BrightLocal Reviews

9 Ratings
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Score 8.7 out of 101

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Reviews (1-7 of 7)

Gary Shouldis profile photo
Score 10 out of 10
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Verified User
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BrightLocal is a must have for Local SEO and marketing. We have been using it for years to help manage local business clients. BrightLocal allows us to create a single platform for all of our local marketing efforts, we can track Google My Business, web analytics, citations, online reviews and even keyword rankings all in a single dashboard.

The citation tracking feature is very useful to see where you have citations and where you need to create or correct citations and the reputation manager feature is a great way to monitor your online reviews across multiple review platforms.

One of my favorite features is being able to access historical data for Google My Business. Google only allows 3 months of data, but BrightLocal stores 18 months of data for you to analyze and compare. Report creation is also simple, allowing us to create printable PDF reports or web-based reports via custom links.
  • All in one local marketing dashboard and reporting makes analyzing data and creating reports a breeze.
  • Being able to monitor online reviews across dozens of review websites
  • Local marketing audit tool to analyze areas of opportunity
  • Being able to track keyword rankings on a city specific level, a must have for rank tracking at a local level
  • The citation tracking tool often misses live citations for your business so you always need to verify the results before taking action
  • The Local Pack rankings in the Google My Business section are usually off since it is very specific to the location of the searcher
If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
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Score 7 out of 10
Vetted Review
Verified User
Review Source
We used BrightLocal to manage local SEO for our digital marketing clients. It was one of the key platforms we used to perform research, reporting, and optimization to improve local search rankings. It saved our team a significant amount of time by consolidating a number of valuable tools in one place.
  • A suite of local SEO tools, all in one place.
  • Simplified local SEO reporting for clients.
  • Tools for building local and niche citations.
  • BrightLocal is focused on local SEO, which is a strength, but I needed to invest in other SEO tools to supplement.
BrightLocal is a good choice for an agency that is providing local SEO services for multiple clients. BrightLocal automates research and reporting work that would take hours for someone to complete manually, and the local and niche citation building services provide a framework for building and maintaining citations for clients at scale.
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Jordan Comstock profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
BrightLocal was used on a client by client basis. If it was a client that we wanted to focus on local SEO with, we would use BrightLocal. Many clients didn't have that need and we would use other SEO software for their needs, although BrightLocal does have many useful capabilities beyond local. That was its primary use case for me.
  • Track and monitor local SEO rankings
  • Build citations
  • Easy to navigate
  • Up and down rankings were not always right on with the local search, but only off by one or two spots
  • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
  • Didn't seem useful for every single client in the way Ahrefs or SpyFu did
The best scenario I can think of is local small business clients. They needed to be as high up in the local box as possible, and BrightLocal provided us easy ways to monitor that and track it. It was also a positive experience building citations through their builder. Citations went up, as well as rankings
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Score 9 out of 10
Vetted Review
Verified User
Review Source
We use BrightLocal to manage all of our clients' reporting. From ranking reports to Google Analytics breakdowns, BrightLocal has it all. We are able to automate the sending of these reports. The site auditor is a great way for us to show prospective clients that we're on top of it. There are a ton of bells and whistles that we find very helpful.
  • Automated Reports
  • Rank Tracker
  • GMB Auditor
  • Review Tracking could use an uplift
  • Lead Generation is okay but could use better funcationality in making the form look more like our site.
BrightLocal is a great for marketing agencies that work directly with their client. Their reports give you the ability to look polished in the eyes of those receiving the reports. They are easy to read and provide a great deal of information.
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Sarah Nelson profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source
My account management team uses BrightLocal for reporting and citation building purposes for our clients. BrightLocal's citation building service makes it easy for us to order citations for clients and know that we're getting quality citations for the price. BrightLocal also allows us to report to our clients on the status of their campaign and ranking of their GMB listing.
  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
  • Sometimes citation creation can take too long. Normally it takes 3 weeks, but there have been times when it has taken over a month.
  • I would like if the GMB reporting tool kept track of the previous ranking that way we can show clients progression over time with their GMB listing.
  • It can be costly when ordering citations for thousands of clients. I wish that we could purchase a "pool" of tokens and use them accordingly. That way we're not losing an investment when a client cancels.
BrightLocal is extremely beneficial for B2B companies or small business owners who are looking to build their online presence. If you would like more control over your online presence, and the ability to log back into citations to make edits after the fact, then BrightLocal is a great service to use.
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Tim Colling profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use BrightLocal for client reporting with respect to our SEO work for them. We specialize in working with organizations that serve the elderly and their families, and many of our clients are essentially locally-focused in their marketing. BrightLocal's local ranking reports are excellent and they are BrightLocal's best feature. BrightLocal also offers online client "dashboards" which our clients like very much.
  • Ranking reports are excellent.
  • Online client report dashboards are excellent.
  • Ability to create multiple local ranking reports from different searcher locations are very helpful and useful.
  • BrightLocal can very difficult to communicate with, especially when it comes to reporting bugs / defects, and also when it comes to finding out whether they are working on those bugs.
  • BrightLocal's reports, other then the ranking reports, have far too many bugs and they seem to either have little QA or poor QA practices, considering how many defects there are.
Best for SEO agencies with clients to report to, especially for clients with hyper-local SEO needs. You can produce ranking reports for searchers in multiple locations, to understand how potential customers in nearby towns may or may not find the client company.
Read Tim Colling's full review
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Score 8 out of 10
Vetted Review
Verified User
Review Source
We used Brightlocal as a tool to analyze our current positions within search engine local rankings as well as to check existing citations. The fact that Brightlocal can do all this under one solution really saves your organization time and money. Being shown how you rank against local competitors is invaluable and gives you LOTS of room for improving your rankings.
  • Local Citation Submission
  • Local SEO Competitor Reporting
  • Tracking Ranking Changes
  • Low cost submissions to all the Tier 1 and Tier 2 directories/sites
  • Their team is overseas so there may be a lag time in replies
  • If your location can not verify with a phone because of phone prompt menus, your options WILL be limited
  • Turn around time can often be 2-3 weeks
If your business isn't SEO optimized at the local level for search engines then this is a wonderful tool to start to use. It is quick and you will often see results within 2-3 months tops. If your business is already listed consistently among all the tier 1 directories and websites then this can still be a great tool to monitor the competition and view areas where your business is NOT listed under. As always you can always improve against the local competition.
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BrightLocal Scorecard Summary

Feature Scorecard Summary

Keyword analysis (7)
Backlink management (4)
SERP ranking tracking (7)
Page grader (2)
Competitive analysis (7)
Site audit / diagnostics (4)
Site recommendations (4)
Task management (4)
Local SEO (7)
Social SEO (5)
Mobile SEO (3)
Global SEO (2)
Multi-domain support (5)
Integration with web analytics tools (7)

About BrightLocal

BrightLocal aims to make local marketing simple. With BrightLocal a user can:

- Track local search rankings

- Audit sites for local SEO and improve site performance

- Clean up and build local business listings and maximize citations

- Manage a business' reputation by monitoring and generating online reviews

The vendor states that BrightLocal is used by 80,000 customers across agencies, multi-location businesses, and big brands worldwide. BrightLocal offers a 14-day trial of the full suite of tools.

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BrightLocal Support Options

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BrightLocal Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No