BrightLocal

BrightLocal

About TrustRadius Scoring
Score 8.9 out of 100
BrightLocal

Overview

Recent Reviews

Business Citations done Right!

8 out of 10
October 27, 2016
We used Brightlocal as a tool to analyze our current positions within search engine local rankings as well as to check existing citations. …
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Popular Features

View all 14 features
  • Integration with web analytics tools (10)
    10.0
    100%
  • Local SEO (13)
    8.5
    85%
  • SERP ranking tracking (11)
    7.5
    75%
  • Competitive analysis (11)
    7.5
    75%

Reviewer Pros & Cons

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Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of BrightLocal, and make your voice heard!

Pricing

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Just Reviews Plan

$8

Cloud
per month

Single Business Plan

$29

Cloud
per month

Multi Business Plan

$49

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.brightlocal.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $29 per month

Product Demos

Local Businesses Need These Tools (Reputation, BrightLocal, ReachLocal, Google Business Profile)
Local Businesses Need These Tools (Reputation, BrightLocal, ReachLocal, Google Business Profile)
04:00

Features Scorecard

SEO

6.7
67%

SEO Channels

8.5
85%

SEO Platform & Account Management

9.2
92%

Product Details

What is BrightLocal?

BrightLocal is built to make local marketing simple. The vendor states that with their all-in-one platform, users can:

- Track local search rankings

- Perform local SEO audits

- Clean up and build local business listings

- Manage their online reputation by generating, monitoring, and responding to online reviews

- Source agency leads

The vendor boasts users worldwide, including agencies, SMBs, and multi-location businesses, who use BrightLocal to streamline local marketing efforts and boost visibility in local SERPs.

BrightLocal is available free on a trial basis, for 14 days (no credit card required).

BrightLocal Features

SEO Features

  • Supported: SERP ranking tracking
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

BrightLocal Screenshots

Screenshot of Location SummaryScreenshot of Local Search Rank CheckerScreenshot of Local Search GridScreenshot of Local Search AuditScreenshot of Google My Business AuditScreenshot of Citation TrackerScreenshot of Reputation Manager - Monitor ReviewsScreenshot of Reputation Manager - Reviews OverviewScreenshot of Reputation Manager - Showcase Reviews widgetScreenshot of Agency Lead GeneratorScreenshot of White-label settings

BrightLocal Video

Local marketing software provides location-based digital marketing solutions to help users interact with their local audience and potential online customers. BrightLocal is one of the local marketing tools mentioned in this video which goes over some of the best local marketing tools out there.

BrightLocal Competitors

BrightLocal Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUSA, UK, Australia, Canada

Frequently Asked Questions

BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.

BrightLocal starts at $29.

Whitespark Local Rank Tracker, Moz Pro, and Yext are common alternatives for BrightLocal.

Reviewers rate Site audit / diagnostics and Mobile SEO and Integration with web analytics tools highest, with a score of 10.

The most common users of BrightLocal are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Comparisons

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Reviews and Ratings

 (39)

Ratings

Reviews

(1-10 of 10)
Companies can't remove reviews or game the system. Here's why
Danielle Hamlin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.
Tina Hettich Sorensen | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
The price was cheaper at BrightLocal, although I have had to pay extra for things, but I like the flexibility that an al cart type program brings. I would say that Synup is easier to use and much simpler. Yext is more expensive and requires constant enrollment, but maybe the most comprehensive.
Score 7 out of 10
Vetted Review
Verified User
Review Source
If you are a smaller business not looking to spend much this is the perfect solution for you. However, if you are a larger company running SEO campaigns for clients with multiple locations I would recommend a higher-end program. BrightLocal does not offer on-page ideas or many other tools found in other programs that are useful for national or cross-country campaigns.
Gary Shouldis | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We used to use RavenTools but left several years ago as we needed a software platform more geared towards Local SEO, which is exactly what BrightLocal specializes in. Both of these have multiple features and great reporting options, but in the end, BrightLocal offered more features for Local SEO and also offered better reporting for clients as the reports were very easy to read and understand.
Score 7 out of 10
Vetted Review
Verified User
Review Source
BrightLocal was the best value I found for local SEO research and reporting features at a price that worked for a startup agency. The features are surprisingly robust for the price point, and I was able to service multiple clients from my account.
Jordan Comstock | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I like both of these SEO tools. Working in agency it was nice because I had access to both. At the current company I work at I use SpyFu because our focus is on key words more than local SEO. I would be happy to try out BrightLocal again in the future sometime though
Sarah Nelson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Yext
We have used Yext in the past for our clients. The biggest reason why BrightLocal is better than Yext is that you don't lose the citations after you cancel. The client is purchasing the citations for life. With Yext, when you cancel, your citations all revert to the old, incorrect information. Also, BrightLocal has a greater amount of available citations than Yext.
Tim Colling | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
BrightLocal's local ranking reports are the best ones out there. For everything else, they're just "similar" to the others and don't stand out from them. BrightLocal's online client report dashboards are also nice and not matched by the competition.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Brightlocal is a well established company with a good reputation and after using them for over 15 locations I can safely say it was an easy and safe investment for my marketing efforts. Compared to other alternatives Brightlocal gives you the flexibility to spend on specific sites and directories and once those citations are created they are YOURS, you do not lose them once you stop paying Brightlocal.