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Targeted Campaigns: Several users have found Brick Street CONNECT to be an excellent tool for targeted campaigns. Its highly optimized …
Overview
What is Brick Street CONNECT?
Brick Street CONNECT is a multichannel marketing solution built as a modular platform with automated campaigns with targeting and personalization capabilities.
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What is Brick Street CONNECT?
Brick Street CONNECT is a multichannel marketing solution built as a modular platform with automated campaigns with targeting and personalization capabilities.
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
Targeted Campaigns: Several users have found Brick Street CONNECT to be an excellent tool for targeted campaigns. Its highly optimized algorithm for SMS and email targeting has helped many customers improve their relations with clients and achieve better results in their campaigns.
Easy-to-Use UI: Many users have praised the easy-to-use UI of Brick Street CONNECT, which allows them to design more focused campaigns. The platform's user-friendly interface makes it accessible even to those who are not tech-savvy.
Multi-Channel Messaging Platform: A significant number of reviewers have applauded the multi-channel messaging platform offered by Brick Street CONNECT, which enables them to run effective and targeted campaigns across various channels such as SMS, emails, mobile apps, fax, voice, and print options. This feature provides customers with greater flexibility in reaching out to their target audience through a wide range of channels.
Targeting Algorithm: Some users have reported that the targeting algorithm for social media needs improvement. It has been suggested that the current algorithm is not effective, especially for cross-site tracking.
Pricing Transparency: Several reviewers have mentioned that pricing information is not detailed enough. Users find it difficult to understand what features are included in each plan due to a lack of transparency.
Data Insights Issues: A few users have experienced issues with data insights from campaigns run on the software. Reviewers have found the insights to be buggy at times and unreliable.