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BrightEdge is a versatile platform that offers a wide range of use cases for users across different departments. Users rely on BrightEdge …
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What is BrightEdge?
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social…
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Popular Features
- Keyword analysis (46)9.696%
- SERP ranking tracking (44)9.494%
- Competitive analysis (46)9.292%
- Site recommendations (46)8.080%
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What is BrightEdge?
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile,…
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What is BrightEdge?
BrightEdge, a supporter of enterprise organic search and content performance, empowers marketers to transform online content into business results, such as traffic, conversions and revenue. The BrightEdge platform is powered by a deep learning engine and, according to the vendor, is capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. The vendor states BrightEdge's enterprise customers include global brands and 64 of the Fortune 100 and 9 out of 10 leading global digital agencies. The company has a global presence across North America, APAC, LATAM and EMEA and is headquartered in Foster City, California.
BrightEdge Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Channels Features
- Supported: Local SEO
- Supported: Social SEO
- Supported: Mobile SEO
- Supported: Global SEO
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
BrightEdge Competitors
BrightEdge Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO.
Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.
BrightEdge starts at $0.
Reviewers rate Keyword analysis highest, with a score of 9.6.
The most common users of BrightEdge are from Mid-sized Companies (51-1,000 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
BrightEdge is a versatile platform that offers a wide range of use cases for users across different departments. Users rely on BrightEdge to identify opportunities within websites, such as adding or removing keywords and improving organic rankings. It serves as the backbone for SEO activities, providing insights and efficiencies for both agencies and clients. The platform is used to monitor SEO performance, generate reports, benchmark against competition, and track SEO events. Users integrate BrightEdge with other analytics platforms to create a robust centralized system for optimizing enterprise websites. Additionally, BrightEdge helps amplify SEO programs and drive growth for organizations by enabling the implementation of a robust content strategy, addressing technical SEO issues, finding content opportunities, and competing on a hyper-local level. With its easy-to-use interface and constant improvement, BrightEdge is considered a valuable tool for tracking competitors and improving website pages. SEO Technical Specialists rely on it for ongoing competitive analysis, keyword rank tracking, managing SEO recommendations, and generating monthly SEO reports. Marketing departments also find value in using BrightEdge's SEO tools for content development, curation, and comparing key terms to competitors. Overall, BrightEdge facilitates detailed insights and informed decision-making for users in various teams including SEO, content, paid, and social.
Users commonly recommend the following actions when using BrightEdge for SEO:
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Get started with BrightEdge: Users suggest getting started with BrightEdge to effectively manage and enhance SEO efforts. They consider BrightEdge to be an indispensable tool for winning in search and recommend it for managing a company with multiple brands.
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Dedicate time and resources: Users advise dedicating time and resources to fully leverage the platform's insights and support. They emphasize the importance of selecting keywords and competitors carefully, setting up regular calls with the BrightEdge team, and fully learning the dashboard functions. This commitment is necessary to derive value from the platform.
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Use BrightEdge for SEO enhancements: Users recommend using BrightEdge to improve SEO performance by analyzing competitors and prioritizing technical enhancements. They highlight the benefits of setting up keyword and page groups, fixing crawling issues, and utilizing BrightEdge Autopilot. By utilizing these features, users can drive incremental results and increase web traffic and keyword rankings.
Overall, users emphasize that while BrightEdge may require a commitment and has a learning curve, the insights and support provided are worth the investment. They also suggest considering if the need for SEO rank monitoring and optimization is truly at an enterprise level or if a more affordable mid-tier platform would suffice before making a decision.
Attribute Ratings
Reviews
(1-25 of 38)Companies can't remove reviews or game the system. Here's why
May 17, 2022
BrightEdge is a Powerful Tool
BrightEdge offers many tools in one. This platform is extremely powerful for building SEO value, monitoring campaigns, and overall improving websites. We use it to improve our organic rank, capture potential leads, and drive traffic.
- Lead generation
- Campaign monitoring
- Capturing user intent
- Platform ease of use
March 16, 2022
Great Replacement for SEO agency
Score 10 out of 10
Vetted Review
Verified User
We have a large catalog and a lot of existing content that was not created with SEO in mind. Now that we’re investing in SEO it’s making it much easier to identify and prioritize action items as well as discovering / reverse engineering our competition to improve quality and authority across the site.
- Recommended easy wins
- Understanding search intent and preferred landing page by keyword
- Summaries and executive dashboards
- Bit of a learning curve but realize this isn’t easy. Onboarding and customer support are great.
