TrustRadius
Business Wire's public relations press release distribution platform includes the company's NewsTrak audience analytics and media monitoring reports.https://media.trustradius.com/product-logos/RX/r6/93WCHFRR7647.pngBusiness WireGreat wire distribution for SEO; not for earned coverage2018-07-02T17:56:42.710ZOur agency has used Business Wire as a distribution channel for press releases for our clients. Our agency is a full-service marketing agency, so Business Wire is used by the PR department. It's used when a client needs a wire service for distribution of company news in a way that drives SEO, attaches to a stock symbol, or creates general awareness.,This is a primary value aspect of Business Wire's offerings.
Reach to a wide range of media.
Post-release reporting.,Cost is generally a barrier to using a service like Business Wire.
Actual results yield. The releases do not truly reach reporters who matter to the announcement.,10,Because we counsel our clients before spending their money, they fully understand what Business Wire can do for them and what it cannot do. SEO, news tied to stock symbols... aspects that drive traffic to a client's website. Those are where there's good ROI.
The only negative impact Business Wire has the potential to deliver is to the bottom line given the cost of the service.,PR Newswire, Meltwater Media Intelligence Platform, Cision PR Software and PRWeb,Cision PR Software, PRWeb, Meltwater Media Intelligence PlatformScott MerrittDecent News Release Distribution Option2018-07-02T23:51:55.931ZI have used Business Wire to distribute news releases acrosss Florida about important company announcements. These distributions allows us to quickly disseminate important information to key audiences.,User-friendly website - I always found that the Business Wire website was easy to navigate and I could find what I was looking for easily. This made setting up my distributions a breeze.
In-depth reports available - the metrics and reports available about a distribution are available quickly and provide a great overview as well as great details.
Lots of choices for distributions - this allows users to really get their news out to the right media outlets, whether by industry or geographic location.,Expensive - distributions cost hundreds to thousands of dollars, with a higher cost for longer releases and additional fees for multimedia content like photos or videos.
Limited number of media outlets specifically in Florida.,6,Increased news release distributions - Business Wire allows us to get our releases out quickly to a large number of media outlets.
Analytics - Business Wire's timely analytics and reports are very helpful to share with colleagues and justify the cost of distributions.,PR Newswire,PR Newswire, Cision PR Software,News release submission
Uploading multi-media content, including photos, logos and videos
Analytics - reading the analytics and reports on distribution results.,Determining total cost for a distribution - the system doesn't give you a total amount when you submit. You can calculate it yourself daily easily but don't see the official total from the company until the invoice is sent.,8Cindy ArcoBusiness Wire is a key tool for a business writer2018-08-10T20:30:24.771ZIt is likely that most of our editorial team has used Business Wire for their work. As a business media company, we look to share the most current and important news with our readers, which can often be found on Business Wire. Personally, I use it to search for news related to the smart cities industry, as well as the waste and recycling industry.,The site has a very specific search function that makes it easy for users to sort through the many press releases put on the site each day, making the process easier/more efficient.
The "Media & Journalist Tools" tab is helpful for myself and my colleagues, specifically, the RSS feeds to make sure we're staying on top of business happenings.
I don't use the "How-To" section, though I know folks who have to learn more about writing press releases, and I've heard it's very helpful.,I think the overall UX and design of the site can be improved.
Users could benefit from an even more robust "advanced search" function to sort through releases.
Business Wire should make its "Earnings" section more prominent. That's such an important part of business media and could really be improved on this site.,9,Allows us to break news quicker
More accurate sourcing
Timely topics,PR NewswireVerified UserGood for browsing business news by industry or subject category2018-08-03T22:50:42.391ZBusiness Wire is used across the editorial department of my company. Our teams use the site to browse what is going on in each of our industries and also help generate story ideas for potential future content. It helps us keep up-to-date on our industries, including business developments, product launches, talent appointments, etc.,Separates content based on industry or subject matter
Organized chronologically so you can keep up with what you missed since your last visit
Press releases come in a variety of languages,I can't find a way to always filter out non-English language press releases
The search function doesn't typically bring up relevant content
I would love to see more photo, video, or additional multimedia content included in the press releases, where applicable,9,Staying updated on business news in my team's industry
Helps my team generate story ideas for our publication, allowing us to do our jobs more efficiently,PR Newswire and PR Newswire MediaRoom,PR NewswireVerified UserBusiness Wire - the ferrari of wire services2017-11-16T17:17:48.426ZAt my PR agency, we use Business Wire on behalf of our clients to publish their press releases. It is used by almost everyone in the company. We are a very small organization without departments - and everyone does essentially the same job at different levels. By using Business Wire, we are able to get our clients' announcements across a wide range of publications, in addition to the earned media that we secure with our proactive outreach and our relationships with journalists.,Proofing - Business Wire proofs every single release with great precision, and calls you to let you know if they think anything looks like it might be a typo. They are extremely thorough and also check with you about the way you want images or video laid out with the release so that the final presentation is perfect.
