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What is Brightcove?

Brightcove Video is a video hosting and publishing solution. The company also provides a cloud media processing product called Zencoder.

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Recent Reviews

Video me

9 out of 10
April 18, 2014
WJLA uses Video Cloud for all video embed by sales, news and promotion. We use this across the whole organization. We do not typically see …
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BrightCove a Solid Choice

8 out of 10
April 16, 2014
Brightcove was being used by a previous company that I worked for, Outside Television, syndicate of the Outside lifestyle magazine. We …
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BrightCove - Overall a Great VCMS!

7 out of 10
April 16, 2014
The read APIs are being used to grab video assets for media processing and meta-data tagging. It's used by our Data Engineering department …
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Brightcove for non-techies

9 out of 10
April 16, 2014
We Brightcove Video Cloud within our Marketing/Communications department to highlight our organization's events and industry panels. It …
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I highly recommend this product

10 out of 10
April 15, 2014
Brightcove is used by multiple departments in my company for both external and internal videos. External videos are posted to our company …
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Read all reviews


Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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What is Brightcove?

Brightcove Video is a video hosting and publishing solution. The company also provides a cloud media processing product called Zencoder.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Brightcove japan launch


Brightcove and FreeWheel HTML5 Advertising Solution for the iPad (Jeff Whatcott demo #smeast10)


Demo Video Mastering Comp 1080SOUND Brightcove Youtube

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Product Details

What is Brightcove?

Brightcove offers streaming technology solutions to build a greater connection between companies and their audiences, no matter where they are or on which devices they consume content. In more than 80 countries, Brightcove’s video platform helps businesses to sell to customers, media leaders to stream and monetize content, and organizations to communicate with team members.

For Media:
Brightcove helps monetize content, expand reach and deepen engagement.

For Enterprise:
Brightcove helps attract new audiences sell more products, deepen employee engagement and grow a brand with their digital marketing solution for a video-first content strategy.

Brightcove includes:

Marketing Studio: Brightcove Marketing Studio enables marketers to get more out of streaming, boasting a user interface for users from inexperienced to advanced, who can incorporate video into whichever channel they’re responsible for. Its workflows encourage more video use across marketing teams, and helps to scale across channels and platforms withintegrations that extend video, as well as centralizing and managing content to keep it organized, searchable, and accessible.

Media Studio: To grow an audience by publishing promotional videos to key social networks and content descriptions to universal search engines. Curate programs and series for discovery through metadata management. Leverages multilingual capabilities and captioning options for greater accessibility. Helps to expand into new global regions, including the Chinese market with China Delivery. Can be used to engage audiences with sophisticated viewer experiences, with Gallery. Offers visibility into when an audience is engaging and how content is performing with Essential Insights.

Communications Studio: Used to bridge the gap between remote and onsite workforces with internal comms video across channels and devices — web pages, social media, newsletters, and emails, live and on demand. Engages employees wherever they are so that they’re more likely to stay with a company.

Audience Insights: When it’s harmonized, visualized, and plugged into marketing systems, video data can: Strengthen audience acquisition, turn trials into long-term customers, build engagement, improve content licensing and production decisions, and reduce churn. Ultimately, these benefits can lead to an increase in audience lifetime value.

Brightcove Screenshots

Screenshot of Go beyond tracking plays and impressions and fuel your programs with video engagement data that signals who is getting the most value from your content.Screenshot of Deliver interactive video on-demand and live experiences - chat, polls, click to purchase, sentiment, quizzes, branching journeys, and more - that increase engagement, provide more data on your audiences, and turn viewers from passive observers to active participants.Screenshot of Deliver live and on-demand video experiences that are easy to create and manage from a single platform. Orchestrate rich, beautiful experiences that promote your brand and your content and keep audiences engaged with interactive elements.Screenshot of Start to think of your video content as your greatest asset for connecting with every audience on any device, whether it's web, mobile, or connected TVs. Reach all your audiences, including customers, prospects, partners, teams, anyone and everyone!Screenshot of Understand audience engagement to inform content strategies and audience preferences to ensure you’re delivering the best streaming video experiences possible.