- Workflow and task process. Would be nice if it was a little more streamlined but again, understand this isn’t easy.
- Recommended blogs for each problem. Not as intuitive but it is available. Couldn’t find it until the rep told me where to look.
February 26, 2022
Great Value & Support. The Best Money We Spend to Support our Digital Marketing Efforts.
Score 10 out of 10
Vetted Review
Verified User
Forthea uses BrightEdge as the backbone of everything that we do for SEO, including both client services and sales. The tool itself is flawless. BrightEdge allows us to gain insights and efficiencies that benefit both the agency and our clients. I initially implemented BrightEdge at another agency, where we went through a rigorous review of a handful of SEO platforms. There really was no comparison, and the decision was an easy one. It provided so much value that convincing the decision-makers at Forthea to implement was a no-brainer, and our entire staff sings its praises daily. Past the platform, I consider our peers at BrightEdge to be an important part of our team. They are skilled, responsive, and provide thought leadership on all things SEO. I don't believe it's possible to be happier with the investment in the platform and the partnership with the BrightEdge team.
- SERP ranking tracking
- Keyword analysis
- Report customization
November 02, 2021
Worth more than your time
Brightedge is currently being used by my entire SEO department of twelve across more than a dozen different clients from nearly every vertical our agency works in. We use Brightedge chiefly as our enterprise-level keyword research platform, but we also engage with Brightedge to win new business, conduct ad hoc reports, and inform paid and listings strategies.
- Hyperlocal keyword tracking
- Keyword auditing
- Keyword rank tracking
- Dashboard reporting
- Customer service
- Strategy partnership
- Continued platform education
- Reseller assistance
- New business partnerships
- Content and technical SEO
- The platform's UI, while usable, can feel a bit clunky sometimes
- Navigating the extreme depth of the platform can feel cumbersome at first
November 02, 2021
Enterprise SEO At Its Finest!
Score 9 out of 10
Vetted Review
Verified User
Our team uses BrightEdge for a variety of internal tasks that support our SEO, Content, Paid, and Social teams. BrightEdge allows us to get detailed insights into our customer's online performance and make informed decisions based on meaningful data. Once implemented, we use BrightEdge to monitor optimizations and generate iterative improvements to further optimize our client's web performance.
- Keyword Research
- SEO Insights
- Competitor Benchmarking
- Affordability
- 3rd Party Reporting
- Improved Crawler for Technical Monitoring
Score 10 out of 10
Vetted Review
Verified User
BrightEdge is being used by a single department currently. We use it to help with our SEO strategy, planning, research, and technical issues. We also use it for reviewing our competitive set.
- Keyword research tool
- Competitive research
- Reporting
- Audit feature could be improved
October 21, 2020
Kiddie Academy Manages Franchise Network SEO with BrightEdge
Score 10 out of 10
Vetted Review
Verified User
BrightEdge was added to our team's toolkit and paid immediate dividends. The different innovations that BrightEdge has developed allow us to implement a more robust content strategy, address technical SEO issues, find content opportunities, and compete on a hyper-local level.
- Onboard process = thorough and customized.
- Day to day support has allowed us to research and address new ideas in real-time.
- Content IQ provided us weekly actionable items to address and monitored our improvement.
- Setting up our hyper-local keywords was a long and manual process, but it was done by the BrightEdge team and they did a great job.
April 07, 2020
The Enterprise SEO Solution
BrightEdge is used in our SEO and marketing department. It has resolved a myriad of issues that we were having with our ability to aggregate and analyze data in a retroactive manner. BrightEdge isn't the cheapest SEO tool out there, but it sure has every single one of the bells and whistles.
- Data Segmentation
- Site Tracking
- Competitor Analysis
- Price
- Integrations
- Data Accuracy
February 15, 2020
BrightEdge Has So Many Benefits!
BrightEdge is being used within the marketing department by two employees for the past 2 years. We use it for keyword optimization, to ensure our website is functioning correctly, to increase landing page visits and keyword search/strategy.
- Keyword Search
- Keyword Optimization
- Website Crawl Has Errors
August 30, 2019
BrightEdge is a very robust SEO enterprise tool
Score 9 out of 10
Vetted Review
Verified User
We use BrightEdge's Data Cube almost 80% of the time for keyword research, checking organic ranking positions, competitive analysis, and keyword gap analysis. We also use Recommendations and Intent Signal Dashboards to find out what content to defend, or top opportunities to go after. It helps us with our content creation and also lets us know what we have to do to our evergreen content to get it to rank higher.
