TrustRadius Insights
Bronto Marketing Platform has proven to be a valuable tool for various use cases based on user experiences. Users rely on Bronto to send …
Overview
What is Bronto Marketing Platform (discontinued)?
The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It…
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Email deliverability reporting (58)9.494%
- Dashboards (57)7.878%
- Standard reports (56)7.878%
- List management (56)7.474%
Pricing
N/A
Unavailable
What is Bronto Marketing Platform (discontinued)?
The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It has since been…
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttp://go.bronto.com/LP=4076?elqCampaig…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Would you like us to let the vendor know that you want pricing?
1 person also want pricing
Alternatives Pricing
What is HubSpot Marketing Hub?
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
What is Constant Contact Lead Gen & CRM?
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed to help businesses…
Features
Return to navigation
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Bronto Marketing Platform (discontinued)?
The Bronto Marketing Platform aims to help organizations of all sizes grow revenue, save time and optimize marketing resources. By delivering powerful and flexible email marketing solutions that work seamlessly with numerous ecommerce platforms, Bronto's goal is to allow brands to maximize the value of customer data so they can deliver irresistible customer experiences. According to the vendor Bronto solutions incorporate best practices from 16 years of email marketing success and are used by over 1500 of the worlds top brands, including Rebecca Minkoff, Theory, Lucky Brand, Trek, Ashley Homestore and Christopher & Banks. The vendor offers more information and a free product tour on their website.
Bronto Marketing Platform (discontinued) Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Bronto Marketing Platform (discontinued) Integrations
- NetSuite ERP
- Salesforce Commerce Cloud
- Shopify
- Shopify Plus
- Magento Commerce Cloud (formerly Magento)
Bronto Marketing Platform (discontinued) Competitors
Bronto Marketing Platform (discontinued) Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | English-speaking countries |
| Supported Languages | English |
Bronto Marketing Platform (discontinued) Downloadables
Frequently Asked Questions
The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It has since been discontinued.
Reviewers rate Email deliverability reporting highest, with a score of 9.4.
The most common users of Bronto Marketing Platform (discontinued) are from Mid-sized Companies (51-1,000 employees).
Comparisons
Compare with
Reviews and Ratings
(126)Loading...
Attribute Ratings
Reviews
(1-25 of 60)Companies can't remove reviews or game the system. Here's why
June 30, 2020
Works well for mid-cap and up
We're utilizing Bronto as our ESP for transactional and batch sends, soon to be behavioral triggers as well. I find the platform easy to use and flexible when it comes to real-life use, allowing us clear access to configuration for testing, delivery control, and workflow management. I would highly recommend it as an ESP for mid-cap and up businesses, it is not a small business platform. Overall it makes our internal workflows smoother and reduces time needed for internal reviews.
- Email deliverability in terms of IP reputation maintenance.
- Workflow management - easy to utilize tools for drip campaigns on multiple triggers.
- Campaign targeting - segment tool allows incorporation of a wide variety of data sources.
- Clarity in list upload features - not always easy to figure out what goes where.
- Nav structure takes some getting used to.
- Popup manager needs work to be more polished.
June 04, 2020
Experience with Bronto and Deliverability
Bronto was being used as our ESP specifically by the marketing team. We used Bronto for daily blast e-mail sends as well as automated e-mails to subscribers for rewards point expiration reminders, birthday offers, and other special e-mail only exclusive offers. It addressed our need for an email service platform.
- Top for deliverability
- Ease of use in sending e-mails daily
- Easy to use analytics
- Heat maps for email clicks
- Not a lot of built-in insights
- Not great for advanced or predictive segmentation
- Not a lot of plugins available
February 12, 2020
Bronto Review
Score 7 out of 10
Vetted Review
Verified User
We use Bronto as an ESP and CRM system across our organization. It helps us manage email channels automatically and some workflows, and allows us to send some batch emails for communication. It’s used in some of the BUs in the group but my company stopped using Bronto and switched to another vendor last year.
- Customer service was quite professional.
- Solid platform with years of experience in the industry.
- Poor account support and slow response.
- Delay in developing new functions.
February 04, 2020
Bronto Marketing Platform - Think Dinosaur for Power, Strength and Size - Not Extinction!
We were using the Bronto Marketing Platform as a new email marketing campaign management tool for all of our email marketing efforts across a few different business verticals. We migrated from an existing platform that we weren't necessarily unhappy with but we were looking for some potential new functionality and perhaps cleaner UI and UX features that what we'd currently had available with one of their competitors.
- Organization of Customer Information
- Ease of Developing Email Campaigns
- The amount of features can be overwhelming at first.
