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BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.https://dudodiprj2sv7.cloudfront.net/product-logos/3s/zc/XET7UW3TO9RR.JPEGBrightLocal is great for local SEOBrightLocal was used on a client by client basis. If it was a client that we wanted to focus on local SEO with, we would use BrightLocal. Many clients didn't have that need and we would use other SEO software for their needs, although BrightLocal does have many useful capabilities beyond local. That was its primary use case for me.,Track and monitor local SEO rankings Build citations Easy to navigate,Up and down rankings were not always right on with the local search, but only off by one or two spots It felt like it was only used for local SEO, and I know there are more features, just never got to them. Didn't seem useful for every single client in the way Ahrefs or Spyfu did,9,Positive because it makes our local clients happy and want to renew with us. Positive for the price. I didn't manage the budget, but we were always happy to have the service so I know we were getting value from it. Positive to see local rankings up,SpyFu,SpyFu, Pardot, Ahrefs Site ExplorerBrightLocal Helping us and clientsWe use BrightLocal to manage all of our clients' reporting. From ranking reports to Google analytics breakdowns, BrightLocal has it all. We are able to automate the sending of these reports. The site auditor is a great way for us to show prospective clients that we're on top of it. There are a ton of bells and whistles that we find very helpful.,Automated Reports Rank Tracker GMB Auditor,Review Tracking could use an uplift Lead Generation is okay but could use better funcationality in making the form look more like our site.,9,While BrightLocal isn't cheap, but we've made back our money with all the features they provide.,Google Analytics, WordPressQuality Citations for a Quality Online PresenceMy account management team uses BrightLocal for reporting and citation building purposes for our clients. BrightLocal's citation building service makes it easy for us to order citations for clients and know that we're getting quality citations for the price. BrightLocal also allows us to report to our clients on the status of their campaign and ranking of their GMB listing.,When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations. I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe. BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.,Sometimes citation creation can take too long. Normally it takes 3 weeks, but there have been times when it has taken over a month. I would like if the GMB reporting tool kept track of the previous ranking that way we can show clients progression over time with their GMB listing. It can be costly when ordering citations for thousands of clients. I wish that we could purchase a "pool" of tokens and use them accordingly. That way we're not losing an investment when a client cancels.,8,BrightLocal has saved our Account Managers a ton of time from having to manually create citations for every client. We can be sure that our citations are being created with quality in mind. With BrightLocal we are able to offer our clients better quality citations which result in a better product for our customers. The better quality citations positively impact ranking and cause clients to stay with our company longer. Although BrightLocal may cost more than some alternatives, we have found that the quality of citations is worth the extra money spent.,Yext,HubSpot, Agency Analytics, HelloSignBrightLocal: GREAT search ranking reports, Useful online client report dashboards, Nothing else special.We use BrightLocal for client reporting with respect to our SEO work for them. We specialize in working with organizations that serve the elderly and their families, and many of our clients are essentially locally-focused in their marketing. BrightLocal's local ranking reports are excellent and they are BrightLocal's best feature. BrightLocal also offers online client "dashboards" which our clients like very much.,Ranking reports are excellent. Online client report dashboards are excellent. Ability to create multiple local ranking reports from different searcher locations are very helpful and useful.,BrightLocal can very difficult to communicate with, especially when it comes to reporting bugs / defects, and also when it comes to finding out whether they are working on those bugs. BrightLocal's reports, other then the ranking reports, have far too many bugs and they seem to either have little QA or poor QA practices, considering how many defects there are.,8,BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO. Reporting is nicely accomplished with their online client report dashboards. Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.,Google Search Console and RavenToolsBusiness Citations done Right!We used Brightlocal as a tool to analyze our current positions within search engine local rankings as well as to check existing citations. The fact that Brightlocal can do all this under one solution really saves your organization time and money. Being shown how you rank against local competitors is invaluable and gives you LOTS of room for improving your rankings.,Local Citation Submission Local SEO Competitor Reporting Tracking Ranking Changes Low cost submissions to all the Tier 1 and Tier 2 directories/sites,Their team is overseas so there may be a lag time in replies If your location can not verify with a phone because of phone prompt menus, your options WILL be limited Turn around time can often be 2-3 weeks,8,At 30 dollars per location, as a one-off cost, the ROI is great Drive more traffic to your business Increase brand awareness,moz, Whitespark and Yext
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BrightLocal
7 Ratings
Score 8.6 out of 101
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BrightLocal Reviews

BrightLocal
7 Ratings
Score 8.6 out of 101
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Jordan Comstock profile photo
August 16, 2018

User Review: "BrightLocal is great for local SEO"

Score 9 out of 10
Vetted Review
Verified User
Review Source
BrightLocal was used on a client by client basis. If it was a client that we wanted to focus on local SEO with, we would use BrightLocal. Many clients didn't have that need and we would use other SEO software for their needs, although BrightLocal does have many useful capabilities beyond local. That was its primary use case for me.
  • Track and monitor local SEO rankings
  • Build citations
  • Easy to navigate
  • Up and down rankings were not always right on with the local search, but only off by one or two spots
  • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
  • Didn't seem useful for every single client in the way Ahrefs or SpyFu did
The best scenario I can think of is local small business clients. They needed to be as high up in the local box as possible, and BrightLocal provided us easy ways to monitor that and track it. It was also a positive experience building citations through their builder. Citations went up, as well as rankings
Read Jordan Comstock's full review
No photo available
August 10, 2018

