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BrightEdge is a versatile platform that offers a wide range of use cases for users across different departments. Users rely on BrightEdge …
Starting at $0 per month
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What is BrightEdge?
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social…
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Popular Features
- Keyword analysis (46)9.696%
- SERP ranking tracking (44)9.494%
- Competitive analysis (46)9.292%
- Site recommendations (46)8.080%
Pricing
What is BrightEdge?
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile,…
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For the latest information on pricing, visithttps://www.brightedge.com/contact-us
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What is BrightEdge?
BrightEdge, a supporter of enterprise organic search and content performance, empowers marketers to transform online content into business results, such as traffic, conversions and revenue. The BrightEdge platform is powered by a deep learning engine and, according to the vendor, is capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. The vendor states BrightEdge's enterprise customers include global brands and 64 of the Fortune 100 and 9 out of 10 leading global digital agencies. The company has a global presence across North America, APAC, LATAM and EMEA and is headquartered in Foster City, California.
BrightEdge Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Channels Features
- Supported: Local SEO
- Supported: Social SEO
- Supported: Mobile SEO
- Supported: Global SEO
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
BrightEdge Competitors
BrightEdge Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO.
Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.
BrightEdge starts at $0.
Reviewers rate Keyword analysis highest, with a score of 9.6.
The most common users of BrightEdge are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
BrightEdge is a versatile platform that offers a wide range of use cases for users across different departments. Users rely on BrightEdge to identify opportunities within websites, such as adding or removing keywords and improving organic rankings. It serves as the backbone for SEO activities, providing insights and efficiencies for both agencies and clients. The platform is used to monitor SEO performance, generate reports, benchmark against competition, and track SEO events. Users integrate BrightEdge with other analytics platforms to create a robust centralized system for optimizing enterprise websites. Additionally, BrightEdge helps amplify SEO programs and drive growth for organizations by enabling the implementation of a robust content strategy, addressing technical SEO issues, finding content opportunities, and competing on a hyper-local level. With its easy-to-use interface and constant improvement, BrightEdge is considered a valuable tool for tracking competitors and improving website pages. SEO Technical Specialists rely on it for ongoing competitive analysis, keyword rank tracking, managing SEO recommendations, and generating monthly SEO reports. Marketing departments also find value in using BrightEdge's SEO tools for content development, curation, and comparing key terms to competitors. Overall, BrightEdge facilitates detailed insights and informed decision-making for users in various teams including SEO, content, paid, and social.
Users commonly recommend the following actions when using BrightEdge for SEO:
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Get started with BrightEdge: Users suggest getting started with BrightEdge to effectively manage and enhance SEO efforts. They consider BrightEdge to be an indispensable tool for winning in search and recommend it for managing a company with multiple brands.
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Dedicate time and resources: Users advise dedicating time and resources to fully leverage the platform's insights and support. They emphasize the importance of selecting keywords and competitors carefully, setting up regular calls with the BrightEdge team, and fully learning the dashboard functions. This commitment is necessary to derive value from the platform.
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Use BrightEdge for SEO enhancements: Users recommend using BrightEdge to improve SEO performance by analyzing competitors and prioritizing technical enhancements. They highlight the benefits of setting up keyword and page groups, fixing crawling issues, and utilizing BrightEdge Autopilot. By utilizing these features, users can drive incremental results and increase web traffic and keyword rankings.
Overall, users emphasize that while BrightEdge may require a commitment and has a learning curve, the insights and support provided are worth the investment. They also suggest considering if the need for SEO rank monitoring and optimization is truly at an enterprise level or if a more affordable mid-tier platform would suffice before making a decision.
Attribute Ratings
Reviews
(1-25 of 76)Companies can't remove reviews or game the system. Here's why
May 17, 2022
BrightEdge is a Powerful Tool
BrightEdge offers many tools in one. This platform is extremely powerful for building SEO value, monitoring campaigns, and overall improving websites. We use it to improve our organic rank, capture potential leads, and drive traffic.
May 05, 2022
Great platform, amazing people
Score 9 out of 10
Vetted Review
Verified User
I have nothing but good things to say about BrightEdge. The platform itself is solid. We use it for keyword tracking and reporting across all our lines of business, keyword research, and competitor analyses (content gaps, etc.). BrightEdge Instant is also an amazing tool: it gives you real-time data on keywords, volume, etc., by region - all very hard data to come by otherwise. Also as impressive are its people - they care about what you're trying to accomplish and go out of their way to create customized solutions. Attention to detail is top-notch, offering a white-glove service in many ways. In short, I highly recommend BrightEdge. Great platform, amazing people.
