BrightEdge

BrightEdge is much more advanced than Moz or SpyFu. The amount of tools is staggering and simply surpasses the others with their offering.

Customer service is top notch, better UI in the platform.

Overall the best tool I’ve used. Missing parts that I like from other tools like search intent category, content writing AI, etc. but as an experienced SEO I really love it.

Love the interface more, it’s more updated. A lot of cool features that are more easily accessible within BrightEdge. The customer success manager has been better than with seoClarity as well. We get meeting agendas, quick email responses, productive calls, and help with the several dashboards we’ve needed to be created. It’s refreshing.

I see a lot of similarities with the other two products. Personally, I think a big aspect of using BrightEdge is familiarity with the platform. Just like any of these SEO tools, the value from these comes with how efficient users can be with the interface. BrightEdge has a great onboarding tutorial class which helped make the transition from Semrush seamless.

seoClarity was one platform that we would have transitioned to if they would have been able to provide a solution like BrightEdge Instant. Out of all the platforms we have evaluated, the one thing that keeps us coming back to BrightEdge is the robust amount of relevant keywords that it instantly provides. That among other things.

BrightEdge isn't cheap, and I've found that to be the biggest issue when compared to other platforms. That said, when you really dig into the features and benefits, it is the best value. It's the most comprehensive solution available. Aside from platform efficacy, the support and training from the BrightEdge team is an invaluable asset that really solidifies the value you get with BrightEdge.

While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.

I found the folks at Conductor to be very slimy and spent more time saying bad things about other platforms rather than good things about what they do. Very deceptive and their platform is underwhelming.

BrightEdge is a more robust program and offers better analytics in real time. It is worth the money if you are using it a lot. Semrush offers a lot of great information and functionality, but it cannot offer the depth of BrightEdge. Ubersuggest is better for beginners or companies using SEO internally.

Multiple great experiences with the Client Success team. It always felt like they are an extension of the team that helps drive noticeable results.

I found BrightEdge to be more intuitive to use and that the onboard training offered matched my team's learning style. They are an innovative SEO leader that takes time, energy, and effort to learn your unique business and challenges. Purchasing an enterprise level SEO platform is a major decision and I never looked back from choosing BrightEdge.

All SEO tools offer something a little different but BrightEdge comes pretty close to having everything I need. I can track links, review technical issues, and assign them to my staff. Reporting is top-notch too. I chose them because of my familiarity with them on the enterprise side and the need for me to elevate my program globally. I did not have time for long learning curves and did not want just any SEO tool, I wanted the best SEO tool.

BrightEdge is much more powerful, but more costly. We simply decided that we needed to move to a more enterprise-level tool. Another huge benefit of BrightEdge is that you have a dedicated rep that is always just a phone call or an email away to help you. We've really appreciated that.

I haven't used any other products like BrightEdge, although my colleague has and he seems to think BrightEdge is the number 1 product for all things 'SEO'.

BrightEdge is easier to use compared to Conductor. seoClarity was my second option, but I only had a demo and haven't worked with it deeply. It seemed like a good tool. Botify looked like it was better for Technical SEO and looks more advanced for that feature, but it didn't have the other features that BrightEdge offered and wouldn't be as user-friendly for the average layman.

We were using agencies for this work in the past and we were not having the feedback and help that we had been expecting from them. We were just paying money with getting nothing in return. We decided to bring this in-house and because of a past relationship with BrightEdge we turned back to them and dove right in. This has been the best decision we could have made. While it does take time and has added responsibilities to our day, we now have total control over changes and fixes to our SEO strategy.

While they all do some of what BrightEdge does, they come nowhere near to everything BrightEdge can do. These tools are all very high level and simple, whereas BrightEdge gives SEO professionals a much more in-depth insight which enables us to take actions or make changes without spending a lot of time analyzing data.

BrightEdge is superior to Moz in a few different ways:

• More tasking and automation features are available in BrightEdge.
• Storybuilder reporting suite is more robust than Moz reporting
  
• Access levels are important for client vs agency access. Moz falls short there.

BrightEdge is inferior to Moz in a few different ways:

• Their backlink analysis tools are FAR superior to BrightEdge
• Additionally, their technical site audits features are superior to BrightEdge offerings

And the net net comparing the two is:

• BrightEdge a superior product when working across teams, client vs agency and managing access
• The only caveat is that you will need to invest in a few other tools in your SEO stack to perform technical SEO and backlink analysis projects at a high level

Moz is a good tool to start with, and I've used it with very small companies that are starting SEO essentially from scratch and don't want to have much of an initial cost outlay. BrightEdge is far more robust functionality-wise, especially when it comes to rank tracking and reporting, to the point where I feel it's worth the higher cost.

Brightedge was much more informative than SpyFu and we are in constant contact with our BrightEdge Rep.

We evaluated several products. BrightEdge is much more robust. The customer support is outstanding. It's like having an additional employee.

However, it is rather expensive compared to alternative platforms.

BrightEdge is much more user-friendly than Searchmetrics. The platform can be adopted at a much quicker rate by team members that arent SEOs.

BrightEdge stacks up against competitors because of the quality of the direction given to optimize content. It actually tell you which keyword/paragraph/h1/h3 add and where to match within a market opportunity or a competitor similar content, always considering the SERP and the live searches on Google

BrightEdge has been around longer and you can be trained/certified within the scope of work plus very large companies trust BrightEdge. SEMRush does a lot of the same tasks but has a little less content.