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What is BrightEdge?

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social…

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Recent Reviews

TrustRadius Insights

BrightEdge is a versatile platform that offers a wide range of use cases for users across different departments. Users rely on BrightEdge …
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Popular Features

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  • Keyword analysis (46)
  • SERP ranking tracking (44)
  • Competitive analysis (46)
  • Site recommendations (46)
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What is BrightEdge?

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile,…

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Product Demos

Brightedge Demo - 1

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Core features related to search engine optimization

Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

Avg 8.4
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Product Details

What is BrightEdge?

BrightEdge, a supporter of enterprise organic search and content performance, empowers marketers to transform online content into business results, such as traffic, conversions and revenue. The BrightEdge platform is powered by a deep learning engine and, according to the vendor, is capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. The vendor states BrightEdge's enterprise customers include global brands and 64 of the Fortune 100 and 9 out of 10 leading global digital agencies. The company has a global presence across North America, APAC, LATAM and EMEA and is headquartered in Foster City, California.

BrightEdge Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

BrightEdge Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.

BrightEdge starts at $0.

Conductor, Semrush, and Moz Pro are common alternatives for BrightEdge.

Reviewers rate Keyword analysis highest, with a score of 9.6.

The most common users of BrightEdge are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

BrightEdge is a versatile platform that offers a wide range of use cases for users across different departments. Users rely on BrightEdge to identify opportunities within websites, such as adding or removing keywords and improving organic rankings. It serves as the backbone for SEO activities, providing insights and efficiencies for both agencies and clients. The platform is used to monitor SEO performance, generate reports, benchmark against competition, and track SEO events. Users integrate BrightEdge with other analytics platforms to create a robust centralized system for optimizing enterprise websites. Additionally, BrightEdge helps amplify SEO programs and drive growth for organizations by enabling the implementation of a robust content strategy, addressing technical SEO issues, finding content opportunities, and competing on a hyper-local level. With its easy-to-use interface and constant improvement, BrightEdge is considered a valuable tool for tracking competitors and improving website pages. SEO Technical Specialists rely on it for ongoing competitive analysis, keyword rank tracking, managing SEO recommendations, and generating monthly SEO reports. Marketing departments also find value in using BrightEdge's SEO tools for content development, curation, and comparing key terms to competitors. Overall, BrightEdge facilitates detailed insights and informed decision-making for users in various teams including SEO, content, paid, and social.

Users commonly recommend the following actions when using BrightEdge for SEO:

  1. Get started with BrightEdge: Users suggest getting started with BrightEdge to effectively manage and enhance SEO efforts. They consider BrightEdge to be an indispensable tool for winning in search and recommend it for managing a company with multiple brands.

  2. Dedicate time and resources: Users advise dedicating time and resources to fully leverage the platform's insights and support. They emphasize the importance of selecting keywords and competitors carefully, setting up regular calls with the BrightEdge team, and fully learning the dashboard functions. This commitment is necessary to derive value from the platform.

  3. Use BrightEdge for SEO enhancements: Users recommend using BrightEdge to improve SEO performance by analyzing competitors and prioritizing technical enhancements. They highlight the benefits of setting up keyword and page groups, fixing crawling issues, and utilizing BrightEdge Autopilot. By utilizing these features, users can drive incremental results and increase web traffic and keyword rankings.

Overall, users emphasize that while BrightEdge may require a commitment and has a learning curve, the insights and support provided are worth the investment. They also suggest considering if the need for SEO rank monitoring and optimization is truly at an enterprise level or if a more affordable mid-tier platform would suffice before making a decision.

