Local Businesses Need These Tools (Reputation, BrightLocal, ReachLocal, Google Business Profile)
Keyword analysis (8)
Backlink management (5)
SERP ranking tracking (11)
Page grader (2)
Competitive analysis (11)
Site audit / diagnostics (8)
Site recommendations (4)
Task management (6)
Local SEO (13)
Social SEO (6)
Mobile SEO (4)
Global SEO (2)
SEO Platform & Account Management
Multi-domain support (9)
Integration with web analytics tools (10)
What is BrightLocal?
BrightLocal is built to make local marketing simple. The vendor states that with their all-in-one platform, users can:
- Track local search rankings
- Perform local SEO audits
- Clean up and build local business listings
- Manage their online reputation by generating, monitoring, and responding to online reviews
- Source agency leads
The vendor boasts users worldwide, including agencies, SMBs, and multi-location businesses, who use BrightLocal to streamline local marketing efforts and boost visibility in local SERPs.
BrightLocal is available free on a trial basis, for 14 days (no credit card required).
Supported: SERP ranking tracking
Supported: Competitive analysis
Supported: Site audit / diagnostics
Supported: Task management
SEO Channels Features
Supported: Local SEO
SEO Platform & Account Management Features
Supported: Multi-domain support
Supported: Integration with web analytics tools
Local marketing software provides location-based digital marketing solutions to help users interact with their local audience and potential online customers. BrightLocal is one of the local marketing tools mentioned in this video which goes over some of the best local marketing tools out there.
When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
Sometimes citation creation can take too long. Normally it takes 3 weeks, but there have been times when it has taken over a month.
I would like if the GMB reporting tool kept track of the previous ranking that way we can show clients progression over time with their GMB listing.
It can be costly when ordering citations for thousands of clients. I wish that we could purchase a "pool" of tokens and use them accordingly. That way we're not losing an investment when a client cancels.