- Keyword research is very good and Data Cube is very easy to use as compared to other SEO Enterprise tools.
- Keyword gap analysis is very helpful to find out what keywords our competitors are using that we are not.
- Monitoring organic rank positions is very easy with Data Cube.
- The Content IQ doesn't catch all technical SEO issues as compared to other site audit or crawler tools.
- The Content IQ score is very high, but when comparing to other SEO site audit tools they show lower scores because they are picking up more errors.
- There are some bugs or suggestions that are not good in Recommendations.
January 15, 2019
BrightEdge has given us what we lacked from agencies - RESULTS.
We decided to bring our SEO management in-house after realizing we were paying agencies to basically do nothing. We spent a lot of money on SEO with no recommendations and changes happening. Now that we have brought it in-house it has been a huge undertaking for our small team, but it has given us a lot of insights in what could have been and should have been done previously. We have control over what is happening and are in it almost daily making changes and corrections to our site based on the recommendations we get from BrightEdge.
- It helps us find items that we missed in our site build such as image alt text, H2 fixes, missing descriptions, etc. It is so easy to gloss over some of these items as there are just so many of them, BE brings these to the forefront and you can see them all the time and decide what items need to be corrected.
- The BE team is outstanding! Our CSM is solid and is a HUGE help for us. We have consistent calls with them and they help us, non-SEO professionals, become more knowledgeable in what we are doing and has us thinking about future projects that we would never have thought of on our own. They are a integral piece of our team now.
- The on-boarding process was amazing! The on-boarding specialist had our best interests at heart and was a huge help, they then handed us off to an equally knowledgeable and qualified Client Success Manager. Customer service at BE is top-notch.
- I really can't comment here, because being a novice going into this I don't know what I don't know. So far everything has been great.
January 11, 2019
If you're serious about SEO, use a serious tool
As the only SEO professional on a small team, I use BrightEdge to track our search visibility and core keywords, do keyword research, and scope out competitors. It provides a depth and breadth of search analytics, particularly around rankings, that I haven't been able to replicate with other tools. It helps us address the business problem of search visibility and site traffic, which in turn drives conversions and leads.
- Their DataCube site and ranking analysis is the best in the business. I'd use BrightEdge for this feature alone. With this research tool, I can understand our keyword rankings profile across all keywords (beyond those tracked in our account), as well as those of competitors and partners.
- Site Audit is also very strong, allowing us to get a deep understanding of technical errors on our site we need to correct. This was indispensable during a recent major site update.
- The Customer Success Managers are helpful and knowledgeable.
- The main weakness of the platform concerns off-page SEO. We use Majestic to supplement the kind of backlink tracking and reporting we want to do, functionality that is somewhat addressed within BrightEdge but not to the point where I could stop using Majestic.
- The most recent updates to the platform seem to be concerned only with look and feel (which isn't necessarily a bad thing) but I'd like to see more in the way of new features added.
- The recommendations engine is valuable, but I feel the suggestions are often too narrowly focused on exact match keywords, even though search engines continue to get smarter about which variations of keywords relate to which topics (e.g. latent semantic indexing). I'd like to see the recommendations engine get up to date with these changes.
January 04, 2019
Very Informative SEO Platform
We currently use BrightEdge in our Marketing department to fulfill our SEO needs.
- Very detailed.
- Many different tools
- Helps with the delegation process.
- Many recommendations seem the same.
- Reporting seems buggy at times.
December 14, 2018
BrightEdge takes your content to a new level
BrightEdge has been used to improve all the search engine optimization and general content optimization across the marketing website. It also has been used to have a better internal link strategy. It was mostly chose and used by the marketing team.
- SEO
- Internal link
- Customers Engagement
- Competitor research
- Digital Marketing
- Pricing
- General UX
November 15, 2018
BrightEdge - Great for Agencies or multiple clients!
BirghtEdge is used by our SEM department as well as our client account managers for hotels and resorts.
- Reporting - seamless pull reports out of the system
- Keyword Research
- Recommendations for SEO / Content strategy
- Expensive
- Time Consuming
- Lot of Products within the Suite
May 23, 2018
It's a glittery reporting platform.....
BrightEdge is used by our Marketing Team for SEO. We have been using BrightEdge for almost a year. Our main goal is for BrightEdge is to help us optimize our webpages for Google search in order to increase our rankings, be found more often by potential customers and drive more visitors to our website.
- BrightEdge does a good job with reporting.
- It is fairly easy to create Dashboards that can be customized for what you want to see.
