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BriteVerify

BriteVerify

Overview

What is BriteVerify?

BriteVerify email verification and validation solutions ensure that an email address actually exists, checking it in real time without ever sending a message. BriteVerify's email validation API can be quickly added to anywhere users collect customer data. From web…

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Recent Reviews

TrustRadius Insights

BriteVerify has proven to be an invaluable tool for users in a variety of industries. Customers have used the software to validate …
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I <3 Brite Verify

10 out of 10
December 18, 2020
Incentivized
Yes, whenever we upload new lists with information we're unsure about, we always use BriteVerify. I love the simple user experience, cheap …
Continue reading

BriteVerify is my go-to

10 out of 10
December 03, 2020
Incentivized
Right now, we use it to upload lists to weed out suspicious email addresses/addresses that would cause our emails to bounce. We only use …
Continue reading
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Awards

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Pricing

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What is BriteVerify?

BriteVerify email verification and validation solutions ensure that an email address actually exists, checking it in real time without ever sending a message. BriteVerify's email validation API can be quickly added to anywhere users collect customer data. From web forms to landing pages, mobile…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.validity.com/products/brite…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is NeverBounce a ZoomInfo company?

NeverBounce is a suite of email verification tools and service, acquired by DiscoverOrg (now ZoomInfo) in 2019. NeverBounce is a ZoomInfo company.

What is ZeroBounce?

ZeroBounce is an email list validator that removes all invalid email addresses to prevent bounces and preserve the sender's reputation.

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Product Details

What is BriteVerify?

BriteVerify email verification and validation solutions ensure that an email address actually exists, checking it in real time without ever sending a message. BriteVerify's email validation API can be quickly added to anywhere users collect customer data. From web forms to landing pages, mobile devices to Point-of-Sale (POS) systems, BriteVerify instantly validates the emails businesses collect.

Users can also cleanse existing email lists with the BriteVerify verification solution.

BriteVerify Features

  • Supported: List Verification for Email
  • Supported: API for Real-Time Verification for Email
  • Supported: Real-Time Verification for Email, Phone, and Address

BriteVerify Video

BriteVerify from Validity Overview

BriteVerify Integrations

BriteVerify Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(43)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

BriteVerify has proven to be an invaluable tool for users in a variety of industries. Customers have used the software to validate marketing CSV lists, ensuring that only correct email addresses are included and reducing the risk of sending materials to non-existent contacts. This has resulted in improved deliverability and maintained a good email reputation, as emails are less likely to end up in spam folders. BriteVerify has also been instrumental in creating newsletter contacts for companies, particularly for those who are not yet familiar with the company but are interested in receiving regular updates. Additionally, it has become a go-to solution for users who need to import lists from clients, guaranteeing that only valid email records are included in their marketing data universe. The software's reports have played a crucial role in deliverability consulting programs, helping associations enhance their metrics by identifying and addressing issues such as spam traps and blacklisting.

Furthermore, BriteVerify is widely used for list uploads and email record verification, ensuring a 100% verified data set for targeted and high-quality work. Users have also utilized the software to clean customer databases, allowing them to effectively target their active leads, prospects, and clients while saving on database hosting costs. The integration of BriteVerify with Salesforce has provided immense value as well. For instance, users can enrich leads through CSV upload and then upload the results into Salesforce to understand the number of invalid emails and other contact details within their database. The Validity Verify lightning component in Salesforce has proven beneficial by displaying the email status on lead and contact records, providing users with a quick overview of email validity before sending. Moreover, BriteVerify has played a significant role in maintaining domain reputation, optimizing engagement with marketing lists, and reducing bounce rates for email distribution company-wide.

The versatility of BriteVerify extends beyond marketing initiatives. Users rely on this software to validate email addresses at the point of entry on websites, ensuring the accuracy and validity of contact data. It has also helped improve the marketable rate in email campaigns, ensuring effective communication deliverability to clients. BriteVerify's service has been particularly effective in detecting and filtering out parking domain emails, preventing compromised email delivery. Additionally, the software is frequently used to validate lead lists before uploading them into CRM systems, guaranteeing data cleanliness and email deliverability. Its integration with Salesforce has greatly reduced the number of disposable/junk leads, improved lead quality, and helped identify inactive contacts.

