Braze

Overview

Reviews

Powerful and Easy to Use

8
We are using Braze across a large portfolio of digital products. We have Segment instrumented data flowing into Braze to nurture users …

Braze

9

Braze is being used as the primary platform that we use to communicate with our different audiences. It's being used to fulfill …

Amazing!

10
We use Braze to send out emails, push notifications, and in-app messages. We're able to reach out to our members more efficiently and in a …

Braze from a marketer's view

6
I am a demand gen marketer using Braze to nurture marketing prospects exclusively through in-app messages, as we use a proprietary …
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Amazing tool! Really helpful!

9
Almost every metric related to the user life cycle - activation, engagement, conversion, reactivation, etc. Braze is a super helpful tool. …

Braze Review

6
We use Braze for in-web messages and push notifications as a new channel to drive the customer back to the site and encourage them to …

Braze Review

8
Data without use has no purpose. Braze is helping us create bridges with our users and is allowing us to connect and engage in a powerful …

Braze is great!

10
Braze is mainly used by our marketing department to run CRM campaigns across 2 countries. We have members of our insights team using it …

Braze Review

8
I currently use Braze to implement both in-app campaigns as well as email campaigns to welcome them to the product if they use our product …
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Great product and team

8
The CRM team is using Braze to communicate with all of our audiences through multiple app groups using email, IAMs, push, SMS, and …
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I recommend Braze!

10
Once we launched our first campaign through Braze, we haven't stopped! It's super easy to get campaigns up and running, set conversion …
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Pricing

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What is Braze?

Braze is a comprehensive customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels so as…

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard

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Product Details

What is Braze?

Braze is a comprehensive customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels so as to deliver value quickly and continuously.

The vendor states they were named a Leader in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms and recognized as one of Inc Magazine's 2019 Best Workplaces. Braze is headquartered in New York with offices in Chicago, London, San Francisco, and Singapore. Learn more at braze.com.

Braze Features

  • Supported: Multichannel Messaging
  • Supported: Predictive Analytics
  • Supported: Lifecycle Management
  • Supported: A/B testing
  • Supported: Email deliverability
  • Supported: Triggered drip sequences
  • Supported: Dashboards
  • Supported: Standard Reports
  • Supported: API
  • Supported: Role-based workflow & approvals

Braze Video

Braze (formerly Appboy) is a lifecycle engagement platform that forms strong bonds between people and the brands they love. We empower brands to humanize their connections with customers through technology, resulting in better experiences and increased retention, lifetime valu...
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Braze Integrations

Braze Competitors

Braze Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Alternatives

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Frequently Asked Questions

What is Braze's best feature?

Reviewers rate Support Rating highest, with a score of 8.2.

Who uses Braze?

The most common users of Braze are from Mid-size Companies and the Information Technology & Services industry.

Reviews and Ratings

(20)

Ratings

Reviews

(1-20 of 20)
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October 17, 2019

Braze

Victoria Quang | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Braze is an extremely robust tool with a short learning curve. Building out new lifecycle strategies and campaigns was extremely simple. While there are a lot of functionalities, no CRM/ESP service will ever have every feature that all of their competitors have. Braze does a great job with listening to their customers and adding new features onto the roadmap.
Kenneth Walters | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Braze has been highly responsive in help to solve problems when they arise. Further, they have been proactive in offering solutions to help us solve our business problems.

This has been a stark contrast to our experiences working with Responsys in the past.
October 02, 2019

Amazing!

Emma Stratton | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
The customer support team is AMAZING. I have nothing but good things to say about everyone we've dealt with since starting to use Braze. The monthly check-ins are very, very helpful. They ask good questions and help guide us to use the product better every time we talk to them. Plus, they respond to any amount of questions (sometimes daily) when launching a new/tricky campaign.
Score 6 out of 10
Vetted Review
Verified User
Review Source
Support at Braze is phenomenal at getting into the weeds of debugging issues and stepping into the shoes of our implementation. Braze support team continues to demonstrate strong expertise and prompt follow-ups on our technical inquiries and debugging assistance as incidents arise.
Lucia Hua | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
I cannot answer this, as I have not interacted with Support directly; I interact with an internal team that works with Braze. This internal team has given us training and enablement (via over the phone training, recordings, documentation, office hours, AND ad hoc meetings), and its members are able to answer most questions we have about our campaigns.
November 04, 2019

Braze Review

Score 8 out of 10
Vetted Review
Verified User
Review Source
I personally don't work directly with the Braze team. Our organization has a dedicated team that is an 'expert' on Braze so they are who I interact with directly.
November 02, 2019

Great product and team

Score 8 out of 10
Vetted Review
Verified User
Review Source
The Customer Success team is so responsive and helpful - some of the best I've ever worked with. They will provide suggestions, feedback, workarounds (if needed), and recommendations to improve your efficiency and strategy.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Braze support that I've dealt with are responsive, thoughtful, and open about requirements and problems. At the same time, some features we need that we felt were a bit basic were not in their product roadmap. We have shared those with them and they were very open to discussing them and seeing if they could be added to their roadmap.