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Business Wire

Score10 out of 10

17 Reviews and Ratings

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What is Business Wire?

Business Wire's public relations press release distribution platform includes the company's NewsTrak audience analytics and media monitoring reports.

Categories & Use Cases

Reviews

What users are saying about Business Wire.
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Excellent software for all the business holders

Robert CallumView profile
Global Head of Strategy in Marketing at Vizeum (1001-5000 employees employees)

Pros

  • Business Wire is an important feature that it keeps on updating the contacts and media content.
  • It continuously tracks the movement of the media persons we are following.
  • It is a very simple tool and navigation through this tool is also easy.

Cons

  • Its integration needs improvement and there should be more integration with the other tracking tools.
  • Its reports are not advanced and elaborative.

Most Important Features

  • Distribution and Analysis
  • Investor Relation Management
  • Press Releases Reports

Return on Investment

  • It enables us to publish a press release to the niche community.
  • [In my opinion] Its customer service is of people that are least interested in work assigned to them.

Alternatives Considered

Cision PRWeb

Other Software Used

Emarsys, Simplify360, Sage Pay

Decent News Release Distribution Option

Incentivized
Cindy ArcoView profile
Public Relations Manager, Florida Region at Comcast (10,001+ employees employees)

Pros

  • User-friendly website - I always found that the Business Wire website was easy to navigate and I could find what I was looking for easily. This made setting up my distributions a breeze.
  • In-depth reports available - the metrics and reports available about a distribution are available quickly and provide a great overview as well as great details.
  • Lots of choices for distributions - this allows users to really get their news out to the right media outlets, whether by industry or geographic location.

Cons

  • Expensive - distributions cost hundreds to thousands of dollars, with a higher cost for longer releases and additional fees for multimedia content like photos or videos.
  • Limited number of media outlets specifically in Florida.

Return on Investment

  • Increased news release distributions - Business Wire allows us to get our releases out quickly to a large number of media outlets.
  • Analytics - Business Wire's timely analytics and reports are very helpful to share with colleagues and justify the cost of distributions.

Alternatives Considered

PR Newswire

Other Software Used

PR Newswire, Cision PR Software

Usability

Great wire distribution for SEO; not for earned coverage

Incentivized
Verified User
Vice-President (51-200 employees employees)

Pros

  • This is a primary value aspect of Business Wire's offerings.
  • Reach to a wide range of media.
  • Post-release reporting.

Cons

  • Cost is generally a barrier to using a service like Business Wire.
  • Actual results yield. The releases do not truly reach reporters who matter to the announcement.

Return on Investment

  • Because we counsel our clients before spending their money, they fully understand what Business Wire can do for them and what it cannot do. SEO, news tied to stock symbols... aspects that drive traffic to a client's website. Those are where there's good ROI.
  • The only negative impact Business Wire has the potential to deliver is to the bottom line given the cost of the service.

Alternatives Considered

PR Newswire, Meltwater Media Intelligence Platform, Cision PR Software and PRWeb

Other Software Used

Cision PR Software, PRWeb, Meltwater Media Intelligence Platform

Super easy news distribution and reporting

Incentivized
Jess MessengerView profile
Account Supervisor in Marketing at Mulberry Marketing Communications (11-50 employees employees)

Pros

  • Business Wire allows you to have one of their team members review the copy before it is distributed, so that you can have a final set of eyes on the content.
  • Business Wire allows you to customize your distribution. You select the state, region, etc., the key words and topics, allowing you to send out a press release that fits your needs and your budget.
  • Business Wire offers clear reporting, showing where the release was picked up, metrics for these sites and more.
  • Business Wire allows you to pre-schedule a press release in case you are unable to send it out at the exact time that the client needs the news to go out.

Cons

  • There have been a few times when a minor grammatical error has slipped by myself as well as the copy editors but it's very rare for this to happen.
  • The cost can get a bit high if your press release is long (as price is partially dictated by length) or if you want to add a logo, image, infographic, etc.

Return on Investment

  • It's definitely had a positive impact on our relationship with several clients. Many clients want to see their news spread far and wide, so it's typically worth the cost to get all the coverage that Business Wire provides.

Alternatives Considered

PR Newswire

Other Software Used

GoToWebinar, Prezi, MyMediaInfo

to BusinessWire....or NOT?

Incentivized
Nicole IannucciView profile
General Manager in Corporate at Denterlein (11-50 employees employees)

Pros

  • Customer service is terrific - very responsive and willing to help problem solve on numerous occasions
  • Teaching - staff has done a great job of informing my employees of new services or features that we can utilize for our clients

Cons

  • Online - website and user interface could definitely use some upgrading
  • Would love to see some additional tools offered for analytic purposes

Return on Investment

  • Helps with our offerings to larger clients, can't really say it's had much of an impact on ROI to date

Other Software Used

Meltwater Media Intelligence Platform, Meltwater Buzz Unpublished, Cision PR Software