Users have found BriteVerify to be highly intuitive, running quickly and providing a cost-effective measure to confirm current email addresses and eliminate invalid addresses, thereby avoiding message delivery bounces. The software is also used by brokers to vet email campaigns, lower bounce rates, and ensure they don't waste time with erroneous email addresses.

On a monthly basis, users rely on BriteVerify to validate contact data and keep it as clean as possible in terms of email validations. The software's API integration across various platforms and forms helps gather correct and valid email addresses, ensuring the collection of accurate customer information. For clients with low sender scores, BriteVerify is used to scrub and verify lists, guaranteeing the targeting of the highest quality addresses.

Moreover, BriteVerify plays a vital role in validating email addresses in CRM systems, scrubbing databases, and optimizing email deliverability for mass email campaigns. By using BriteVerify, users can confirm the legitimacy of contact information obtained from partners, reducing bounced emails and identifying mobile numbers. It is also utilized to cleanse existing contacts and leads, ensuring data accuracy and optimizing email deliverability.

In addition to its role in marketing efforts, BriteVerify is also an essential tool for determining genuine customer intent in online submissions. Users frequently use BriteVerify to audit and validate emails as customers submit them online, helping improve lead quality by ensuring accurate customer information.

Overall, BriteVerify has proven to be a valuable solution for businesses across industries. From list validation and data cleansing to optimizing engagement with marketing campaigns and improving deliverability metrics, users rely on this software to maintain accurate contact data, reduce bounce rates, and optimize their communication strategies.

Great Value for Money: Several users have found the product to provide excellent value for its price. They appreciate the pay-as-you-go payment model, which allows them to avoid subscribing to a package and gives them flexibility in their usage.

Quick and Easy to Use: Many reviewers have mentioned that the product is quick and easy to use. They find it helpful that each record is clearly flagged with a status, making it easy for them to identify valid, invalid, accept-all, or unknown emails. The clear recommendations provided for each record based on its status also assist in data cleanse and help reduce bounce rate.

Time-Saving Bulk List Upload: A significant number of users have praised the bulk list upload feature as a time-saving aspect of the product. This feature allows them to upload and validate email lists in bulk, saving valuable time and effort in managing their email campaigns.

  1. Limited Integration with SFDC: Some users have expressed the need for deeper integration with Salesforce, stating that the current integration through Validity Verify lightning component is not sufficient. They would like to see more data being populated into fields and have a seamless workflow within SFDC.

  2. Pricing for Mass Usage: Several reviewers have suggested that the pricing should be further reduced, especially for mass usage. They feel that the current pricing structure does not cater well to large-scale verification needs and could be prohibitive for businesses with high volume email lists.

  3. Incomplete Results and Unknown Statuses: A common concern raised by users is related to incomplete results and unknown statuses of emails. Some users have mentioned that certain emails cannot be verified or are marked as 'unknown', which limits their ability to take appropriate action based on the validation results.

Users frequently recommend the following actions when using BriteVerify:

  • Organize and label lists before using BriteVerify. This ensures a more efficient and accurate verification process.
  • Split email list into segments to identify patterns of invalid email addresses.
  • Use BriteVerify before sending any emails to maintain list quality, avoid high bounce rates, and protect sender reputation.

These recommendations reflect the users' experiences with BriteVerify and highlight the need for effective data hygiene practices and utilizing the tool at the appropriate stages of the email marketing workflow.

Attribute Ratings

Reviews

(1-25 of 32)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
It helps us verify email IDs and [their] validity. It has helped me improve Marketable rate in email campaigns.
  • Accuracy.
  • User-friendly.
  • Pay-per-use model.
  • Cost effective.
  • Best backend support.
  • Accuracy of "Accept All" email IDs
Reliable database with higher accuracy percentage for all regions.
December 18, 2020

