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Targeted Marketing Elements: Several users have praised Bright Info for offering targeted marketing elements that are beneficial for users …
Overview
What is BrightInfo?
BrightInfo is a real-time personalization engine. The product's algorithm learns website content and analyzes visitor behavior, then matches it in real time, serving relevant content to each visitor at suitable points within the natural browsing flow.The vendors says the product…
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What is BrightInfo?
BrightInfo is a real-time personalization engine. The product's algorithm learns website content and analyzes visitor behavior, then matches it in real time, serving relevant content to each visitor at suitable points within the natural browsing flow. The vendors says the product triples…
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttp://www.brightinfo.com/get/pricing?u…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
What is BrightInfo?
BrightInfo is a real-time personalization engine. The product's algorithm learns website content and analyzes visitor behavior, then matches it in real time, serving relevant content to each visitor at suitable points within the natural browsing flow.
The vendors says the product triples engagement rates and doubles conversion rates. The company offers a free trial and runs it in an A/B test mode, with and without BrightInfo, so businesses can understand the boost in conversion rates during the trial.BrightInfo Features
Content Publishing Features
- Supported: Forms / Gated content
- Supported: Embedded CTAs
- Supported: Content distribution
- Supported: Content promotion
- Supported: Content automation
Content Reporting & Analytics Features
- Supported: Audience profiling and targeting
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Campaign optimization dashboard
- Supported: Page-level engagement analytics
Additional Features
- Supported: Automated real-time personalized content recommendations
- Supported: Cross-channel personalized content recommendations
BrightInfo Screenshots
BrightInfo Integrations
BrightInfo Competitors
BrightInfo Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | US, UK, Australia, Canada, South Africa |
| Supported Languages | English |
BrightInfo Downloadables
BrightInfo Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 10% |
| Mid-Size Companies (51-500 employees) | 80% |
| Enterprises (more than 500 employees) | 10% |
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Reviews
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
- Recommendations
Targeted Marketing Elements: Several users have praised Bright Info for offering targeted marketing elements that are beneficial for users and consumers. They appreciate the ability of the software to predict what content is right for them based on their web browsing history, resulting in accurate content selection for their websites.
Ease of Use: Many users find the setup process of Bright Info easy and straightforward. They appreciate its user-friendly interface, which allows them to import a lot of information that can be hosted. Users also mention that the installation and configuration of Bright Info is hassle-free, making it a valuable tool for every website owner.
Customer Support: The customer support provided by Bright Info receives positive feedback from multiple users. They describe it as responsive and friendly, with account managers who are willing to answer questions and provide regular check-in calls to discuss strategy. Users value the support they receive in optimizing their abilities and introducing new relevant features.
Non-Intuitive User Interface: Many users have expressed frustration with the non-intuitive user interface of the product. They have encountered design flaws and little quirks that make it challenging to make changes on the backend appear on the front end. These issues have hindered their ability to navigate and use the product effectively.
Unhelpful Customer Support: A significant number of reviewers have reported unhelpful, unresponsive, and unwilling customer support. They have experienced difficulties in getting their issues resolved promptly, leading to dissatisfaction with the overall support experience.
Difficulty Closing Pop-ups: Some users have mentioned difficulty in closing pop-ups when they don't need to move on to the next piece of content immediately. This has caused inconvenience and interruptions during their usage experience, impacting their workflow negatively.
Users of Brightinfo have provided several recommendations based on their experiences with the software. Here are the three most common recommendations:
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Measure results accurately: Users suggest that it is important to measure the results of using Brightinfo accurately. This involves tracking specific data points and analyzing them to understand the impact of the software on leads and traffic conversion.
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Make changes based on measured results: In order to optimize the use of Brightinfo, users recommend making changes based on the measured results. By analyzing the data and identifying areas for improvement, users believe that making targeted adjustments can lead to better outcomes.
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Avoid excessive use: Some users caution against using Brightinfo excessively, as it may negatively impact the user experience. They advise finding a balance in utilizing the software to avoid overwhelming website visitors with too much information.
Overall, users who have recommended Brightinfo emphasize the importance of accurately measuring results, making data-driven changes, and finding a balance in its usage to enhance lead generation and increase traffic conversion rates.