BrightEdge

BrightEdge

Top Rated
Score 8.7 out of 10
Top Rated
BrightEdge

Overview

What is BrightEdge?

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and...
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Recent Reviews

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Keyword analysis (46)
    9.6
    96%
  • SERP ranking tracking (44)
    9.3
    93%
  • Competitive analysis (46)
    9.0
    90%
  • Site recommendations (46)
    7.8
    78%

Reviewer Pros & Cons

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Pricing

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What is BrightEdge?

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile,…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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39 people want pricing too

Alternatives Pricing

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Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC…

What is Act-On?

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

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Features

SEO

Core features related to search engine optimization

8.6Avg 7.7

SEO Channels

Features related to optimizing your website for specific channels

8Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.9Avg 8.4
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Product Details

What is BrightEdge?

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO.

Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.

BrightEdge Competitors

BrightEdge Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.

Moz Pro, Unamo SEO, and RavenTools are common alternatives for BrightEdge.

Reviewers rate Keyword analysis highest, with a score of 9.6.

The most common users of BrightEdge are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews

(1-4 of 4)
Companies can't remove reviews or game the system. Here's why
Jon Bowers | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Forthea uses BrightEdge as the backbone of everything that we do for SEO, including both client services and sales. The tool itself is flawless. BrightEdge allows us to gain insights and efficiencies that benefit both the agency and our clients. I initially implemented BrightEdge at another agency, where we went through a rigorous review of a handful of SEO platforms. There really was no comparison, and the decision was an easy one. It provided so much value that convincing the decision-makers at Forthea to implement was a no-brainer, and our entire staff sings its praises daily. Past the platform, I consider our peers at BrightEdge to be an important part of our team. They are skilled, responsive, and provide thought leadership on all things SEO. I don't believe it's possible to be happier with the investment in the platform and the partnership with the BrightEdge team.
  • SERP ranking tracking
  • Keyword analysis
  • Report customization
BrightEdge is a great tool for SEO analysis, specifically in regard to SERP ranking tracking, keyword analysis, competitive analysis, and task management. More so, the platform is constantly improving, and the BrightEdge team supports each of these initiatives with comprehensive training; on top of the regular meetings, we have to explore ways to use the platform better. It really is a partnership more than a platform.
SEO (8)
82.5%
8.3
Keyword analysis
100%
10.0
Backlink management
60%
6.0
SERP ranking tracking
100%
10.0
Page grader
70%
7.0
Competitive analysis
100%
10.0
Site audit / diagnostics
80%
8.0
Site recommendations
80%
8.0
Task management
70%
7.0
SEO Channels (4)
85%
8.5
Local SEO
90%
9.0
Social SEO
70%
7.0
Mobile SEO
90%
9.0
Global SEO
90%
9.0
SEO Platform & Account Management (2)
90%
9.0
Multi-domain support
90%
9.0
Integration with web analytics tools
90%
9.0
  • Improved results for and retention of clients.
  • Insights and analysis for all sales efforts.
  • Thought leadership on recent SEO changes and/or issues.
BrightEdge isn't cheap, and I've found that to be the biggest issue when compared to other platforms. That said, when you really dig into the features and benefits, it is the best value. It's the most comprehensive solution available. Aside from platform efficacy, the support and training from the BrightEdge team is an invaluable asset that really solidifies the value you get with BrightEdge.
This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.
No, we did not purchase premium support. Given how good the support and training is by default, I can't imagine what it would entail.
No
We often use business development accounts to get a better look at potential clients site metrics and the competitive environment. Each time I've requested an account it has been set up within 10-15 minutes. It is such a help when it comes to getting meaningful insights for a potential client.
Jane Phelps | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
BrightEdge is our main SEO tool that we use to manage all of our clients. We use it daily to manage keywords, competitors, analyze reporting, look for website technical issues, and use their recommendation system to provide tasks to other employees. We also use their content building module.
  • BrightEdge has a great insights dashboard that quickly tells you what is most important to know and act on.
  • The DataCube with BrightEdge is a fantastic tool that allows us to see what our competition is doing and glean for new keywords.
  • Share of voice shows how we are competing with our current competitors and also if there are any new ones that we should be watching.
  • There is so much information available within BrightEdge that it was hard to determine what to prioritize and tackle first. That was an issue, but now that Insights has been launched, it is no longer a problem.
This platform is for larger companies that want to track a lot of keywords and really use the tool. This is not for smaller companies, as the entry cost is too high.
SEO (8)
93.75%
9.4
Keyword analysis
100%
10.0
Backlink management
80%
8.0
SERP ranking tracking
100%
10.0
Page grader
70%
7.0
Competitive analysis
100%
10.0
Site audit / diagnostics
100%
10.0
Site recommendations
100%
10.0
Task management
100%
10.0
SEO Channels (4)
100%
10.0
Local SEO
100%
10.0
Social SEO
100%
10.0
Mobile SEO
100%
10.0
Global SEO
100%
10.0
SEO Platform & Account Management (2)
100%
10.0
Multi-domain support
100%
10.0
Integration with web analytics tools
100%
10.0
  • We have multiple case studies that show a significant impact of website performance and ranking once we start using BrightEdge.
I found the folks at Conductor to be very slimy and spent more time saying bad things about other platforms rather than good things about what they do. Very deceptive and their platform is underwhelming.
5
SEO Analyst
SEO strategist

