TrustRadius Insights
BrightLocal has proven to be an invaluable tool for managing local business clients' marketing efforts. Users appreciate the comprehensive …
Starting at $39 per month
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What is BrightLocal?
BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.
Recent Reviews
Popular Features
- Integration with web analytics tools (10)9.999%
- Local SEO (13)8.686%
- SERP ranking tracking (11)7.777%
- Competitive analysis (11)7.676%
Pricing
Track Plan
$39
Cloud
per month
Manage Plan
$49
Cloud
per month
Grow Plan
$59
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.brightlocal.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $39 per month
Product Demos
BrightLocal Citations - "Citation Builder" Tutorial & Review
YouTube
Features
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Product Details
- About
- Competitors
- Tech Details
- FAQs
What is BrightLocal?
BrightLocal is built to make local marketing simple. With the platform, users can:
- Track local search rankings
- Perform local SEO audits
- Clean up and build local business listings
- Manage their online reputation by generating, monitoring, and responding to online reviews
- Source agency leads
BrightLocal boasts users worldwide, including agencies, SMBs, and multi-location businesses, who use BrightLocal to streamline local marketing efforts and boost visibility in local SERPs.
BrightLocal is available free on a trial basis, for 14 days (no credit card required).
- Track local search rankings
- Perform local SEO audits
- Clean up and build local business listings
- Manage their online reputation by generating, monitoring, and responding to online reviews
- Source agency leads
BrightLocal boasts users worldwide, including agencies, SMBs, and multi-location businesses, who use BrightLocal to streamline local marketing efforts and boost visibility in local SERPs.
BrightLocal is available free on a trial basis, for 14 days (no credit card required).
BrightLocal Features
SEO Features
- Supported: SERP ranking tracking
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Task management
SEO Channels Features
- Supported: Local SEO
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
BrightLocal Screenshots
BrightLocal Video
Local marketing software provides location-based digital marketing solutions to help users interact with their local audience and potential online customers. BrightLocal is one of the local marketing tools mentioned in this video which goes over some of the best local marketing tools out there.
BrightLocal Competitors
BrightLocal Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | USA, UK, Australia, Canada |
Frequently Asked Questions
BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.
BrightLocal starts at $39.
Reviewers rate Mobile SEO highest, with a score of 10.
The most common users of BrightLocal are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(38)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
BrightLocal has proven to be an invaluable tool for managing local business clients' marketing efforts. Users appreciate the comprehensive range of features, including tracking Google My Business, web analytics, citations, online reviews, and keyword rankings. With the citation tracking feature, users can easily identify where they have citations and where they need to create or correct them. The reputation manager feature allows for efficient monitoring of online reviews across multiple platforms. Additionally, BrightLocal's storage of 18 months of historical data for Google My Business is a significant advantage compared to Google's limited three-month data retention.
The ability to generate customizable reports is highly valued by users. Whether it's creating printable PDF reports or web-based reports via custom links, BrightLocal streamlines the reporting process. This is particularly beneficial when using BrightLocal on a client-by-client basis, allowing account management teams to provide detailed insights and analysis for each client's local SEO performance. Moreover, BrightLocal's citation building service is highly regarded for providing quality citations at a reasonable price.
Users also appreciate the educational materials offered by BrightLocal that aid in explaining concepts to clients. It consolidates data from various sources, allowing users to monitor reviews, website ranking, and information accuracy on third-party sites all in one place. Furthermore, BrightLocal's user-friendly online client dashboards receive positive feedback from clients who find them easy to navigate and understand.
Overall, BrightLocal is widely used for managing local SEO for digital marketing clients and offers a valuable toolset that saves time and consolidates valuable resources. With its ability to analyze search engine rankings and existing citations, it helps users improve their local SEO performance while also saving time and money. The insights provided by BrightLocal on local competitors and opportunities for improvement are highly appreciated by users. Whether it's updating online directories or showcasing expertise through automated reports and site audits, BrightLocal offers a variety of features that fulfill the needs of its users.
Users of Bright Local have made several recommendations based on their experiences with the product. The three most common recommendations are:
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Take the time to review competitors and understand the features of Bright Local. This allows users to better appreciate the affordability of Bright Local compared to similar services.
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Implement citation campaigns oneself rather than relying on phone support from the Bright Local team. This approach allows for greater control and efficiency in managing local SEO efforts.
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Attend webinars and take advantage of the 14-day trial to fully understand and utilize all features of Bright Local. Users highly recommend utilizing these resources as a way to gain in-depth knowledge about how to get the most out of the platform.
Overall, users find Bright Local to be a valuable tool for managing and reporting on local SEO efforts, particularly for micro and small businesses. They appreciate its comprehensive features, ability to consolidate reporting, and track progress effectively. While some users note a recent price increase, they still view Bright Local as providing good value for its services.
Attribute Ratings
Reviews
(1-10 of 10)Companies can't remove reviews or game the system. Here's why
April 12, 2022
BrightLocal Grew My Business!
Score 10 out of 10
Vetted Review
Verified User
Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.
September 28, 2021
BrightLocal Feedback
I use both products
September 24, 2021
Great product for small agencies
January 18, 2020
Good SEO Product for Small Business
If you are a smaller business not looking to spend much this is the perfect solution for you. However, if you are a larger company running SEO campaigns for clients with multiple locations I would recommend a higher-end program. BrightLocal does not offer on-page ideas or many other tools found in other programs that are useful for national or cross-country campaigns.
March 28, 2019
The Perfect All In One Platform For Local Marketing
We used to use RavenTools but left several years ago as we needed a software platform more geared towards Local SEO, which is exactly what BrightLocal specializes in. Both of these have multiple features and great reporting options, but in the end, BrightLocal offered more features for Local SEO and also offered better reporting for clients as the reports were very easy to read and understand.
January 18, 2019
Good choice for local SEO agencies
BrightLocal was the best value I found for local SEO research and reporting features at a price that worked for a startup agency. The features are surprisingly robust for the price point, and I was able to service multiple clients from my account.
August 16, 2018
BrightLocal is great for local SEO
May 01, 2018
Quality Citations for a Quality Online Presence
- Yext
We have used Yext in the past for our clients. The biggest reason why BrightLocal is better than Yext is that you don't lose the citations after you cancel. The client is purchasing the citations for life. With Yext, when you cancel, your citations all revert to the old, incorrect information. Also, BrightLocal has a greater amount of available citations than Yext.
April 04, 2017
BrightLocal: GREAT search ranking reports, Useful online client report dashboards, Nothing else special.
BrightLocal's local ranking reports are the best ones out there. For everything else, they're just "similar" to the others and don't stand out from them. BrightLocal's online client report dashboards are also nice and not matched by the competition.
October 27, 2016
Business Citations done Right!
- Moz, Whitespark and Yext
Brightlocal is a well established company with a good reputation and after using them for over 15 locations I can safely say it was an easy and safe investment for my marketing efforts. Compared to other alternatives Brightlocal gives you the flexibility to spend on specific sites and directories and once those citations are created they are YOURS, you do not lose them once you stop paying Brightlocal.