Bronto Reviews

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118 Ratings
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Score 8.5 out of 100

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Greg N. Bogosian | TrustRadius Reviewer
June 30, 2020

Works well for mid-cap and up

Score 10 out of 10
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Likelihood to Recommend

Good for mid-cap companies and up. Not a small business solution but doesn't pretend to be. Good for on-demand triggers as well as batch and workflow campaigns. If you're looking for a holistic integration with CRM and CMS data sources, Bronto offers a flexible API that can ingest multiple data sources to reduce siloing.
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Marie Sporich | TrustRadius Reviewer
June 04, 2020

Experience with Bronto and Deliverability

Score 5 out of 10
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Likelihood to Recommend

If you are having issues with deliverability in your e-mail list, Bronto Marketing Platform is great for help with that without the need for another plugin or integration with another service provider to increase your deliverability and inbox placement. It is less appropriate for very large e-mail lists where advanced segmentation is needed.
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Jason Bean | TrustRadius Reviewer
February 04, 2020

Bronto Marketing Platform - Think Dinosaur for Power, Strength and Size - Not Extinction!

Score 8 out of 10
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Likelihood to Recommend

If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.
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Anonymous | TrustRadius Reviewer
February 12, 2020

Bronto Review

Score 7 out of 10
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Likelihood to Recommend

Bronto is easy to learn how to master and is a quite mature platform, so you don’t need to worry about its stability. For small to mid-sized databases, it’s easy to start planning the email workflows manually. However, when it comes to advanced requirements such as machine learning and complex insights, it’s quite limited in function.
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Ed Hart | TrustRadius Reviewer
October 23, 2019

Excellent choice for sophisticated email campaign needs

Score 8 out of 10
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Likelihood to Recommend

IMO Bronto is best suited for organizations that have a large volume of emails and desire a high level of sophistication in email functionality. For example, robust, trigger based email campaigns that are integrated with website activity such as browse recovery, cart recovery and multiple customer segments. Another example would be post purchase followup email campaigns that are based on the specific products that were ordered.
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Anonymous | TrustRadius Reviewer
September 24, 2019

Bronto - A powerful email marketing tool for everybody

Score 8 out of 10
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Likelihood to Recommend

Bronto is a very professional application in the email marketing use space. It has a straightforward and simple interface but it is still a powerful and customizable experience. Most tasks are easy, and you can usually find a way to do things outside the norm with ease. It is a good platform for users new to the email marketing world but grows with their needs and abilities.
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Anonymous | TrustRadius Reviewer
December 04, 2019

Replace a giant tech stack with this one slick tool!

Score 10 out of 10
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Likelihood to Recommend

Bronto is great for businesses that pick up email addresses from their customers. If you have a retail business that hasn't adapted to capturing customer email addresses, it will not be as useful. Great for turning web leads into customers, and great for lifecycle automation and managing the customer journey from season to season.
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Anonymous | TrustRadius Reviewer
October 18, 2019

All-in-one platform

Score 10 out of 10
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Likelihood to Recommend

Bronto is definitely a big platform. It is not well suited for businesses under $1 million unless you have plans to scale. You really need one person who can plug 10-20 hours per week into the platform.
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Anonymous | TrustRadius Reviewer
September 24, 2019

Long Time Bronto Marketing Platform User

Score 9 out of 10
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Likelihood to Recommend

Bronto Marketing Platform is an excellent choice for B2C companies that need to maintain customer relationships using email. It is probably best for mid to large sized entities, due to the expense. It is very easy to use and customize if you do not have a large staff in-house. Workflows allow for a great deal of automation. It also gives best-of-breed compliance, so it is excellent for anyone concerned with following CAN-SPAM guidelines for subscription preferences.
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Ignacio Sime | TrustRadius Reviewer
January 17, 2019

Bronto could make sense

Score 7 out of 10
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Likelihood to Recommend

Well suited for mainly big companies, who are capable of getting the best of the suite. The Bronto team joins you during the integration period but after that, they leave you to your own destiny, using self-service support or contacting your barely available KAM. If you are looking for a scalable solution, you need to consider your annual email sending estimation, because Bronto could be pricy compared to other solutions.
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Lisa Johnson, CVT | TrustRadius Reviewer
January 15, 2019

Why we use Bronto

Score 9 out of 10
Vetted Review
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Likelihood to Recommend

Well suited

  1. Email
  2. List segmenting / management
  3. A/B testing
  4. Dynamic content

Less Appropriate

  1. If you are in need of CRM
  2. Does not lead score
  3. Workflows can be difficult


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Anonymous | TrustRadius Reviewer
January 18, 2019

Bronto: Great for Large Companies

Score 7 out of 10
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Likelihood to Recommend

