Pros and Cons of BrightEdge 2025

Q: What are BrightEdge's top competitors?

Conductor , Semrush , and Moz Pro are common alternatives for BrightEdge.

Overview

What is BrightEdge?

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social…

Learn from top reviewers

Brightedge Review.

Rating: 9 out of 10

June 5, 2025

IncentivizedVetted ReviewVerified User

Control SEO traffic and possible gaps in content strategy and understanding competitive positioning in search results, as well as trying to optimize content for search engine ...

Verified user

Consultant

2 years of experience

Great SEO Tool for Enterprise Websites.

Rating: 8 out of 10

December 17, 2024

IncentivizedVetted ReviewVerified User

We use BrightEdge for keyword research, competitive analysis, and position tracking. Keyword research is used to optimize our on-site copy; competitive analysis is used to see...

Verified user

Manager

11 years of experience

Great platform, amazing people

Rating: 9 out of 10

May 5, 2022

Vetted ReviewVerified User

I have nothing but good things to say about BrightEdge. The platform itself is solid. We use it for keyword tracking and reporting across all our lines of business, keyword re...

Giovanni Paola

Manager - Other

Senior Manager, Search Engine Optimization

Rogers Communications

5 years of experience

Here is an enterprise SEO Platform all-in-one

Rating: 9 out of 10

February 26, 2022

Vetted ReviewVerified User

We have fully integrated other analytics platforms into BrightEdge to create the most robust centralized platforms. The platform is the base for all the work we do to optimize...

Alissa Steingraber

Manager - Marketing

Search Marketing Manager - SEO

Kohl's

10 years of experience

Great Value & Support. The Best Money We Spend to Support our Digital Marketing Efforts.

Rating: 10 out of 10

February 26, 2022

Vetted ReviewVerified User

Forthea uses BrightEdge as the backbone of everything that we do for SEO, including both client services and sales. The tool itself is flawless. BrightEdge allows us to gain i...

Jon Bowers

Executive - Sales

Senior Account Executive

Forthea Interactive Marketing

11 years of experience

Log in with LinkedIn to see content from your network

Return to navigation

Pricing

View all pricing

BrightEdge

Free

What is BrightEdge?

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile,…

Entry-level set up fee?

No setup fee

For the latest information on pricing, visithttps://www.brightedge.com/contact-us

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

77 people also want pricing

Alternatives Pricing

Semrush

$139.95

per month

What is Semrush?

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC…

Majestic SEO

$49.99

per month

What is Majestic SEO?

Majestic surveys and maps the Internet and has created a large commercial Link Intelligence database. This Internet map is used by SEOs, New Media Specialists, Affiliate Managers and online Marketing experts for a variety of uses surrounding online prominence including Link Building, Reputation…

Return to navigation

Product Demos

Brightedge Demo - 1

YouTube

Return to navigation

Features

SEO

Core features related to search engine optimization

7.3

Avg 7.7

7.5
Keyword analysis
(48) Ratings
The tool analyzes the content of your site to help discover the right keywords.
7
Backlink management
(41) Ratings
The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.
8
SERP ranking tracking
(45) Ratings
The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.
5
Page grader
(40) Ratings
The tool scores each page of your website for SEO.
8
Competitive analysis
(48) Ratings
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
8
Site audit / diagnostics
(45) Ratings
The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.
6
Site recommendations
(48) Ratings
The tool recommends site structure improvements and other tasks to help with SEO.
8.9
Task management
(41) Ratings
Users can track and manage the tasks associated with SEO.

SEO Channels

Features related to optimizing your website for specific channels

9

Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.7

Avg 8.4

Return to navigation

Product Details

About
Competitors
Tech Details
FAQs

What is BrightEdge?

BrightEdge, a supporter of enterprise organic search and content performance, empowers marketers to transform online content into business results, such as traffic, conversions and revenue. The BrightEdge platform is powered by a deep learning engine and, according to the vendor, is capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. The vendor states BrightEdge's enterprise customers include global brands and 64 of the Fortune 100 and 9 out of 10 leading global digital agencies. The company has a global presence across North America, APAC, LATAM and EMEA and is headquartered in Foster City, California.

BrightEdge Features

SEO Features

Supported: Keyword analysis
Supported: Backlink management
Supported: SERP ranking tracking
Supported: Page grader
Supported: Competitive analysis
Supported: Site audit / diagnostics
Supported: Site recommendations
Supported: Task management

SEO Channels Features

Supported: Local SEO
Supported: Social SEO
Supported: Mobile SEO
Supported: Global SEO

SEO Platform & Account Management Features

Supported: Multi-domain support
Supported: Integration with web analytics tools

BrightEdge Competitors

BrightEdge Technical Details

Deployment Types	Software as a Service (SaaS), Cloud, or Web-Based
Operating Systems	Unspecified
Mobile Application	No

Frequently Asked Questions

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.

BrightEdge starts at $0.

Conductor, Semrush, and Moz Pro are common alternatives for BrightEdge.

Reviewers rate Local SEO and Social SEO and Mobile SEO highest, with a score of 9.

The most common users of BrightEdge are from Mid-sized Companies (51-1,000 employees).

Return to navigation

Comparisons

View all alternatives

Compare with

Reviews From Top Reviewers

View all reviews

(1-5 of 79)

Sort By *

Brightedge Review.

Rating: 9 out of 10

Incentivized

June 05, 2025

Verified User

Consultant in Marketing

Real Estate Company, 5001-10,000 employees

Vetted Review

Verified User

2 years of experience

Pros

Providing info on specific technical issues like missing meta descriptions, broken links, or page speed problems that directly impact rankings.
Keywords ranking and trends.
Identify content opportunities and competitive gaps.

Cons

Clarity on the insights.
Report customization.
Tracking on Google updates.

Great SEO Tool for Enterprise Websites.

Rating: 8 out of 10

Incentivized

December 17, 2024

Verified User

Manager in Marketing

Retail Company, 10,001+ employees

Vetted Review

Verified User

11 years of experience

Pros

Stays up to date on trends like AI.
Is very user-friendly and easy to manage.
Provides good data (extensive keyword research, daily rank tracking, etc.)

Cons

Some keywords tend to be missing from conversational keyword ideas.
Position tracking doesn't always reflect fluctuations very well.
The tool is pricey overall.

Here is an enterprise SEO Platform all-in-one

Rating: 9 out of 10

February 26, 2022

AS

Alissa Steingraber

Search Marketing Manager - SEO

Kohl's (Retail, 10,001+ employees)

Vetted Review

Verified User

10 years of experience

View profile

Pros

Instant - Keyword research tool is by far our team's favorite item on the platform
DataCube - We are able to uncover competitive gaps and hone in on specific sets of pages using filters containing our business product assortment attribute.
Professional services have been attentive when asking for changes

Cons

If BrightEdge had an integration that allowed for on-page optimizations (outside out internal CMS) using javascript after page load that would be amazing.
If google search volume and clickstream search volume we always presented next to each other and not in a separate section our processes would be quicker.
There could be a better way to track the pages we have optimized and share data over time on the performance of those optimizations. This. is one of the hardest things for us to manually keep track of today