Brightcove Videos

Brightcove Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish, Spanish, French, Japanese, Korean, Chinese (Traditional)

Frequently Asked Questions

Brightcove Video is a video hosting and publishing solution. The company also provides a cloud media processing product called Zencoder.

Kaltura, Wistia, and Vimeo are common alternatives for Brightcove.

The most common users of Brightcove are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users commonly recommend three things when using Brightcove:

  1. Consider Brightcove as a robust contender: Users believe that Brightcove is a strong and competitive video cloud solution that deserves serious consideration.

  2. Use Brightcove for solopreneurs and small business owners: Users recommend Brightcove for individuals running their own businesses, especially those who may not have technical expertise.

  3. Set up playlists and tags beforehand: To streamline the user experience, it is suggested to create playlists and tags before inviting multiple users to the platform. This allows for an organized and efficient workflow.

Attribute Ratings


(1-16 of 16)
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Score 6 out of 10
Vetted Review
Verified User
  • Allows you to create a video gallery that can be embedded in a website.
  • Allows more privacy/security settings compared to YouTube.
  • Not as user-friendly for sales enablement compared to its competition.
  • I would prefer more contact from the support rep to make sure we are up to date with the latest features.
Score 9 out of 10
Vetted Review
Verified User
  • The video player is responsive and works on desktops, mobile devices & tablets.
  • The video administration console is easy to use and maintains a large number of videos. It can also be used to publish videos based on time and date.
  • There are many player templates to choose from and use on a website.
  • The video cloud also lets the user add start and end markers to videos, which makes it easy to play context sensitive video play.
  • The code for customizing the video player can be made easier, I think it still uses BEML code.
  • Easily accessible ready made code will help users like me to implement a cool looking player.
  • I would love to implement Brightcove video cloud on most of the projects that I work on and I see we could use it in so many different ways but pricing is not easily available on the website.
  • Again if I could work with someone to price for small, medium and large businesses that would be great.
December 04, 2014

Spotlight on Brightcove

Ashley Buley | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Live event streaming
  • Ability to customize players
  • Easy-to-use interface and app.
  • Customer support was always quick and helpful
  • Supported advertisements
  • Building your own player from scratch or modifying an existing players functionality through code is a pain - stick to prebuilt players, or pay for a custom one
  • Reporting is pretty limited
  • You have to pay for 24/7 support
Colby Iannazzo | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
  • They have a really strong back-end framework for video delivery - They use multiple CDN's around the world to deliver the best quality video quickly.
  • The user interface is simple to understand - While they provide many video tutorials on how to work with the user interface, it is intuitive enough to just jump in and get started on your own.
  • The YouTube sync option has been a great way for us to manage the videos, based on keywords, to help coordinate and organize our channel.
  • The customization portions of the video players require learning a completely unique language and do not provide a GUI for player design.
  • The players are primarily flash based and require extra HTML code for an HTML5/Mobile ready experience.
  • It takes quite a few CSS workarounds to make the players responsive.
  • Players could benefit from more style options, such as themes, Play Button Overlays, icon customization, option availabilty
  • I have had many issues with the customer support department. They are really good at sending you video links to their knowledge base, but require a bit of escalation to get support beyond that. However, when I found a bug in their JavaScript file, they did get it resolved, it just took about 2 weeks...
  • The metrics/analytics could use a bit more finesse. They used to have a much better system, but about a year ago they updated and the new interface is less informative.
Shrinivasan Neelamegam | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Easy to upload, host videos
  • Availability of standard video players for different devices as well as the ability to customize the video players
  • Availability of Brightcove APIs that give very high degree of customization
  • Steep learning curve for using Brightcove APIs
  • Limited capability available to customize HTML5 videos(for iPad)
Score 8 out of 10
Vetted Review
Verified User
  • As far as security, our customers are agents and access a secure agent site for details on their line of business. We also offer product tutorials, training and promotion. All this information is secure. Brightcove provides an ideal solution for embedding videos and players into our secure site.
  • The variety of players and player-related infrastructure Brightcove offers is a huge plus. The choices provide a variety of solutions depending upon our needs. It could be as simple as an embedded video or something more complex such as a tabbed-player. Being able to style and brand the players is just icing on the cake.
  • Being able to easily sort, manage and organize our entire media library is convenient and a real time-saver. No searching through pages and pages of videos to get to the one you want.
  • I find the interface to be a little cumbersome. The more you use it, the easier it is but I would not say it offers the best user experience.
  • We have the Basic subscription because that's all we need. That means there are some features and developer tools that we don't have access to. It would be nice to have access to those features without paying up for the next level. Why are we limited because of the type of plan we have or the number of videos we have?
Grant Benatar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Adding and removing videos is a snap. It is very easy to add videos to the service, and schedule the times that they would be live on the website.
  • The quality of the videos and the speed which they were served up was exactly what our company relied on.
  • The best thing about Brightcove was that we didn't have to provide the server space and the technical staff to manage it.
  • I would like to see a few more player options.
  • A little more flexibility on the scheduling side.
April 18, 2014