- One of the newer features of BrightEdge, called Insights, can be helpful if you just have a few minutes to spend in the platform and want to find a couple of quick revisions that you can make on your website.
- The set up / implementation was rushed and, in our case, not completed correctly, which caused many issues down the road.
- Once you make changes to website based on the Recommendations in BrightEdge and wait for the weekly crawl, the Recommendations, many times, don't fall off of your queue, so you waste a lot of time researching things that were already completed.
- If you want to change a large number of preferred landing pages around after the initial set up, it's a very manual process.
October 19, 2017
BrightEdge helps our marketing team be more successful!
BrightEdge is used by our marketing team - primarily by our content creators and web admin. BrightEdge allows us to see a variety of metrics based on search engine keywords, that we rank for, could rank for, and what our competitors rank for. We also use BrightEdge to identify keywords or topics to create new content around on our website - mostly for Blogs.
- Account management. We have regularly scheduled calls for our account management team to go over our account, strategy, and anything else we need help with.
- BrightEdge gives you recommendations for each preferred page in order to ensure you are doing everything you can to rank well for the targeted keyword/s on a given page.
- You can easily track all keywords you focus on and see how you rank on Google, any rank change, trends, etc.
- Integration/automation with your website. It would be great if BrightEdge could automatically pull in new URLs from our website instead of us having to manually add them for each new piece of content we create.
- I wish our account stats updated more frequently than once a week. Sometimes it's fine, but sometimes you create a new keyword group and have to wait a week to see the details. A nice option would be a week by default, but with the option to force live data when needed.
- Sometimes certain options seem hidden in the UI. For example, after a year of using the product I just realized there was a section that was actually a drop-down. To BrightEdges credit, it does have a drop-down icon, but I think the placement is in an area that I overlook. Maybe stylizing all options on a page would help, instead of having different looking options in different areas of the page.
March 21, 2016
BrightEdge Use for a Digital Marketing Agency
BrightEdge is currently used by my company to track various websites' keyword movement, page rankings, and share of voice in the competitive space. It's a great tool that provides a clear overview of a website's overall keyword performance and how that compares to its competitors. Additionally, it's utilized greatly for reporting purposes as we can extract different pertinent metrics to show where we've done well and where we can still seek improvement compared to a previous reporting period.
- I like the "Story Builder" function on BrightEdge because it allows one to create a variety of graphs and reports that provide specific metrics and data catered to one's need.
- Having the "Anomaly Detection" set up allows one to receive notice right away when there's significant movement in keyword rankings.
- Being able to create different keyword and page groups in BrightEdge is great for segmenting the large amount of data we have to focus on the pages pertinent to specific goals.
- Currently BrightEdge provides the number of backlinks a website has but do not offer any other details pertaining to this information.
- Oftentimes the on-page menu bar is asynchronous with the menu bar on the side, and I find it confusing to have to change both.
March 11, 2016
Best-In-Class for Enterprise Level Search Optimization
We use BrightEdge to audit our clients' search performance, identify opportunities and develop strategies to improve that performance, and to execute tactical changes as part of supporting those strategies.
- Keyword opportunity analysis
- Competitive analysis
- Recommendations & task management
- Quick Google Search Console and Analytics integration.
- Filter states not always remembered when making changes to keyword lists. Pages reload and you often have to re-filter.
- Pricing is relatively opaque. No published price point/features list, but at the enterprise level I understand how custom things can be.
- Adobe Analytics integration can take some time to put in place, so plan ahead.
March 08, 2016
Good for reporting & competitive analysis
BrightEdge is used by a few people in our department for our enterprise-level accounts that require a higher level of reporting. The reporting is incredibly useful for showing the data that matters to our clients with visuals that they enjoy and use in their own reporting to their management. It's also great for reporting on competitors with Share of Voice data.
- Share of Voice -- lots of companies think they know who their competitors are but it's eye opening to see who their online competitors truly are with this reporting.
- The platform is a little clunky and creating new dashboards from scratch can be daunting sometimes. They help with this by having templates, but sometimes they can be confusing to customize.
Score 10 out of 10
Vetted Review
Verified User
Every SEO customer is provisioned with its own BrightEdge account. The SEO team then uses the platform for:
- Monthly Reporting
- Competitor Recommendations
- Backlink Strategies
- Tracking Changes & Effects
- Share of Voice Analysis: We really love this feature. It gives us an opportunity to provide customers with insight to their TRUE Organic competition. More often than not, the Organic competitors are quite different from what the customer originally thought. This supports our effort to show Subject Matter Expertise on a regular basis.
