BrightLocal is built to make local marketing simple. The vendor states that with their all-in-one platform, users can:
- Track local search rankings
- Perform local SEO audits
- Clean up and build local business listings
- Manage their online reputation by generating, monitoring, and responding to online reviews
- Source agency leads
The vendor boasts users worldwide, including agencies, SMBs, and multi-location businesses, who use BrightLocal to streamline local marketing efforts and boost visibility in local SERPs.
BrightLocal is available free on a trial basis, for 14 days (no credit card required).
Supported: SERP ranking tracking
Supported: Competitive analysis
Supported: Site audit / diagnostics
Supported: Task management
SEO Channels Features
Supported: Local SEO
SEO Platform & Account Management Features
Supported: Multi-domain support
Supported: Integration with web analytics tools
Local marketing software provides location-based digital marketing solutions to help users interact with their local audience and potential online customers. BrightLocal is one of the local marketing tools mentioned in this video which goes over some of the best local marketing tools out there.
BrightLocal is really useful for broadening the reach of your business. You can have them manually add your listing to other websites or update existing listings, manage reviews, see how well you rank in search and so much more. It's pretty awesome.
I recently broke away from corporation gyms and decided to start my own personal training business in Plano, TX. Looking to expand my visibility in order to bring in new clients, I signed up for BrightLocal after taking a Udemy class on optimizing my Google Business Page. I have not even had BrightLocal for a week and I have already seen a tripling increase in views on my Google Business Page and an increase in the number of people who have reached out to me. I signed up for the citation builder campaign and the campaign isn't even finished. BrightLocal also set me up with a customer service executive named Becki who was absolutely lovely! She gave me lots of things to think about and action steps to take to further expand the reach of my business. I haven't even been with BrightLocal for a month and I'm already so grateful for them! I highly recommend them and their services to help you grow your business!
If an agency has a team and is posting to more than 20 platforms it will work well, anything less I would recommend looking at something else. The price is really good for larger agencies. I would not recommend for a single business with less than 2 locations that is wanting a scheduler for their own platforms, it is too cumbersome for that.
The biggest selling point IMO is that it's as one-time payment to update listings. This is the opposite of Yext where you're almost "renting" the info being correct on your listings. This is a HUGE selling point. BrightLocal "bursts" the data out to listings and Aggregators alike, which is fantastic, with a one-time fee instead of monthly. It also allows for discounts with bulk amounts of listings. Lastly, the downside is that it is not set and forget - there are some listings you have to manually do things with, though they do provide logins and anything you might need.
This would be well suited for small businesses looking to track single local locations. The reporting system for reviews is one of their best features and is great at showing a trend over time. It is also good to put potential customers in there and run a local audit in order to show companies how you can help them grow and what their business is missing.
If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
BrightLocal is a good choice for an agency that is providing local SEO services for multiple clients. BrightLocal automates research and reporting work that would take hours for someone to complete manually, and the local and niche citation building services provide a framework for building and maintaining citations for clients at scale.
The best scenario I can think of is local small business clients. They needed to be as high up in the local box as possible, and BrightLocal provided us easy ways to monitor that and track it. It was also a positive experience building citations through their builder. Citations went up, as well as rankings
BrightLocal is a great for marketing agencies that work directly with their client. Their reports give you the ability to look polished in the eyes of those receiving the reports. They are easy to read and provide a great deal of information.
BrightLocal is extremely beneficial for B2B companies or small business owners who are looking to build their online presence. If you would like more control over your online presence, and the ability to log back into citations to make edits after the fact, then BrightLocal is a great service to use.
Best for SEO agencies with clients to report to, especially for clients with hyper-local SEO needs. You can produce ranking reports for searchers in multiple locations, to understand how potential customers in nearby towns may or may not find the client company.
If your business isn't SEO optimized at the local level for search engines then this is a wonderful tool to start to use. It is quick and you will often see results within 2-3 months tops. If your business is already listed consistently among all the tier 1 directories and websites then this can still be a great tool to monitor the competition and view areas where your business is NOT listed under. As always you can always improve against the local competition.