I <3 Brite Verify

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Yes, whenever we upload new lists with information we're unsure about, we always use BriteVerify. I love the simple user experience, cheap price point, and ease of mind when it comes to data.
  • Price Point
  • Data Hygeine
  • Easy user experience
  • I've got nothing!
Any digital strategist that works with lists of any significant size should use BriteVerify!
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We use it to verify our email addresses before sending out emails.
  • Fast response
  • Good interface
  • Easy to use
  • I like how the lists are segmented between the different categories after upload for download
  • Kickbox used to include within the Excel output a "Domain" tab which segmented the emails by domain address. This made it easier to filter by domain.
  • We still had a 90% delivery rate when sending to a list that was marked as "valid" by BriteVerify. Our servers reputation was still lowered. Software can use much improvement.
Did not do as good as a job cleaning the list as we hoped.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use BriteVerify to validate email lists I use to advertise my company with various professional groups in the fields of education, psychology, social services, and child care. Before each email campaign I use BriteVerify and ensure my list has a high level of acceptance and reduce any potential rejections.
  • Very easy process to upload files.
  • Extremely quick process of validation.
  • Clear means to differentiate types/status of email within my list.
  • while nice to be able to download all file types as a separate list, be clearer that the, "all list" with each email and status is really all one needs, though I like the functionality of being able to download separate lists by type as it i needed at times and does save user time.
For my needs as a small business it is quick and easy to use. I am not a large operation nor a company with a long history of need for such. BriteVerify's ease of use is well suited for my needs and abilities. As I develop email campaigns the ability to verify recipient emails first has been useful.
December 03, 2020

BriteVerify is my go-to

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Right now, we use it to upload lists to weed out suspicious email addresses/addresses that would cause our emails to bounce. We only use it at this most basic level at this time.
  • Identifies all questionable email addresses.
  • Allows you to only download those valid emails.
I have used BriteVerify quite a few times this year. Each time, the results have been received quickly and I am able to get the needed list(s) to my team as quickly as possible so that we can continue to serve our clients efficiently.
December 02, 2020

Simple and effective

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use BriteVerify at the point of entry of our email addresses on our consumer and Health Care Professional websites. We also use it to validate our databases on a yearly basis. We use both upload list and API.

As for preventing business issues, if we don't use it we have invalid email addresses in our database and then when we send out emails to these invalid email addresses we impact our Email Reputation.
  • It is a quick API call effort that is easy to implement with only 4 responses.
  • There is the ability to upload a list and API calls, so that makes it easy to use.
  • Easy to download the list of Invalids in multiple file formats.
  • Combining this product with other Validity products for a bundles price is a good idea, but the minimal size of usage is not fitting our needs. Seems like we are paying for something we are not using.
  • Similar products have a database aspect that allows us to identify any known SPAM traps.
  • Similar products allows for suggested corrected addresses for examples that are domain issues. e.g. @gmail.comm.
It fits well with other Validity products like ReturnPath email reputation monitoring.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We have wired in the BriteVerify email verification service (i.e., their API) across all new inbound shopper signup forms so that all new email addresses that are being gathered (with the shopper's full opt-in permission of course) go thru this validation step to ensure that we are only gathering correct, valid and working email addresses. This includes web, app, kiosk and POS currently.
  • Fast verification.
  • Simple scoring.
  • Easy to implement.
  • More depth of verification.
  • Additional insights on when an email is marked as "bad."
It does two things really well:

  1. Can help clean up your existing database of email addresses.
  2. Can prevent bad email addresses from coming into your database.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use BriteVerify for list uploads and verify email records not only for our CRM but for our lead and demand generation service offerings. It helps us have a 100% verified data set to target and deliver quality work to our clientele.
  • Helps in data cleanse
  • Helps to identify suspicious emails and reduce bounce rate
  • Helps save time by using bulk list upload feature
  • Reducing the pricing further for mass usage
Very well suited in areas of data cleanse and email marketing. Helps my team save time and reach appropriate email users which in return increases open rate and reduces bounce rate.
December 01, 2020

