BrightEdge

BrightEdge

Customer Verified
Top Rated
About TrustRadius Scoring
Score 8.7 out of 100
Top Rated
BrightEdge

Overview

Recent Reviews

My First Year with BrightEdge

9 out of 10
March 16, 2022
I use BrightEdge in the Marketing organization at a large telecommunication company. The platform provides an intuitive interface to …
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Reviewer Sentiment

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Negative ()
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Awards

TrustRadius Award Top Rated 2022
TrustRadius Award Top Rated 2019
TrustRadius Award Top Rated 2018

Popular Features

View all 14 features

Keyword analysis (46)

9.5
95%

SERP ranking tracking (44)

9.4
94%

Competitive analysis (46)

9.0
90%

Site recommendations (46)

8.0
80%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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What is BrightEdge?

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile,…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is Semrush?

SEMRush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC…

What is Conductor?

Conductor is designed to generate customer intent insights that lead to compelling content, increased traffic, and higher organic marketing ROI. Conductor's technology enables marketers to understand their prospective customers' intent by revealing the trends and topics they are searching…

Features Scorecard

SEO

8.6
86%

SEO Channels

8.3
83%

SEO Platform & Account Management

9.0
90%

Product Details

What is BrightEdge?

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO.

Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.

BrightEdge Competitors

BrightEdge Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Frequently Asked Questions

What is BrightEdge?

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.

What is BrightEdge's best feature?

Reviewers rate Keyword analysis highest, with a score of 9.5.

Who uses BrightEdge?

The most common users of BrightEdge are from Mid-sized Companies (51-1,000 employees) and the Marketing & Advertising industry.

Reviews and Ratings

 (144)

Ratings

Reviews

(1-25 of 76)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
I have nothing but good things to say about BrightEdge. The platform itself is solid. We use it for keyword tracking and reporting across all our lines of business, keyword research, and competitor analyses (content gaps, etc.). BrightEdge Instant is also an amazing tool: it gives you real-time data on keywords, volume, etc., by region - all very hard data to come by otherwise. Also as impressive are its people - they care about what you're trying to accomplish and go out of their way to create customized solutions. Attention to detail is top-notch, offering a white-glove service in many ways. In short, I highly recommend BrightEdge. Great platform, amazing people.
Mike Emerson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We have a large catalog and a lot of existing content that was not created with SEO in mind. Now that we’re investing in SEO it’s making it much easier to identify and prioritize action items as well as discovering / reverse engineering our competition to improve quality and authority across the site.
Cody Pike | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
BrightEdge is our main platform for keyword tracking and research. Allows us to monitor how our core package, product, blog, and local pages are doing that then help us dictate various projects that help us show up more in the SERP. It also helps greatly with helping us track our local markets as we are in all of North America.
Score 9 out of 10
Vetted Review
Verified User
Review Source
I use BrightEdge in the Marketing organization at a large telecommunication company. The platform provides an intuitive interface to easily track SEO information, understand the user intent, and look at recommendations for SEO to improve organic visibility. I use the Content Research - Data Cube tool quite often to research specific keywords and do competitive analysis. I also use the dashboard to look at the fixes I can implement for quick wins. The platform integrates well with other tools.
February 27, 2022

Great Value SEO Platform

Score 9 out of 10
Vetted Review
Verified User
Review Source
Our firm uses BrightEdge as our primary SEO tool. It allows us to understand our overall website performance from a traffic and technical perspective. It helps us solve many business problems including content creation, KW research, daily ranking monitoring, and uncovering technical issues. Our firm has used BrightEdge for 3+ years and like how adaptive the platform is.
Jon Bowers | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Forthea uses BrightEdge as the backbone of everything that we do for SEO, including both client services and sales. The tool itself is flawless. BrightEdge allows us to gain insights and efficiencies that benefit both the agency and our clients. I initially implemented BrightEdge at another agency, where we went through a rigorous review of a handful of SEO platforms. There really was no comparison, and the decision was an easy one. It provided so much value that convincing the decision-makers at Forthea to implement was a no-brainer, and our entire staff sings its praises daily. Past the platform, I consider our peers at BrightEdge to be an important part of our team. They are skilled, responsive, and provide thought leadership on all things SEO. I don't believe it's possible to be happier with the investment in the platform and the partnership with the BrightEdge team.
November 02, 2021