- Sometimes we experienced a laggy response to working within the tool.
December 11, 2019
Bronto Marketing Platform
We use the Bronto Marketing Platform as our main email platform for broadcast emails, post purchase campaigns and lead generation. We do not use it for transactional emails but it works great for what we need it for. At the moment there is only one person (myself) that uses the platform, but several employees are trained in it to fill in if needed.
- Connects remarkably well with the NetSuite System
- Offers great ways to set up drip email campaigns.
- Offers great analytics and segmentation.
- My main complaint with Bronto is that you pay for the number of emails sent, not the size of your email list. This limits how many emails you want to send.
- There is no way to see if a hosted image is actually being used in an email or if we are just wasting the available space.
- I wish there was more ways to segment.
December 05, 2019
Replace a giant tech stack with this one slick tool!
We use Bronto across the entire business as an agency, helping businesses all over connect with customers with automation, including email and SMS. Bronto is extremely robust, and meets the needs of even the largest customers. It has a steep learning curve, but once you understand the basics of marketing automation, it's not really any more complicated than Drip, Infusionsoft, and the others.
- Marketing automation.
- Scale.
- Omnichannel marketing.
- Storing contacts without email addresses.
- Messenger integration.
- Retail POS integration.
October 23, 2019
Excellent choice for sophisticated email campaign needs
We use Bronto to support a variety of email marketing campaigns across the entire organization, both proactive as well as automatically recurring (i.e. cart recovery, welcome campaigns, post order followup). We are also users of NetSuite and utilize Bronto's NetSuite integration in order to manage workflows based on orders, carts and product interactions.
- Automated cart recovery email campaigns
- Bronto has a very user friendly interface for building complex workflows for automated campaigns
- Bronto's analytics are very good
- Bronto is built for complexity and volume. It is probably not the ideal tool for smaller organizations with simple email needs.
- The integration with NetSuite has been "buggy" at times.
- Bronto is pretty expensive. You get a lot of bells and whistles, but you pay for them.
October 18, 2019
All-in-one platform
Bronto is the end to end marketing automation platform. We love how it incorporates social posting with email marketing and SMS. Such a time saver! The integrated spam testing is also brilliant. The platform is speedy compared to others, till you realize how much it can do. It’s like ActiveCampaign + Litmus + Hootsuite + WhatCounts, which makes it a bargain compared to those tools since it’s in one platform.
- All-in-one.
- Spam testing.
- Marketing automation.
- Social posting.
- Omnichannel.
- Needs integrations.
- Integrated browser push notifications.
- Integrated messenger channel.
- Integrated retargeting ads.
September 24, 2019
Bronto - A powerful email marketing tool for everybody
We currently use Bronto to manage the marketing and triggered email programs for several clients. It makes the setup and deployment of large marketing sends straightforward and seamless. There are simple tools included for creating dynamic workflows and even API connections to set up transactional sends programmatically and pull reporting. You can develop your HTML messages outside Bronto or use the built in WYSIWYG.
- Simple list and segmentation management
- Flexibility of interaction, through the web application or API.
- Automation of triggered emails
- Variable message personalization
- Integration with outside ecommerce platforms
- More options and granular flexibility on the workflows.
- Better API documentation.
- Speed, the web application can bog down frequently.
September 24, 2019
Long Time Bronto Marketing Platform User
- We use the Bronto Marketing Platform across our entire organization to send emails to our customers.
- It is used for 5 different brands, to send both transactional and promotional emails.
- It serves as the system-of-record for our email contacts and their preferences.
- We are also able to use built-in workflows to send automated messages based upon certain trigger activities conducted by our customers.
- Workflows are excellent. Easy to use, drag-and-drop creation of automated email sends based on activity.
- Management of email preferences to ensure compliance is seamless.
- Scheduling and set-up are very simple.
- A/B testing is easy to use.
- Reporting leaves a lot to be desired. Probably our biggest complaint.
April 22, 2019
Bronto Marketing Platform Review
We use Bronto to interact with our customers - whether they be current or brand new. We are able to blast out events or other mass emails to keep our customers engaged. With the use of Bronto we can target specific groups of customers as well. This program has helped us drive new customers to our site every day.
- Easy to use template builder
- Drag and Drop feature is very useful
- User friendly interface
- Metrics do not update in real time
- Too many layers for approval
January 18, 2019
Using Bronto for email marketing
Bronto is being used across all areas of the business. It is used for most of our email marketing needs whether that be marketing or transactional. We also use Bronto for pulling out data segments for other areas of the business due to the ease of accessing it.
