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BrightEdge

BrightEdge

Overview

What is BrightEdge?

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social…

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Recent Reviews

TrustRadius Insights

BrightEdge is a versatile platform that offers a wide range of use cases for users across different departments. Users rely on BrightEdge …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Keyword analysis (46)
    9.6
    96%
  • SERP ranking tracking (44)
    9.4
    94%
  • Competitive analysis (46)
    9.2
    92%
  • Site recommendations (46)
    8.0
    80%
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Pricing

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BrightEdge

BrightEdge

Free

What is BrightEdge?

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile,…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.brightedge.com/contact-us

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Act-On

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Product Demos

Brightedge Demo - 1

YouTube
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Features

SEO

Core features related to search engine optimization

8.8
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

8.1
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.9
Avg 8.4
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Product Details

What is BrightEdge?

BrightEdge, a supporter of enterprise organic search and content performance, empowers marketers to transform online content into business results, such as traffic, conversions and revenue. The BrightEdge platform is powered by a deep learning engine and, according to the vendor, is capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. The vendor states BrightEdge's enterprise customers include global brands and 64 of the Fortune 100 and 9 out of 10 leading global digital agencies. The company has a global presence across North America, APAC, LATAM and EMEA and is headquartered in Foster City, California.

BrightEdge Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

BrightEdge Competitors

BrightEdge Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.

BrightEdge starts at $0.

Conductor, Semrush, and Moz Pro are common alternatives for BrightEdge.

Reviewers rate Keyword analysis highest, with a score of 9.6.

The most common users of BrightEdge are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(149)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

BrightEdge is a versatile platform that offers a wide range of use cases for users across different departments. Users rely on BrightEdge to identify opportunities within websites, such as adding or removing keywords and improving organic rankings. It serves as the backbone for SEO activities, providing insights and efficiencies for both agencies and clients. The platform is used to monitor SEO performance, generate reports, benchmark against competition, and track SEO events. Users integrate BrightEdge with other analytics platforms to create a robust centralized system for optimizing enterprise websites. Additionally, BrightEdge helps amplify SEO programs and drive growth for organizations by enabling the implementation of a robust content strategy, addressing technical SEO issues, finding content opportunities, and competing on a hyper-local level. With its easy-to-use interface and constant improvement, BrightEdge is considered a valuable tool for tracking competitors and improving website pages. SEO Technical Specialists rely on it for ongoing competitive analysis, keyword rank tracking, managing SEO recommendations, and generating monthly SEO reports. Marketing departments also find value in using BrightEdge's SEO tools for content development, curation, and comparing key terms to competitors. Overall, BrightEdge facilitates detailed insights and informed decision-making for users in various teams including SEO, content, paid, and social.

Users commonly recommend the following actions when using BrightEdge for SEO:

  1. Get started with BrightEdge: Users suggest getting started with BrightEdge to effectively manage and enhance SEO efforts. They consider BrightEdge to be an indispensable tool for winning in search and recommend it for managing a company with multiple brands.

  2. Dedicate time and resources: Users advise dedicating time and resources to fully leverage the platform's insights and support. They emphasize the importance of selecting keywords and competitors carefully, setting up regular calls with the BrightEdge team, and fully learning the dashboard functions. This commitment is necessary to derive value from the platform.

  3. Use BrightEdge for SEO enhancements: Users recommend using BrightEdge to improve SEO performance by analyzing competitors and prioritizing technical enhancements. They highlight the benefits of setting up keyword and page groups, fixing crawling issues, and utilizing BrightEdge Autopilot. By utilizing these features, users can drive incremental results and increase web traffic and keyword rankings.

Overall, users emphasize that while BrightEdge may require a commitment and has a learning curve, the insights and support provided are worth the investment. They also suggest considering if the need for SEO rank monitoring and optimization is truly at an enterprise level or if a more affordable mid-tier platform would suffice before making a decision.

Attribute Ratings

Reviews

(1-25 of 77)
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May 05, 2022

Great platform, amazing people

GP
Giovanni Paola
Senior Manager, Search Engine Optimization
Rogers Communications (Telecommunications, 10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
BrightEdge is very well suited for reporting and dashboards - it helps save time creating reports because of its automation, pulling keyword ranking information based on your keyword groups. It enables you to present data to specific audiences: e.g. share of voice for executive-level, vs. change in organic rank for working-level contributors.
March 16, 2022

Great Replacement for SEO agency

Mike Emerson | TrustRadius Reviewer
Mike Emerson
E-Commerce Marketing Manager
Topix Pharmaceuticals, Inc. (Health, Wellness and Fitness, 201-500 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Really happy so far. Makes it easy to take action every day and gives you the confidence to get started. Would be great to have more automation and analysis of content quality and creation, similar to Semrush and Jasper content writing tools.
March 16, 2022