We've used Bronto for the past year or so with a couple of our larger clients. It's super easy to work with and offers good strategies to get the most out of our email marketing campaigns. It has automated responders that help with e-newsletters and campaign sign-ups, which streamlines our workload and saves us the headache of tracking all this stuff ourselves. This software is ideal for large companies with huge returns.
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Anonymous | TrustRadius Reviewer
April 22, 2019

Bronto Marketing Platform Review

Score 8 out of 10
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Likelihood to Recommend

Bronto is great to use if you really want to nail down what is working for your customer base. Through the metric reporting feature you are able to really tell what your strengths and weaknesses are as well as all the areas in which you need to improve on. You are able to learn about your customer and continuously keep them engaged and involved.
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Chandler Elmore | TrustRadius Reviewer
September 21, 2018

Easy Functionality, but for a Hefty Fee

Score 8 out of 10
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Likelihood to Recommend

We were able to very quickly get reactionary marketing pieces (bulk messaging) out to our contacts quickly and without much fuss. Besides the one-off emails, the automation that we had put in place (especially for new lead and customer onboarding) was simple to set up and manage. This helped us keep a broad check on how many contacts were moving through the buying cycle as well as easily see where contacts might be slipping through the cracks.
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Kevin Zalaznik | TrustRadius Reviewer
August 03, 2018

Bronto... it's okay

Score 4 out of 10
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Likelihood to Recommend

I feel Bronto has served as well as producing mass email communications and it's very helpful if you need to mass produce unique barcodes. I find it is not helpful if you are considering using it as a CRM. The automation and segment building is clunky.
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Anonymous | TrustRadius Reviewer
August 09, 2018

Advanced email marketing tool

Score 7 out of 10
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Likelihood to Recommend

The Bronto platform is a great email marketing tool. It would be nice to see the drag-and-drop editor built out more with some pre-designed templates, so that it's ultimately easier to achieve clean, modern-looking templates across all email providers. Since we don't yet have direct-to-consumer e-commerce, we aren't able to use any of the abandoned cart workflows, etc., so we haven't been able to make use of those features yet.
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Anonymous | TrustRadius Reviewer
July 31, 2018

A happy customer

Score 9 out of 10
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Likelihood to Recommend

Bronto is great for our use - B2C communication that gives us flexibility to use templates consistently, or build something new for a specific delivery. Unfortunately with our company's web hosting, we don't have the capability for Cart Recovery or other apps that Bronto has at its disposal.
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Anonymous | TrustRadius Reviewer
September 21, 2018

Solid ESP for a growing company

Score 8 out of 10
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Likelihood to Recommend

Well suited if you have internal or agency resources for email design - not really tailored for the client that needs a ready to go email editor. But once the templates are set, it's easy to roll.
Have lots of lists and unique rule scenarios - between field setup, segmentation, and workflow automation, it's solid.
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Feature Scorecard Summary

WYSIWYG email editor (50)
7.9
Dynamic content (50)
7.7
Ability to test dynamic content (49)
7.6
Landing pages (25)
6.6
A/B testing (55)
8.6
Mobile optimization (50)
8.3
Email deliverability reporting (59)
9.2
List management (56)
8.5
Triggered drip sequences (48)
8.8
Dashboards (57)
8.2
Standard reports (56)
8.0
Custom reports (43)
6.9

About Bronto

The Bronto Marketing Platform aims to help organizations of all sizes grow revenue, save time and optimize marketing resources. By delivering powerful and flexible email marketing solutions that work seamlessly with numerous ecommerce platforms, Bronto's goal is to allow brands to maximize the value of customer data so they can deliver irresistible customer experiences. According to the vendor Bronto solutions incorporate best practices from 16 years of email marketing success and are used by over 1500 of the worlds top brands, including Rebecca Minkoff, Theory, Lucky Brand, Trek, Ashley Homestore and Christopher & Banks. The vendor offers more information and a free product tour on their website.
Categories:  Email Marketing

Bronto Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability reporting
Has featureList management
Has featureTriggered drip sequences
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Pre-Send Testing Features
Does not have featureURL Validation
Does not have featureLink Tracking
Does not have featureImage Validation
Does not have featureInbox Display
Does not have featureEmail Accessibility Tools
Does not have featureSpelling and Grammar Check
Does not have featureSpam Testing
Does not have featureEmail Previews
Does not have featureAssign Reviewers
Does not have featureEmail Version Control
Does not have featureTask Lists
Does not have featureReview Status Updates

Bronto Integrations

NetSuite, Salesforce Commerce Cloud, Shopify, Shopify Plus, Magento Commerce Cloud (formerly Magento)

Bronto Competitors

Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No

Request pricing at info@bronto.com.

Bronto Support Options

 Free VersionPaid Version
Phone
Live Chat
Email
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Bronto Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:English-speaking countries
Supported Languages: English