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Business Wire

Business Wire

Overview

What is Business Wire?

Business Wire's public relations press release distribution platform includes the company's NewsTrak audience analytics and media monitoring reports.

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Learn from top reviewers

Excellent software for all the business holders

Rating: 9 out of 10
August 17, 2021
Vetted ReviewVerified User
Business Wire is an easy tool that is being used in all the departments of our organization. It is quite a simple way to distribute information to the business community. It i...
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Robert Callum
Team Lead - Marketing
Global Head of Strategy
Vizeum
Business Wire1 year of experience

Great wire distribution for SEO; not for earned coverage

Rating: 8 out of 10
July 23, 2021
IncentivizedVetted ReviewVerified User
Our agency has used Business Wire as a distribution channel for press releases for our clients. Our agency is a full-service marketing agency, so Business Wire is used by the ...
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Verified user
Vice-President
Business Wire15 years of experience

Decent News Release Distribution Option

Rating: 6 out of 10
July 2, 2018
IncentivizedVetted ReviewVerified User
I have used Business Wire to distribute news releases acrosss Florida about important company announcements. These distributions allows us to quickly disseminate important inf...
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Cindy Arco
Manager - Other
Public Relations Manager, Florida Region
Comcast
Business Wire6 years of experience

to BusinessWire....or NOT?

Rating: 9 out of 10
October 11, 2016
IncentivizedVetted ReviewVerified User
My entire firm uses business wire on behalf of many of our clients to send out and track news releases. We have had some minor issues with timing of releases and errors in con...
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Nicole Iannucci
General Manager - Corporate
General Manager
Denterlein
Business Wire12 years of experience

Super easy news distribution and reporting

Rating: 9 out of 10
July 12, 2016
IncentivizedVetted ReviewVerified User
We use Business Wire with select clients to broadly distribute their news releases in order to promote exciting news such as award wins, product launches and more. Business Wi...
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Jess Messenger
Account Manager - Marketing
Account Supervisor
Mulberry Marketing Communications
Business Wire5 years of experience
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Pricing

View all pricing

Core

$2595

Cloud
for five (5) non-earnings releases

Advanced

$3495

Cloud
for five (5) non-earnings releases

Premium

$4495

Cloud
for five (5) non-earnings releases

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $2,595 for five (5) non-earning releases
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Product Details

What is Business Wire?

Business Wire Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Business Wire's public relations press release distribution platform includes the company's NewsTrak audience analytics and media monitoring reports.

Business Wire starts at $2595.

The most common users of Business Wire are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 8)

Excellent software for all the business holders

Rating: 9 out of 10
August 17, 2021
RC
Robert Callum
Global Head of Strategy
Vizeum (Marketing & Advertising, 1001-5000 employees)
Vetted Review
Verified User
Business Wire
1 year of experience
View profile
Pros
  • Business Wire is an important feature that it keeps on updating the contacts and media content.
  • It continuously tracks the movement of the media persons we are following.
  • It is a very simple tool and navigation through this tool is also easy.
Cons
  • Its integration needs improvement and there should be more integration with the other tracking tools.
  • Its reports are not advanced and elaborative.

Decent News Release Distribution Option

Rating: 6 out of 10
Incentivized
July 02, 2018
CA
Cindy Arco
Public Relations Manager, Florida Region
Comcast (Telecommunications, 10,001+ employees)
Vetted Review
Verified User
Business Wire
6 years of experience
View profile
Pros
  • User-friendly website - I always found that the Business Wire website was easy to navigate and I could find what I was looking for easily. This made setting up my distributions a breeze.
  • In-depth reports available - the metrics and reports available about a distribution are available quickly and provide a great overview as well as great details.
  • Lots of choices for distributions - this allows users to really get their news out to the right media outlets, whether by industry or geographic location.
Cons
  • Expensive - distributions cost hundreds to thousands of dollars, with a higher cost for longer releases and additional fees for multimedia content like photos or videos.
  • Limited number of media outlets specifically in Florida.

Great wire distribution for SEO; not for earned coverage

Rating: 8 out of 10
Incentivized
July 23, 2021
Verified User
Vice-President in Other
Public Relations and Communications Company, 51-200 employees
Vetted Review
Verified User
Business Wire
15 years of experience
Pros
  • This is a primary value aspect of Business Wire's offerings.
  • Reach to a wide range of media.
  • Post-release reporting.
Cons
  • Cost is generally a barrier to using a service like Business Wire.
  • Actual results yield. The releases do not truly reach reporters who matter to the announcement.

Super easy news distribution and reporting

Rating: 9 out of 10
Incentivized
July 12, 2016
JM
Jess Messenger
Account Supervisor
Mulberry Marketing Communications (Public Relations and Communications, 11-50 employees)
Vetted Review
Verified User
Business Wire
5 years of experience
View profile
Pros
  • Business Wire allows you to have one of their team members review the copy before it is distributed, so that you can have a final set of eyes on the content.
  • Business Wire allows you to customize your distribution. You select the state, region, etc., the key words and topics, allowing you to send out a press release that fits your needs and your budget.
  • Business Wire offers clear reporting, showing where the release was picked up, metrics for these sites and more.
  • Business Wire allows you to pre-schedule a press release in case you are unable to send it out at the exact time that the client needs the news to go out.
Cons
  • There have been a few times when a minor grammatical error has slipped by myself as well as the copy editors but it's very rare for this to happen.
  • The cost can get a bit high if your press release is long (as price is partially dictated by length) or if you want to add a logo, image, infographic, etc.

to BusinessWire....or NOT?

Rating: 9 out of 10
Incentivized
October 11, 2016
NI
Nicole Iannucci
General Manager
Denterlein (Public Relations and Communications, 11-50 employees)
Vetted Review
Verified User
Business Wire
12 years of experience
View profile
Pros
  • Customer service is terrific - very responsive and willing to help problem solve on numerous occasions
  • Teaching - staff has done a great job of informing my employees of new services or features that we can utilize for our clients
Cons
  • Online - website and user interface could definitely use some upgrading
  • Would love to see some additional tools offered for analytic purposes
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