About TrustRadius Scoring
Score 8.9 out of 100


Recent Reviews

Business Citations done Right!

8 out of 10
October 27, 2016
We used Brightlocal as a tool to analyze our current positions within search engine local rankings as well as to check existing citations. …
Continue reading
Read all reviews

Popular Features

View all 14 features
  • Integration with web analytics tools (10)
  • Local SEO (13)
  • SERP ranking tracking (11)
  • Competitive analysis (11)

Reviewer Pros & Cons

View all pros & cons

Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of BrightLocal, and make your voice heard!


View all pricing

Just Reviews Plan


per month

Single Business Plan


per month

Multi Business Plan


per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $29 per month

Features Scorecard



SEO Channels


SEO Platform & Account Management


Product Details

What is BrightLocal?

BrightLocal is built to make local marketing simple. The vendor states that with their all-in-one platform, users can:

- Track local search rankings

- Perform local SEO audits

- Clean up and build local business listings

- Manage their online reputation by generating, monitoring, and responding to online reviews

- Source agency leads

The vendor boasts users worldwide, including agencies, SMBs, and multi-location businesses, who use BrightLocal to streamline local marketing efforts and boost visibility in local SERPs.

BrightLocal is available free on a trial basis, for 14 days (no credit card required).

BrightLocal Features

SEO Features

  • Supported: SERP ranking tracking
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

BrightLocal Screenshots

Screenshot of Location SummaryScreenshot of Local Search Rank CheckerScreenshot of Local Search GridScreenshot of Local Search AuditScreenshot of Google My Business AuditScreenshot of Citation TrackerScreenshot of Reputation Manager - Monitor ReviewsScreenshot of Reputation Manager - Reviews OverviewScreenshot of Reputation Manager - Showcase Reviews widgetScreenshot of Agency Lead GeneratorScreenshot of White-label settings

BrightLocal Video

Local marketing software provides location-based digital marketing solutions to help users interact with their local audience and potential online customers. BrightLocal is one of the local marketing tools mentioned in this video which goes over some of the best local marketing tools out there.

BrightLocal Competitors

BrightLocal Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUSA, UK, Australia, Canada

Frequently Asked Questions

BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.

BrightLocal starts at $29.

Whitespark Local Rank Tracker, Moz Pro, and Yext are common alternatives for BrightLocal.

Reviewers rate Site audit / diagnostics and Mobile SEO and Integration with web analytics tools highest, with a score of 10.

The most common users of BrightLocal are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.


View all alternatives

Reviews and Ratings




(1-14 of 14)
Companies can't remove reviews or game the system. Here's why
Gary Shouldis | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • We have achieved a very high ROI using this tool as it helps us save time as well as pitch prospective local marketing clients
  • We save an estimated 25 hours a month using BrightLocal as opposed to having to do it manually
  • We have 100% participation across all departments due to its ease of use and reporting capabilities
Jordan Comstock | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Positive because it makes our local clients happy and want to renew with us.
  • Positive for the price. I didn't manage the budget, but we were always happy to have the service so I know we were getting value from it.
  • Positive to see local rankings up
Sarah Nelson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • BrightLocal has saved our Account Managers a ton of time from having to manually create citations for every client. We can be sure that our citations are being created with quality in mind.
  • With BrightLocal we are able to offer our clients better quality citations which result in a better product for our customers. The better quality citations positively impact ranking and cause clients to stay with our company longer.
  • Although BrightLocal may cost more than some alternatives, we have found that the quality of citations is worth the extra money spent.
Tim Colling | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
  • Reporting is nicely accomplished with their online client report dashboards.
  • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.