BrightEdge

BrightEdge

Customer Verified
Top Rated
About TrustRadius Scoring
Score 8.7 out of 100
Top Rated
BrightEdge

Overview

Recent Reviews

BrightEdge is a Powerful Tool

8
May 17, 2022
BrightEdge offers many tools in one. This platform is extremely powerful for building SEO value, monitoring campaigns, and overall …
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Great platform, amazing people

9
May 05, 2022
I have nothing but good things to say about BrightEdge. The platform itself is solid. We use it for keyword tracking and reporting across …

Great Replacement for SEO agency

10
March 16, 2022
We have a large catalog and a lot of existing content that was not created with SEO in mind. Now that we’re investing in SEO it’s making …

Great and easy to use platform

8
March 16, 2022
BrightEdge is our main platform for keyword tracking and research. Allows us to monitor how our core package, product, blog, and local …

My First Year with BrightEdge

9
March 16, 2022
I use BrightEdge in the Marketing organization at a large telecommunication company. The platform provides an intuitive interface to …
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Great Value SEO Platform

9
February 27, 2022
Our firm uses BrightEdge as our primary SEO tool. It allows us to understand our overall website performance from a traffic and technical …

Worth more than your time

10
November 02, 2021
Brightedge is currently being used by my entire SEO department of twelve across more than a dozen different clients from nearly every …

Enterprise SEO At Its Finest!

9
November 02, 2021
Our team uses BrightEdge for a variety of internal tasks that support our SEO, Content, Paid, and Social teams. BrightEdge allows us to …

Reviewer Sentiment

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Awards

TrustRadius Award Top Rated 2022
TrustRadius Award Top Rated 2019
TrustRadius Award Top Rated 2018

Popular Features

View all 14 features

Keyword analysis (46)

9.5
95%

SERP ranking tracking (44)

9.4
94%

Competitive analysis (46)

9.0
90%

Site recommendations (46)

8.0
80%

Reviewer Pros & Cons

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Pricing

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What is BrightEdge?

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile,…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is Semrush?

SEMRush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC…

What is Conductor?

Conductor is designed to generate customer intent insights that lead to compelling content, increased traffic, and higher organic marketing ROI. Conductor's technology enables marketers to understand their prospective customers' intent by revealing the trends and topics they are searching…

Features Scorecard

SEO

8.6
86%

SEO Channels

8.3
83%

SEO Platform & Account Management

9.1
91%

Product Details

What is BrightEdge?

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO.

Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.

BrightEdge Competitors

BrightEdge Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Frequently Asked Questions

What is BrightEdge?

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.

What is BrightEdge's best feature?

Reviewers rate Keyword analysis highest, with a score of 9.5.

Who uses BrightEdge?

The most common users of BrightEdge are from Mid-sized Companies (51-1,000 employees) and the Marketing & Advertising industry.

Reviews and Ratings

 (144)

Ratings

Reviews

(1-25 of 58)
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Cody Pike | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Love the interface more, it’s more updated. A lot of cool features that are more easily accessible within BrightEdge. The customer success manager has been better than with seoClarity as well. We get meeting agendas, quick email responses, productive calls, and help with the several dashboards we’ve needed to be created. It’s refreshing.
February 27, 2022

Great Value SEO Platform

Score 9 out of 10
Vetted Review
Verified User
Review Source
I see a lot of similarities with the other two products. Personally, I think a big aspect of using BrightEdge is familiarity with the platform. Just like any of these SEO tools, the value from these comes with how efficient users can be with the interface. BrightEdge has a great onboarding tutorial class which helped make the transition from Semrush seamless.
Alissa Steingraber | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
seoClarity was one platform that we would have transitioned to if they would have been able to provide a solution like BrightEdge Instant. Out of all the platforms we have evaluated, the one thing that keeps us coming back to BrightEdge is the robust amount of relevant keywords that it instantly provides. That among other things.
Jon Bowers | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
BrightEdge isn't cheap, and I've found that to be the biggest issue when compared to other platforms. That said, when you really dig into the features and benefits, it is the best value. It's the most comprehensive solution available. Aside from platform efficacy, the support and training from the BrightEdge team is an invaluable asset that really solidifies the value you get with BrightEdge.
November 02, 2021