Worth more than your time

Cole Mauer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
Review Source
Brightedge is currently being used by my entire SEO department of twelve across more than a dozen different clients from nearly every vertical our agency works in. We use Brightedge chiefly as our enterprise-level keyword research platform, but we also engage with Brightedge to win new business, conduct ad hoc reports, and inform paid and listings strategies.
Ian MacLeod | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Our team uses BrightEdge for a variety of internal tasks that support our SEO, Content, Paid, and Social teams. BrightEdge allows us to get detailed insights into our customer's online performance and make informed decisions based on meaningful data. Once implemented, we use BrightEdge to monitor optimizations and generate iterative improvements to further optimize our client's web performance.
Score 10 out of 10
Vetted Review
Reseller
Review Source
Our agency utilizes the BrightEdge platform for ourselves as well as all of our SEO clients. Additionally, we utilize our BrightEdge team to assist in AI-driven intelligence to assist in our internal sales process.
Jane Phelps | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
Review Source
BrightEdge is our main SEO tool that we use to manage all of our clients. We use it daily to manage keywords, competitors, analyze reporting, look for website technical issues, and use their recommendation system to provide tasks to other employees. We also use their content building module.
Score 9 out of 10
Vetted Review
Verified User
Review Source
BrightEdge is being used by nearly the whole organization. We provide SEO services to our clients and BrightEdge is one of several tools we use to determine what keywords to recommend and what overall SEO strategy we should be undertaking for our client. I use it, and my SEO team uses it, too.
Bettyann Fritz (Nowak) | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
BrightEdge and their client success team is honestly a true extension to my team. I’ve used Brightedge at three different companies and the number reason is that they serve and deliver quality recommendations, service, and support! Having a tool like Brightedge allows for my team to be successful in their career while achieving results for the organic channel. It has helped to amplify the SEO program and realize the growth of the org.
Andy Seguin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
BrightEdge was added to our team's toolkit and paid immediate dividends. The different innovations that BrightEdge has developed allow us to implement a more robust content strategy, address technical SEO issues, find content opportunities, and compete on a hyper-local level.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use BrightEdge to monitor, optimize and discover keywords that drive high converting traffic to our global website. With organic traffic ranging from 50-60% of all traffic sources, there's no argument that knowing how to retain and improve a primary traffic source to a website is key to success.
Ron Weber | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
BrightEdge was chosen as our enterprise SEO tool. It's primarily used for the SEO team of 2 inside the Digital Marketing department but there are other users such as development and IT. We purchased it to help aid us in achieving better SEO results, an edict for the company, and a reason why investments were made in bringing SEO talent in-house.
Nathan Richardson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
BrightEdge is used in our SEO and marketing department. It has resolved a myriad of issues that we were having with our ability to aggregate and analyze data in a retroactive manner. BrightEdge isn't the cheapest SEO tool out there, but it sure has every single one of the bells and whistles.
Score 10 out of 10
Vetted Review
Verified User
Review Source
BrightEdge is being used by the SEO team but fuels insights and recommendations used throughout a variety of teams within the organization. We use this tool for a variety of SEO and marketing needs; from basic keyword research, digging into consumer search insights, tracking competitors, even monitoring our products rankings within Amazon.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use BrightEdge's Data Cube almost 80% of the time for keyword research, checking organic ranking positions, competitive analysis, and keyword gap analysis. We also use Recommendations and Intent Signal Dashboards to find out what content to defend, or top opportunities to go after. It helps us with our content creation and also lets us know what we have to do to our evergreen content to get it to rank higher.
Score 9 out of 10
Vetted Review
Verified User
Review Source
BrightEdge is being used by our digital marketing team. We use this service so that we can make search engine optimization (SEO) improvements to our corporate websites.
BrightEdge empowers our team by guiding us through SEO recommendations, which we can then implement without the need to pay a search agency/vendor a monthly retainer.
Michael Pulling | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
As part of a globally coordinated roll-out, our Digital Customer Experience team in Japan used BrightEdge to activate our SEO strategy, and to align it with the business directions as set by our global organization. Of course, SEO is not a localization process, but a custom strategic approach for each language and for each business.