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BrightEdge

BrightEdge

Overview

What is BrightEdge?

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social…

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Recent Reviews

TrustRadius Insights

BrightEdge is a versatile platform that offers a wide range of use cases for users across different departments. Users rely on BrightEdge …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Keyword analysis (46)
    9.6
    96%
  • SERP ranking tracking (44)
    9.4
    94%
  • Competitive analysis (46)
    9.2
    92%
  • Site recommendations (46)
    8.0
    80%
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Pricing

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What is BrightEdge?

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile,…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.brightedge.com/contact-us

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

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Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC…

What is Act-On?

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

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Product Demos

Brightedge Demo - 1

YouTube
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Features

SEO

Core features related to search engine optimization

8.8
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

8.1
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.9
Avg 8.4
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Product Details

What is BrightEdge?

BrightEdge, a supporter of enterprise organic search and content performance, empowers marketers to transform online content into business results, such as traffic, conversions and revenue. The BrightEdge platform is powered by a deep learning engine and, according to the vendor, is capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. The vendor states BrightEdge's enterprise customers include global brands and 64 of the Fortune 100 and 9 out of 10 leading global digital agencies. The company has a global presence across North America, APAC, LATAM and EMEA and is headquartered in Foster City, California.

BrightEdge Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

BrightEdge Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.

BrightEdge starts at $0.

Conductor, Semrush, and Moz Pro are common alternatives for BrightEdge.

Reviewers rate Keyword analysis highest, with a score of 9.6.

The most common users of BrightEdge are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(149)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

BrightEdge is a versatile platform that offers a wide range of use cases for users across different departments. Users rely on BrightEdge to identify opportunities within websites, such as adding or removing keywords and improving organic rankings. It serves as the backbone for SEO activities, providing insights and efficiencies for both agencies and clients. The platform is used to monitor SEO performance, generate reports, benchmark against competition, and track SEO events. Users integrate BrightEdge with other analytics platforms to create a robust centralized system for optimizing enterprise websites. Additionally, BrightEdge helps amplify SEO programs and drive growth for organizations by enabling the implementation of a robust content strategy, addressing technical SEO issues, finding content opportunities, and competing on a hyper-local level. With its easy-to-use interface and constant improvement, BrightEdge is considered a valuable tool for tracking competitors and improving website pages. SEO Technical Specialists rely on it for ongoing competitive analysis, keyword rank tracking, managing SEO recommendations, and generating monthly SEO reports. Marketing departments also find value in using BrightEdge's SEO tools for content development, curation, and comparing key terms to competitors. Overall, BrightEdge facilitates detailed insights and informed decision-making for users in various teams including SEO, content, paid, and social.

Users commonly recommend the following actions when using BrightEdge for SEO:

  1. Get started with BrightEdge: Users suggest getting started with BrightEdge to effectively manage and enhance SEO efforts. They consider BrightEdge to be an indispensable tool for winning in search and recommend it for managing a company with multiple brands.

  2. Dedicate time and resources: Users advise dedicating time and resources to fully leverage the platform's insights and support. They emphasize the importance of selecting keywords and competitors carefully, setting up regular calls with the BrightEdge team, and fully learning the dashboard functions. This commitment is necessary to derive value from the platform.

  3. Use BrightEdge for SEO enhancements: Users recommend using BrightEdge to improve SEO performance by analyzing competitors and prioritizing technical enhancements. They highlight the benefits of setting up keyword and page groups, fixing crawling issues, and utilizing BrightEdge Autopilot. By utilizing these features, users can drive incremental results and increase web traffic and keyword rankings.

Overall, users emphasize that while BrightEdge may require a commitment and has a learning curve, the insights and support provided are worth the investment. They also suggest considering if the need for SEO rank monitoring and optimization is truly at an enterprise level or if a more affordable mid-tier platform would suffice before making a decision.

Attribute Ratings

Reviews

(1-25 of 77)
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Mike Emerson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Recommended easy wins
  • Understanding search intent and preferred landing page by keyword
  • Summaries and executive dashboards
  • Bit of a learning curve but realize this isn’t easy. Onboarding and customer support are great.
  • Workflow and task process. Would be nice if it was a little more streamlined but again, understand this isn’t easy.
  • Recommended blogs for each problem. Not as intuitive but it is available. Couldn’t find it until the rep told me where to look.
February 27, 2022

Great Value SEO Platform

Score 9 out of 10
Vetted Review
Verified User
  • Site Audit - Helps us address major technical issues on site
  • Competitive Research - Understand the competitive search landscape for our content
  • KW Research - Content research tool allows us to create powerful KW lists to share with our editorial team
  • Site Audit - BrightEdge crawlers could perform full crawls without as much manual effort from a rules perspective (although this is more of an issue specific to our firm, given our regulations)
  • KW Research - Ability to minimize KW lists based on the industry we are searching in; KW lists can sometimes be >1K long, which takes time to filter through
Alissa Steingraber | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Instant - Keyword research tool is by far our team's favorite item on the platform
  • DataCube - We are able to uncover competitive gaps and hone in on specific sets of pages using filters containing our business product assortment attribute.
  • Professional services have been attentive when asking for changes
  • If BrightEdge had an integration that allowed for on-page optimizations (outside out internal CMS) using javascript after page load that would be amazing.
  • If google search volume and clickstream search volume we always presented next to each other and not in a separate section our processes would be quicker.
  • There could be a better way to track the pages we have optimized and share data over time on the performance of those optimizations. This. is one of the hardest things for us to manually keep track of today
November 02, 2021