Great and easy to use platform

Cody Pike | TrustRadius Reviewer
Cody Pike
SEO Specialist
Vivint (Security & Investigations, 10,001+ employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I think BrightEdge is a great platform, simply based on the fact that you have a dedicated customer success manager with who you meet with you regularly. They are also always available via email to help create custom dashboards and answer any questions you have on the platform. Their data cube is great as well!
March 16, 2022

My First Year with BrightEdge

Verified User
Consultant in Marketing
Telecommunications Company, 5001-10,000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Our Brightedge client success team provides great insights and recommendations on how to best use the tool. They have helped us capture keyword analysis for our marketing stakeholders to help build better content or modify existing content. This type of effort would have taken our internal team months to do.
February 26, 2022

Here is an enterprise SEO Platform all-in-one

Alissa Steingraber | TrustRadius Reviewer
Alissa Steingraber
Search Marketing Manager - SEO
Kohl's (Retail, 10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
BrightEdge has been a long-standing partner with us. I have had 10 years of experience with using their platform. It is a very large robust platform that allows us to find the information we need and quickly. Unfortunately with the company being so large, they are unable to make quick changes and customers suggested enhancements as quickly as other platforms.
February 26, 2022

Great Value & Support. The Best Money We Spend to Support our Digital Marketing Efforts.

Jon Bowers | TrustRadius Reviewer
Jon Bowers
Senior Account Executive
Forthea Interactive Marketing (Marketing & Advertising, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
BrightEdge is a great tool for SEO analysis, specifically in regard to SERP ranking tracking, keyword analysis, competitive analysis, and task management. More so, the platform is constantly improving, and the BrightEdge team supports each of these initiatives with comprehensive training; on top of the regular meetings, we have to explore ways to use the platform better. It really is a partnership more than a platform.
November 02, 2021

Worth more than your time

Cole Mauer | TrustRadius Reviewer
Cole Mauer
VP, Director SEO
Tombras (Online Media, 201-500 employees)
Score 10 out of 10
Vetted Review
Reseller
Likelihood to Recommend
Brightedge is the benchmark platform for keyword research, bar none. Beyond that, their customer and in our case agency support is unparalleled. I've never worked with a vendor or partner with this much invested in the continued use and training of their product. Our customer support team is truly a partner in our business, and in invaluable as such. Regarding new business, not only has Brightedge literally referred clients to us, but they go above and beyond to help us win new business while trusting us to recommend, sell, spec, and implement their platform with the right amount of support.
November 02, 2021

Enterprise SEO At Its Finest!

Ian MacLeod | TrustRadius Reviewer
Ian MacLeod
SEO Strategy Lead
VERB Interactive (Marketing & Advertising, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
BrightEdge is the perfect tool for detailed analysis and works very well as keyword research, technical monitoring, and competitor analysis tool for projects that focus on a single domain at a time. While the price can be prohibitive, the overall product serves as an end-to-end platform that has everything you need to provide all aspects of SEO to your client(s). I would recommend BrightEdge as a tool for client-side marketing teams managing a single domain or agencies with sizable clients and the budget to justify an enterprise-level tool.
November 01, 2021

How BrightEdge Has Transformed Our Business and Results

JK
Jay Kozar
Director of Marketing & Creative
World Synergy (Marketing & Advertising, 11-50 employees)
Score 10 out of 10
Vetted Review
Reseller
Likelihood to Recommend
We utilize BrightEdge business development accounts to gain insight into our prospect's competition and highlight technical issues with existing websites. Our BrightEdge support team works closely with us and provides reporting that is now a part of our sales process.
June 01, 2021

BrightEdge is a More Robust SEO Tool

DS
Danielle Smyth
President
Wordsmyth Creative Content Marketing LLC (Marketing & Advertising, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
BrightEdge is ideal for companies providing enterprise SEO services to their clients. If you are just using it for your own, in-house SEO, it can be useful, but you may or may not need all it has to offer. It's a better tool in your arsenal when you are helping your clients (and many clients) to improve their own SEO.
December 02, 2020

BrightEdge is my main SEO tool

Christina Lepore | TrustRadius Reviewer
Christina Lepore
Brand Voice Specialist
Lincoln Financial Group (Financial Services, 10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I was new to BrightEdge when I joined my company last year. My BrightEdge team took the time and were dedicated to helping me understand the platform and went over and beyond to make sure I was comfortable using the platform. The onboarding and training was excellent. The platform is very user friendly once you understand the functions and learn to navigate the platform. BrightEdge is great for any company trying to understand and implement SEO strategies.
October 24, 2020

