Braze

Customer Engagement: Braze enables us to have personalized campaigns across multiple channels, boosting engagement and conversions. Retention and Loyalty: Segmentation and automation tools help us to re-engage users and foster loyalty. Data-driven Insights: With built-in analytic tools, they provide us with real-time performance tracking and optimizing marketing strategies based on customer behavior. Cross-channel Coordination: We can now orchestrate consistent messaging across email, mobile, and web channels for a seamless customer experience.

Braze allows us to easily setup, measure and optimize multi channel journeys and campaigns throughout different customer lifecycles.

I like Braze, but like most CRM/CEP tools, it has a very specific use-case that isn't universal. It works particularly well for companies that have a robust app and want to collect data across both app and website and perhaps even other points of engagement. If that fits your use-case, Braze is likely a great tool for you. Otherwise, there are likely better tools to consider.

I primarily use the Braze platform to manage and enhance my customer engagement and introduce some automation and analytic metrics to the overall process. Braze is easy to setup and work with, can be integrated into your applications with ease. UI/UX is good and there is plenty of documentation for all of its features. Overall the visibility and insight it gives of our customers is invaluable to us.

As a real estate company we need to have a steady communication strategy with our clients to ensure that we are reducing churn and maintaining them informed about updates in our products or in their contracts. We do that by structuring our strategy in the Canvas feature on Braze, which ensures that we have a cohesive flow of communications. The tool also provides us with all the data needed, such as results of A/B testing, various rates (opening, spam, clicks, etc).

We use Braze as a source of all our key CRM campaigns across email, SMS, push, and audience sync, as well as utilizing the out-of-the-box preference center to store customer opt-ins. All our customer data is stored in the tool, and we want to continue to build customer journeys through Canvas across our various products.

We use Braze for our customer communications, from campaign emails and push notifications, to automated journeys that offer clear and timely information on sometimes complex programs. Braze offers us a way of easily segmenting customers and offering personalization to give us the best chance at producing revenue as well as providing customers with the best user experience.

We use Braze for marketing emails; after a quick platform, the ability to easily spin up templates is a game changer! The drag-and-drop builder and the ability to embed HTML snippets have sped up the development time for CRM emails!

We utilize Braze for sending all our email campaigns and are looking to branch out into broader messaging channels such as SMS and PUSH. Braze has made our ability to send emails quicker and more effectively without losing touch with our core audiences via the segmentation tool and filtering.

We use Braze for all CRM sends, in-app messages, and Canvases. These are used to run our lifecycle conversion and retention campaigns, short-term manual sends, promotional sends/campaigns, subscription conversion and retention sends as well as running A/B tests. This is a major tool for a large chunk of our marketing communications.

CRM campaigning through In-App-Messages, Push, Email, and Content Cards. Connected Content, Liquid Coding, and Content Blocks are some of the features that make Braze a fantastic marketing automation tool for our business.

We lacked a comprehensive platform to manage Customer engagement with our applications. Braze serves as a means for us to market to customers and allows for an all-in-one solution to keep in contact with them via emails, SMS, and push notifications. This means we can set up campaigns and targets more easily than before.

We use Braze as our multi-channel marketing tool, sending emails, push notifications & SMS. The tool helps keep all our customer data in one place and easily communicate with these customers. The speed and automation of the tool have helped a small team manage many campaigns and tests.

We use Braze to send our CRM messaging. Braze allows us to address the problem of sending the right message to the right customer at the right time and, crucially, on the right channel. The scope is to send timely messaging across our product channels.

Braze is our main Email Service Provider. It deploys all customer communications including email, SMS, push, and in-app messages. It is easy to integrate Braze with other 3rd party services, as it offers a wide variety of ways of loading data - Snowflake Cloud Data Ingestion, API, or manual CSV uploads. The Braze documentation is detailed and their account and support management team are wonderful to work with.

We use Braze to house all of our user data and send targeted emails and push notifications using multiple data points to allow for segmentation.

We use Braze to create user journeys and send out B2C and B2B transactional and marketing messages with the goals of increasing acquisition, reactivation, retention, and LTV. We leverage the following channels in Braze: email, push notifications, in-app messages, SMS, and webhooks.

We use Braze to manage our communications to leads and customers across multiple channels, including email, direct mail, SMS, and app messages. We initiated a move to Braze to allow us to create personalized emails at scale with automation capability that could free the marketing team to test and iterate without needing to take up developer resources. Setting up Braze for email allowed us to expand into other channels.

I utilize Braze across a variety of clients. Each client has specific uses and needs, but overall Braze resolves a problem of too many platforms working across too many channels. With Braze everything can be deployed from one platform and utilizing a cadence that is relevant to the recipients. Braze also solves the problem of data and personalization because their Liquid language can be used in endless ways and data can be stored in Braze or easily connected via connected content, webhooks, integrations or otherwise with numerous data sources. Our scope of use for Braze continues to grow across clients because they are constantly offering more and more.

Braze allows for all Marketing to be done in the same place using many touch points, including Email, SMS, Push, and in app Content Cards & Newsfeeds. The Canvases and Campaigns available will allow any user to create the right path for every type of customer. The segmenting feature is critical in pinpointing the ideal customer to receive the correct Marketing content. The Braze Learning and Documentation in Resources is crucial to supporting the creation of campaigns and troubleshooting issues. Lastly, the speed of Braze Support response after ticket submission allows the team to quickly resolve issues so we never miss an opportunity to engage with our customers.

We use Braze for our email marketing/marketing automation needs. We use the event-based triggers and custom attributes for segmenting and sending our emails.

We use Braze for all of our marketing communications, mostly email + in app messaging. Right now we are using Braze for all of our ad-hoc weekly marketing campaign emails as well as our automated leads + retention journeys.

Braze is being used to engage our users with our brand, to improve app-engagement, conversion events and to deliver relevant communication to the right customers at the right time. It has been used as a campaign tool to connect our social media and news site to the app, while also serving as a way to make inbound marketing possible on our current website, as our endgoal is to get users engaged to the app.

Customer engagement - specific channels are email and SMS. We do both promotional and transactional email out of Braze.

It is the old CRM dream coming true: The right message at the right time via the right channel - Braze makes it happen! We are using t for several triggered campaigns within our defined lifecycles to enable customers to successfully use our product, prevent churn, optimize the opt-in rate and collect conversions. As Braze is highly scalable we are also able to send out a huge number of ad hoc campaigns.