Best Enterprise SEO Platform
Rating: 10 out of 10
October 19, 2021
JP
Vetted Review
5 years of experience
5
SEO Analyst
SEO strategist
Starting at $0 per month
View Pricing Overview
What is BrightEdge?
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social…
Learn from top reviewers
BrightEdge is a Powerful Tool
Rating: 8 out of 10
May 17, 2022BrightEdge offers many tools in one. This platform is extremely powerful for building SEO value, monitoring campaigns, and overall improving websites. We use it to improve our...
Verified user
Employee
1 year of experienceGreat platform, amazing people
Rating: 9 out of 10
May 5, 2022I have nothing but good things to say about BrightEdge. The platform itself is solid. We use it for keyword tracking and reporting across all our lines of business, keyword re...
Giovanni Paola
Manager - Other
Senior Manager, Search Engine Optimization
Rogers Communications
5 years of experienceGreat Replacement for SEO agency
Rating: 10 out of 10
March 16, 2022We have a large catalog and a lot of existing content that was not created with SEO in mind. Now that we’re investing in SEO it’s making it much easier to identify and priorit...
Mike Emerson
Manager - Marketing
E-Commerce Marketing Manager
Topix Pharmaceuticals, Inc.
1 year of experienceGreat and easy to use platform
Rating: 8 out of 10
March 16, 2022BrightEdge is our main platform for keyword tracking and research. Allows us to monitor how our core package, product, blog, and local pages are doing that then help us dictat...
My First Year with BrightEdge
Rating: 9 out of 10
March 16, 2022I use BrightEdge in the Marketing organization at a large telecommunication company. The platform provides an intuitive interface to easily track SEO information, understand t...
Verified user
Consultant
2 years of experienceGreat Value SEO Platform
Rating: 9 out of 10
February 27, 2022Our firm uses BrightEdge as our primary SEO tool. It allows us to understand our overall website performance from a traffic and technical perspective. It helps us solve many b...
Here is an enterprise SEO Platform all-in-one
Rating: 9 out of 10
February 26, 2022We have fully integrated other analytics platforms into BrightEdge to create the most robust centralized platforms. The platform is the base for all the work we do to optimize...
Great Value & Support. The Best Money We Spend to Support our Digital Marketing Efforts.
Rating: 10 out of 10
February 26, 2022Forthea uses BrightEdge as the backbone of everything that we do for SEO, including both client services and sales. The tool itself is flawless. BrightEdge allows us to gain i...
Jon Bowers
Executive - Sales
Senior Account Executive
Forthea Interactive Marketing
11 years of experienceWorth more than your time
Rating: 10 out of 10
November 2, 2021Brightedge is currently being used by my entire SEO department of twelve across more than a dozen different clients from nearly every vertical our agency works in. We use Brig...
Enterprise SEO At Its Finest!
Rating: 9 out of 10
November 2, 2021Our team uses BrightEdge for a variety of internal tasks that support our SEO, Content, Paid, and Social teams. BrightEdge allows us to get detailed insights into our customer...
How BrightEdge Has Transformed Our Business and Results
Rating: 10 out of 10
November 1, 2021Our agency utilizes the BrightEdge platform for ourselves as well as all of our SEO clients. Additionally, we utilize our BrightEdge team to assist in AI-driven intelligence t...
Best Enterprise SEO Platform
Rating: 10 out of 10
October 19, 2021BrightEdge is our main SEO tool that we use to manage all of our clients. We use it daily to manage keywords, competitors, analyze reporting, look for website technical issues...
BrightEdge is a More Robust SEO Tool
Rating: 9 out of 10
June 1, 2021BrightEdge is being used by nearly the whole organization. We provide SEO services to our clients and BrightEdge is one of several tools we use to determine what keywords to r...
Danielle Smyth
Executive - Corporate
President
Wordsmyth Creative Content Marketing LLC
1 year of experienceBrightEdge is my main SEO tool
Rating: 9 out of 10
December 2, 2020Currently I am the only one using BrightEdge but that will change as I roll out our SEO program across the organization. Using BrightEdge allows us to see share of voice and a...
Christina Lepore
Professional - Marketing
Brand Voice Specialist
Lincoln Financial Group
1 year of experienceBrightEdge is my main SEO tool and has an awesome customer success team
Rating: 10 out of 10
November 30, 2020BrightEdge is being used by a single department currently. We use it to help with our SEO strategy, planning, research, and technical issues. We also use it for reviewing our ...
Verified user
Analyst
1 year of experience
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Pricing
What is BrightEdge?
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile,…
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.brightedge.com/contact-us
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Competitors
- Tech Details
- FAQs
What is BrightEdge?
BrightEdge, a supporter of enterprise organic search and content performance, empowers marketers to transform online content into business results, such as traffic, conversions and revenue. The BrightEdge platform is powered by a deep learning engine and, according to the vendor, is capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. The vendor states BrightEdge's enterprise customers include global brands and 64 of the Fortune 100 and 9 out of 10 leading global digital agencies. The company has a global presence across North America, APAC, LATAM and EMEA and is headquartered in Foster City, California.
