TrustRadius
BrandsEye is a South African reputation management and social media monitoring system competing with vendors like Trackur. BrandsEye scours the social web for mentions and uses crowdsourced analysis to judge sentiment.https://media.trustradius.com/product-logos/9F/zO/D8LC0249XQUJ.PNGBrandsEyeBrandsEye - The tool that sees all on social media.2017-06-12T17:04:25.821Z[It's being used for] Analytics, listening to online conversations, tracking hashtags, quantifying our social media activity and finally, creating reports for clients.,Analytics, listening to online conversations, tracking hashtags
Listening to online conversations and tracking hashtags
Quantifying our social media activity and creating reports for clients.,Explaining the Advert Value Equivalent
A more user-friendly system,9,Hootsuite Pro, Sprout Social,5,9,9Edith Londekile NgcoboSuperior conversation analytics at your fingertips2016-10-03T17:17:31.244ZOne of the added pressures of working on a sporting event is that your sponsors and partners expect a tangible measure of their brand reach through your online conversations.
The Cape Town Festival of Running is one such event. While it has been running for 18 years, they have never had an online presence, until 2016.
Through the BrandsEye platform, the data provided played a fundamental role in how we drove the communication strategy, while the overall information assists us in making recommendations for 2017.
I have worked with a number of social media monitoring and analytics platforms, and I always return to and recommend Brandseye.,Excellent client service and technical knowledge, as well as the willingness to trouble-shoot data anomalies in your reporting and helping you find the answer.
The unique ability to attach a monetary value to online conversation, as well as provide reputation & sentiment data.
The ability for the platform to actively "learn" from you, especially to verification and curating sentiment.,A super-lite "budget" account option for short-term projects.,10,Thanks to Brandseye's unique offering and structured reporting capabilities, I was able to provide accurate insights to my client throughout their marketing campaign, which allowed the extended team to make informed communication and business decisions. In addition, we are now able to provide current event partners with an accurate measure of their brand reach.,Meltwater and Sprout SocialLeonie MollentzeA fantastic company with awesome people that delivers a phenomenal product2016-07-29T16:07:49.196ZWe use BrandsEye for monthly, quarterly and ad-hoc campaign reporting. It also helps us define campaigns for better targeting based off the audience BrandsEye overviews.,Ease of use
Reporting
Scalability,There really isn’t much to not like. I guess from a consolidation point of view we’d like to reply from within BrandsEye - but this may or may not already be happening ;),10,,10,10Jeffrey DenningExciting software2016-10-28T22:07:48.185ZBrandsEye is being used for monitoring social media and other online media for reporting purposes to funders/donors and other partners. It is being used by the marketing department predominantly, but has impact on the fundraising and operations departments in terms of securing and sourcing future project funding based on stats relating to reach and advertising value equivalency, as well as new stakeholders within the network of entrepreneurs we support.,Reporting
Customer support,The platform can be overwhelming to someone who is only needing to use a fraction of what the software can do.,10,As I have only been using the software for approximately 3 weeks it is difficult to say.,meltwaterVerified User
Windows, Linux, Mac
BrandsEye
5 Ratings
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