3
These employees are all BrightEdge certified.
  • Competitive analysis
  • keyword matching to URLs
  • keyword research
  • ease of report creation
  • keyword and competitive analysis
  • The new features coming out this year are exciting!
We have been using BrightEdge for over 8 years. No reason to stop now.
No
  • Product Features
  • Product Usability
  • Product Reputation
  • Prior Experience with the Product
No need to change the selection process
Typically the support team is very responsive with any needs.
There is no premium support
I was having issues with odd URLs showing up in my reporting. BrightEdge was able to find the issues and help me resolve them.
Shane Adair | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We decided to bring our SEO management in-house after realizing we were paying agencies to basically do nothing. We spent a lot of money on SEO with no recommendations and changes happening. Now that we have brought it in-house it has been a huge undertaking for our small team, but it has given us a lot of insights in what could have been and should have been done previously. We have control over what is happening and are in it almost daily making changes and corrections to our site based on the recommendations we get from BrightEdge.
  • It helps us find items that we missed in our site build such as image alt text, H2 fixes, missing descriptions, etc. It is so easy to gloss over some of these items as there are just so many of them, BE brings these to the forefront and you can see them all the time and decide what items need to be corrected.
  • The BE team is outstanding! Our CSM is solid and is a HUGE help for us. We have consistent calls with them and they help us, non-SEO professionals, become more knowledgeable in what we are doing and has us thinking about future projects that we would never have thought of on our own. They are a integral piece of our team now.
  • The on-boarding process was amazing! The on-boarding specialist had our best interests at heart and was a huge help, they then handed us off to an equally knowledgeable and qualified Client Success Manager. Customer service at BE is top-notch.
  • I really can't comment here, because being a novice going into this I don't know what I don't know. So far everything has been great.
For us, this has been a huge improvement over agency help. We may have just had bad experiences with agencies, but we did have two of them that billed us for non-action, so my view is a little skewed. BE has allowed us to learn and make changes on the fly and we have seen our ranking increase in ways and areas we would never have thought of before. They are a great team to work with and have made SEO easier to understand and influence for me as I had no hands-on experience beforehand.
SEO (8)
87.5%
8.8
Keyword analysis
100%
10.0
Backlink management
80%
8.0
SERP ranking tracking
100%
10.0
Page grader
80%
8.0
Competitive analysis
80%
8.0
Site audit / diagnostics
90%
9.0
Site recommendations
90%
9.0
Task management
80%
8.0
SEO Channels (4)
70%
7.0
Local SEO
80%
8.0
Social SEO
N/A
N/A
Mobile SEO
100%
10.0
Global SEO
100%
10.0
SEO Platform & Account Management (2)
50%
5.0
Multi-domain support
N/A
N/A
Integration with web analytics tools
100%
10.0
  • We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
  • With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.
We were using agencies for this work in the past and we were not having the feedback and help that we had been expecting from them. We were just paying money with getting nothing in return. We decided to bring this in-house and because of a past relationship with BrightEdge we turned back to them and dove right in. This has been the best decision we could have made. While it does take time and has added responsibilities to our day, we now have total control over changes and fixes to our SEO strategy.
1
I am the Marketing Manager and I handle most all of our vendor relationships and digital marketing strategies and products. While i depend on agencies for a lot of support the SEO portion was just a money-pit and we decided to try doing it ourselves. This solution has allowed us to do just that.
1
Me. I am the only one using it and supporting it. My skill set was knowledge of SEO and all digital marketing high-level strategies, but the day-to-day working knowledge was not there. This was a huge undertaking for me to bring this in-house and take on that role without royally screwing everything up. The BE team did not allow me to fail, they are awesome and have been with me every step of the way.
  • Overall site SEO.
  • Specific product and services SEO.
  • Money savings of handling SEO in-house agency help to do so.
  • I am not sure about unexpected or innovative, we have just been able to make some small changes and fixes that we didn't know we needed to do on our site. That was an eye-opener for me.
  • We are starting to get product and service specific with our SEO campaigns as well as regionally specific. These are big steps for us.
There is no way we aren't renewing. This has been a great add to our MarTech stack.
I have had ZERO negative interactions with BE. Everyone has been incredibly helpful and timely. OUR CSM is very attentive to our success as was our on-boarding specialist. Whenever I have questions or concerns they are quick to respond and always have a solution for our issues or have answers to my questions. They have been p[patient and understanding of my non-workable knowledge coming into this and have helped me grow my skill set and understanding of SEO strategies.
