BrandMaxima

BrandMaxima is a Social Media Intelligence & Analytics Platform developed by ANNAP INTERACTIVE SOLUTIONS PVT LTD. According to the vendor, this tool is designed to track and monitor the performance of social media accounts and hashtags, providing insights for brands, digital media agencies, content creators, academic researchers, and journalists. BrandMaxima offers a range of features that can help optimize social media strategies, understand consumer behavior, identify influencers, track social media KPIs, and stay competitive.

Key Features

Account Tracking: According to the vendor, BrandMaxima allows users to track and monitor the performance of social media accounts on platforms like YouTube, Twitter, and Facebook. It provides live insights into post/video performance, follower rank based on global, category, and country level, audience engagement analysis, and a list of popular and engaged content.

Hashtag Tracking: BrandMaxima enables users to track and monitor the performance of hashtags and keywords. According to the vendor, it provides actionable insights on tag performance over time, measures potential reach, identifies top influencers and contributors, analyzes geographical distribution, demographics, and sentiment analysis. It also allows users to download posts mentioning the keyword in customizable PDF or Excel format.

Predictive Consumer Behavior Analytics: The vendor claims that BrandMaxima provides detailed insights about subscribers/followers/fans of social media accounts. It includes demographic and geographical data of the audience, identifies their interests and content consumption in other channels/accounts, and lists the social accounts they follow/subscribe to.

Influencer Marketing: According to the vendor, BrandMaxima helps users identify influencers for brand campaigns. It offers deep filters such as country, category, active status, followers count, follower/following ratio, views count, age, gender, and language. It publishes rankings of top accounts, fast-growing accounts, highest subscribers/followers/fans gaining accounts, and cross-platform rankings worldwide, countrywide, and category-wise.

Social Media KPI: BrandMaxima allows users to track social media metrics to determine the performance and ROI of campaigns. According to the vendor, it provides automated reports with key social media KPIs, helping users measure accurate ROI and track campaign success.

Real-time Analytics: The vendor claims that BrandMaxima provides real-time reports, allowing for immediate insights and decision-making. It enables users to monitor and adjust social media strategies for better results.

Trending Topics: BrandMaxima helps users monitor trending topics on social media, providing a better understanding of the audience and enabling the creation of relevant content.

Competition Benchmarking: According to the vendor, BrandMaxima enables users to analyze industry and competitor social media channels. It benchmarks content engagement and audience growth against owned accounts, helping users understand competitor strategies and results.

Interactive Graphs: BrandMaxima offers dashboard reports with interactive visual graphics, designed for easy understanding. The vendor claims it has a user-friendly interface suitable for beginners.

Historical Social Media Data: According to the vendor, BrandMaxima provides historical data for social media accounts and hashtags. Account tracking offers up to 2 years of historical data, while hashtag tracking offers up to 30 days. Deep historical data can be provided upon request.