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Score 8.6 out of 100


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What is Brandfolder?

Brandfolder in Denver, Colorado offers their eponymous digital asset management (DAM) platform.

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Product Details

What is Brandfolder?

Brandfolder in Denver, Colorado offers their eponymous digital asset management (DAM) platform.

Brandfolder Video

Brandfolder - Digital Asset Management Software

Brandfolder Technical Details

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Reviews and Ratings



(1-6 of 6)
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Score 10 out of 10
Vetted Review
Verified User
Review Source
We need a central repository for all assets that are used by designers to create marketing collateral. Brandfolder serves as an efficient way to store and retrieve all those assets. With its advanced search capabilities, usage-tracking, and tagging system, it is way better than other Digital Asset Management Systems. Users love it and administrators love how it brings efficiency to the workflow.
  • Tagging
  • Advanced Search.
  • Usage tracking.
  • User Interface could be improved.
  • Integrations with Figma and other tools.
  • Usage Analytics.
We were using Google Drive to store all our photography and other design assets that could be used by designers to create marketing collateral, but we weren’t able to track how many times an asset was being used. Brandfolder gives us advanced capabilities to track the usage of assets so that there is minimum duplication.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We were so unorganized before we started with Brandfolder, we had assets all over the place, now we have everything in one place and have set up naming conventions so that things stay the same moving forward. We are also able to limit the options that users have when it comes to editing those assets.
  • Organizations
  • Support
  • On boarding
  • Adding users
  • Editing user access
  • Deleting assets
It is well suited for a company with a lot of moving parts and pieces when it comes to content. If content organization and editing are not important to you then I would not recommend this platform. It would also not necessarily be a good all for a small company with single people departments.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Why do we use Brandfolder in our company? Well, the primary reason is that it integrates well with the adobe suite. Since we are big on using adobe products in our daily routine, Brandfolder further enhances the performance and improves our workflow. Management of digital assets is very important for any organization and we are no different. From organizing files to storing promotional material, search and sharing options, integration with other applications, and overall it has good features. That's why we use Brandfolder and if I'm not wrong it has helped us keep our data safe and organized.
  • It is particularly good for managing digital assets (internal & external).
  • Great user experience.
  • Great customer service. By the way, that is a big factor. I remember I was using another product but their customer service was poor and eventually, I had to say goodbye to it.
  • You can download files in a format that you like.
  • To be honest, I don't think there's much to say against it. The software is designed in a way that it does everything efficiently what's it's made to do. Some people may have something to say but I'm happy and I'd like to skip this question.
  • All boxes ticked.
If you're a small, medium-sized, or even big organization, Brandfolder can help you with digital asset and identity management (DAM). It is user-friendly and offers a lot of options that will immensely improve your workflow. It easily integrates with other applications and the whole team can access the files.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Previously, we were completely disorganized, with assets scattered all over the place. Now, we have everything in one location, with naming rules in place to ensure that things remain the same moving forward. In addition, we have the ability to restrict the options that users have when it comes to modifying such resources.
  • Documents such as contact lists and cooperative programs
  • Featured listings, agents, and maps are just a few examples of creative advertising concepts
  • Provides organization
  • Finding something new isn't always easy; sometimes it just happens by coincidence
  • Enhance the speed and ease with which documents may be tracked down
When it comes to content, it is perfectly suited for a corporation with a lot of moving parts and components. Unless you care about content management and editing, I would not suggest this platform. A tiny corporation with single-person divisions would not necessarily benefit from this approach.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Our marketing team uses Brandfolder to store all of our marketing assets including company colors, logos, images, articles, videos, press information, etc. It's a big repository of stuff.
  • It's really nice to have a place where we consider everything uploaded to be finished and useable material. Now when someone needs an image for something, they don't have to ask for it, they can just go grab it from Brandfolder.
  • Being able to search the whole collection and have different types of assets is fantastic.
  • If you have a large collection of images, like we do, and you go 2 or 3 pages deep and select an image, then close the image, the collection snaps back to page 1. It's pretty frustrating.
Great for organization and visualization of all marketing collateral. Great for sharing public facing assets with everyone, including external parties.
August 25, 2017

Julie's Friday Review

Julie A Walter | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
For me, Brandfolder is a resource for managing publishers. I use it for market materials and ideas. This includes media kits, flyers, articles, ad design ideas and templates. I also use it for documents and the list of company contacts. It is an extremely valuable resource.
  • Fresh ideas for annual media kit for Homes & Land and Estates & Homes.
  • Ad ideas, such as Featured Listings, Agents, Maps.
  • Company documents such as co-op program, contact lists.
  • Valuable articles to include in magazines.
  • Make it easier faster and easier to find documents.
  • Make it easier for managers to obtain documents when they do not have the skill level or programs to access documents (i.e. flyers) for immediate use.
  • We are always looking for new ideas. There are times that things are updated and change, however, we are not aware of it. Sometime we have to search hard for it and other times I may come across something new simply by chance.
[Brandfolder is well suited for] Valuable and consistent messaging from Homes & Land publishers. Up-to-date flyers of the syndication program. Obtain documents for the Pink program. Design ideas when wanting something new and fresh in my magazine.