BrightLocal

BrightLocal

About TrustRadius Scoring
Score 8.9 out of 100
BrightLocal

Overview

Recent Reviews

Business Citations done Right!

8 out of 10
October 27, 2016
We used Brightlocal as a tool to analyze our current positions within search engine local rankings as well as to check existing citations. …
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Popular Features

View all 14 features
  • Integration with web analytics tools (10)
    10.0
    100%
  • Local SEO (13)
    8.5
    85%
  • SERP ranking tracking (11)
    7.5
    75%
  • Competitive analysis (11)
    7.5
    75%

Reviewer Pros & Cons

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Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of BrightLocal, and make your voice heard!

Pricing

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Just Reviews Plan

$8

Cloud
per month

Single Business Plan

$29

Cloud
per month

Multi Business Plan

$49

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.brightlocal.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $29 per month

Product Demos

Local Businesses Need These Tools (Reputation, BrightLocal, ReachLocal, Google Business Profile)
Local Businesses Need These Tools (Reputation, BrightLocal, ReachLocal, Google Business Profile)
04:00

Features Scorecard

SEO

6.7
67%

SEO Channels

8.5
85%

SEO Platform & Account Management

9.2
92%

Product Details

What is BrightLocal?

BrightLocal is built to make local marketing simple. The vendor states that with their all-in-one platform, users can:

- Track local search rankings

- Perform local SEO audits

- Clean up and build local business listings

- Manage their online reputation by generating, monitoring, and responding to online reviews

- Source agency leads

The vendor boasts users worldwide, including agencies, SMBs, and multi-location businesses, who use BrightLocal to streamline local marketing efforts and boost visibility in local SERPs.

BrightLocal is available free on a trial basis, for 14 days (no credit card required).

BrightLocal Features

SEO Features

  • Supported: SERP ranking tracking
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

BrightLocal Screenshots

Screenshot of Location SummaryScreenshot of Local Search Rank CheckerScreenshot of Local Search GridScreenshot of Local Search AuditScreenshot of Google My Business AuditScreenshot of Citation TrackerScreenshot of Reputation Manager - Monitor ReviewsScreenshot of Reputation Manager - Reviews OverviewScreenshot of Reputation Manager - Showcase Reviews widgetScreenshot of Agency Lead GeneratorScreenshot of White-label settings

BrightLocal Video

Local marketing software provides location-based digital marketing solutions to help users interact with their local audience and potential online customers. BrightLocal is one of the local marketing tools mentioned in this video which goes over some of the best local marketing tools out there.

BrightLocal Competitors

BrightLocal Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUSA, UK, Australia, Canada

Frequently Asked Questions

BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.

BrightLocal starts at $29.

Whitespark Local Rank Tracker, Moz Pro, and Yext are common alternatives for BrightLocal.

Reviewers rate Site audit / diagnostics and Mobile SEO and Integration with web analytics tools highest, with a score of 10.

The most common users of BrightLocal are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Comparisons

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Reviews and Ratings

 (39)

Ratings

Reviews

(1-14 of 14)
Companies can't remove reviews or game the system. Here's why
Ashok Bharucha | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Citation builder has helped immensely in distributing my practice information to major platforms
  • Monitoring online reputation
  • The program does require some understanding of SEO optimization. BrightLocal Academy courses help with this, but it does require some education.
September 28, 2021

BrightLocal Feedback

Score 10 out of 10
Vetted Review
Reseller
Review Source
  • Citation building
  • Local search tracking
  • Competitor tracking compared to our clients
  • Review reports
  • More suggestions on options to improve client situations
  • Ability to print reports
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Gather all online listings/citations that your client is in.
  • Provide a comprehensive list of online citations.
  • Less follow up needed - I know BrightLocal is at the mercy of the citations themselves, but it would be great if you didn't have to do follow up verifications.
  • Having to do phone verifications is frustrating.
Gary Shouldis | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • All in one local marketing dashboard and reporting makes analyzing data and creating reports a breeze.
  • Being able to monitor online reviews across dozens of review websites
  • Local marketing audit tool to analyze areas of opportunity
  • Being able to track keyword rankings on a city specific level, a must have for rank tracking at a local level
  • The citation tracking tool often misses live citations for your business so you always need to verify the results before taking action
  • The Local Pack rankings in the Google My Business section are usually off since it is very specific to the location of the searcher
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • A suite of local SEO tools, all in one place.
  • Simplified local SEO reporting for clients.
  • Tools for building local and niche citations.
  • BrightLocal is focused on local SEO, which is a strength, but I needed to invest in other SEO tools to supplement.
Jordan Comstock | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Track and monitor local SEO rankings
  • Build citations
  • Easy to navigate
  • Up and down rankings were not always right on with the local search, but only off by one or two spots
  • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
  • Didn't seem useful for every single client in the way Ahrefs or SpyFu did
Sarah Nelson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
  • Sometimes citation creation can take too long. Normally it takes 3 weeks, but there have been times when it has taken over a month.
  • I would like if the GMB reporting tool kept track of the previous ranking that way we can show clients progression over time with their GMB listing.
  • It can be costly when ordering citations for thousands of clients. I wish that we could purchase a "pool" of tokens and use them accordingly. That way we're not losing an investment when a client cancels.
Tim Colling | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Ranking reports are excellent.
  • Online client report dashboards are excellent.
  • Ability to create multiple local ranking reports from different searcher locations are very helpful and useful.
  • BrightLocal can very difficult to communicate with, especially when it comes to reporting bugs / defects, and also when it comes to finding out whether they are working on those bugs.
  • BrightLocal's reports, other then the ranking reports, have far too many bugs and they seem to either have little QA or poor QA practices, considering how many defects there are.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Local Citation Submission
  • Local SEO Competitor Reporting
  • Tracking Ranking Changes
  • Low cost submissions to all the Tier 1 and Tier 2 directories/sites
  • Their team is overseas so there may be a lag time in replies
  • If your location can not verify with a phone because of phone prompt menus, your options WILL be limited
  • Turn around time can often be 2-3 weeks