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Braze

Braze

Overview

What is Braze?

Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns…

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Recent Reviews

Braze Review

10 out of 10
February 12, 2024
Incentivized
CRM campaigning through In-App-Messages, Push, Email, and Content Cards. Connected Content, Liquid Coding, and Content Blocks are some of …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is Braze?

Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and…

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Braze?

Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.

Braze Features

  • Supported: Multichannel Messaging
  • Supported: Predictive Analytics
  • Supported: Lifecycle Management
  • Supported: A/B testing
  • Supported: Email deliverability
  • Supported: Triggered drip sequences
  • Supported: Dashboards
  • Supported: Standard Reports
  • Supported: API
  • Supported: Role-based workflow & approvals

Braze Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Iterable, Attentive Mobile, and Klaviyo are common alternatives for Braze.

Reviewers rate Usability highest, with a score of 7.2.

The most common users of Braze are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(114)

Attribute Ratings

Reviews

(1-25 of 49)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Journey orchestration
  • Campaign content builder
  • Experimentation
  • Analytics - Not all events are passed via API
  • Campaign builder - Difficult to collaborate on the same campaign as it may create conflicting versions
  • Dashboarding - There's no way to build dashboards within Braze
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Excellent data metrics, analytics and reporting
  • Allows you test and experiment with A/B testing
  • Provides a high level of automation once all configured
  • Needs more customization options for the dashboards
  • While easy to use there is an initial learning curve before you become comfortable with it
  • Report generation is sometimes slow
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Very clear UI that is easy to learn
  • Canvases are simple to build complex programs
  • Segmentation is simple and effective
  • Reporting is fairly basic, and requires extra work to build more complex reports.
  • The creation of landing pages
  • Occasionally support is slow, but with prompting you can get what you need.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Canvases are a straightforward way to dynamically target users
  • We have a lot of control over our email templates- especially compared to the last service we used
  • Built-in reporting is fantastic and offers solid insight
  • Braze integration with our consumer-facing App opened up a lot of options for us when running promos
  • Our CRM team does a lot of template tweaking on a regular basis, so they don’t want us to duplicate emails, in particular otherwise they might break. I wish there was an easy way to move over copy from one email template into another with the click of a button.
  • When sending push notifications we always use the same copy for Android and iOS users- it would be nice to have one input for copy instead of copy/pasting content from the Android field into the iOS field
  • The email templates do not allow Grammarly to apply edit suggestions to copy, which is unfortunate because I rely on Grammarly to ensure my copy is written well without error. Currently we have to copy/paste the content into a Google doc to make sure the copy is written well
February 12, 2024

