Braze

Braze

Score 8.5 out of 10
Braze

Overview

What is Braze?

Braze is a comprehensive customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels so as to...
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Recent Reviews

Braze Review

8 out of 10
November 04, 2019
I currently use Braze to implement both in-app campaigns as well as email campaigns to welcome them to the product if they use our product …
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Verified User
Employee
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Verified User
Manager in Marketing
Retail Company, 5001-10,000 employees
AL
Alexander Lösgen
Senior CRM Manager
RTL interactive GmbH (Broadcast Media, 5001-10,000 employees)

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Pricing

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Braze

Braze

N/A
Unavailable

What is Braze?

Braze is a comprehensive customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels so as…

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Details

What is Braze?

Braze is a comprehensive customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels so as to deliver value quickly and continuously.

The vendor states they were named a Leader in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms and recognized as one of Inc Magazine's 2019 Best Workplaces. Braze is headquartered in New York with offices in Chicago, London, San Francisco, and Singapore. Learn more at braze.com.

Braze Features

  • Supported: Multichannel Messaging
  • Supported: Predictive Analytics
  • Supported: Lifecycle Management
  • Supported: A/B testing
  • Supported: Email deliverability
  • Supported: Triggered drip sequences
  • Supported: Dashboards
  • Supported: Standard Reports
  • Supported: API
  • Supported: Role-based workflow & approvals

Braze Video

Braze Integrations

Braze Competitors

Braze Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Localytics, Kahuna Mobile Marketing (discontinued), and Leanplum are common alternatives for Braze.

Reviewers rate Support Rating highest, with a score of 4.6.

The most common users of Braze are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

 (60)

Attribute Ratings

Reviews

(1-21 of 21)
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March 01, 2023

Not top recommended (based on 15 years of similar platform/solution experience)

Verified User
Manager in Marketing
Retail Company, 5001-10,000 employees
Score 6 out of 10
Vetted Review
Verified User
Support Rating
5
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email.
November 13, 2019

World Class Marketing Platform

Jackson Yomogida | TrustRadius Reviewer
Jackson Yomogida
Marketing Manager
Dave - Banking For Humans (Internet, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Support Rating
10
We have direct support from our account manager and success manager practically around the clock when things come up that are urgent. They're even helping me post open roles for my team on internal job boards within the Braze team.
November 04, 2019

Braze Review

Verified User
Employee in Information Technology
Information Technology and Services Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Support Rating
5
I personally don't work directly with the Braze team. Our organization has a dedicated team that is an 'expert' on Braze so they are who I interact with directly.
November 02, 2019

Great product and team

Verified User
Team Lead in Marketing
Transportation/Trucking/Railroad Company, 501-1000 employees
Score 8 out of 10
Vetted Review
Verified User
Support Rating
10
The Customer Success team is so responsive and helpful - some of the best I've ever worked with. They will provide suggestions, feedback, workarounds (if needed), and recommendations to improve your efficiency and strategy.
October 17, 2019

Braze

Victoria Quang | TrustRadius Reviewer
Victoria Quang
CRM Manager
Bird (Internet, 201-500 employees)
Score 9 out of 10
Vetted Review
Verified User
Support Rating
10
Braze is an extremely robust tool with a short learning curve. Building out new lifecycle strategies and campaigns was extremely simple. While there are a lot of functionalities, no CRM/ESP service will ever have every feature that all of their competitors have. Braze does a great job with listening to their customers and adding new features onto the roadmap.
October 17, 2019

Modern platform with an amazing support team.

Kenneth Walters | TrustRadius Reviewer
Kenneth Walters
VP, Research and Development
Brad's Deals (Publishing, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Support Rating
10
Braze has been highly responsive in help to solve problems when they arise. Further, they have been proactive in offering solutions to help us solve our business problems.

This has been a stark contrast to our experiences working with Responsys in the past.
October 02, 2019

Amazing!

Emma Stratton | TrustRadius Reviewer
Emma Stratton
Graphic Designer
Checkout 51 (Internet, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Support Rating
10
The customer support team is AMAZING. I have nothing but good things to say about everyone we've dealt with since starting to use Braze. The monthly check-ins are very, very helpful. They ask good questions and help guide us to use the product better every time we talk to them. Plus, they respond to any amount of questions (sometimes daily) when launching a new/tricky campaign.
September 18, 2019

Tooling integrations are great, but need to target more granular audiences

JR
Jennifer Rudin
Growth / Nurture Strategist
IBM (Information Technology and Services, 10,001+ employees)
Score 6 out of 10
Vetted Review
Verified User
Support Rating
8
Support at Braze is phenomenal at getting into the weeds of debugging issues and stepping into the shoes of our implementation. Braze support team continues to demonstrate strong expertise and prompt follow-ups on our technical inquiries and debugging assistance as incidents arise.
September 12, 2019

Braze proves to be a powerful tool after using for a year

Verified User
Strategist in Product Management
Information Technology and Services Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Support Rating
8
Braze support that I've dealt with are responsive, thoughtful, and open about requirements and problems. At the same time, some features we need that we felt were a bit basic were not in their product roadmap. We have shared those with them and they were very open to discussing them and seeing if they could be added to their roadmap.
September 12, 2019

Braze from a marketer's view

Lucia Hua | TrustRadius Reviewer
Lucia Hua
WW Performance Marketing Campaign Manager
IBM (Information Technology and Services, 10,001+ employees)
Score 6 out of 10
Vetted Review
Verified User
Support Rating
7
I cannot answer this, as I have not interacted with Support directly; I interact with an internal team that works with Braze. This internal team has given us training and enablement (via over the phone training, recordings, documentation, office hours, AND ad hoc meetings), and its members are able to answer most questions we have about our campaigns.
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