BrightLocal Reviews

15 Ratings
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Score 9.3 out of 100

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Reviews (1-7 of 7)

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January 17, 2020
Anonymous | TrustRadius Reviewer
Score 7 out of 10
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If you are a smaller business not looking to spend much this is the perfect solution for you. However, if you are a larger company running SEO campaigns for clients with multiple locations I would recommend a higher-end program. BrightLocal does not offer on-page ideas or many other tools found in other programs that are useful for national or cross-country campaigns.
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March 27, 2019
Gary Shouldis | TrustRadius Reviewer
Score 10 out of 10
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We used to use RavenTools but left several years ago as we needed a software platform more geared towards Local SEO, which is exactly what BrightLocal specializes in. Both of these have multiple features and great reporting options, but in the end, BrightLocal offered more features for Local SEO and also offered better reporting for clients as the reports were very easy to read and understand.
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August 16, 2018
Jordan Comstock | TrustRadius Reviewer
Score 9 out of 10
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I like both of these SEO tools. Working in agency it was nice because I had access to both. At the current company I work at I use SpyFu because our focus is on key words more than local SEO. I would be happy to try out BrightLocal again in the future sometime though
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May 01, 2018
Sarah Nelson | TrustRadius Reviewer
Score 8 out of 10
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Alternatives Considered

  • Yext
We have used Yext in the past for our clients. The biggest reason why BrightLocal is better than Yext is that you don't lose the citations after you cancel. The client is purchasing the citations for life. With Yext, when you cancel, your citations all revert to the old, incorrect information. Also, BrightLocal has a greater amount of available citations than Yext.
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April 04, 2017
Tim Colling | TrustRadius Reviewer
Score 8 out of 10
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BrightLocal's local ranking reports are the best ones out there. For everything else, they're just "similar" to the others and don't stand out from them. BrightLocal's online client report dashboards are also nice and not matched by the competition.
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January 18, 2019
Anonymous | TrustRadius Reviewer
Score 7 out of 10
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BrightLocal was the best value I found for local SEO research and reporting features at a price that worked for a startup agency. The features are surprisingly robust for the price point, and I was able to service multiple clients from my account.
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October 27, 2016
Anonymous | TrustRadius Reviewer
Score 8 out of 10
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Brightlocal is a well established company with a good reputation and after using them for over 15 locations I can safely say it was an easy and safe investment for my marketing efforts. Compared to other alternatives Brightlocal gives you the flexibility to spend on specific sites and directories and once those citations are created they are YOURS, you do not lose them once you stop paying Brightlocal.
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Feature Scorecard Summary

Keyword analysis (8)
7.1
Backlink management (5)
4.1
SERP ranking tracking (7)
7.8
Page grader (2)
7.5
Competitive analysis (7)
7.9
Site audit / diagnostics (5)
8.1
Site recommendations (4)
6.6
Task management (4)
8.4
Local SEO (9)
8.6
Social SEO (6)
7.9
Mobile SEO (3)
8.4
Global SEO (2)
7.7
Multi-domain support (5)
9.7
Integration with web analytics tools (7)
9.0

What is BrightLocal?

BrightLocal is built to make local marketing simple. The vendor states that with their all-in-one platform, users can:

- Track local search rankings

- Perform local SEO audits

- Clean up and build local business listings

- Manage their online reputation by generating, monitoring, and responding to online reviews

- Source agency leads

The vendor boasts users worldwide, including agencies, SMBs, and multi-location businesses, who use BrightLocal to streamline local marketing efforts and boost visibility in local SERPs.

BrightLocal is available free on a trial basis, for 14 days (no credit card required).

BrightLocal Features

SEO Features

Has featureSERP ranking tracking
Has featureCompetitive analysis
Has featureSite audit / diagnostics
Has featureTask management

SEO Channels Features

Has featureLocal SEO
Has featureMobile SEO

SEO Platform & Account Management Features

Has featureMulti-domain support
Has featureIntegration with web analytics tools

BrightLocal Screenshots

BrightLocal Competitors

BrightLocal Pricing

  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?No
EditionPricing DetailsTerms
Single Business$29per month
Multi Business$49per month
SEO Pro$79per month
Just Reviews$8per month

BrightLocal offers custom enterprise plans for businesses with more than 100 locations: https://www.brightlocal.com/enterprise-packages/.

BrightLocal Support Options

 Free VersionPaid Version
Live Chat
Email
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar
Phone

BrightLocal Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:USA, UK, Australia, Canada

Frequently Asked Questions

What is BrightLocal?

BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.

What is BrightLocal's best feature?

Reviewers rate Multi-domain support highest, with a score of 9.7.

Who uses BrightLocal?

The most common users of BrightLocal are from Small Businesses and the Marketing & Advertising industry.