Business Wire

Business Wire

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Score 8.8 out of 100
Business Wire

Overview

What is Business Wire?

Business Wire's public relations press release distribution platform includes the company's NewsTrak audience analytics and media monitoring reports.
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Recent Reviews

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Pricing

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What is Business Wire?

Business Wire's public relations press release distribution platform includes the company's NewsTrak audience analytics and media monitoring reports.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Details

What is Business Wire?

Business Wire's public relations press release distribution platform includes the company's NewsTrak audience analytics and media monitoring reports.

Business Wire Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Reviews and Ratings

 (16)

Ratings

Reviews

(1-8 of 8)
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Robert Callum | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Business Wire is an important feature that it keeps on updating the contacts and media content.
  • It continuously tracks the movement of the media persons we are following.
  • It is a very simple tool and navigation through this tool is also easy.
  • Its integration needs improvement and there should be more integration with the other tracking tools.
  • Its reports are not advanced and elaborative.
Score 8 out of 10
Vetted Review
Verified User
  • This is a primary value aspect of Business Wire's offerings.
  • Reach to a wide range of media.
  • Post-release reporting.
  • Cost is generally a barrier to using a service like Business Wire.
  • Actual results yield. The releases do not truly reach reporters who matter to the announcement.
Score 9 out of 10
Vetted Review
Verified User
  • The site has a very specific search function that makes it easy for users to sort through the many press releases put on the site each day, making the process easier/more efficient.
  • The "Media & Journalist Tools" tab is helpful for myself and my colleagues, specifically, the RSS feeds to make sure we're staying on top of business happenings.
  • I don't use the "How-To" section, though I know folks who have to learn more about writing press releases, and I've heard it's very helpful.
  • I think the overall UX and design of the site can be improved.
  • Users could benefit from an even more robust "advanced search" function to sort through releases.
  • Business Wire should make its "Earnings" section more prominent. That's such an important part of business media and could really be improved on this site.
Score 9 out of 10
Vetted Review
Verified User
  • Separates content based on industry or subject matter
  • Organized chronologically so you can keep up with what you missed since your last visit
  • Press releases come in a variety of languages
  • I can't find a way to always filter out non-English language press releases
  • The search function doesn't typically bring up relevant content
  • I would love to see more photo, video, or additional multimedia content included in the press releases, where applicable
Cindy Arco | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
  • User-friendly website - I always found that the Business Wire website was easy to navigate and I could find what I was looking for easily. This made setting up my distributions a breeze.
  • In-depth reports available - the metrics and reports available about a distribution are available quickly and provide a great overview as well as great details.
  • Lots of choices for distributions - this allows users to really get their news out to the right media outlets, whether by industry or geographic location.
  • Expensive - distributions cost hundreds to thousands of dollars, with a higher cost for longer releases and additional fees for multimedia content like photos or videos.
  • Limited number of media outlets specifically in Florida.
Score 8 out of 10
Vetted Review
Verified User
  • Proofing - Business Wire proofs every single release with great precision, and calls you to let you know if they think anything looks like it might be a typo. They are extremely thorough and also check with you about the way you want images or video laid out with the release so that the final presentation is perfect.
  • Customer Service - Business Wire has some of the best customer service I've ever experienced. They are available 24 hours a day, and always have someone manning the phones to answer your questions, proof releases, and make sure your release gets across the wire at the right time.
  • Interface - The Business Wire site is very easy to use, and saves previously used information and images like logos. This is standard for most wire services, but Business Wire does a good job as well.
  • Reach - BW reaches a very wide range of outlets, and its relationships with VentureBeat, Yahoo! and MarketWatch are great. Clients really appreciate seeing their releases in those publications.
  • Price - the main draw back of Business Wire is that it is quite expensive.
Nicole Iannucci | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Customer service is terrific - very responsive and willing to help problem solve on numerous occasions
  • Teaching - staff has done a great job of informing my employees of new services or features that we can utilize for our clients
  • Online - website and user interface could definitely use some upgrading
  • Would love to see some additional tools offered for analytic purposes
Jess Messenger | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Business Wire allows you to have one of their team members review the copy before it is distributed, so that you can have a final set of eyes on the content.
  • Business Wire allows you to customize your distribution. You select the state, region, etc., the key words and topics, allowing you to send out a press release that fits your needs and your budget.
  • Business Wire offers clear reporting, showing where the release was picked up, metrics for these sites and more.
  • Business Wire allows you to pre-schedule a press release in case you are unable to send it out at the exact time that the client needs the news to go out.
  • There have been a few times when a minor grammatical error has slipped by myself as well as the copy editors but it's very rare for this to happen.
  • The cost can get a bit high if your press release is long (as price is partially dictated by length) or if you want to add a logo, image, infographic, etc.
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