Worth more than your time

Cole Mauer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
Review Source
While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.
Jane Phelps | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
Review Source
I found the folks at Conductor to be very slimy and spent more time saying bad things about other platforms rather than good things about what they do. Very deceptive and their platform is underwhelming.
Score 9 out of 10
Vetted Review
Verified User
Review Source
BrightEdge is a more robust program and offers better analytics in real time. It is worth the money if you are using it a lot. Semrush offers a lot of great information and functionality, but it cannot offer the depth of BrightEdge. Ubersuggest is better for beginners or companies using SEO internally.
Andy Seguin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I found BrightEdge to be more intuitive to use and that the onboard training offered matched my team's learning style. They are an innovative SEO leader that takes time, energy, and effort to learn your unique business and challenges. Purchasing an enterprise level SEO platform is a major decision and I never looked back from choosing BrightEdge.
Ron Weber | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
All SEO tools offer something a little different but BrightEdge comes pretty close to having everything I need. I can track links, review technical issues, and assign them to my staff. Reporting is top-notch too. I chose them because of my familiarity with them on the enterprise side and the need for me to elevate my program globally. I did not have time for long learning curves and did not want just any SEO tool, I wanted the best SEO tool.
Nathan Richardson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Ahrefs Site Explorer and SEMRush
BrightEdge is much more powerful, but more costly. We simply decided that we needed to move to a more enterprise-level tool. Another huge benefit of BrightEdge is that you have a dedicated rep that is always just a phone call or an email away to help you. We've really appreciated that.
Score 9 out of 10
Vetted Review
Verified User
Review Source
BrightEdge is easier to use compared to Conductor. seoClarity was my second option, but I only had a demo and haven't worked with it deeply. It seemed like a good tool. Botify looked like it was better for Technical SEO and looks more advanced for that feature, but it didn't have the other features that BrightEdge offered and wouldn't be as user-friendly for the average layman.
Shane Adair | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We were using agencies for this work in the past and we were not having the feedback and help that we had been expecting from them. We were just paying money with getting nothing in return. We decided to bring this in-house and because of a past relationship with BrightEdge we turned back to them and dove right in. This has been the best decision we could have made. While it does take time and has added responsibilities to our day, we now have total control over changes and fixes to our SEO strategy.
Score 7 out of 10
Vetted Review
Verified User
Review Source
While they all do some of what BrightEdge does, they come nowhere near to everything BrightEdge can do. These tools are all very high level and simple, whereas BrightEdge gives SEO professionals a much more in-depth insight which enables us to take actions or make changes without spending a lot of time analyzing data.
Score 8 out of 10
Vetted Review
Verified User
Review Source
BrightEdge is superior to Moz in a few different ways:
  • More tasking and automation features are available in BrightEdge.
  • Storybuilder reporting suite is more robust than Moz reporting
  • Access levels are important for client vs agency access. Moz falls short there.
BrightEdge is inferior to Moz in a few different ways:
  • Their backlink analysis tools are FAR superior to BrightEdge
  • Additionally, their technical site audits features are superior to BrightEdge offerings
And the net net comparing the two is:
  • BrightEdge a superior product when working across teams, client vs agency and managing access
  • The only caveat is that you will need to invest in a few other tools in your SEO stack to perform technical SEO and backlink analysis projects at a high level
Score 9 out of 10
Vetted Review
Verified User
Review Source
Moz is a good tool to start with, and I've used it with very small companies that are starting SEO essentially from scratch and don't want to have much of an initial cost outlay. BrightEdge is far more robust functionality-wise, especially when it comes to rank tracking and reporting, to the point where I feel it's worth the higher cost.
Mike Gillespie, | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We evaluated several products. BrightEdge is much more robust. The customer support is outstanding. It's like having an additional employee.

However, it is rather expensive compared to alternative platforms.
Score 9 out of 10
Vetted Review
Verified User
Review Source
BrightEdge stacks up against competitors because of the quality of the direction given to optimize content. It actually tell you which keyword/paragraph/h1/h3 add and where to match within a market opportunity or a competitor similar content, always considering the SERP and the live searches on Google