This is an easy question to answer - EVERY time I have had an interaction with their team it has been exceptional support. At times i wonder if we are just lucky, but if we are I will take the good luck. Their team has been second to none each and every time we have an interaction.
  • Seeing what the system recommends as changes.
  • Seeing performance on the dashboard
  • Keep in mind, I was a novice at the day-to-day behind the scenes workings of SEO, so all of this was new to me. Understanding how all of it tied together at first seemed overwhelming.
  • Setting up keyword groups and then refining them...again, it isn't hard, it just took me some time, luckily their CSM is amazing!
I will most likely give it a 10 in the future once i am better at using it. For now, with my limited knowledge it has seemed a bit daunting and overwhelming. However, the BE team has helped tremendously!
Jay Corcoran | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use it from an agency standpoint, who mainly focus on the hospitality industry. We use BrightEdge to augment our ongoing SEO efforts across many different client websites. As a tool we use it to mine for opportunities we have within the sites to add or remove certain keywords as well as seeing areas of opportunities to increase organic ranking wherever possible.
  • It provides insights as to how your optimization efforts stand up against competitor terms and shows you your "share of voice" as it is called within the program.
  • Provides a platform for anybody to go in and understand where there are opportunities for SEO improvement.
  • Some of our clients are older legacy clients and are still accustomed to receiving SERP reports, so it fills that need as well.
  • Sometimes the user interface has proven to be less than intuitive for some of our analysts, and has made them hesitant to fully adopt the program.
  • Some of the new product additions, like the integration with Google Webmaster Tools, was extremely difficult to implement, seeing that we had to try to do it for over 100 different websites.
  • Setting up dashboards and reports is time consuming initially, but is a nice feature once in place.
I think it is important to stress, as my company originally adopted BrightEdge strictly as a SERP reporting tool, that it really is a full on SEO management system with the capability to truly show areas of weakness and opportunities. It does require time to use the interface, and training is essential. Once a user is comfortable with it, the results are quickly measurable.
  • Use of the tool has led to better organic keyword ranking.
  • It can help teach a newer analyst how a webpage should be focused and how all the elements of the page relate to each other and how they directly relate to how the website as a whole is viewed and valued by search engines.
  • I think it provides a fact and logically based platform to implement SEO changes. As SEO becomes more abstract, it keeps up with industry standards and is constantly updating with features to keep up with these constant changes.
I think the BrightEdge platform outperforms RavenTools as a more complete and encompassing solution for SEO in today's current landscape.
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
5
SEO analysts and Search Marketing specialists
0
  • Ongoing agency contracted SEO for individual clients
  • SERP tracking for the clients who still insist on receiving one
  • Keyword mining and uncovering unseen SEO opportunities
  • The share of voice feature is nice to see where our individual clients stand in relation to competitors.
  • The integration with Google webmaster tools is helpful as well.
  • The multitude of features enhanced the SEO offerings we had to offer to our clients.
  • We look forward to integrating the page reporting and optimization features.
  • I look forward to future product releases.
  • We will be investigating the use of the BrightEdge in relation to the rise of mobile search and its integration.
Yes
Raventools. We needed a more complete SEO tool moving forward.
  • Product Features
  • Third-party Reviews
Recommendation from other industry professionals
We wouldn't.
  • Vendor implemented
No
Change management was minimal
  • Getting analysts to adopt the system rather than doing traditional SEO.
  • Getting all analysts to submit keyword list to BrightEdge.
  • Lag between client submission to BrightEdge and finally seeing them on the tool was a little long. Sometimes more than a week.
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
Our personal account representative is very attentive, cares about our success with the product, is very accommodating to any support request we have.
No
We had a problem with certain users not being able to access certain client profiles and after just a 5 minute discussion with our product manager, she walked us through the steps to make sure all our users had access to the appropriate accounts.
  • The dashboards, once set up are quite useful and a good quick reference.
  • The integration with webmaster tools is quite nice.
  • The SERP reporting is simple and easy to understand.
  • Initially, it is difficult to learn your way around the tool and navigating around the site.
  • It takes some training and support to learn about what certain reporting features are actually telling you and how to generate them.
  • The initial intergration with Google Webmaster tools was quite difficult, as we have an MCC with many different websites, and we unfortunately had to bring them in individually rather than in one action which was time consuming.
No
Once versed in the navigation and use of the tool it is quite manageable, but the initial training can be difficult for some users.
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