Customer Service - Business Wire has some of the best customer service I've ever experienced. They are available 24 hours a day, and always have someone manning the phones to answer your questions, proof releases, and make sure your release gets across the wire at the right time.
Interface - The Business Wire site is very easy to use, and saves previously used information and images like logos. This is standard for most wire services, but Business Wire does a good job as well.
Reach - BW reaches a very wide range of outlets, and its relationships with VentureBeat, Yahoo! and MarketWatch are great. Clients really appreciate seeing their releases in those publications.,Price - the main draw back of Business Wire is that it is quite expensive.,8,Typically, when clients experience the reliability of Business Wire's service, that image reflects back onto our agency. It's something that encourages clients and builds trust.,Marketwired and PR Newswire,Cision PR Software, Muck Rack, SlackVerified UserSuper easy news distribution and reporting2016-07-12T20:07:13.328ZWe use Business Wire with select clients to broadly distribute their news releases in order to promote exciting news such as award wins, product launches and more. Business Wire provides clients with quality press coverage on credible sites and on social media. It allows our organization to quickly and easily disseminate news across the web.,Business Wire allows you to have one of their team members review the copy before it is distributed, so that you can have a final set of eyes on the content.
Business Wire allows you to customize your distribution. You select the state, region, etc., the key words and topics, allowing you to send out a press release that fits your needs and your budget.
Business Wire offers clear reporting, showing where the release was picked up, metrics for these sites and more.
Business Wire allows you to pre-schedule a press release in case you are unable to send it out at the exact time that the client needs the news to go out.,There have been a few times when a minor grammatical error has slipped by myself as well as the copy editors but it's very rare for this to happen.
The cost can get a bit high if your press release is long (as price is partially dictated by length) or if you want to add a logo, image, infographic, etc.,9,It's definitely had a positive impact on our relationship with several clients. Many clients want to see their news spread far and wide, so it's typically worth the cost to get all the coverage that Business Wire provides.,PR Newswire,GoToWebinar, Prezi, MyMediaInfo,4,,Quality coverage
Wide distribution
Solid reporting,10,Implemented in-house,No,Change management was minimal,None - this program is very easy to implement and understand, even for those who have not ever worked with it previously.,10,9,No,On several occasions, there has been a very small error in a press release that myself and my team members did not catch, such as a missing quotation mark or an alternative spelling suggestion. The Business Wire support person calls our office on the phone to talk through the correction.Jess Messengerto BusinessWire....or NOT?2016-10-11T19:56:38.925ZMy entire firm uses business wire on behalf of many of our clients to send out and track news releases. We have had some minor issues with timing of releases and errors in content, but nothing that was not fixed within a few hours.,Customer service is terrific - very responsive and willing to help problem solve on numerous occasions
Teaching - staff has done a great job of informing my employees of new services or features that we can utilize for our clients,Online - website and user interface could definitely use some upgrading
Would love to see some additional tools offered for analytic purposes,9,Helps with our offerings to larger clients, can't really say it's had much of an impact on ROI to date,Marketwired,Meltwater Media Intelligence Platform, Meltwater Buzz Unpublished, Cision PR SoftwareNicole IannucciBest wire service there is2016-10-11T19:34:18.961ZBusiness wire is used by just about everyone at my organization for a variety of clients. We do a lot of targeted pitching ourselves, but sometimes we simply don't have the resources or the means to connect with the number of outlets that we need to. We use Business wire to give an extra boost to our pitching efforts and ensure that our news reaches the widest audience.,Variety of options for distribution networks
Great customer service
Wide range of outlets reached,The integrated Nuvi platform is not the most user friendly
The service can be expensive depending on what network is being utilized
Some publications on the distribution list are not as useful or result in additional views of a release,10,Increased website visits
Increased press inquiries
Wider audience for news releases,,Marketwired, Nasdaq MiQ, PR NewswireNathan Illsley
Unspecified
Business Wire
10 Ratings
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