BrightLocal Reviews & Ratings 2024

Name: Local Businesses Need These Tools (Reputation, BrightLocal, ReachLocal, Google Business Profile)
Uploaded: 2022-06-22T15:35:15.000Z
Duration: 4 min
Description: Local marketing software provides location-based digital marketing solutions to help users interact with their local audience and potential online customers. BrightLocal is one of the local marketing tools mentioned in this video which goes over some of the best local marketing tools out there.

Overview

What is BrightLocal?

BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.

TrustRadius Insights

September 10, 2023

BrightLocal has proven to be an invaluable tool for managing local business clients' marketing efforts. Users appreciate the comprehensive …

We've been using BrightLocal for about a month, and it has been great

10 out of 10

April 21, 2022

We use BrightLocal to monitor everything from our reviews to website ranking and how accurate our information is on third-party sites. It …

BrightLocal Grew My Business!

10 out of 10

April 12, 2022

Local SEO insights at Great Value!

10 out of 10

April 06, 2022

I run a small, solo private psychiatric practice. BrightLocal has helped me monitor my online reputation and has insights into how my …

BrightLocal Feedback

10 out of 10

September 28, 2021

Incentivized

Research and improve Local SEO ranking for clients. Report on client's situation from reviews, local search results and their competitors …

Great product for small agencies

7 out of 10

September 24, 2021

Incentivized

I am currently the only one using BrightLocal in my organization. I have 2 employees that I have not yet trained and I am not sure if they …

Great for updating local citations with a one-time fee instead of monthly

10 out of 10

January 24, 2020

Incentivized

Great tool for updating local online directories and adding to new ones. Good for seeing the current scene of their listings. I feel I can …

Good SEO Product for Small Business

7 out of 10

January 18, 2020

Incentivized

We currently use all of BrightLocal's features from the rankings down to social media. We use it as a tool to track the search engine …

The Perfect All In One Platform For Local Marketing

10 out of 10

March 28, 2019

Incentivized

BrightLocal is a must have for Local SEO and marketing. We have been using it for years to help manage local business clients. BrightLocal …

Good choice for local SEO agencies

7 out of 10

January 18, 2019

Incentivized

We used BrightLocal to manage local SEO for our digital marketing clients. It was one of the key platforms we used to perform research, …

BrightLocal is great for local SEO

9 out of 10

August 16, 2018

Incentivized

BrightLocal was used on a client by client basis. If it was a client that we wanted to focus on local SEO with, we would use BrightLocal. …

BrightLocal Helping us and clients

9 out of 10

August 10, 2018

Incentivized

We use BrightLocal to manage all of our clients' reporting. From ranking reports to Google Analytics breakdowns, BrightLocal has it all. …

Quality Citations for a Quality Online Presence

8 out of 10

May 01, 2018

Incentivized

My account management team uses BrightLocal for reporting and citation building purposes for our clients. BrightLocal's citation building …

BrightLocal: GREAT search ranking reports, Useful online client report dashboards, Nothing else special.

8 out of 10

April 04, 2017

Incentivized

We use BrightLocal for client reporting with respect to our SEO work for them. We specialize in working with organizations that serve the …

Business Citations done Right!

8 out of 10

October 27, 2016

Incentivized

We used Brightlocal as a tool to analyze our current positions within search engine local rankings as well as to check existing citations. …

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Popular Features

View all 14 features

Integration with web analytics tools (10)
9.9
99%
Local SEO (13)
8.6
86%
SERP ranking tracking (11)
7.7
77%
Competitive analysis (11)
7.6
76%

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Pricing

View all pricing

Track Plan

$39

Cloud

per month

Manage Plan

$49

Cloud

per month

Grow Plan

$59

Cloud

per month

Entry-level set up fee?

No setup fee

For the latest information on pricing, visithttps://www.brightlocal.com/pricing

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Starting price (does not include set up fee)

$39 per month

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Product Demos

BrightLocal Citations - "Citation Builder" Tutorial & Review

YouTube

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Features

SEO

Core features related to search engine optimization

6.7

Avg 7.8

7
Keyword analysis
(8) Ratings
The tool analyzes the content of your site to help discover the right keywords.
4
Backlink management
(5) Ratings
The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.
7.7
SERP ranking tracking
(11) Ratings
The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.
7.5
Page grader
(2) Ratings
The tool scores each page of your website for SEO.
7.6
Competitive analysis
(11) Ratings
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
9.9
Site audit / diagnostics
(8) Ratings
The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.
6.6
Site recommendations
(4) Ratings
The tool recommends site structure improvements and other tasks to help with SEO.
3.5
Task management
(6) Ratings
Users can track and manage the tasks associated with SEO.