Worth more than your time

Cole Mauer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
  • Hyperlocal keyword tracking
  • Keyword auditing
  • Keyword rank tracking
  • Dashboard reporting
  • Customer service
  • Strategy partnership
  • Continued platform education
  • Reseller assistance
  • New business partnerships
  • Content and technical SEO
  • The platform's UI, while usable, can feel a bit clunky sometimes
  • Navigating the extreme depth of the platform can feel cumbersome at first
Jane Phelps | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
  • BrightEdge has a great insights dashboard that quickly tells you what is most important to know and act on.
  • The DataCube with BrightEdge is a fantastic tool that allows us to see what our competition is doing and glean for new keywords.
  • Share of voice shows how we are competing with our current competitors and also if there are any new ones that we should be watching.
  • There is so much information available within BrightEdge that it was hard to determine what to prioritize and tackle first. That was an issue, but now that Insights has been launched, it is no longer a problem.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Excellent metrics to track what is going well
  • Great automation tactics
  • Excellent reporting
  • It is a bit pricey
  • A bit tricky to understand some types of metrics at first
  • Sort of need an SEO background to be able to use BrightEdge; it's not for beginners
Christina Lepore | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Strong analytics
  • Integrates with other tools
  • Instant provides real time research, ranking and recommendations
  • The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
  • Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
  • Onboard process is very thorough and customized
  • Set up takes time
  • Multi-domain view if needed for reporting
  • Unlimited competitor domain tracking
Bettyann Fritz (Nowak) | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • The Client Success team is truly an extension of my team—experts in the industry to help support our team and growing the organic channel.
  • Viability of performance across the org with detailed dashboards.
  • Education and career growth opportunity—constantly proving ways to connect with others in the industry, user groups, events, and conferences.
  • Technical crawls and the ability to build business rules.
  • Multi-domain view if needed for reporting.
  • Unlimited competitor domain tracking.
Andy Seguin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Onboard process = thorough and customized.
  • Day to day support has allowed us to research and address new ideas in real-time.
  • Content IQ provided us weekly actionable items to address and monitored our improvement.
  • Setting up our hyper-local keywords was a long and manual process, but it was done by the BrightEdge team and they did a great job.
Ron Weber | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Keyword research
  • Competitive research
  • Technical SEO
  • Reporting
  • Analysis
  • Trending
  • Keyword selection and management
  • Landing page optimization
  • Global SEO
  • Recommendation engine
  • Set up takes time
  • Only as good as your SEO talent
  • Only as good as what you put into it
Score 10 out of 10
Vetted Review
Verified User
  • Datacube is super easy to use compared to other Enterprise SEO tools
  • Amazon search results and rankings- this is HUGE. This feature is a huge time saver for us and BE is the first SEO tool I've seen to have this feature!
  • Easy to create the customized dashboards and reports
  • Opportunity forecasting- this is an awesome tool to use when creating new content to tie to revenue goals
  • In addition to the tool itself, the BE teams and customer service are second to none!
  • This is an incredible, comprehensive SEO tool but the Site Audit feature could be improved upon from a technical SEO standpoint
Score 9 out of 10
Vetted Review
Verified User
  • Keyword research is very good and Data Cube is very easy to use as compared to other SEO Enterprise tools.
  • Keyword gap analysis is very helpful to find out what keywords our competitors are using that we are not.
  • Monitoring organic rank positions is very easy with Data Cube.
  • The Content IQ doesn't catch all technical SEO issues as compared to other site audit or crawler tools.
  • The Content IQ score is very high, but when comparing to other SEO site audit tools they show lower scores because they are picking up more errors.
  • There are some bugs or suggestions that are not good in Recommendations.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • BrightEdge provides on-page SEO recommendations based on real search data from the search engines.
  • BrightEdge customer support and account management is great, responds quickly, and are super knowledgeable.
  • BrightEdge provides a ton of dashboards and custom reports that can really help show the value and ROI of SEO improvements.
  • The BrightEdge admin interface isn't super intuitive for new users and requires some hand-holding after the initial setup.
  • Some of the really cool reports can only be created by someone with deep knowledge of BrightEdge, so may require your account person's help.
  • BrightEdge is sold as a DIY SEO platform, but to really maximize value, I think you need to have a dedicated rep and ongoing support meetings to get the full value.
Michael Pulling | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Clear view of performance of keywords
  • Suggestions on how to improve, especially on-page actions
  • Excellent support and training from our local team (once we made contact with them)
  • SEO is complex, and the message of the BrightEdge tools is not always clear
  • New UI was introduced in late 2018, but the reasoning is not always clear.
  • Connections between lists, groups, etc could be more clear
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