#1 most frequent
United States of America
76.7%313 installations of 408
What is BrightLocal?
BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.
Categories & Use Cases
Media
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Screenshot of Location Summary
Top Performing Features
Mobile SEO
The tool helps optimize your website for searches done on mobile devices.
Category average: 8.3
Site audit / diagnostics
The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.
Category average: 8.4
Integration with web analytics tools
The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).
Category average: 8.7
Areas for Improvement
Site recommendations
The tool recommends site structure improvements and other tasks to help with SEO.
Category average: 7.4
Backlink management
The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.
Category average: 7.7
Task management
Users can track and manage the tasks associated with SEO.
Category average: 6.8
Who Buys & Uses BrightLocal
#2 most frequent
India
5.4%22 installations of 408
#3 most frequent
Canada
4.9%20 installations of 408
BrightLocal Grew My Business!
Pros
- BrightLocal has a user friendly platform.
- BrightLocal has extensive resources to help your business.
- BrightLocal has amazing customer service.
Cons
- Currently unsure.
Return on Investment
- BrightLocal has increased the exposure of my business.
- BrightLocal has provided insight, tips, and tricks to help my business grow.
- BrightLocal saves me time and headache when managing reviews, citations, statistics, and more.
Alternatives Considered
Thryv
Other Software Used
Wix
We've been using BrightLocal for about a month, and it has been great
Use Cases and Deployment Scope
We use BrightLocal to monitor everything from our reviews to website ranking and how accurate our information is on third-party sites. It has been incredibly useful in consolidating our data into one place where we can easily monitor and make updates as needed. We use it to manage all of our business locations.
Pros
- Customer support is excellent
- Really intuitive user interface
- Makes listing management easy
Cons
- Running reports is very slow
Return on Investment
- We're just getting started, but I'm sure it will make a big difference
Local SEO insights at Great Value!
Use Cases and Deployment Scope
I run a small, solo private psychiatric practice. BrightLocal has helped me monitor my online reputation and has insights into how my business marketing compares with my local competitors. With this information, I can take proactive steps to address deficiencies.
Pros
- Citation builder has helped immensely in distributing my practice information to major platforms
- Monitoring online reputation
Cons
- The program does require some understanding of SEO optimization. BrightLocal Academy courses help with this, but it does require some education.
Return on Investment
- For the monthly price, the insight that I glean about the business aspects of my practice is invaluable.
- The SEO optimization has also helped my practice rank higher in major search engines.
Great product for small agencies
Pros
- reporting
- review generation
- directory submission
Cons
- the program is large and can be hard to figure out
- needing extra credits or to pay extra is common
- the reviews might be hard to generate to GMB
Return on Investment
- it has saved us time and money
- it took some intial training and set up that was longer than expected
- valuable insights
Alternatives Considered
Synup and Yext
Other Software Used
MavSocial, Keap (formerly Infusionsoft), Canva, Buffer
BrightLocal Feedback
Pros
- Citation building
- Local search tracking
- Competitor tracking compared to our clients
- Review reports
Cons
- More suggestions on options to improve client situations
- Ability to print reports
Return on Investment
- Allow us to position our agency as an SEO expert
- Allow us to increase billing
Alternatives Considered
Yext
Other Software Used
iContact, Yext, Basecamp, Act! CRM