SEO Channels

Features related to optimizing your website for specific channels

8.6

Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

9.2

Avg 8.4

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Product Details

About
Competitors
Tech Details
FAQs

What is BrightLocal?

BrightLocal is built to make local marketing simple. With the platform, users can:

- Track local search rankings

- Perform local SEO audits

- Clean up and build local business listings

- Manage their online reputation by generating, monitoring, and responding to online reviews

- Source agency leads

BrightLocal boasts users worldwide, including agencies, SMBs, and multi-location businesses, who use BrightLocal to streamline local marketing efforts and boost visibility in local SERPs.

BrightLocal is available free on a trial basis, for 14 days (no credit card required).

BrightLocal Features

Show Unsupported Features

SEO Features

Supported: SERP ranking tracking
Supported: Competitive analysis
Supported: Site audit / diagnostics
Supported: Task management

SEO Channels Features

Supported: Local SEO

SEO Platform & Account Management Features

Supported: Multi-domain support
Supported: Integration with web analytics tools

BrightLocal Screenshots

Screenshot of Reputation Manager - Monitor Reviews

Screenshot of Reputation Manager - Reviews Overview

Screenshot of Reputation Manager - Showcase Reviews widget

BrightLocal Video

Local marketing software provides location-based digital marketing solutions to help users interact with their local audience and potential online customers. BrightLocal is one of the local marketing tools mentioned in this video which goes over some of the best local marketing tools out there.

BrightLocal Competitors

BrightLocal Technical Details

Deployment Types	Software as a Service (SaaS), Cloud, or Web-Based
Operating Systems	Unspecified
Mobile Application	No
Supported Countries	USA, UK, Australia, Canada

Frequently Asked Questions

BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.

BrightLocal starts at $39.

Whitespark Local Rank Tracker, Moz Pro, and Yext are common alternatives for BrightLocal.

Reviewers rate Mobile SEO highest, with a score of 10.

The most common users of BrightLocal are from Small Businesses (1-50 employees).

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Comparisons

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Compare with

Reviews and Ratings

(38)

January 31st 2024

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Business Problems Solved
Recommendations

BrightLocal has proven to be an invaluable tool for managing local business clients' marketing efforts. Users appreciate the comprehensive range of features, including tracking Google My Business, web analytics, citations, online reviews, and keyword rankings. With the citation tracking feature, users can easily identify where they have citations and where they need to create or correct them. The reputation manager feature allows for efficient monitoring of online reviews across multiple platforms. Additionally, BrightLocal's storage of 18 months of historical data for Google My Business is a significant advantage compared to Google's limited three-month data retention.

The ability to generate customizable reports is highly valued by users. Whether it's creating printable PDF reports or web-based reports via custom links, BrightLocal streamlines the reporting process. This is particularly beneficial when using BrightLocal on a client-by-client basis, allowing account management teams to provide detailed insights and analysis for each client's local SEO performance. Moreover, BrightLocal's citation building service is highly regarded for providing quality citations at a reasonable price.

Users also appreciate the educational materials offered by BrightLocal that aid in explaining concepts to clients. It consolidates data from various sources, allowing users to monitor reviews, website ranking, and information accuracy on third-party sites all in one place. Furthermore, BrightLocal's user-friendly online client dashboards receive positive feedback from clients who find them easy to navigate and understand.

Overall, BrightLocal is widely used for managing local SEO for digital marketing clients and offers a valuable toolset that saves time and consolidates valuable resources. With its ability to analyze search engine rankings and existing citations, it helps users improve their local SEO performance while also saving time and money. The insights provided by BrightLocal on local competitors and opportunities for improvement are highly appreciated by users. Whether it's updating online directories or showcasing expertise through automated reports and site audits, BrightLocal offers a variety of features that fulfill the needs of its users.

Users of Bright Local have made several recommendations based on their experiences with the product. The three most common recommendations are:

Take the time to review competitors and understand the features of Bright Local. This allows users to better appreciate the affordability of Bright Local compared to similar services.
Implement citation campaigns oneself rather than relying on phone support from the Bright Local team. This approach allows for greater control and efficiency in managing local SEO efforts.
Attend webinars and take advantage of the 14-day trial to fully understand and utilize all features of Bright Local. Users highly recommend utilizing these resources as a way to gain in-depth knowledge about how to get the most out of the platform.

Overall, users find Bright Local to be a valuable tool for managing and reporting on local SEO efforts, particularly for micro and small businesses. They appreciate its comprehensive features, ability to consolidate reporting, and track progress effectively. While some users note a recent price increase, they still view Bright Local as providing good value for its services.