Name: Brick Street CONNECT
Rating: 10 (1 reviews)
Author: Brick Street Software

Customer Identity and Access Management (CIAM)

Help Desk

Web and Video Conferencing

Customer Support

Classroom Management

Online Learning

Education

Barcode

Business Intelligence (BI)

Collaboration

Contract Management

Data Extraction

Risk Management

VoIP

Workspace Planning

Enterprise

Accounting

Crypto Asset Management

Invoicing

Finance and Accounting

Applicant Tracking

Background Check

Corporate Learning Management

HR Management

Leadership Development

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Browser

Cloud Storage

Computerized Maintenance Management Systems (CMMS)

Data Collaboration

Data Masking

Desktop Outsourcing

Fraud Detection

Hyper-Converged Infrastructure

IT Asset Disposal

Integration Platform as a Service (iPaaS)

License Management

Log Management

MLOps

Managed IT Service

Network Monitoring

Network Performance Monitoring

Packet Analyzer

Password Management System

Release Management

Remote Support

Secret Managers

Software Distribution

Threat Intelligence

Web Portal

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audience Engagement

Audience Intelligence

Content Management

Creative Collaboration

Domain Registration Services

Email Marketing

Gamification

Heatmap and Session Recording

Marketing Automation

Social Media Management

Social Media Monitoring

Survey & Forms Building

Swag Management

Video Marketing

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales

Architecture

Debt Collection

Public Sector Software

Real Estate

Vertical-Specific

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Targeted Campaigns: Several users have found Brick Street CONNECT to be an excellent tool for targeted campaigns. Its highly optimized algorithm for SMS and email targeting has helped many customers improve their relations with clients and achieve better results in their campaigns.

Easy-to-Use UI: Many users have praised the easy-to-use UI of Brick Street CONNECT, which allows them to design more focused campaigns. The platform's user-friendly interface makes it accessible even to those who are not tech-savvy.

Multi-Channel Messaging Platform: A significant number of reviewers have applauded the multi-channel messaging platform offered by Brick Street CONNECT, which enables them to run effective and targeted campaigns across various channels such as SMS, emails, mobile apps, fax, voice, and print options. This feature provides customers with greater flexibility in reaching out to their target audience through a wide range of channels.

Targeting Algorithm: Some users have reported that the targeting algorithm for social media needs improvement. It has been suggested that the current algorithm is not effective, especially for cross-site tracking.

Pricing Transparency: Several reviewers have mentioned that pricing information is not detailed enough. Users find it difficult to understand what features are included in each plan due to a lack of transparency.

Data Insights Issues: A few users have experienced issues with data insights from campaigns run on the software. Reviewers have found the insights to be buggy at times and unreliable.

Brick Street CONNECT is a multichannel marketing solution built as a modular platform with automated campaigns with targeting and personalization capabilities.

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Brick Street CONNECT

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Brick Street Software is a high-end boutique software developer specializing in on-premise and SaaS marketing solutions for enterprises and white-label partners. Brick Street Software’s cloud-based multichannel marketing management platform CONNECT, enables global organizations to deliver real-time messages across 11 communication channels, with more on the way!

CONNECT enables Brick Street clients to carry on conversations with consumers over multiple devices as multi-tasking shoppers move about their day. With its single platform architecture, organizations have unified views of each consumer—across all channels to engage shoppers, drive sales, and develop loyal relationships. 

After acquiring CONNECT and EMA from KANA Software, Inc. in 2008, Brick Street Software has quickly become a trusted partner for each of our customers. With a relentless passion for client success, our global team prides itself on its integrity, providing the highest quality products and services to our clients.

Brick Street Software

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

Brick Street CONNECT

Overview

What is Brick Street CONNECT?