BriteVerify - Easy To Use

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We currently user BriteVerify via DemandTools (Validity) on a monthly basis to cleanse our existing contacts and leads. We also occasionally use it to pre-scrub list uploads. I wasn't aware we could use it dynamically for things like web forms so I will absolutely look into that.
  • Ease of use
  • Speed
  • Accuracy
  • Adding a date to the verification
We use the tool on a monthly basis to cleanse a portion of our lead and contact database. It works well for this, as well as pre-scrubbing list uploads.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use BriteVerify to mass check emails of existing lists (often a few thousand contacts) before uploading to our CRM to ensure we only enter accurately and up to date contacts. This helps us to avoid data accuracy issues and ensure we are keeping in contact with the most relevant stakeholders and clients.
  • Simple UI
  • Clear results
  • Quick turnaround
  • Clearer pricing
  • More detailed results for unknown/accept all.
  • More detailed results for invalid.
Great for mass cleaning lists to quickly determine incorrect emails, however, the bulk are often unknown/accept all, which isn't very insightful. I use this regularly to clean existing lists ensuring they are up to date before being used for mass communications. This ensures our bouncebacks remain low and helps our conversion rates.
Chip Mansfield | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I have used BriteVerify several times to verify email lists. I combine lists from multiple origins and the validity of the list is critical to our marketing campaigns. This product has been a game-changer for us as far as being certain our communications deliver to our clients.
  • Speedy uploads
  • Great verifications
  • Provides confidence
  • Sometimes the verification process takes longer than you would anticipate. However, the results are worth the wait.
This application is perfect for verifying email lists for a more competent email marketing campaign.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We use BriteVerify to audit and validate emails as customers submit them online. It's a live call to their API to validate that customers have a real intent to get a quote. We also use it to validate information from our partners.
  • Easy to use API
  • Affordable
  • There are some unknowns by domain
Email Validation
Vanessa Stupples | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use BriteVerify to make sure that marketing CSV lists have correct emails, so I'm not sending marketing to non existent contacts as well as greatly reducing the probability that my emails will go into spam. It's great for creating newsletter contacts for people not yet familiar with my company but like the information and tip sent out fortnightly.
  • It's great value for money
  • Nice and quick to use
  • I like to pay as I go instead of having to subscribe.
  • I'd like to be able to download all correct emails instead of downloading all and filtering that way.
Great for cold calling emails to make sure that you are not wasting email limits when marketing, and ensuring that your emails actually get to where you want them.
November 24, 2020

Real life user

Moheb Rizkalla | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We had a major issue, large portions of our database were legacy and we didn’t want to harm our IP reputation by sending to old email addresses and needed a way to validate them before sending. So we applied it as a one off to the entire database then hooked it up to every web form we have.
  • Validating email addresses
  • It should keep a record of previously validated addresses and give the option to either skip them or revalidate
I think [BriteVerify is] suited for any situation where you’re unsure of the data you inherited, it’s a lot easier to maintain a good reputation than make a mistake like this and try to fix it later on
Erik Polyak | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use BriteVerify for all new list uploads and for verifying inactive emails on our list.
  • Helping find verified emails
BriteVerify is great for verifying emails.
November 24, 2020

Solid product

Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use it for every new manual list upload. It is used to scrub the data before it enters our ESP.
  • Easy to use
  • Clean interface
  • Access Invoices
  • The tool should automatically email a pdf of the invoice after list verification
  • Less unknowns
  • More data around why the status came back the way they did
It's great for when you need to run manual list uploads for email quality. It's easy to use and navigate.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We currently use BriteVerify in two very key places. First, Brite Verify has been added to our web forms and has assisted us greatly in cutting down the number of disposable/junk leads that come into Salesforce. Second, we've added the BriteVerify component to our Lightning page layouts on Leads and Contacts. It is nice to have an at a glance look to see if an email is valid or not before sending it. We've been able to identify Contacts no longer at the company and spelling mistakes in emails right out of the gate.
  • Visual indication of email validity
  • Reduction in number of disposable/junk Leads
  • User friendliness
  • Allow for reporting on email status (not sure if this is a current feature or not but being able to run a report on not valid emails from BV would be amazing)
  • Not necessarily BriteVerify's problem but the number of Accept All's is alarming and would be great if they could get past that somehow
BriteVerify does a great job preventing disposable and junk leads from coming into Salesforce which saves sales reps time. I like the fact that you can see on the layout if an email is good or not. I don't believe this is a downfall on BriteVerify but I wish Accept All emails would still return valid or not valid so you could see if someone is still with the company or not.
November 24, 2020

Email validation

Mani Singh | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
So we [are] using BriteVerify on NationalResourceConnect.com and we found that [the] service let pass many parking domain emails... which when hit our system and emails bounced back.. we even try to test manually but its still letting those email pass... which compromise our overall email delivery
  • Blocks invalid ui domains
  • Emails blacklist
  • Have to make system capable to identify parking domains
  • Temporary domains blocking
Over all email testing is good ... but [BriteVerify] is not capable of identifying parking domains, temp emails which are big issues facing by company like us.
Sadie Scotch | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use BriteVerify to check the validity of a lead list before uploading it into our CRM.
  • BriteVerify allows us to prioritize email newsletters to qualified leads
  • BriteVerify sometimes gets it wrong, but all in all it's very reliable.
BriteVerify is great when a company has an external lead list or what's to check the quality of it's existing leads, and not as relevant when a company has a smaller lead list.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use BriteVerify, integrated with Salesforce, to insure our brokers do not waste their time with erroneous email addresses. We [also] vet our email campaigns to lower our bounce rate.
  • Salesforce Integration.
  • Fast, reactive Customer Services.
  • Easy to use tools.
  • Training documentation for added features like Jobbuilder.
  • Email checked upon lead creation in Salesforce, rather than lead viewed.
Verification of emails before mass email campaigns to get a better realisation of uptake.
November 20, 2020