Attribute Ratings


(1-2 of 2)
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Jay Corcoran | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use it from an agency standpoint, who mainly focus on the hospitality industry. We use BrightEdge to augment our ongoing SEO efforts across many different client websites. As a tool we use it to mine for opportunities we have within the sites to add or remove certain keywords as well as seeing areas of opportunities to increase organic ranking wherever possible.
  • It provides insights as to how your optimization efforts stand up against competitor terms and shows you your "share of voice" as it is called within the program.
  • Provides a platform for anybody to go in and understand where there are opportunities for SEO improvement.
  • Some of our clients are older legacy clients and are still accustomed to receiving SERP reports, so it fills that need as well.
  • Sometimes the user interface has proven to be less than intuitive for some of our analysts, and has made them hesitant to fully adopt the program.
  • Some of the new product additions, like the integration with Google Webmaster Tools, was extremely difficult to implement, seeing that we had to try to do it for over 100 different websites.
  • Setting up dashboards and reports is time consuming initially, but is a nice feature once in place.
I think it is important to stress, as my company originally adopted BrightEdge strictly as a SERP reporting tool, that it really is a full on SEO management system with the capability to truly show areas of weakness and opportunities. It does require time to use the interface, and training is essential. Once a user is comfortable with it, the results are quickly measurable.
  • Use of the tool has led to better organic keyword ranking.
  • It can help teach a newer analyst how a webpage should be focused and how all the elements of the page relate to each other and how they directly relate to how the website as a whole is viewed and valued by search engines.
  • I think it provides a fact and logically based platform to implement SEO changes. As SEO becomes more abstract, it keeps up with industry standards and is constantly updating with features to keep up with these constant changes.
I think the BrightEdge platform outperforms RavenTools as a more complete and encompassing solution for SEO in today's current landscape.
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
SEO analysts and Search Marketing specialists
  • Ongoing agency contracted SEO for individual clients
  • SERP tracking for the clients who still insist on receiving one
  • Keyword mining and uncovering unseen SEO opportunities
  • The share of voice feature is nice to see where our individual clients stand in relation to competitors.
  • The integration with Google webmaster tools is helpful as well.
  • The multitude of features enhanced the SEO offerings we had to offer to our clients.
  • We look forward to integrating the page reporting and optimization features.
  • I look forward to future product releases.
  • We will be investigating the use of the BrightEdge in relation to the rise of mobile search and its integration.
Raventools. We needed a more complete SEO tool moving forward.
  • Product Features
  • Third-party Reviews
Recommendation from other industry professionals
We wouldn't.
  • Vendor implemented
Change management was minimal
  • Getting analysts to adopt the system rather than doing traditional SEO.
  • Getting all analysts to submit keyword list to BrightEdge.
  • Lag between client submission to BrightEdge and finally seeing them on the tool was a little long. Sometimes more than a week.
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
Our personal account representative is very attentive, cares about our success with the product, is very accommodating to any support request we have.
We had a problem with certain users not being able to access certain client profiles and after just a 5 minute discussion with our product manager, she walked us through the steps to make sure all our users had access to the appropriate accounts.
  • The dashboards, once set up are quite useful and a good quick reference.
  • The integration with webmaster tools is quite nice.
  • The SERP reporting is simple and easy to understand.
  • Initially, it is difficult to learn your way around the tool and navigating around the site.
  • It takes some training and support to learn about what certain reporting features are actually telling you and how to generate them.
  • The initial intergration with Google Webmaster tools was quite difficult, as we have an MCC with many different websites, and we unfortunately had to bring them in individually rather than in one action which was time consuming.
Once versed in the navigation and use of the tool it is quite manageable, but the initial training can be difficult for some users.
Joe Bencar | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
BrightEdge was used by our department as resource to track progress of SEO / keyword impact, to find opportunities, and to use in reporting. Using this tool allowed us to easily communicate with clients, showing them the results we were providing through our online marketing initiatives. Looping BrightEdge into Google Analytics was also very helpful.
  • Find opportunities from competitors
  • Research new keywords to track and optimize for
  • Pair keywords and pages for in-depth recommendations
  • General recommendations a bit too broad
  • Can be annoying when you try to add keywords and you run out of room in your account. You have to go back and delete. A simple swap would be more efficient
I would recommend BrightEdge to colleagues that have multiple high level clients.
  • Provide easy reports to show clients what impact we have on campaigns
  • Increase employee efficiency where multiple people are working on the same client
  • Find new opportunities to expand client business
  • SEM rush
We used both, but used SEM Rush for smaller level clients and BrightEdge for enterprise level clients.
I no longer work for an agency and BrightEdge is too expensive to use outside of one.
  • Don't know
  • Being sure we had the correct account level for the client to adequately cover our keyword research.
BrightEdge is fairly easy to learn and implement, and the support staff is great.
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