User Review: "BrightLocal Helping us and clients"

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use BrightLocal to manage all of our clients' reporting. From ranking reports to Google Analytics breakdowns, BrightLocal has it all. We are able to automate the sending of these reports. The site auditor is a great way for us to show prospective clients that we're on top of it. There are a ton of bells and whistles that we find very helpful.
  • Automated Reports
  • Rank Tracker
  • GMB Auditor
  • Review Tracking could use an uplift
  • Lead Generation is okay but could use better funcationality in making the form look more like our site.
BrightLocal is a great for marketing agencies that work directly with their client. Their reports give you the ability to look polished in the eyes of those receiving the reports. They are easy to read and provide a great deal of information.
Read this authenticated review
Sarah Nelson profile photo
May 01, 2018

BrightLocal Review: "Quality Citations for a Quality Online Presence"

Score 8 out of 10
Vetted Review
Verified User
Review Source
My account management team uses BrightLocal for reporting and citation building purposes for our clients. BrightLocal's citation building service makes it easy for us to order citations for clients and know that we're getting quality citations for the price. BrightLocal also allows us to report to our clients on the status of their campaign and ranking of their GMB listing.
  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
  • Sometimes citation creation can take too long. Normally it takes 3 weeks, but there have been times when it has taken over a month.
  • I would like if the GMB reporting tool kept track of the previous ranking that way we can show clients progression over time with their GMB listing.
  • It can be costly when ordering citations for thousands of clients. I wish that we could purchase a "pool" of tokens and use them accordingly. That way we're not losing an investment when a client cancels.
BrightLocal is extremely beneficial for B2B companies or small business owners who are looking to build their online presence. If you would like more control over your online presence, and the ability to log back into citations to make edits after the fact, then BrightLocal is a great service to use.
Read Sarah Nelson's full review
Tim Colling profile photo
April 04, 2017

Review: "BrightLocal: GREAT search ranking reports, Useful online client report dashboards, Nothing else special."

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use BrightLocal for client reporting with respect to our SEO work for them. We specialize in working with organizations that serve the elderly and their families, and many of our clients are essentially locally-focused in their marketing. BrightLocal's local ranking reports are excellent and they are BrightLocal's best feature. BrightLocal also offers online client "dashboards" which our clients like very much.
  • Ranking reports are excellent.
  • Online client report dashboards are excellent.
  • Ability to create multiple local ranking reports from different searcher locations are very helpful and useful.
  • BrightLocal can very difficult to communicate with, especially when it comes to reporting bugs / defects, and also when it comes to finding out whether they are working on those bugs.
  • BrightLocal's reports, other then the ranking reports, have far too many bugs and they seem to either have little QA or poor QA practices, considering how many defects there are.
Best for SEO agencies with clients to report to, especially for clients with hyper-local SEO needs. You can produce ranking reports for searchers in multiple locations, to understand how potential customers in nearby towns may or may not find the client company.
Read Tim Colling's full review
No photo available
October 27, 2016

BrightLocal Review: "Business Citations done Right!"

Score 8 out of 10
Vetted Review
Verified User
Review Source
We used Brightlocal as a tool to analyze our current positions within search engine local rankings as well as to check existing citations. The fact that Brightlocal can do all this under one solution really saves your organization time and money. Being shown how you rank against local competitors is invaluable and gives you LOTS of room for improving your rankings.
  • Local Citation Submission
  • Local SEO Competitor Reporting
  • Tracking Ranking Changes
  • Low cost submissions to all the Tier 1 and Tier 2 directories/sites
  • Their team is overseas so there may be a lag time in replies
  • If your location can not verify with a phone because of phone prompt menus, your options WILL be limited
  • Turn around time can often be 2-3 weeks
If your business isn't SEO optimized at the local level for search engines then this is a wonderful tool to start to use. It is quick and you will often see results within 2-3 months tops. If your business is already listed consistently among all the tier 1 directories and websites then this can still be a great tool to monitor the competition and view areas where your business is NOT listed under. As always you can always improve against the local competition.
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BrightLocal Scorecard Summary

Feature Scorecard Summary

Keyword analysis (5)
7.4
Backlink management (3)
5.4
SERP ranking tracking (5)
8.8
Page grader (2)
7.5
Competitive analysis (5)
7.5
Site audit / diagnostics (3)
7.4
Site recommendations (2)
5.9
Task management (2)
6.8
Local SEO (5)
9.7
Social SEO (3)
7.6
Mobile SEO (2)
10.0
Global SEO (1)
5
Multi-domain support (3)
9.9
Integration with web analytics tools (5)
9.3

About BrightLocal

BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.