BrightLocal Return on Investment, Reviews & Ratings 2025

Name: Local Businesses Need These Tools (Reputation, BrightLocal, ReachLocal, Google Business Profile)
Uploaded: 2022-06-22T15:35:15.000Z
Duration: 4 min
Description: Local marketing software provides location-based digital marketing solutions to help users interact with their local audience and potential online customers. BrightLocal is one of the local marketing tools mentioned in this video which goes over some of the best local marketing tools out there.

Overview

What is BrightLocal?

BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.

Learn from top reviewers

We've been using BrightLocal for about a month, and it has been great

Rating: 10 out of 10

April 21, 2022

Vetted ReviewVerified User

We use BrightLocal to monitor everything from our reviews to website ranking and how accurate our information is on third-party sites. It has been incredibly useful in consoli...

Andrew Swayze

Employee - Marketing

SEM Specialist

Anthem Broadband

BrightLocal Grew My Business!

Rating: 10 out of 10

April 12, 2022

Vetted ReviewVerified User

Danielle Hamlin

Professional - Customer Service

Certified Personal Trainer

Danielle Hamlin Fitness

Local SEO insights at Great Value!

Rating: 10 out of 10

April 6, 2022

Vetted ReviewVerified User

I run a small, solo private psychiatric practice. BrightLocal has helped me monitor my online reputation and has insights into how my business marketing compares with my local...

Ashok Bharucha

Professional - Professional Services

Geriatric Psychiatrist

Transformations: Adult and Geriatric Psychiatry, PC

1 year of experience

BrightLocal Feedback

Rating: 10 out of 10

September 28, 2021

IncentivizedVetted Review

Research and improve Local SEO ranking for clients. Report on client's situation from reviews, local search results and their competitors and the competitors status. They prov...

Rich Harrow

Partner - Marketing

Owner

Creative Marketing Plus

1 year of experience

Great product for small agencies

Rating: 7 out of 10

September 24, 2021

IncentivizedVetted ReviewVerified User

I am currently the only one using BrightLocal in my organization. I have 2 employees that I have not yet trained and I am not sure if they will be using it anytime soon. The p...

Tina Hettich Sorensen

Consultant - Corporate

Consultant

TRu Solutions

1 year of experience

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Pricing

View all pricing

Track Plan

$39

Cloud

per month

Manage Plan

$49

Cloud

per month

Grow Plan

$59

Cloud

per month

Entry-level set up fee?

No setup fee

For the latest information on pricing, visithttps://www.brightlocal.com/pricing

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Starting price (does not include set up fee)

$39 per month

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Product Demos

BrightLocal Citations - "Citation Builder" Tutorial & Review

YouTube

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Features

SEO

Core features related to search engine optimization

6.7

Avg 7.7

7
Keyword analysis
(8) Ratings
The tool analyzes the content of your site to help discover the right keywords.
4
Backlink management
(5) Ratings
The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.
7.7
SERP ranking tracking
(11) Ratings
The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.
7.5
Page grader
(2) Ratings
The tool scores each page of your website for SEO.
7.6
Competitive analysis
(11) Ratings
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
9.9
Site audit / diagnostics
(8) Ratings
The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.
6.6
Site recommendations
(4) Ratings
The tool recommends site structure improvements and other tasks to help with SEO.
3.5
Task management
(6) Ratings
Users can track and manage the tasks associated with SEO.

SEO Channels

Features related to optimizing your website for specific channels

8.6

Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

9.2

Avg 8.4

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Product Details

About
Competitors
Tech Details
FAQs

What is BrightLocal?

BrightLocal is built to make local marketing simple. With the platform, users can:

- Track local search rankings

- Perform local SEO audits

- Clean up and build local business listings

- Manage their online reputation by generating, monitoring, and responding to online reviews

- Source agency leads

BrightLocal boasts users worldwide, including agencies, SMBs, and multi-location businesses, who use BrightLocal to streamline local marketing efforts and boost visibility in local SERPs.

BrightLocal is available free on a trial basis, for 14 days (no credit card required).

BrightLocal Features

Show Unsupported Features

SEO Features

Supported: SERP ranking tracking
Supported: Competitive analysis
Supported: Site audit / diagnostics
Supported: Task management

SEO Channels Features

Supported: Local SEO

SEO Platform & Account Management Features

Supported: Multi-domain support
Supported: Integration with web analytics tools

BrightLocal Screenshots

Screenshot of Reputation Manager - Monitor Reviews

Screenshot of Reputation Manager - Reviews Overview

Screenshot of Reputation Manager - Showcase Reviews widget

BrightLocal Video

Local marketing software provides location-based digital marketing solutions to help users interact with their local audience and potential online customers. BrightLocal is one of the local marketing tools mentioned in this video which goes over some of the best local marketing tools out there.

BrightLocal Competitors

BrightLocal Technical Details

Deployment Types	Software as a Service (SaaS), Cloud, or Web-Based
Operating Systems	Unspecified
Mobile Application	No
Supported Countries	USA, UK, Australia, Canada

Frequently Asked Questions

BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.

BrightLocal starts at $39.

Whitespark Local Rank Tracker, Moz Pro, and Yext are common alternatives for BrightLocal.

Reviewers rate Mobile SEO highest, with a score of 10.

The most common users of BrightLocal are from Small Businesses (1-50 employees).

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Comparisons

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Reviews From Top Reviewers

View all reviews

(1-5 of 14)

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BrightLocal Grew My Business!

Rating: 10 out of 10

April 12, 2022

DH

Danielle Hamlin

Certified Personal Trainer

Danielle Hamlin Fitness (Health, Wellness and Fitness, 1-10 employees)

Vetted Review

Verified User

View profile

Return on Investment

BrightLocal has increased the exposure of my business.
BrightLocal has provided insight, tips, and tricks to help my business grow.
BrightLocal saves me time and headache when managing reviews, citations, statistics, and more.

We've been using BrightLocal for about a month, and it has been great

Rating: 10 out of 10

April 21, 2022

AS

Andrew Swayze

SEM Specialist

Anthem Broadband (Internet, 201-500 employees)

Vetted Review

Verified User

Return on Investment

We're just getting started, but I'm sure it will make a big difference

Local SEO insights at Great Value!

Rating: 10 out of 10

April 06, 2022

AB

Ashok Bharucha

Geriatric Psychiatrist

Transformations: Adult and Geriatric Psychiatry, PC (Medical Practice, 1-10 employees)

Vetted Review

Verified User

1 year of experience

View profile

Return on Investment

For the monthly price, the insight that I glean about the business aspects of my practice is invaluable.
The SEO optimization has also helped my practice rank higher in major search engines.