- Integration with NetSuite
- Constant updates to the platform
- Simple and easy to use
- There are lots of extra apps that you can purchase however, I feel like some of these apps (i.e pop up manager) could be better - they’re way far behind other apps available
January 18, 2019
Bronto: Great for Large Companies
We have a couple of big clients that we use Bronto for. It's ideal for retailers working in e-commerce that send 250,000+ emails per year, or those that generate online revenues in the six-figures. Bronto seamlessly integrates with any e-commerce engine so its adaptability and versatility go hand-in-hand. We use it for all of our clients' in-house marketing. It's easy to work with and offers a lot of strategies to get the most out of our email marketing campaigns.
- It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
- It's logically organized, which can't be said of all ESP's.
- It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
- It would be nice if Bronto held sales data, you can't see it easily in tables.
- It would be nice if Bronto tracked legacy growth – we could track growth each month digitally rather than just writing stuff down.
- Their mobile version still is a bit lacking on different devices, mobile/desktop is generally grouped "okay" and same for the rendering engine of the mail client.
January 17, 2019
Bronto could make sense
We are using Bronto across the whole organization. The main users are the marketing department, but it is empowering all the segmented communication for Sparta and its brands.
Through Bronto, we have achieved huge growth in our emailing traffic and sales, but it is hard to focus resources in order to maximize the power of the tool and the main features.
We love the usability of the platform and the automation possibilities.
- Usability
- Native integration with the Ecom platform (Magento)
- Automation possibilities
- Customer Service is only English based.
- Besides the first launch period, you will need to develop the experience curve by yourself.
- Sending the pricing policy is based on a CPM logic.
January 15, 2019
Why we use Bronto
Bronto is our primary ESP for our corporate marketing to customers and internal employees.
- List Segmentation
- Workflows
- Support
- Lead Scoring
- Video Enablement in email body
- Survey building tool in email
September 28, 2018
Bronto is an effective and easy to use platform, plus they have the best logo / mascot!
We use Bronto as part of our digital marketing efforts for both Retail and Wholesale customers. We are an e-commerce business so our email program is one of our top Revenue channels.
- Organizing & segmenting email contact lists.
- A/B testing.
- Easy message editing and customizing.
- Have some way to tag links in a message, to better organize & segment contacts based on click data.
- Have responsive web forms.
- Better html and CSS custom coding support.
September 21, 2018
Bronto a great affordable choice for ecommerce
We use Bronto as our main source of communication with our customers. All of our batch and blast as well as automated welcome campaigns, post purchase, browse and abandon and shopping cart abandonment.
- Very easy for anyone to use.
- Great customer service
- The learning curve to create segments and send emails is very low.
- The need to create a staged order forms. So if someone signs up for your emails if they come to the site later it doesn't ask for email again it needs to ask for other information, so you can build better profiles over time.
September 21, 2018
Easy Functionality, but for a Hefty Fee
When I worked using Bronto it was being deployed across the entire company. It was used primarily as a central CRM where, not only the customer's info was kept, but more importantly, their purchase history. Instead of having a lot of logins and places where the clients marketing materials and workflows were stored, it was all in Bronto.
- It is very intuitive and easy to use by most teammates that were on the client account.
- Like many other CRMs, it integrates pretty seamlessly with a third party or non-native platforms.
- Its WYSYWIG editor was one of the best ones I have ever used in creating emails and workflows.
- It is an Oracle brand, so there is going to be an Oracle price tag associated with it...
- There are separate charges that a typical user will have to pay for. For example, we had to buy add-ons for email tracking and browsing history that were not included in the base price.
September 21, 2018
Solid ESP for a growing company
Bronto is our primary ESP used to manage our B2B and B2C email marketing and transactional email for 30+ markets in 15 languages. We also used the sub-account functionality to extend the platform to our additional brands and partners.
- User management setup is comprehensive as we have 80+ users with different roles and permissions.
- The drag and drop visual editor is easy to use once the base templates are established.
- The workflow automation visual editor is one of the best I've used from an ease of use perspective.
- Edge cases for reporting can sometimes be difficult to handle. Finding a specific date a group of contacts was added to a list, for example.
- A couple of elusive bugs remain that they've been unable to resolve. A few times a year a couple users will randomly lose list access permissions.
- Support could respond faster, esp if it gets escalated to engineering.
- Zapier integrations would be nice.
August 09, 2018
Advanced email marketing tool
It's currently only being used in the marketing department for our email marketing campaigns. It addresses the need for us to communicate with our closest consumers. We have a separate CRM with our consumer affairs team who uses Wilke Global. We'd ideally like to move forward with condensing our CRMs into one database, but it will be a significant undertaking for us.