- BackLink Opportunities: This feature really tailors our link building strategy. It allows us to quickly download the gap between our customer & its competition, which provides a 'road map' for link building team. Once the gap has been closed, we re-run the opportunities and move forward with the new plan.
- Trended Charts: In general, the trended charts are a huge advantage that BrightEdge has over other SEO platforms. I've never come across another tool or company that can provide the same level of data, over time, consistently. As SEO changes and fluctuates, these trended charts become vital to our reporting and investigations, especially when new algorithms are pushed out by Google.
- Local Search Engines: These are created based on demand, and therefore are not always available for cities or even states that our customers are located in. When these situations arise, we've been told to submit a request. However, we rarely see follow through. This makes it very difficult to provide all customers the same level of insight and reporting.
- Dashboards vs. Accounts selection/dropdown: These two drop-downs or selections are entirely separate. If a user selects dashboard A, and wants to then click through to the Opportunities tab, they must select Account A. It would be much more user-friendly to have them connected in some way.
- Oftentimes we want to analyze a chart and create Custom Content that provides more insight for the customer. For instance, when viewing the Share of Voice Analysis, we want to recommend a change in competitors. There is no way to view the SOV tab, while also typing into the dashboard chart. This means that we must open a word or text file to enter the content, then copy/paste it into the dashboard.
June 27, 2014
Best Option for In House SEO Team!
We use BrightEdge on the SEO team to monitor the organic traffic and keyword ranking performance of 7 of our websites. We also use Conductor but I personally find that BrightEdge is far more intuitive and friendly for an in house SEO team vs Conductor which I believe caters more towards an agency that has a large emphasis on fancy reporting. Therefore, BrightEdge is efficient and allows us to be more productive with out time.
- Intuitive
- Efficient
- Reliable
- Improvement in dashboards would be helpful
May 19, 2014
BrightEdge Review
Score 8 out of 10
Vetted Review
Verified User
With search engine optimization becoming more and more difficult because of Google and other search engines "hiding" organic search term data from analytic platforms, Miles relies on BrightEdge to help us help our destination marketing clients maintain or improve their visibility in search engine page ranking. BrightEdge keeps up with the latest changes by the major search engines and offers easy-to-use tools to keep Miles clients ahead of the curve of these updates. It is very helpful that BrightEdge not only addresses optimization on a content level but also on a back-end/development level, allowing us to make sure our clients have optimized content as well as optimized title tags, headers and image tags. We have seen our clients make very positive gains in organic traffic and conversions from organic traffic since implementing BrightEdge.
- BrightEdge keeps up with the ever-changing algorithm updates by the major search engines.
- BrightEdge is easy to use and the interface is rather intuitive.
- BrightEdge offers helpful and actionable recommendations for all types of site optimization.
- BrightEdge's documentation can be lacking. Some of the new changes take a lot of tinkering around or practice before you can understand how to implement them.
- BrightEdge's support at times can be slow or take days to respond. It is easier to go through a rep than the support line to get a question answered or a change implemented.
- BrightEdge, thus far, doesn't integrate with Google's Universal Analytics and is spotty with Site Catalyst, tools that our clients use.
May 14, 2014
BrightEdge - SEO reporting at its finest
Score 8 out of 10
Vetted Review
Verified User
We use BrightEdge in our marketing department to track and monitor our SEO progress as well as our competitors efforts. BrightEdge allows you to track the rankings of specific keywords for your own website as well as other websites (competitors). It provides page audits and provides basic recommendations for structural code changes.
- Tracking your rankings weekly
- Comparing your rankings with your competitors
- Providing detailed reporting on your SEO progress, rankings and Share of Voice
- Outlining potential SEO problems and recommending solutions
- The recommendations that are delivered are very basic and fundamental
- The product focuses mainly on your ranks and structural SEO components and does not provide the most in-depth look at back-links or other potential issues such as duplicate content
May 13, 2014
BrightEdge helps identify areas of opportunity.
Score 9 out of 10
Vetted Review
Verified User
BrightEdge works with our team to ensure that we doing everything we can to optimize our site content for maximum searchability. The team at BrightEdge helped us by pointing out key flaws in our previous operations and has helped us get on par with current best-practices. We meet with our account manager every two weeks to go over current progress, and she assists us in finding the next area of focus.
- Search Engine Optimization
- Keyword Discovery
- Search Traffic Analysis
- Their platform is definitely not something that a novice could pick up without some assistance from their team.
- It's not immediately obvious what all of the tools do, and how best they can be leveraged to direct action.