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Bronto Marketing Platform (discontinued)

Bronto Marketing Platform (discontinued)

Overview

What is Bronto Marketing Platform (discontinued)?

The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It…

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Recent Reviews

TrustRadius Insights

Bronto Marketing Platform has proven to be a valuable tool for various use cases based on user experiences. Users rely on Bronto to send …
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Bronto Review

7 out of 10
February 12, 2020
We use Bronto as an ESP and CRM system across our organization. It helps us manage email channels automatically and some workflows, and …
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All-in-one platform

10 out of 10
October 18, 2019
Incentivized
Bronto is the end to end marketing automation platform. We love how it incorporates social posting with email marketing and SMS. Such a …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 12 features
  • Email deliverability reporting (58)
    9.4
    94%
  • Dashboards (57)
    7.8
    78%
  • Standard reports (56)
    7.8
    78%
  • List management (56)
    7.4
    74%
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Pricing

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N/A
Unavailable

What is Bronto Marketing Platform (discontinued)?

The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It has since been…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://go.bronto.com/LP=4076?elqCampaig…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Klaviyo?

Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen.…

What is Oracle Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.4
Avg 8.1

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.6
Avg 7.8
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Product Details

What is Bronto Marketing Platform (discontinued)?

The Bronto Marketing Platform aims to help organizations of all sizes grow revenue, save time and optimize marketing resources. By delivering powerful and flexible email marketing solutions that work seamlessly with numerous ecommerce platforms, Bronto's goal is to allow brands to maximize the value of customer data so they can deliver irresistible customer experiences. According to the vendor Bronto solutions incorporate best practices from 16 years of email marketing success and are used by over 1500 of the worlds top brands, including Rebecca Minkoff, Theory, Lucky Brand, Trek, Ashley Homestore and Christopher & Banks. The vendor offers more information and a free product tour on their website.

Bronto Marketing Platform (discontinued) Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Bronto Marketing Platform (discontinued) Integrations

Bronto Marketing Platform (discontinued) Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesEnglish-speaking countries
Supported LanguagesEnglish

Bronto Marketing Platform (discontinued) Downloadables

Frequently Asked Questions

The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It has since been discontinued.

Klaviyo, Listrak, and Mailchimp are common alternatives for Bronto Marketing Platform (discontinued).

Reviewers rate Email deliverability reporting highest, with a score of 9.4.

The most common users of Bronto Marketing Platform (discontinued) are from Mid-sized Companies (51-1,000 employees).
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Comparisons

View all alternatives
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Reviews and Ratings

(126)
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Attribute Ratings

Reviews

(1-25 of 60)
Companies can't remove reviews or game the system. Here's why
Greg N. Bogosian | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Good for mid-cap companies and up. Not a small business solution but doesn't pretend to be. Good for on-demand triggers as well as batch and workflow campaigns. If you're looking for a holistic integration with CRM and CMS data sources, Bronto offers a flexible API that can ingest multiple data sources to reduce siloing.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
If you are having issues with deliverability in your e-mail list, Bronto Marketing Platform is great for help with that without the need for another plugin or integration with another service provider to increase your deliverability and inbox placement. It is less appropriate for very large e-mail lists where advanced segmentation is needed.
February 12, 2020

Bronto Review

Score 7 out of 10
Vetted Review
Verified User
Bronto is easy to learn how to master and is a quite mature platform, so you don’t need to worry about its stability. For small to mid-sized databases, it’s easy to start planning the email workflows manually. However, when it comes to advanced requirements such as machine learning and complex insights, it’s quite limited in function.
Jason Bean | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Bronto is great for businesses that pick up email addresses from their customers. If you have a retail business that hasn't adapted to capturing customer email addresses, it will not be as useful. Great for turning web leads into customers, and great for lifecycle automation and managing the customer journey from season to season.
Ed Hart | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
IMO Bronto is best suited for organizations that have a large volume of emails and desire a high level of sophistication in email functionality. For example, robust, trigger based email campaigns that are integrated with website activity such as browse recovery, cart recovery and multiple customer segments. Another example would be post purchase followup email campaigns that are based on the specific products that were ordered.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Bronto is a very professional application in the email marketing use space. It has a straightforward and simple interface but it is still a powerful and customizable experience. Most tasks are easy, and you can usually find a way to do things outside the norm with ease. It is a good platform for users new to the email marketing world but grows with their needs and abilities.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Bronto Marketing Platform is an excellent choice for B2C companies that need to maintain customer relationships using email. It is probably best for mid to large sized entities, due to the expense. It is very easy to use and customize if you do not have a large staff in-house. Workflows allow for a great deal of automation. It also gives best-of-breed compliance, so it is excellent for anyone concerned with following CAN-SPAM guidelines for subscription preferences.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Bronto is great to use if you really want to nail down what is working for your customer base. Through the metric reporting feature you are able to really tell what your strengths and weaknesses are as well as all the areas in which you need to improve on. You are able to learn about your customer and continuously keep them engaged and involved.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We've used Bronto for the past year or so with a couple of our larger clients. It's super easy to work with and offers good strategies to get the most out of our email marketing campaigns. It has automated responders that help with e-newsletters and campaign sign-ups, which streamlines our workload and saves us the headache of tracking all this stuff ourselves. This software is ideal for large companies with huge returns.
January 17, 2019

Bronto could make sense

Ignacio Sime | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Well suited for mainly big companies, who are capable of getting the best of the suite. The Bronto team joins you during the integration period but after that, they leave you to your own destiny, using self-service support or contacting your barely available KAM. If you are looking for a scalable solution, you need to consider your annual email sending estimation, because Bronto could be pricy compared to other solutions.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Bronto is very well suited for growing or established companies, and particularly e-commerce companies. It is less suited for very small businesses that can likely make use of free email marketing services.
Chandler Elmore | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We were able to very quickly get reactionary marketing pieces (bulk messaging) out to our contacts quickly and without much fuss. Besides the one-off emails, the automation that we had put in place (especially for new lead and customer onboarding) was simple to set up and manage. This helped us keep a broad check on how many contacts were moving through the buying cycle as well as easily see where contacts might be slipping through the cracks.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Well suited if you have internal or agency resources for email design - not really tailored for the client that needs a ready to go email editor. But once the templates are set, it's easy to roll.
Have lots of lists and unique rule scenarios - between field setup, segmentation, and workflow automation, it's solid.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
The Bronto platform is a great email marketing tool. It would be nice to see the drag-and-drop editor built out more with some pre-designed templates, so that it's ultimately easier to achieve clean, modern-looking templates across all email providers. Since we don't yet have direct-to-consumer e-commerce, we aren't able to use any of the abandoned cart workflows, etc., so we haven't been able to make use of those features yet.
August 09, 2018

Great tool

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Works great for automation and taking the guess work out of emailing. The abandon cart function is a great way to gain lost sales. Emailing instructions after an order comes through with certain parts has been big for us as well.
August 03, 2018

Bronto... it's okay

Kevin Zalaznik | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Incentivized
I feel Bronto has served as well as producing mass email communications and it's very helpful if you need to mass produce unique barcodes. I find it is not helpful if you are considering using it as a CRM. The automation and segment building is clunky.
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