Not top recommended (based on 15 years of similar platform/solution experience)
Rating: 6 out of 10
March 01, 2023
Verified User
Vetted Review
Verified User
2 years of experience
Overview
What is Braze?
Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns…
Learn from top reviewers
Scale your customer engagement with Braze
Rating: 9 out of 10
June 4, 2024I use Braze to help organize my customer data all in one place that my team can leverage to execute our marketing and data operations. Braze allows my team to build complex se...
Verified user
Director
4 years of experienceBraze is our one stop shop for ESP use
Rating: 8 out of 10
June 3, 2024We use Braze as our Email Service Provider to send marketing emails, push, and sms, across the different branches of our organization, so we have more than 1 Braze account. Th...
Verified user
Employee
4 years of experienceThe perfect marketing tool for the modern marketer!
Rating: 10 out of 10
May 30, 2024We use Braze as our multi-channel marketing tool, sending emails, push notifications & SMS. The tool helps keep all our customer data in one place and easily communicate w...
Verified user
Manager
1 year of experienceBrilliant Braze
Rating: 10 out of 10
May 30, 2024Customer Engagement: Braze enables us to have personalized campaigns across multiple channels, boosting engagement and conversions. Retention and Loyalty: Segmentation and aut...
Easy to use, slick personalisation and omnichannel functionality.
Rating: 9 out of 10
May 30, 2024We use Braze to send our CRM messaging. Braze allows us to address the problem of sending the right message to the right customer at the right time and, crucially, on the righ...
Verified user
Program Manager
1 year of experienceSimple on the surface, more capable as you get deeper
Rating: 5 out of 10
May 22, 2024Braze makes it simple enough to craft a multi-channel customer journey through Email, In-app, SMS and Push if needed. It helps filter out users who might have fazed out of a c...
Verified user
Employee
3 years of experienceEasy to setup customer lifecycle journeys but without skimping on the features
Rating: 9 out of 10
March 10, 2024Braze allows us to easily setup, measure and optimize multi channel journeys and campaigns throughout different customer lifecycles.
A capable and powerful tool for the right use-case
Rating: 7 out of 10
March 5, 2024I like Braze, but like most CRM/CEP tools, it has a very specific use-case that isn't universal. It works particularly well for companies that have a robust app and want to co...
Verified user
Manager
3 years of experienceA versatile, full featured customer engagement platform to save you time and money
Rating: 9 out of 10
March 5, 2024I primarily use the Braze platform to manage and enhance my customer engagement and introduce some automation and analytic metrics to the overall process. Braze is easy to set...
Verified user
Team Lead
1 year of experienceA solid solution for CRM at our company
Rating: 9 out of 10
March 5, 2024As a real estate company we need to have a steady communication strategy with our clients to ensure that we are reducing churn and maintaining them informed about updates in o...
Verified user
Team Lead
2 years of experienceA great tool with loads of modern features.
Rating: 8 out of 10
February 16, 2024We use Braze as a source of all our key CRM campaigns across email, SMS, push, and audience sync, as well as utilizing the out-of-the-box preference center to store customer o...
Verified user
Consultant
1 year of experienceThe best platform I've used in my career so far
Rating: 8 out of 10
February 15, 2024We use Braze for our customer communications, from campaign emails and push notifications, to automated journeys that offer clear and timely information on sometimes complex p...
Verified user
Employee
1 year of experienceEssential for scaling up your email sends!
Rating: 9 out of 10
February 14, 2024We use Braze for marketing emails; after a quick platform, the ability to easily spin up templates is a game changer! The drag-and-drop builder and the ability to embed HTML s...
Verified user
Manager
1 year of experienceStrengths outweigh weaknesses.
Rating: 8 out of 10
February 13, 2024We utilize Braze for sending all our email campaigns and are looking to branch out into broader messaging channels such as SMS and PUSH. Braze has made our ability to send ema...
Verified user
Executive
1 year of experienceMerchandiser review of Braze- great tool!
Rating: 8 out of 10
February 13, 2024We use Braze for all CRM sends, in-app messages, and Canvases. These are used to run our lifecycle conversion and retention campaigns, short-term manual sends, promotional sen...
Verified user
Team Lead
1 year of experience
Log in with LinkedIn to see content from your network
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Reviewer Pros & Cons
Pricing
N/A
Unavailable
What is Braze?
Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and…
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
407 people also want pricing
Alternatives Pricing
What is Text-Em-All?
Text-Em-All, headquartered in Frisco, delivers personalized, informational, emergency mass text messages and phone calls, whether they’re going to five people or 50,000.
N/A
Unavailable
What is Bright Pattern Contact Center?
Bright Pattern provides an AI-powered omnichannel contact center software. With the purpose of making customer service, sales, and marketing brighter and faster, Bright Pattern offers an advanced omnichannel cloud platform with embedded AI. Bright Pattern’s platform can be used on all digital…
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Braze?
Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.
Braze Features
- Supported: Multichannel Messaging
- Supported: Predictive Analytics
- Supported: Lifecycle Management
- Supported: A/B testing
- Supported: Email deliverability
- Supported: Triggered drip sequences
- Supported: Dashboards
- Supported: Standard Reports
- Supported: API
- Supported: Role-based workflow & approvals
Braze Integrations
Braze Competitors
Braze Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Reviewers rate Usability highest, with a score of 7.5.
The most common users of Braze are from Mid-sized Companies (51-1,000 employees).
Comparisons
Compare with
Reviews and Ratings
(129)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
Cross-Channel Customization Prowess: Users consistently laud Braze for its exceptional ability to personalize communication across various channels, significantly boosting customer engagement and driving positive outcomes for marketing campaigns.
Effective Segmentation Tools: Many reviewers have emphasized the segmentation feature in Braze as a robust tool that efficiently organizes user data based on diverse attributes and behaviors, empowering marketers to execute highly targeted and successful campaigns tailored to specific audiences.
Intuitive Design Interface: Users appreciate the intuitive nature of Braze's drag-and-drop builder and canvas flow tools, which simplifies the creation of complex programs and enhances the visualization of customer journeys, ultimately streamlining their marketing efforts.
Limited Reporting Options: Users have expressed that the reporting features in Braze are basic and require extra effort to build complex reports. Some users also noted challenges in creating detailed logic due to limitations in reporting tools.
Complex Template Management: Reviewers found it difficult to transfer templates between development and production zones efficiently. They suggested improvements for smoother template management processes within Braze.
Integration Challenges: Users highlighted issues with integration clarity, especially when emails are switched in a canvas. Some reviewers also mentioned challenges with data manipulation and complex queries, indicating a need for better integration with other tools for a seamless experience.
Reviews
(1-21 of 21)Companies can't remove reviews or game the system. Here's why
Braze a powerful platform with the right type of understanding
Rating: 10 out of 10
November 13, 2019
MM
Vetted Review
Verified User
1 year of experience
World Class Marketing Platform
Rating: 10 out of 10
November 13, 2019
JY
Vetted Review
Verified User
3 years of experience
Braze Review
Rating: 8 out of 10
November 04, 2019
Verified User
Vetted Review
Verified User
1 year of experience
Amazing tool! Really helpful!
Rating: 9 out of 10
November 04, 2019
FS
Vetted Review
Verified User
2 years of experience
Great product and team
Rating: 8 out of 10
November 02, 2019
Verified User
Vetted Review
Verified User
2 years of experience
Braze Review
Rating: 6 out of 10
October 31, 2019
KN
Vetted Review
Verified User
1 year of experience
Powerful and Easy to Use
Rating: 8 out of 10
October 24, 2019
KM
Vetted Review
Verified User
1 year of experience
Braze
Rating: 9 out of 10
October 17, 2019
VQ
Vetted Review
Verified User
1 year of experience
Modern platform with an amazing support team.
Rating: 9 out of 10
October 17, 2019
KW
Vetted Review
Verified User
3 years of experience
Braze Review
Rating: 8 out of 10
October 14, 2019
PV
Vetted Review
Verified User
1 year of experience
Braze is the most user-friendly marketing automation platform
Rating: 9 out of 10
October 04, 2019
Verified User
Vetted Review
Verified User
1 year of experience
Amazing!
Rating: 10 out of 10
October 02, 2019
ES
Vetted Review
Verified User
1 year of experience
Sophisticated Tool Made Simple With Dedicated Reps
Rating: 8 out of 10
September 30, 2019
Verified User
Vetted Review
Verified User
1 year of experience
Braze is great!
Rating: 10 out of 10
September 30, 2019
ML
Vetted Review
Verified User
1 year of experience
Braze is the leader in CRM and mobile marketing software
Rating: 10 out of 10
September 30, 2019
MC
Vetted Review
Verified User
1 year of experience
I recommend Braze!
Rating: 10 out of 10
September 30, 2019
Verified User
Vetted Review
Verified User
2 years of experience
Tooling integrations are great, but need to target more granular audiences
Rating: 6 out of 10
September 18, 2019
JR
Vetted Review
Verified User
2 years of experience
Don't just engage customers, connect
Rating: 9 out of 10
September 18, 2019
CS
Vetted Review
Verified User
1 year of experience
Braze proves to be a powerful tool after using for a year
Rating: 8 out of 10
September 12, 2019
Verified User
Vetted Review
Verified User
1 year of experience
Braze from a marketer's view
Rating: 6 out of 10
September 12, 2019
LH
Vetted Review
Verified User
1 year of experience