Name: BrightInfo
Rating: 6 (3 reviews)
Author: BrightInfo

Digital Adoption

Help Desk

Web and Video Conferencing

Customer Support

Bug  Tracking

Development

Higher Education

Education

Business Intelligence (BI)

Collaboration

Enterprise

Accounting

Financial Close

Loan Origination

Finance and Accounting

Applicant Tracking

Contractor Management

Corporate Learning Management

Corporate Wellness

Employee Engagement

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Archiving

Block Storage

Cloud Storage

Data Center Outsourcing (Europe)

Database Management

Database Performance Monitoring

Edge Computing

Email Encryption

Event Monitoring

Fraud Detection

Integration Platform as a Service (iPaaS)

Managed Hosting

Master Data Management (MDM)

Mobile Application Performance Monitoring  (APM)

Network Performance Monitoring

Non-Relational Databases

Observability

Runtime Application Self-Protection

Voice Recognition

Web Application Firewalls

Web Content Filtering

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Business Card Scanning

Consumer Ratings & Reviews

Content Management

Email Marketing

Influencer Marketing

Local Marketing

Marketing Automation

Public Relations (PR)

Sales and Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Interactive Whiteboard

Professional Services Automation

Project Management

Professional Services

Customer Relationship Management (CRM)

eCommerce

Sales

API Security

File Integrity Monitoring

Insider Risk Management

Security

3D Modeling

Agriculture

Assisted Living

Chiropractic

Computer-Aided Design (CAD)

ID Card

Insurance Underwriting and Rating

Jail Management

Moving Software

Vertical-Specific

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Targeted Marketing Elements: Several users have praised Bright Info for offering targeted marketing elements that are beneficial for users and consumers. They appreciate the ability of the software to predict what content is right for them based on their web browsing history, resulting in accurate content selection for their websites.

Ease of Use: Many users find the setup process of Bright Info easy and straightforward. They appreciate its user-friendly interface, which allows them to import a lot of information that can be hosted. Users also mention that the installation and configuration of Bright Info is hassle-free, making it a valuable tool for every website owner.

Customer Support: The customer support provided by Bright Info receives positive feedback from multiple users. They describe it as responsive and friendly, with account managers who are willing to answer questions and provide regular check-in calls to discuss strategy. Users value the support they receive in optimizing their abilities and introducing new relevant features.

Non-Intuitive User Interface: Many users have expressed frustration with the non-intuitive user interface of the product. They have encountered design flaws and little quirks that make it challenging to make changes on the backend appear on the front end. These issues have hindered their ability to navigate and use the product effectively.

Unhelpful Customer Support: A significant number of reviewers have reported unhelpful, unresponsive, and unwilling customer support. They have experienced difficulties in getting their issues resolved promptly, leading to dissatisfaction with the overall support experience.

Difficulty Closing Pop-ups: Some users have mentioned difficulty in closing pop-ups when they don't need to move on to the next piece of content immediately. This has caused inconvenience and interruptions during their usage experience, impacting their workflow negatively.

Users of Brightinfo have provided several recommendations based on their experiences with the software. Here are the three most common recommendations:

1. Measure results accurately: Users suggest that it is important to measure the results of using Brightinfo accurately. This involves tracking specific data points and analyzing them to understand the impact of the software on leads and traffic conversion.

2. Make changes based on measured results: In order to optimize the use of Brightinfo, users recommend making changes based on the measured results. By analyzing the data and identifying areas for improvement, users believe that making targeted adjustments can lead to better outcomes.

3. Avoid excessive use: Some users caution against using Brightinfo excessively, as it may negatively impact the user experience. They advise finding a balance in utilizing the software to avoid overwhelming website visitors with too much information.

Overall, users who have recommended Brightinfo emphasize the importance of accurately measuring results, making data-driven changes, and finding a balance in its usage to enhance lead generation and increase traffic conversion rates.

Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.

Business Plan

Essentials Plan

Enterprise Plan

Agency Plan

Freelancer Plan

Freelancer Pro

Outgrow

BrightInfo

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Content Marketing

<p>BrightInfo provides a real-time personalization engine. </p><p>Founded in 2012, BrightInfo is based in Tel-Aviv, Israel. </p>

Content Creation

Features related to the creation of content for marketing purposes.

Ideation

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Approval workflows

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Content collaboration

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Content calendar

Allows users to schedule and plan the creation and/or distribution of content.

Network for content licensing/production

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Content Publishing

Features related to the organization and distribution of marketing content.

Content hub

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Forms / Gated content

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Embedded CTAs

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Content distribution

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Content promotion

Includes tools for promoting content by connecting to paid and earned media channels.

Content automation

Allows users to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Audience profiling and targeting

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Closed-loop tracking and reporting

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Content performance analytics

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Campaign optimization dashboard

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Competitive analytics

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Page-level engagement analytics

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

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BrightInfo

Overview

What is BrightInfo?