BrightEdge Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Channels Features
- Supported: Local SEO
- Supported: Social SEO
- Supported: Mobile SEO
- Supported: Global SEO
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
BrightEdge Competitors
BrightEdge Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO.
Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.
BrightEdge starts at $0.
Reviewers rate Keyword analysis highest, with a score of 9.6.
The most common users of BrightEdge are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
BrightEdge is a versatile platform that offers a wide range of use cases for users across different departments. Users rely on BrightEdge to identify opportunities within websites, such as adding or removing keywords and improving organic rankings. It serves as the backbone for SEO activities, providing insights and efficiencies for both agencies and clients. The platform is used to monitor SEO performance, generate reports, benchmark against competition, and track SEO events. Users integrate BrightEdge with other analytics platforms to create a robust centralized system for optimizing enterprise websites. Additionally, BrightEdge helps amplify SEO programs and drive growth for organizations by enabling the implementation of a robust content strategy, addressing technical SEO issues, finding content opportunities, and competing on a hyper-local level. With its easy-to-use interface and constant improvement, BrightEdge is considered a valuable tool for tracking competitors and improving website pages. SEO Technical Specialists rely on it for ongoing competitive analysis, keyword rank tracking, managing SEO recommendations, and generating monthly SEO reports. Marketing departments also find value in using BrightEdge's SEO tools for content development, curation, and comparing key terms to competitors. Overall, BrightEdge facilitates detailed insights and informed decision-making for users in various teams including SEO, content, paid, and social.
Users commonly recommend the following actions when using BrightEdge for SEO:
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Get started with BrightEdge: Users suggest getting started with BrightEdge to effectively manage and enhance SEO efforts. They consider BrightEdge to be an indispensable tool for winning in search and recommend it for managing a company with multiple brands.
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Dedicate time and resources: Users advise dedicating time and resources to fully leverage the platform's insights and support. They emphasize the importance of selecting keywords and competitors carefully, setting up regular calls with the BrightEdge team, and fully learning the dashboard functions. This commitment is necessary to derive value from the platform.
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Use BrightEdge for SEO enhancements: Users recommend using BrightEdge to improve SEO performance by analyzing competitors and prioritizing technical enhancements. They highlight the benefits of setting up keyword and page groups, fixing crawling issues, and utilizing BrightEdge Autopilot. By utilizing these features, users can drive incremental results and increase web traffic and keyword rankings.
Overall, users emphasize that while BrightEdge may require a commitment and has a learning curve, the insights and support provided are worth the investment. They also suggest considering if the need for SEO rank monitoring and optimization is truly at an enterprise level or if a more affordable mid-tier platform would suffice before making a decision.
Reviews
(1-7 of 7)Companies can't remove reviews or game the system. Here's why
BrightEdge has given us what we lacked from agencies - RESULTS.
Rating: 10 out of 10
January 15, 2019
SA
Vetted Review
Verified User
1 year of experience
1
I am the Marketing Manager and I handle most all of our vendor relationships and digital marketing strategies and products. While i depend on agencies for a lot of support the SEO portion was just a money-pit and we decided to try doing it ourselves. This solution has allowed us to do just that.
BrightEdge takes your content to a new level
Rating: 9 out of 10
December 14, 2018
Verified User
Vetted Review
Verified User
1 year of experience
2
Head of Marketing
Marketing Director
Marketing Director
Brightedge's Competitive Advantage
Rating: 9 out of 10
February 04, 2015
Verified User
Vetted Review
Verified User
2 years of experience
10
Mostly the SEO analysts use the tool, but account managers are using the advanced reporting as well to better prepare for client reviews and such.
Brightedge: Informed SEO Tools
Rating: 8 out of 10
May 07, 2014
JC
Vetted Review
Verified User
2 years of experience
5
SEO analysts and Search Marketing specialists
BrightEdge Goes Above and Beyond as an SEO Platform
Rating: 10 out of 10
February 01, 2014
JJ
Vetted Review
Verified User
1 year of experience
7
BrightEdge is used mainly by the SEO team, from the Intern all the way up to the SEO & Content Manager. The platform is also used by the Vice President of Digital Marketing in order to monitor campaigns, and work on any campaign hiccups. The Marketing Intelligence Team Leads pulls reports from BrightEdge. In addition, some clients have Read-Only Access to the Platform.
BrightEdge did more for us than any SEO firm ever did.
Rating: 9 out of 10
February 01, 2014
LL
Vetted Review
Verified User
1 year of experience
4
Our Online Marketing Manager is the face of the Online team to the rest of the agency. He reports the results of our SEO efforts, develops the overall strategy and direction for the department based on those results and overall company goals, and determines what resources are needed to achieve goals. Our Online Marketing Specialist is the report guru. She makes sure everyone has the information they need when they need it. As the Content Producer, it was my job to continuously monitor the performance of our content and to modify content as appropriate. I also used the Analysis module quite a lot to see what the competition is doing. We also had another team member assist with those functions.