Video me

Samantha Brady | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Create new playlist
  • Uploading Video
  • Creating new videos
  • Implementing AdTags
  • Creating overlays on playlist vs each video
  • Analytics - demo
Score 8 out of 10
Vetted Review
Verified User
  • Allows you to easily view and edit video clips
  • Allows you to easily insert video tags and key descriptions and summaries of the content being previewed
  • The accessability of the videos within Brightcove make it very easy for one to go back, locate and edit
  • Quite frankly, I was very impressed with Brightcove during the time I had used it. If I had worked longer with Brightcove maybe I would have come accross more areas for improvement.
Score 7 out of 10
Vetted Review
Verified User
  • Ability to easily output a JSON response for requested video data. This makes it easy to work with Brightcove as partner.
  • The read APIs are very flexible and can the output can be easily customized using cgi args. This provides great customization of the output and sorting and filtering mechanisms to find the videos you're looking for.
  • The ability to add captions to videos is good, especially with the regulations requiring video captioning. DFXP support works great as long as the player is given the exact XML format it is looking for.
  • The write API documentation could be better. Specifically, the portion where they talk about adding captions. There are simpler ways that they have documented.
  • The write API could be better. It's up to the developer to retry on write failures as it's limited to 1 QPS, which I can understand. However, I feel they should have a better way to intelligently manage write requests so the end-user does not have to do this. Either this, or provide some examples where more than 1 write request can be combined into 1 http call. For example, if they provided an example where you wanted to add captions and also add meta data in one call, that would be helpful.
Score 9 out of 10
Vetted Review
Verified User
  • Easy interface with fairly intuitive design and applications.
  • Integrates nicely within our website
  • Allows addition of keywords, simple stills selection and break points where ads or links can be inserted (have yet to explore this option)
  • Online support could be more accessible to the layman (non-techy users can get a bit lost in the help resource library)
  • Multiple user logins for the account (with different levels of access) would be useful - we work with many off-site videographers and editors
  • The ability to link to an individual video within a player on our website would be great.
Score 10 out of 10
Vetted Review
Verified User
  • Ensuring video cannot be downloaded and shared
  • Host of the video on a well structured, professional looking video player
  • Easy to upload videos and use search to find videos in your database
  • I would like to be able to video my video in the selected player prior to publishing the link
  • I would like to be able to download video files from Brightcove
Scott Gale | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Render multiple versions for good delivery per user device and speed
  • Allows for playlists. This is VERY important. Think of the playlist as a container you point to and you can swap videos in and out as revs change. But the LINK does not change.
  • We can add subtitles for multilingual delivery because of their relationship with SubPly. The systems work together.
  • Easy user interface.
  • Good analytics.
  • I would like to see subtitle functionality within Brightcove without having to use an outside vendor SubPly. This adds cost, and setting up the initial relationship takes some effort.
  • Would like the videos to be downloadable from Brightcove for use when folks do not have an internet connection.
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