BrightEdge helps Amplify your SEO program

Bettyann Fritz (Nowak) | TrustRadius Reviewer
Bettyann Fritz (Nowak)
Manager, Global Web Operations
Tennant Company (Information Technology & Services, 1001-5000 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
A small business or enterprise org with one or many teams can be successful especially with the support you receive from your client success manager. Keyword research, ideation for content, and many other ways to show performance after the creation and publishing of your content! Brightedge can help with all areas/workflows when it comes to onsite or offsite SEO tactics.
October 21, 2020

Kiddie Academy Manages Franchise Network SEO with BrightEdge

Andy Seguin | TrustRadius Reviewer
Andy Seguin
Director of Digital Marketing
Kiddie Academy (Education Management, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
BrightEdge is well suited for a team that is looking to create more impactful content, written or video. If your team is only focused on social, I don't think there would be much value. We did not use the 'socially-focus' tools as much as others. Our team also managed multiple sites for different audience, and having one tool that could be helpful on all is great.
October 21, 2020

Enterprise level SEO platform with high level of support

GA
Geoff Angell
Search & Insights Lead
Graco (Machinery, 1001-5000 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
BrightEdge is a great platform for enterprise brands that want keyword visibility at a regional or national level. It may be cost prohibitive for brands that need hyper local tracking due to the nature of how BrightEdge structures its pricing by keyword.
October 19, 2020

BrightEdge is My Main Enterprise SEO Tool

Ron Weber | TrustRadius Reviewer
Ron Weber
Head of Global SEO
Teradata (Information Technology & Services, 5001-10,000 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Better suited for the enterprise business and not necessarily for the SMB, BrightEdge can do a lot for your SEO program. An intuitive platform that, if set up right, can help you manage your SEO program including keywords, pages, sites, competitors, and technical performance over time. It is the right mixture of having enough key SEO tools while keeping the platform free of unnecessary bells and whistles. It makes my visits to their platforms, sometimes dozens of different times a day, more laser-focused on the tasks at hand. If there is a need to scale, take advantage of their many best-in-breed self-optimization tools and see where they are taking the SEO world but the base package is good enough for many enterprises.
April 07, 2020

The Enterprise SEO Solution

Nathan Richardson | TrustRadius Reviewer
Nathan Richardson
SEO Analyst
BambooHR (Computer Software, 201-500 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
BrightEdge is especially well-suited for enterprise-level companies that have a bit more money to spend. The tool is most definitely worth it if you have a well-established SEO team that is looking to move beyond the basics and really dive into the data-driven decision-making world. BrightEdge is extremely powerful.
September 20, 2019

Everything you need from an SEO tool + MUCH MORE

Verified User
Manager in Marketing
Consumer Goods Company, 10,001+ employees
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
BrightEdge is a perfect one stop shop SEO tool. Working in Enterprise SEO I find this is my ideal tool, but could see how this tool would also be great for a smaller company or small SEO team. The tool is great for advanced SEO's as well as beginners. Being a team of one in a very large company, I've benefited greatly from using BrightEdge - the time it's saved me and the success we've seen from using this tool has been incredible!
August 30, 2019

BrightEdge is a very robust SEO enterprise tool

RC
Rex Camposagrado
Director of Digital Marketing
EON Clinics (Health, Wellness and Fitness, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
If you are looking for an SEO tool for keyword research, monitoring organic ranking positions, competitive analysis, content topic recommendations, and keyword reporting, then BrightEdge is a very good tool. The Content IQ site audit could use some work. When letting a BrightEdge Customer Success Manager know about the differences that I was seeing, he said that there is no harm in using other tools to do site audits for comparison.
July 26, 2019

BrightEdge is a great SEO tool that will empower your team to make marked organic search improvements!

Verified User
Professional in Marketing
Insurance Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
BrightEdge is well suited for organizations and teams that don't want to (or can't afford) the high costs associated with an ongoing engagement with a search agency/vendor. It provides SEO recommendations based on real search engine data, allows you to optimize your site and pages based on keywords you want to rank for, and also allows you to understand how your competitors rank for similar keywords (so you understand where the real opportunity is).
May 14, 2019

BrightEdge is a good enterprise level SEO tool

Michael Pulling | TrustRadius Reviewer
Michael Pulling
Marketing Technology Manager
Schneider Electric Holdings (Industrial Automation, 10,001+ employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Excellent for in depth, long term SEO process. Quick wins, quick starts, easy sharing of simple metrics is less easy.
There is a bit of a learning curve at the beginning, and this can lead to giving up on the tool, as many users are not dedicated SEO experts, or don't have the time to dedicate to the tool.
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