March 16, 2022
Great Replacement for SEO agency
Score 10 out of 10
Vetted Review
Verified User
We have a large catalog and a lot of existing content that was not created with SEO in mind. Now that we’re investing in SEO it’s making it much easier to identify and prioritize action items as well as discovering / reverse engineering our competition to improve quality and authority across the site.
March 16, 2022
Great and easy to use platform
BrightEdge is our main platform for keyword tracking and research. Allows us to monitor how our core package, product, blog, and local pages are doing that then help us dictate various projects that help us show up more in the SERP. It also helps greatly with helping us track our local markets as we are in all of North America.
March 16, 2022
My First Year with BrightEdge
I use BrightEdge in the Marketing organization at a large telecommunication company. The platform provides an intuitive interface to easily track SEO information, understand the user intent, and look at recommendations for SEO to improve organic visibility. I use the Content Research - Data Cube tool quite often to research specific keywords and do competitive analysis. I also use the dashboard to look at the fixes I can implement for quick wins. The platform integrates well with other tools.
February 27, 2022
Great Value SEO Platform
Score 9 out of 10
Vetted Review
Verified User
Our firm uses BrightEdge as our primary SEO tool. It allows us to understand our overall website performance from a traffic and technical perspective. It helps us solve many business problems including content creation, KW research, daily ranking monitoring, and uncovering technical issues. Our firm has used BrightEdge for 3+ years and like how adaptive the platform is.
February 26, 2022
Here is an enterprise SEO Platform all-in-one
Score 9 out of 10
Vetted Review
Verified User
We have fully integrated other analytics platforms into BrightEdge to create the most robust centralized platforms. The platform is the base for all the work we do to optimize an enterprise website.
February 26, 2022
Great Value & Support. The Best Money We Spend to Support our Digital Marketing Efforts.
Score 10 out of 10
Vetted Review
Verified User
Forthea uses BrightEdge as the backbone of everything that we do for SEO, including both client services and sales. The tool itself is flawless. BrightEdge allows us to gain insights and efficiencies that benefit both the agency and our clients. I initially implemented BrightEdge at another agency, where we went through a rigorous review of a handful of SEO platforms. There really was no comparison, and the decision was an easy one. It provided so much value that convincing the decision-makers at Forthea to implement was a no-brainer, and our entire staff sings its praises daily. Past the platform, I consider our peers at BrightEdge to be an important part of our team. They are skilled, responsive, and provide thought leadership on all things SEO. I don't believe it's possible to be happier with the investment in the platform and the partnership with the BrightEdge team.
November 02, 2021
Worth more than your time
Brightedge is currently being used by my entire SEO department of twelve across more than a dozen different clients from nearly every vertical our agency works in. We use Brightedge chiefly as our enterprise-level keyword research platform, but we also engage with Brightedge to win new business, conduct ad hoc reports, and inform paid and listings strategies.
November 02, 2021
Enterprise SEO At Its Finest!
Score 9 out of 10
Vetted Review
Verified User
Our team uses BrightEdge for a variety of internal tasks that support our SEO, Content, Paid, and Social teams. BrightEdge allows us to get detailed insights into our customer's online performance and make informed decisions based on meaningful data. Once implemented, we use BrightEdge to monitor optimizations and generate iterative improvements to further optimize our client's web performance.
November 01, 2021
How BrightEdge Has Transformed Our Business and Results
Our agency utilizes the BrightEdge platform for ourselves as well as all of our SEO clients. Additionally, we utilize our BrightEdge team to assist in AI-driven intelligence to assist in our internal sales process.
October 19, 2021
Best Enterprise SEO Platform
BrightEdge is our main SEO tool that we use to manage all of our clients. We use it daily to manage keywords, competitors, analyze reporting, look for website technical issues, and use their recommendation system to provide tasks to other employees. We also use their content building module.
June 01, 2021
BrightEdge is a More Robust SEO Tool
BrightEdge is being used by nearly the whole organization. We provide SEO services to our clients and BrightEdge is one of several tools we use to determine what keywords to recommend and what overall SEO strategy we should be undertaking for our client. I use it, and my SEO team uses it, too.
