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Brax has proven to be an invaluable tool for users in solving various business problems related to campaign management and optimization. …
Overview
What is Brax?
Brax Software in New York offers their platform Brax to help users manage Outbrain, Taboola, Revcontent and Oath campaigns in one place.
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What is Brax?
Brax Software in New York offers their platform Brax to help users manage Outbrain, Taboola, Revcontent and Oath campaigns in one place.
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Alternatives Pricing
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Yahoo Native (formerly Yahoo Gemini) is Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. The marketplace offers search and native advertising in…
What is Taboola?
Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).
Product Demos
MakeSchool Demo Day: BraX Live Stream
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DEMO BRAX
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MakeSchool Demo Day: BraX Live Stream
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MakeSchool Demo Day: BraX Live Stream
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BRAX DSTAND DEMO
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Brax diapering demo for Mallory no 1
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Product Details
- About
- Tech Details
What is Brax?
Brax Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Brax has proven to be an invaluable tool for users in solving various business problems related to campaign management and optimization. With Brax's streamlined process and insightful analytics, users have been able to run multiple profitable campaigns while also identifying poorly performing ones. This has led to improved decision-making and the ability to make necessary adjustments to ensure optimal performance.
One of the key business problems solved by Brax is the efficient management of multiple campaigns. Users save a significant amount of time and energy by leveraging Brax's features to scale native ads and handle multiple campaigns effortlessly. The software's automated rule builder and multivariate testing capabilities have been particularly beneficial, allowing users to optimize their campaigns and achieve better results for their clients.
Brax has also played a crucial role in helping users grow their businesses without the need for additional campaign managers. By providing efficient campaign management capabilities, users can take on new clients confidently, knowing that they can effectively handle the workload. Additionally, Brax offers a convenient solution for creating campaigns and ads across multiple native networks in one place, eliminating the need for manual and time-consuming tasks.
The platform's time-saving features have been highly appreciated by users. Uploading multiple ads at once has been a game-changer, saving users precious time and effort. Furthermore, Brax's cropping and brightness saturation editor conveniently located within the uploader has proven to be incredibly useful for users, allowing them to quickly make necessary adjustments without relying on separate editing tools.
Lastly, Brax empowers users to optimize their campaigns effectively through features like scheduling CPC budget changes and enabling/disabling campaigns ahead of time. This functionality has become crucial in maximizing campaign performance and achieving desired outcomes. By providing a comprehensive suite of tools tailored to address common business problems faced by marketers and advertisers, Brax has established itself as a reliable ally in optimizing campaign results.
Time-saving: Users appreciate being able to outsource marketing tasks to Brax, which saves them time and allows them to focus on other aspects of their business. Some users mentioned that Brax's platform makes campaign and ad creation faster and easier, helping them cut down creation time by more than 50%. Additionally, the ability to manage multiple advertiser accounts from a single login is highlighted as a time-saving feature.
Effective management of creatives and campaigns: Reviewers find Brax's platform effective in managing a large number of creatives and campaigns. They mention that it helps with the heavy lifting and makes it easier to launch, manage, and optimize multiple campaigns. The platform also allows users to upload a significantly higher number of creatives compared to without using Brax.
Convenient all-in-one solution: Users appreciate having all their marketing tasks in one place with Brax. Features like nice reporting and automated rules are mentioned positively. Specifically, users highlight the ease of adding new ads as a valuable aspect of the platform.
Ineffective Sales Team: Some users have expressed frustration with the sales team, stating that they were spammy and ineffective in targeting the right audience. This has led to disappointment for small businesses who expected increased sales from using Brax.
Poor Quality Work and Deliverables: Several reviewers have mentioned issues with the quality of work and deliverables provided by Brax. For example, one user received a poorly built advertorial page and another did not get a dedicated media buyer as agreed upon. These instances have left customers dissatisfied with the level of service provided.
Lack of Integration with Adobe Analytics: Users have noted that Brax does not currently integrate with Adobe Analytics, which may be a drawback for those relying on this analytics platform. Although there are plans to integrate in the future, this limitation could pose challenges for users who heavily rely on Adobe Analytics for their reporting and analysis needs.