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BrandsEye is a South African reputation management and social media monitoring system competing with vendors like Trackur. BrandsEye scours the social web for mentions and uses crowdsourced analysis to judge sentiment.https://dudodiprj2sv7.cloudfront.net/product-logos/ZC/Js/7K9FQZZ5DKTN.PNGBrandsEye - The tool that sees all on social media.[It's being used for] Analytics, listening to online conversations, tracking hashtags, quantifying our social media activity and finally, creating reports for clients.,Analytics, listening to online conversations, tracking hashtags Listening to online conversations and tracking hashtags Quantifying our social media activity and creating reports for clients.,Explaining the Advert Value Equivalent A more user-friendly system,9,Hootsuite Pro, Sprout Social,5,9,9Superior conversation analytics at your fingertipsOne of the added pressures of working on a sporting event is that your sponsors and partners expect a tangible measure of their brand reach through your online conversations. The Cape Town Festival of Running is one such event. While it has been running for 18 years, they have never had an online presence, until 2016. Through the BrandsEye platform, the data provided played a fundamental role in how we drove the communication strategy, while the overall information assists us in making recommendations for 2017. I have worked with a number of social media monitoring and analytics platforms, and I always return to and recommend Brandseye.,Excellent client service and technical knowledge, as well as the willingness to trouble-shoot data anomalies in your reporting and helping you find the answer. The unique ability to attach a monetary value to online conversation, as well as provide reputation & sentiment data. The ability for the platform to actively "learn" from you, especially to verification and curating sentiment.,A super-lite "budget" account option for short-term projects.,10,Thanks to Brandseye's unique offering and structured reporting capabilities, I was able to provide accurate insights to my client throughout their marketing campaign, which allowed the extended team to make informed communication and business decisions. In addition, we are now able to provide current event partners with an accurate measure of their brand reach.,Meltwater and Sprout SocialExciting softwareBrandsEye is being used for monitoring social media and other online media for reporting purposes to funders/donors and other partners. It is being used by the marketing department predominantly, but has impact on the fundraising and operations departments in terms of securing and sourcing future project funding based on stats relating to reach and advertising value equivalency, as well as new stakeholders within the network of entrepreneurs we support.,Reporting Customer support,The platform can be overwhelming to someone who is only needing to use a fraction of what the software can do.,10,As I have only been using the software for approximately 3 weeks it is difficult to say.,meltwaterA fantastic company with awesome people that delivers a phenomenal productWe use BrandsEye for monthly, quarterly and ad-hoc campaign reporting. It also helps us define campaigns for better targeting based off the audience BrandsEye overviews.,Ease of use Reporting Scalability,There really isn’t much to not like. I guess from a consolidation point of view we’d like to reply from within BrandsEye - but this may or may not already be happening ;),10,,10,10
  3. BrandsEye Reviews
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BrandsEye
5 Ratings
Score 8.5 out of 101
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BrandsEye Reviews

BrandsEye
5 Ratings
Score 8.5 out of 101
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Reviews (1-4 of 4)
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June 12, 2017

Review: "BrandsEye - The tool that sees all on social media."

Edith Londekile Ngcobo
Score 9 out of 10
Vetted Review
Verified User
Review Source
[It's being used for] Analytics, listening to online conversations, tracking hashtags, quantifying our social media activity and finally, creating reports for clients.
  • Analytics, listening to online conversations, tracking hashtags
  • Listening to online conversations and tracking hashtags
  • Quantifying our social media activity and creating reports for clients.
  • Explaining the Advert Value Equivalent
  • A more user-friendly system
If you are looking for an analytics product that doesn't just monitor, but also listens to online conversations then BrandsEye is the ideal tool.
Read Edith Londekile Ngcobo's full review
October 03, 2016

BrandsEye Review: "Superior conversation analytics at your fingertips"

Leonie Mollentze
Score 10 out of 10
Vetted Review
Verified User
Review Source
One of the added pressures of working on a sporting event is that your sponsors and partners expect a tangible measure of their brand reach through your online conversations.

The Cape Town Festival of Running is one such event. While it has been running for 18 years, they have never had an online presence, until 2016.