- Live chat- the Bronto platform is very complex in the sense that there are a lot of things that it offers, so it helps a lot to have a dedicated chat function.
- New drag and drop editor- I love the ease of use of building new email templates and the amount of customization that's possible without needing HTML knowledge.
- Reporting- the metrics that Bronto provides help us easily judge the overall health of our email lists at a glance. We're also able to dig in with more detail if needed.
- Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
- Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
- Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.
August 09, 2018
Great tool
We use bronto for our weekly email blast to customers, abandon cart recovery, order conformation emails, and instructions for a specific part when a customer orders said part.
- Abandon cart recovery.
- Easy to use interface.
- Workflows are easy to set up for automatic style emails.
- Better integration with outside software (little things not a big con).
August 09, 2018
Bronto: I would recommend
Used by the marketing department, mainly by 1 or 2 team members including myself, to send marketing emails, automated emails, and updates to our partners.
- Easy to use.
- Can create complicated workflows fairly easily.
- Support is good.
- Lots of pre-made segments and workflows to use and build off of.
- Documentation could be cleaner and do a better job of simplifying subjects.
- Some more functionality could be added in terms of adding fields for lists.
August 03, 2018
Bronto... it's okay
Bronto is being used by our Marketing department with the main focus on email marketing. We do use the text message service to communicate to our employees.
- The email builder is good and user-friendly and saves us time.
- The coupon manager is a lifesaver in its ability to generate unique barcodes.
- Customer service is responsive and helpful.
- The UI is clunky at times and difficult to use, particularly the automation workflow process.
- Creating segmentations can be difficult and I find myself second guessing whenever I produce a segmentation.
- Although the analytics are good, I believe they could be better. I almost wish there is another layer that we could drill down when looking at our customers.
August 01, 2018
Coming up on a decade of working with Bronto
Our marketing team is pretty small at only 2.5 (part timer) in it. We came from a bare bones ESP before Bronto that offered next to no support, and very little tracking outside of how many sends. Bronto was the upgrade that we needed to see exactly how well our emails were doing. Tracking clicks, watching interaction, and of course conversions. We create all of our email content with DreamWeaver, but it is nice to have the built-in features Bronto offers. The workflows and automation are newer features we are expanding into now (finally, ha!), and what they offer really keeps us improving. The chat support is phenomenal. They always have the right answers, right away. We love it. Never hesitant to ask chat support as they have been great from day one. Years ago we signed up for Bronto email consulting and to this day it has been the best money spent on a consultant. She was aggressive, kept us on task, and really backed up her findings/suggestions with great insight.
- Chat support. They are the professionals behind those keyboards. Not asking someone else. Them. Right there. Get your answers fast and accurate.
- Detailed tracking information. Sends, delivered, clicks, conversions. Anything and everything you want to know about how your emails are doing is tracked. I keep my own reporting separate in an excel sheet, but they have great reporting.
- Automated messaging rules. Set and forget emails that hit the customer with the right information exactly when needed. The workflows allow for some REALLY cool & complex set ups too.
- Scaled pricing. You get A LOT with them. Sometimes you just don't need it all. They have some a la carte features, but a lot comes with the 'basic' set up. Could be cheaper to get 'into Bronto' then. Still get a good amount for what you are paying.
- Being owned by a huge corp such as Oracle, there is always a little bit of bureaucracy that you just hate. Example, the invoice emails you get look so basic you would think they are spam, not for an ESP company. Nice save is you have an account rep. I talk just to them if I can. They always do a great job getting what I need.
August 01, 2018
We Love Bronto
We use Bronto to send our promotional marketing emails for our DTC business.
- Overall ease of use - Other email platforms are much clunkier and require large teams to execute list segmentation. Bronto has been a more affordable and easier to use solution.
- Segmentation - Smart list segmentation is the cornerstone of a successful email marketing program. Bronto's segmentation functionality allows us to slice and dice lists with ease.
- Dynamic Content - Powerful marketing delivers the right message to the right people at the right time. With Dynamic Content we are able to provide personalized email content to our customers.
- Deliverability Coaching - We work one-one-one with a Bronto deliverability specialist who is able to advise on how we are showing up in inboxes--THE most important aspect of email marketing.
- Live Chat - Bronto has excellent customer service and a "live chat" functionality that is useful when questions arise.
- Overall Strategy - Bronto is not proactive on delivering any improvements to our overall email marketing strategy and program. While I'm not sure this is part of our current package, I know that we do have the ability to engage with a strategist. However we rarely hear any personalized suggestions or recommendations on how to improve our current program.
- Third Party Integration - We are currently working on this with Bronto and hopefully will be an improvement coming later this year.