BrightLocal Reviews

12 Ratings
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Score 8.8 out of 100

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Anonymous | TrustRadius Reviewer
January 24, 2020

Great for updating local citations with a one-time fee instead of monthly

Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Gather all online listings/citations that your client is in.
  • Provide a comprehensive list of online citations.
  • Less follow up needed - I know BrightLocal is at the mercy of the citations themselves, but it would be great if you didn't have to do follow up verifications.
  • Having to do phone verifications is frustrating.
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Gary Shouldis | TrustRadius Reviewer
March 27, 2019

The Perfect All In One Platform For Local Marketing

Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • All in one local marketing dashboard and reporting makes analyzing data and creating reports a breeze.
  • Being able to monitor online reviews across dozens of review websites
  • Local marketing audit tool to analyze areas of opportunity
  • Being able to track keyword rankings on a city specific level, a must have for rank tracking at a local level
  • The citation tracking tool often misses live citations for your business so you always need to verify the results before taking action
  • The Local Pack rankings in the Google My Business section are usually off since it is very specific to the location of the searcher
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Anonymous | TrustRadius Reviewer
January 18, 2019

Good choice for local SEO agencies

Score 7 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • A suite of local SEO tools, all in one place.
  • Simplified local SEO reporting for clients.
  • Tools for building local and niche citations.
  • BrightLocal is focused on local SEO, which is a strength, but I needed to invest in other SEO tools to supplement.
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Jordan Comstock | TrustRadius Reviewer
August 16, 2018

BrightLocal is great for local SEO

Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Track and monitor local SEO rankings
  • Build citations
  • Easy to navigate
  • Up and down rankings were not always right on with the local search, but only off by one or two spots
  • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
  • Didn't seem useful for every single client in the way Ahrefs or SpyFu did
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Sarah Nelson | TrustRadius Reviewer
May 01, 2018

Quality Citations for a Quality Online Presence

Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
  • Sometimes citation creation can take too long. Normally it takes 3 weeks, but there have been times when it has taken over a month.
  • I would like if the GMB reporting tool kept track of the previous ranking that way we can show clients progression over time with their GMB listing.
  • It can be costly when ordering citations for thousands of clients. I wish that we could purchase a "pool" of tokens and use them accordingly. That way we're not losing an investment when a client cancels.
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Anonymous | TrustRadius Reviewer
August 10, 2018

BrightLocal Helping us and clients

Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Automated Reports
  • Rank Tracker
  • GMB Auditor
  • Review Tracking could use an uplift
  • Lead Generation is okay but could use better funcationality in making the form look more like our site.
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Tim Colling | TrustRadius Reviewer
April 04, 2017

BrightLocal: GREAT search ranking reports, Useful online client report dashboards, Nothing else special.

Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Ranking reports are excellent.
  • Online client report dashboards are excellent.
  • Ability to create multiple local ranking reports from different searcher locations are very helpful and useful.
  • BrightLocal can very difficult to communicate with, especially when it comes to reporting bugs / defects, and also when it comes to finding out whether they are working on those bugs.
  • BrightLocal's reports, other then the ranking reports, have far too many bugs and they seem to either have little QA or poor QA practices, considering how many defects there are.
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Anonymous | TrustRadius Reviewer
October 27, 2016

Business Citations done Right!

Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Local Citation Submission
  • Local SEO Competitor Reporting
  • Tracking Ranking Changes
  • Low cost submissions to all the Tier 1 and Tier 2 directories/sites
  • Their team is overseas so there may be a lag time in replies
  • If your location can not verify with a phone because of phone prompt menus, your options WILL be limited
  • Turn around time can often be 2-3 weeks
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Feature Scorecard Summary

Keyword analysis (8)
7.4
Backlink management (5)
4.8
SERP ranking tracking (7)
8.1
Page grader (2)
7.5
Competitive analysis (7)
7.8
Site audit / diagnostics (5)
8.3
Site recommendations (4)
6.6
Task management (4)
7.9
Local SEO (9)
9.1
Social SEO (6)
7.4
Mobile SEO (3)
8.9
Global SEO (2)
7.1
Multi-domain support (5)
9.7
Integration with web analytics tools (7)
9.1

About BrightLocal

BrightLocal is built to make local marketing simple. The vendor states that with their all-in-one platform, users can:

- Track local search rankings

- Perform local SEO audits

- Clean up and build local business listings

- Manage their online reputation by generating, monitoring, and responding to online reviews

- Source agency leads

The vendor boasts users worldwide, including agencies, SMBs, and multi-location businesses, who use BrightLocal to streamline local marketing efforts and boost visibility in local SERPs.

BrightLocal is available free on a trial basis, for 14 days (no credit card required).

BrightLocal Features

SEO Features
Does not have featureKeyword analysis
Does not have featureBacklink management
Has featureSERP ranking tracking
Does not have featurePage grader
Has featureCompetitive analysis
Has featureSite audit / diagnostics
Does not have featureSite recommendations
Has featureTask management
SEO Channels Features
Has featureLocal SEO
Does not have featureSocial SEO
Has featureMobile SEO
Does not have featureGlobal SEO
SEO Platform & Account Management Features
Has featureMulti-domain support
Has featureIntegration with web analytics tools

BrightLocal Screenshots

BrightLocal Competitors

Pricing

  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?No
EditionPricing DetailsTerms
Single Business$29per month
Multi Business$49per month
SEO Pro$79per month

BrightLocal offers custom enterprise plans for businesses with more than 100 locations: https://www.brightlocal.com/enterprise-packages/.

BrightLocal Support Options

 Free VersionPaid Version
Live Chat
Email
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar
Phone

BrightLocal Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:USA, UK, Australia, Canada