Big fan of BriteVerify

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use BriteVerify to scrub and verify lists before adding them to our CRMs. Especially when our clients have fledgling or low sender scores, we really want to ensure we're only sending to the best addresses, and BriteVerify gives us the confidence we need to grow those lists.
  • Their services are very quick.
  • Their list verification is highly accurate.
  • Their UI is very easy to use.
  • My billing department has a hard time pulling invoices at point of service.
  • I think they could use better wording for their "All" category (which is accept-all, rather than all email addresses uploaded).
If you have a list of already opted-in email addresses and want to ensure the names are all clean, BriteVerify is a very quick and accurate service to provide that list verification.

If your client is cash-strapped or not worried about their sender score, you may not want to consider BriteVerify, since it will reduce the total number of people imported to your list.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use BrightVerify to validate contact information obtained from our partners prior to outreach. As much of the information we revive can be outdated, BrightVerify helps to cut down on bounced emails and allows us to determine which phone numbers are mobile number vs. landlines. Currently we manually upload lists, but hope to connect to our CRM via their API in the future.
  • Easy to use interface.
  • Competitive pricing.
  • No contract required.
  • We receive a lot of false positives on Yahoo email addresses (invalid emails reported as valid).
  • The file import tool can be finicky in recognizing the right columns for email and phone numbers, and doesn't provide a way to manually map them.
  • They've recently reduced the amount of time data will remain available in their system to only 7 days.
BrightVerify is well suited for an organization that handles large volumes of contact data that may not be current.
November 19, 2020

BriteVerify Gets It Done

Lee Mills | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use BriteVerify to scrub/clean customer databases so they can best target their active leads, prospects and clients while saving money on database hosting. I most recently used it to clean a HubSpot database. The team at BriteVerify is very responsive and easy to work with. The scrubbing happens fast and the value is almost instant.
  • Email scrub and verification.
  • Email deliverability.
  • Marketing ROI.
  • You have to get your data out quickly after cleaning it. Don't wait.
If you need to clean small to large databases and improve email deliverability, I believe BriteVerify is a great solution.
Raheel Alam | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use BriteVerify in a few different ways. First, We use it to enrich leads via CSV upload and then upload those results into Salesforce. We use this as part of an ongoing project to understand the number of invalid emails, phones, etc in our database. We also leverage BriteVerify in Salesforce using the Validity Verify lightning component to display the Email status on lead and contact records. We are beginning to explore email verification via API on webforms as well.
  • It has great coverage of emails, i think we have very few that can't be verified despite being valid.
  • It's pretty darn useful to know if your email is going to go through or not before you spend time composing.
  • Deeper integration with SFDC to get more data into fields rather than just the Validity Verify lightning component.
If you need a solution to bulk verify emails after insert in your CRM, BV does a great job and provides more than just a yes/no Response. You can dig more into why it's invalid for example. The Validity Verify product is very helpful if you are needing to show reps quickly whether an email is valid or not.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I'm Carlos Plazas with Fiserv and I currently use BriteVerify for email validation for all our contact data. I mainly use it on a monthly basis for list uploads with our CRM to verify emails. It helps us to keep our contact data as clean as possible in regards to emails validations.
  • Validate email addresses.
  • Validate and US and Canadian phone numbers.
  • You can verify phone numbers via a list upload on the BriteVerify website but not addresses. Mailing addresses can only be verified via the Full API.
  • Validates phone numbers in the U.S. and Canada, can we validate international phone numbers?
With BriteVerify you can utilize their tools, and verify your data prior to having it send. In doing this it helps to ensure you are only always mailing to good, valid, deliverable emails and not paying to send to any emails that will hard bounce and cause any deliverability issues.
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