December 02, 2020
BrightEdge is my main SEO tool
Currently I am the only one using BrightEdge but that will change as I roll out our SEO program across the organization. Using BrightEdge allows us to see share of voice and allows us to see how our competitors are doing.
Score 10 out of 10
Vetted Review
Verified User
BrightEdge is being used by a single department currently. We use it to help with our SEO strategy, planning, research, and technical issues. We also use it for reviewing our competitive set.
October 24, 2020
BrightEdge helps Amplify your SEO program
Score 10 out of 10
Vetted Review
Verified User
BrightEdge and their client success team is honestly a true extension to my team. I’ve used Brightedge at three different companies and the number reason is that they serve and deliver quality recommendations, service, and support! Having a tool like Brightedge allows for my team to be successful in their career while achieving results for the organic channel. It has helped to amplify the SEO program and realize the growth of the org.
October 21, 2020
Kiddie Academy Manages Franchise Network SEO with BrightEdge
Score 10 out of 10
Vetted Review
Verified User
BrightEdge was added to our team's toolkit and paid immediate dividends. The different innovations that BrightEdge has developed allow us to implement a more robust content strategy, address technical SEO issues, find content opportunities, and compete on a hyper-local level.
October 21, 2020
Enterprise level SEO platform with high level of support
Score 9 out of 10
Vetted Review
Verified User
We use BrightEdge to monitor, optimize and discover keywords that drive high converting traffic to our global website. With organic traffic ranging from 50-60% of all traffic sources, there's no argument that knowing how to retain and improve a primary traffic source to a website is key to success.
October 19, 2020
BrightEdge is My Main Enterprise SEO Tool
Score 10 out of 10
Vetted Review
Verified User
BrightEdge was chosen as our enterprise SEO tool. It's primarily used for the SEO team of 2 inside the Digital Marketing department but there are other users such as development and IT. We purchased it to help aid us in achieving better SEO results, an edict for the company, and a reason why investments were made in bringing SEO talent in-house.
April 07, 2020
The Enterprise SEO Solution
BrightEdge is used in our SEO and marketing department. It has resolved a myriad of issues that we were having with our ability to aggregate and analyze data in a retroactive manner. BrightEdge isn't the cheapest SEO tool out there, but it sure has every single one of the bells and whistles.
February 15, 2020
BrightEdge Has So Many Benefits!
BrightEdge is being used within the marketing department by two employees for the past 2 years. We use it for keyword optimization, to ensure our website is functioning correctly, to increase landing page visits and keyword search/strategy.
September 20, 2019
Everything you need from an SEO tool + MUCH MORE
Score 10 out of 10
Vetted Review
Verified User
BrightEdge is being used by the SEO team but fuels insights and recommendations used throughout a variety of teams within the organization. We use this tool for a variety of SEO and marketing needs; from basic keyword research, digging into consumer search insights, tracking competitors, even monitoring our products rankings within Amazon.
August 30, 2019
BrightEdge is a very robust SEO enterprise tool
Score 9 out of 10
Vetted Review
Verified User
We use BrightEdge's Data Cube almost 80% of the time for keyword research, checking organic ranking positions, competitive analysis, and keyword gap analysis. We also use Recommendations and Intent Signal Dashboards to find out what content to defend, or top opportunities to go after. It helps us with our content creation and also lets us know what we have to do to our evergreen content to get it to rank higher.
July 26, 2019
BrightEdge is a great SEO tool that will empower your team to make marked organic search improvements!
BrightEdge is being used by our digital marketing team. We use this service so that we can make search engine optimization (SEO) improvements to our corporate websites.
BrightEdge empowers our team by guiding us through SEO recommendations, which we can then implement without the need to pay a search agency/vendor a monthly retainer.
BrightEdge empowers our team by guiding us through SEO recommendations, which we can then implement without the need to pay a search agency/vendor a monthly retainer.
May 14, 2019
BrightEdge is a good enterprise level SEO tool
As part of a globally coordinated roll-out, our Digital Customer Experience team in Japan used BrightEdge to activate our SEO strategy, and to align it with the business directions as set by our global organization. Of course, SEO is not a localization process, but a custom strategic approach for each language and for each business.