BrightLocal

BrightLocal

About TrustRadius Scoring
Score 8.9 out of 100
BrightLocal

Overview

Recent Reviews

Business Citations done Right!

8 out of 10
October 27, 2016
We used Brightlocal as a tool to analyze our current positions within search engine local rankings as well as to check existing citations. …
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Popular Features

View all 14 features
  • Integration with web analytics tools (10)
    10.0
    100%
  • Local SEO (13)
    8.5
    85%
  • SERP ranking tracking (11)
    7.5
    75%
  • Competitive analysis (11)
    7.5
    75%

Reviewer Pros & Cons

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Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of BrightLocal, and make your voice heard!

Pricing

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Just Reviews Plan

$8

Cloud
per month

Single Business Plan

$29

Cloud
per month

Multi Business Plan

$49

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.brightlocal.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $29 per month

Features Scorecard

SEO

6.7
67%

SEO Channels

8.5
85%

SEO Platform & Account Management

9.2
92%

Product Details

What is BrightLocal?

BrightLocal is built to make local marketing simple. The vendor states that with their all-in-one platform, users can:

- Track local search rankings

- Perform local SEO audits

- Clean up and build local business listings

- Manage their online reputation by generating, monitoring, and responding to online reviews

- Source agency leads

The vendor boasts users worldwide, including agencies, SMBs, and multi-location businesses, who use BrightLocal to streamline local marketing efforts and boost visibility in local SERPs.

BrightLocal is available free on a trial basis, for 14 days (no credit card required).

BrightLocal Features

SEO Features

  • Supported: SERP ranking tracking
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

BrightLocal Screenshots

Screenshot of Location SummaryScreenshot of Local Search Rank CheckerScreenshot of Local Search GridScreenshot of Local Search AuditScreenshot of Google My Business AuditScreenshot of Citation TrackerScreenshot of Reputation Manager - Monitor ReviewsScreenshot of Reputation Manager - Reviews OverviewScreenshot of Reputation Manager - Showcase Reviews widgetScreenshot of Agency Lead GeneratorScreenshot of White-label settings

BrightLocal Video

Local marketing software provides location-based digital marketing solutions to help users interact with their local audience and potential online customers. BrightLocal is one of the local marketing tools mentioned in this video which goes over some of the best local marketing tools out there.

BrightLocal Competitors

BrightLocal Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUSA, UK, Australia, Canada

Frequently Asked Questions

BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.

BrightLocal starts at $29.

Whitespark Local Rank Tracker, Moz Pro, and Yext are common alternatives for BrightLocal.

Reviewers rate Site audit / diagnostics and Mobile SEO and Integration with web analytics tools highest, with a score of 10.

The most common users of BrightLocal are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Comparisons

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Reviews and Ratings

 (39)

Ratings

Reviews

(1-14 of 14)
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Score 10 out of 10
Vetted Review
Verified User
Review Source
BrightLocal is really useful for broadening the reach of your business. You can have them manually add your listing to other websites or update existing listings, manage reviews, see how well you rank in search and so much more. It's pretty awesome.
Danielle Hamlin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I recently broke away from corporation gyms and decided to start my own personal training business in Plano, TX. Looking to expand my visibility in order to bring in new clients, I signed up for BrightLocal after taking a Udemy class on optimizing my Google Business Page. I have not even had BrightLocal for a week and I have already seen a tripling increase in views on my Google Business Page and an increase in the number of people who have reached out to me. I signed up for the citation builder campaign and the campaign isn't even finished. BrightLocal also set me up with a customer service executive named Becki who was absolutely lovely! She gave me lots of things to think about and action steps to take to further expand the reach of my business. I haven't even been with BrightLocal for a month and I'm already so grateful for them! I highly recommend them and their services to help you grow your business!
Tina Hettich Sorensen | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
If an agency has a team and is posting to more than 20 platforms it will work well, anything less I would recommend looking at something else. The price is really good for larger agencies. I would not recommend for a single business with less than 2 locations that is wanting a scheduler for their own platforms, it is too cumbersome for that.
Score 10 out of 10
Vetted Review
Verified User
Review Source
The biggest selling point IMO is that it's as one-time payment to update listings. This is the opposite of Yext where you're almost "renting" the info being correct on your listings. This is a HUGE selling point. BrightLocal "bursts" the data out to listings and Aggregators alike, which is fantastic, with a one-time fee instead of monthly. It also allows for discounts with bulk amounts of listings. Lastly, the downside is that it is not set and forget - there are some listings you have to manually do things with, though they do provide logins and anything you might need.
Score 7 out of 10
Vetted Review
Verified User
Review Source
This would be well suited for small businesses looking to track single local locations. The reporting system for reviews is one of their best features and is great at showing a trend over time. It is also good to put potential customers in there and run a local audit in order to show companies how you can help them grow and what their business is missing.
Gary Shouldis | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
Score 7 out of 10
Vetted Review
Verified User
Review Source
BrightLocal is a good choice for an agency that is providing local SEO services for multiple clients. BrightLocal automates research and reporting work that would take hours for someone to complete manually, and the local and niche citation building services provide a framework for building and maintaining citations for clients at scale.
Jordan Comstock | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
The best scenario I can think of is local small business clients. They needed to be as high up in the local box as possible, and BrightLocal provided us easy ways to monitor that and track it. It was also a positive experience building citations through their builder. Citations went up, as well as rankings
Score 9 out of 10
Vetted Review
Verified User
Review Source
BrightLocal is a great for marketing agencies that work directly with their client. Their reports give you the ability to look polished in the eyes of those receiving the reports. They are easy to read and provide a great deal of information.
Sarah Nelson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
BrightLocal is extremely beneficial for B2B companies or small business owners who are looking to build their online presence. If you would like more control over your online presence, and the ability to log back into citations to make edits after the fact, then BrightLocal is a great service to use.
Tim Colling | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Best for SEO agencies with clients to report to, especially for clients with hyper-local SEO needs. You can produce ranking reports for searchers in multiple locations, to understand how potential customers in nearby towns may or may not find the client company.
Score 8 out of 10
Vetted Review
Verified User
Review Source
If your business isn't SEO optimized at the local level for search engines then this is a wonderful tool to start to use. It is quick and you will often see results within 2-3 months tops. If your business is already listed consistently among all the tier 1 directories and websites then this can still be a great tool to monitor the competition and view areas where your business is NOT listed under. As always you can always improve against the local competition.