incentivized
Angela Matteson
operations executive in Product Management at Credit Suite (51-200 employees employees)

Use Cases and Deployment Scope

We were so unorganized before we started with Brandfolder, we had assets all over the place, now we have everything in one place and have set up naming conventions so that things stay the same moving forward. We are also able to limit the options that users have when it comes to editing those assets.

Pros

  • Organizations
  • Support
  • On boarding

Cons

  • Adding users
  • Editing user access
  • Deleting assets

Most Important Features

  • Organization
  • Meta data
  • Assets descriptions

Return on Investment

  • Cut down on time doubling time on assets
  • It took a long time to set up and train.
  • It is very expensive.

Other Software Used

Slack, Zendesk Support Suite, Calendly

Top-notch Digital Asset Management and Data Protection

Incentivized
Verified User
Professional in Professional Services (51-200 employees employees)

Use Cases and Deployment Scope

Why do we use Brandfolder in our company? Well, the primary reason is that it integrates well with the adobe suite. Since we are big on using adobe products in our daily routine, Brandfolder further enhances the performance and improves our workflow. Management of digital assets is very important for any organization and we are no different. From organizing files to storing promotional material, search and sharing options, integration with other applications, and overall it has good features. That's why we use Brandfolder and if I'm not wrong it has helped us keep our data safe and organized.

Pros

  • It is particularly good for managing digital assets (internal & external).
  • Great user experience.
  • Great customer service. By the way, that is a big factor. I remember I was using another product but their customer service was poor and eventually, I had to say goodbye to it.
  • You can download files in a format that you like.

Cons

  • To be honest, I don't think there's much to say against it. The software is designed in a way that it does everything efficiently what's it's made to do. Some people may have something to say but I'm happy and I'd like to skip this question.
  • All boxes ticked.

Most Important Features

  • Easy of access.
  • Nice user-interface.
  • Capability to integrate with other applications.

Return on Investment

  • For our company, it has had a positive impact on the overall success. It is definitely a good investment for any thriving business. If you're business conscious, you should give it a try.

This aids in the retention of clients

Incentivized
Verified User
Team Lead in Information Technology (51-200 employees employees)

Use Cases and Deployment Scope

Previously, we were completely disorganized, with assets scattered all over the place. Now, we have everything in one location, with naming rules in place to ensure that things remain the same moving forward. In addition, we have the ability to restrict the options that users have when it comes to modifying such resources.

Pros

  • Documents such as contact lists and cooperative programs
  • Featured listings, agents, and maps are just a few examples of creative advertising concepts
  • Provides organization

Cons

  • Finding something new isn't always easy; sometimes it just happens by coincidence
  • Enhance the speed and ease with which documents may be tracked down

Most Important Features

  • Descriptions of assets
  • Great organization

Return on Investment

  • Reduce asset turnaround time by a factor of two

Other Software Used

Calendly, Avature CRM, monday.com

Julie's Friday Review

Incentivized
Julie A WalterView profile
Managing Publisher at Homes & Land of the Outer Banks (51-200 employees employees)

Pros

  • Fresh ideas for annual media kit for Homes & Land and Estates & Homes.
  • Ad ideas, such as Featured Listings, Agents, Maps.
  • Company documents such as co-op program, contact lists.
  • Valuable articles to include in magazines.

Cons

  • Make it easier faster and easier to find documents.
  • Make it easier for managers to obtain documents when they do not have the skill level or programs to access documents (i.e. flyers) for immediate use.
  • We are always looking for new ideas. There are times that things are updated and change, however, we are not aware of it. Sometime we have to search hard for it and other times I may come across something new simply by chance.

Return on Investment

  • This helps with customer retention.
  • Valuable resources for magazine to look more upscale.