Through the BrandsEye platform, the data provided played a fundamental role in how we drove the communication strategy, while the overall information assists us in making recommendations for 2017.

I have worked with a number of social media monitoring and analytics platforms, and I always return to and recommend Brandseye.
  • Excellent client service and technical knowledge, as well as the willingness to trouble-shoot data anomalies in your reporting and helping you find the answer.
  • The unique ability to attach a monetary value to online conversation, as well as provide reputation & sentiment data.
  • The ability for the platform to actively "learn" from you, especially to verification and curating sentiment.
  • A super-lite "budget" account option for short-term projects.
Providing a tangible value to online conversation for event sponsors and partners.
The ability to track reputation & sentiment, which assists with crisis communications.
Read Leonie Mollentze's full review
October 28, 2016

BrandsEye Review: "Exciting software"

Verified User
Score 10 out of 10
Vetted Review
Verified User
Review Source
BrandsEye is being used for monitoring social media and other online media for reporting purposes to funders/donors and other partners. It is being used by the marketing department predominantly, but has impact on the fundraising and operations departments in terms of securing and sourcing future project funding based on stats relating to reach and advertising value equivalency, as well as new stakeholders within the network of entrepreneurs we support.
  • Reporting
  • Customer support
  • The platform can be overwhelming to someone who is only needing to use a fraction of what the software can do.
I can only speak from my experience of how I use it and plan on using it. It is useful in monitoring PR management and social media management.
Read this authenticated review
July 29, 2016

BrandsEye Review: "A fantastic company with awesome people that delivers a phenomenal product"

Jeffrey Denning
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use BrandsEye for monthly, quarterly and ad-hoc campaign reporting. It also helps us define campaigns for better targeting based off the audience BrandsEye overviews.
  • Ease of use
  • Reporting
  • Scalability
  • There really isn’t much to not like. I guess from a consolidation point of view we’d like to reply from within BrandsEye - but this may or may not already be happening ;)
It’s been invaluable for or Social team and has already proved an excellent tool. Our best use-case to date was monitoring higher volume and increases in negative sentiment on one of our products. We drilled down into the detail and determined the cause and created a report showing the impact. This eventually went up to Senior Management and relevant shareholders to resolve the problems and make better business decisions.
Read Jeffrey Denning's full review

BrandsEye Scorecard Summary

Likelihood to Recommend (5)
8.5

About BrandsEye

BrandsEye is a Crowd-supported social media monitoring solution with BI functionality that aims to provide accurate insights for executive decision-makers. BrandsEye provides accurate sentiment analysis, and relevant, structured online and social media data and insights on users' business brands. The system has three stages: first, the software seeks out data relevant to the user; then, the algorithms evaluate each selected mention to confirm accuracy and relevance; last, the Crowd interprets the distinctly human communication quirks on selected data.

The BrandsEye Crowd is a proprietary network of freelance, trained raters across 12 countries. The Crowd adds local context and judgment when evaluating and contextualizing online mentions. The vendor says this approach, which combines machine learning with human analysis, enables BrandsEye to evaluate social mentions at an accuracy of over 95%, compared to the 60–65% accuracy rate of machine learning algorithms alone.

BrandsEye integrates with most CRM and web based platforms through their API.
Categories:  Social Media Monitoring

BrandsEye Features

Has featureBrandsEye Crowd
Has featureCrowd-assisted Sentiment Algorithm
Has featureReputation Management

BrandsEye Screenshots

BrandsEye Competitors

Pricing

Has featureFree Trial Available?Yes
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Optional

BrandsEye Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
20%
Mid-Size Companies (51-500 employees)
50%
Enterprises (> 500 employees)
30%

BrandsEye Support Options

 Free VersionPaid Version
Phone
Email
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

BrandsEye Technical Details

Deployment Types:On-premise, SaaS
Operating Systems: Windows, Linux, Mac
Mobile Application:No
Supported Countries:Worldwide
Supported Languages: Supports 600+ languages, is able to automatically identify more than 60 of these, and can display diverse character sets including Arabic and Russian.