Braze Review

Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Personalization
  • Flexible and advanced targeting
  • Automation
  • Action paths within Canvas flows - specifically within content card messaging
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Comprehensive cross-channel personalization ability
  • Great customer engagement platform through many channels
  • Easy integration with other platforms and 3rd party systems
  • Campaign Development & Email QA capabilities within Braze
  • Complex A/B testing capabilities
  • Braze is not a CRM system - managing user profiles and user history are not easy tasks within the platform.
  • Reporting is very difficult within the system. You have to create segments, export it and manipulate the file in Excel or Google Sheets.
  • Link alias management - unable to use alias tags within the HTML
  • Their staging or lower testing environment is not connected with Production so you have to create everything in two app environments. Basically you cannot push content from staging to production.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Braze provides a great platform to produce multi-channel campaigns and user journeys. Not many marketing service providers include email, push notifications, SMS, in-app messages, content cards, webhooks, audience sync, etc. all in one.
  • Braze has many technology partners and integrations for each.
  • Braze allows for robust, event-level reporting with the Currents tool.
  • Braze features tools for streamlining execution, such as templates and content blocks.
  • Braze allows us to develop sophisticated segmentation and triggering via profile or custom attributes and events.
  • Braze enables personalization and dynamic content population via Liquid code and Connected Content.
  • Braze allows us to build multi-step user journeys.
  • Braze allows for A/B and multivariate testing.
  • Braze gives us great account management and technology support.
  • Braze really listens to their customers and uses feedback to develop their product roadmap and prioritization.
  • It would be great for Braze to have a feature that renders an exact message sent to a user in the past.
  • It would be great if Braze a better way to pass user profile attributes and change logs to internal company databases.
  • Braze's online documentation is very helpful more often than not, but improvements could be made.
Score 9 out of 10
Vetted Review
Verified User
  • Custom setup to get the tool to work for your business
  • Continually updating and improving
  • Cross channel integration is easy
  • Could improve reporting and analytics tools
  • Could improve customer service, as they've grown the customer service hasn't quite kept pace
Score 10 out of 10
Vetted Review
Verified User
  • Personalization
  • Triggered communications using logic and AI to reach contacts at the best time and place using the best channel
  • Offer a robust amount of capabilities within one platform that is constantly getting new features to keep up with technology
  • Customer service: Braze service can't be beat!! Our Success Manager is phenomenal to work with.
  • Their ability to get granular with individual details in reporting could be easier build
  • Sometimes I get limited on really detailed logic I'm trying to create and need additional selects or extended ability to add more steps to logic
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Braze positions itself to ingest all pertinent customer data (attributes, demographics, etc.) that is then easily accessible to be used to target customer segments
  • By having all customer data in a centralized place, it allows for quick campaign and canvas setup
  • The metrics and statistics readily available for all customer communications make identifying issues quick.
  • The Canvas view made adjusting the many steps in a canvas slightly complicated. Thankfully, Braze has now migrated over to Canvas Flow tool, which simplifies the entire Canvas creation process.
Ilana Fromm | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Training + support - Braze's training, documentation and support teams are incredible and SO hepful.
  • Cohesive channel messaging. Braze allows us to easily manage cross-channel message and also have visibility into and streamline the amount of communications customers receive
  • Organization - Braze's interface is SUPER organized and easy to work with. The tagging feature allows us to easily tag + find different canvases.
  • Integration -- there were parts of the integration we didn't have a ton of clarity on how the feature would work for our business. For example, the content cards. We used some custom integration that we are now learning was not needed.
  • Reporting - if emails are switched out in a canvas, it is often difficult to tell in the reporting what is running and what isn't
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Segmenting our user base, in terms of their portfolio/location/user behavior
  • Making comprehensive and easy customer journeys using canvas
  • Enabling A/B testing in every step of the way
  • It offers analytics insights, but this is still not incredibly detailed
  • It takes a while for features on the product roadmap to be implemented
  • The drag-and-drop editors of their marketing channels (Email & IAM) could use some improvement in terms of more functionality and tweaking abilities
Score 6 out of 10
Vetted Review
Verified User
  • canvas UI
  • canvas testing
  • ability to have multiple environments
  • reporting is seriously lacking and very clunky
  • SMS is not well integrated - subscription / opt status is set up differently than email (feels like a bolt on)
  • SMS overall - response is extremely slow on anything SMS. Don't seem to have any internal SMEs and features are not well integrated into the platform. Cannot get send usage and they pass along all carrier fees.
  • account management/customer success
  • Drag & drop email editor is still very clunky
  • SMS - no access to incoming messages
  • SMS - link tracking just rolled out in 2023 and is still not fully available
  • Preference center isn't customizable
January 14, 2023

Braze is the way to go!

Nash Goudie | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Community Building - Braze has an amazing community that empowers users to help each other, and also helps with career advancement
  • Intelligent Suite - Braze has amazing algorithms that you can use to target your user-base with either the timing or channel that they are most likely to engage with.
  • Canvas Flow - Canvas Flow is a tool from Braze that allows you to build out personalized communication journeys. You can branch out based on user-behavior, timing, and much much more.
  • Feedback - Braze is obsessed with feedback and learning what their users need/want. I love playing around with their suite of tools and coming back with feedback because I know they will consider my suggestions/feedback.
  • Documentation - Some documentation can be outdated when trying to implement/ use tools for the first time. This can be easily avoided by joining their community groups and asking around.
  • Implementation - Implementation of Braze can be hectic if your teams are not on the same page. Make sure you have employees dedicated to implementing and using Braze as there can be a lot to it. I feel like Braze could also be more supportive during onboarding.
  • Tech Assistance - I wish there was more tech assistance with Braze. Currently, you have to submit tickets or ask around the community. We've had instances where we wish we could just hop on a quick call with the tech team at Braze instead of submitting tickets and having an email thread.
  • Flows Between Environments - We test all of our communication flows in our staging environment before we push into our production environment. Unfortunately, you have to manually copy over all the steps, creative, etc from environments. I wish they had some sort of copy/paste or promote/demote feature to easily move flows from staging to production or production to staging.
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