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Buzzsumo has become an essential tool for social media specialists and marketing agencies, providing a range of use cases to enhance …
Starting at $159 per month
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What is BuzzSumo?
BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. BuzzSumo was acquired by Brandwatch,…
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Pricing
Content Creation
$199
Cloud
per month
PR & Comms
$299
Cloud
per month
Suite
$499
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://buzzsumo.com/pricing/
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $159 per month
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is BuzzSumo?
BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. The product was acquired by Brandwatch in 2017.
BuzzSumo Video
BuzzSumo Integrations
BuzzSumo Competitors
BuzzSumo Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts.
BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).
BuzzSumo starts at $159.
Reviewers rate Usability highest, with a score of 9.
The most common users of BuzzSumo are from Small Businesses (1-50 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Buzzsumo has become an essential tool for social media specialists and marketing agencies, providing a range of use cases to enhance content marketing strategies. With its ability to analyze billions of pieces of content, Buzzsumo allows users to identify relevant and trending content for clients' social media platforms. This feature not only helps establish meaningful influencer connections but also uncovers new opportunities for brands. Users appreciate the dashboard that consolidates all information in one place, facilitating cross-collaboration among teams, streamlining the process of building an SEO strategy, and searching for topics of interest. Furthermore, Buzzsumo aids in influencer outreach, shaping blog titles to attract more traffic, researching topics, generating content ideas, and identifying influencers. Moreover, it simplifies content strategy by providing ideas for webinars, blog posts, videos, and other forms of content. Additionally, Buzzsumo is invaluable for planning social media content effectively, identifying trending topics, monitoring brand mentions, and conducting media monitoring and reporting. It also enables tracking of content shareability and acquired backlinks to assess the impact of work. Users appreciate the tool's performance analysis features in assessing popular and trending topics, aiding in research, analysis, and planning editorial calendars for content marketing teams. Furthermore, BuzzSumo has proven to be helpful in competitor research by analyzing competitors' social media profiles, top-performing content, and best times to post on different platforms such as Facebook and LinkedIn. The software has been praised for its ability to find out what is popular online concerning content marketing and social media. It also helps users understand influencers better while allowing them to track competitors' social media activities and gain insights into their strategies. Moreover, BuzzSumo is a go-to platform for influencer marketing as it allows users to find influencers across various social media platforms and establish relationships with them. Additionally, customers have used BuzzSumo for content curation on social media channels and marketing research. It has been found helpful in generating new content ideas for blogs and social media sites while facilitating competitor analysis. BuzzSumo has also been used to analyze the performance of topics and content online, identifying the best social channels and months for content promotion. Moreover, it has been effectively used by marketing and content teams for research, generating data insights about social media pages, comparing the social reach of their content with that of competitors, checking backlinks, and identifying keywords. The software helps track web mentions and measure the social shares of own content, providing accurate data for KPI measurement within the marketing team. One of the key benefits of BuzzSumo is its ability to change and direct marketing strategies based on insights from social media and beyond. The platform has been a valuable source for high-engagement content ideas and has facilitated content curation, driving content calendar ideas and engagement analysis. It has helped users determine which content has the highest likelihood of better engagement, solving the problem of content optimization. In addition, BuzzSumo enables teams to keep track of online activities, especially on social media platforms, and make informed decisions to improve social media and blog engagement as well as overall content performance. Overall, BuzzSumo offers efficiency and multiple use cases that are essential for both social media specialists and marketing agencies in enhancing their content marketing strategies.
Clean and Intuitive Interface: Users have consistently praised BuzzSumo for its clean and intuitive user interface. Many reviewers have mentioned that the platform is easy to navigate, allowing them to quickly find the information they need. This positive sentiment indicates that a significant number of users appreciate the user-friendly design of BuzzSumo. Accurate Data and Wide Variety of Suggestions: Several users have expressed their satisfaction with the accuracy of the data provided by BuzzSumo. They appreciate that the platform offers a wide variety of topic/query suggestions, which helps them in their marketing research and content creation efforts. This feedback highlights how users value the reliable data and comprehensive insights offered by BuzzSumo. Identifying Popular Content and Trending Topics: The ability to identify popular content and trending topics is highly valued by users as it allows them to stay up to date with what resonates with their target audience. Numerous reviewers have mentioned how this feature enables them to create relevant and engaging content that drives engagement. The positive feedback emphasizes how this functionality enhances users' understanding of current market trends. Overall, these three pros - Clean and Intuitive Interface, Accurate Data and Wide Variety of Suggestions, Identifying Popular Content and Trending Topics - are frequently highlighted by users when praising BuzzSumo's effectiveness in helping them achieve their marketing goals.
Costly Pricing: Many users have expressed dissatisfaction with the pricing of the software, particularly for non-profit organizations, schools/students, and small businesses. They have found the price to be costly and feel that there should be discounted pricing options available for these groups.
Limited Free Version: Users have mentioned limitations of the free version, such as a limited number of search results and the inability to add negative keywords in search results. Some users also feel that the software could offer more robust SEO tools and provide more free services.
Poor User Interface: The user interface UI of the software has received criticism from users who find it clunky, not user-friendly, and lacking in smart features compared to other platforms. They suggest improvements to make it easier to use and more intuitive.
Users recommend Buzzsumo for its ability to generate new and creative content ideas. They appreciate the tool's features that allow them to see what topics are trending and what type of content performs well in their industry. With this information, content teams can expand their reach and stay ahead of competitors by producing fresh and engaging content.
Many reviewers highlight the usefulness of Buzzsumo in providing insights into competitor strategies. The tool allows users to analyze their competitors' top-performing content, backlinks, and social media engagement. This information helps content teams understand what is working for their competitors and enables them to refine their own content strategy accordingly.
Customers often praise Buzzsumo for its comprehensive analytics capabilities. The tool provides detailed metrics and data on the performance of published content, including social shares, backlinks, and engagement metrics. By tracking these analytics, users can measure the success of their content campaigns and make data-driven decisions to optimize their content marketing efforts.
Attribute Ratings
Reviews
(1-25 of 34)Companies can't remove reviews or game the system. Here's why
- Better content planning
- Increased social shares
- Increased blog traffic + more leads
- It supports our business objectives and is a trusted resource for our entire team.
July 14, 2021
My BuzzSumo Review
- Content ideas for blogs
- Market trend
- Social media topics
- The positive ROI is that we're able to quickly find placements, alert all relevant teams and begin promoting them (often before Google Alert even catches on).
- The negative impact is that it's another significant recurring bill in an era where many agencies and clients are tightening their budgets or bringing PR and content work in-house.
June 24, 2021
Find out what's trending online
- It has had a positive return as it has allowed us to create better content and gain popularity online.
- Though the cost is relatively high in my opinion, it has allowed us to make better organic content than we would have paid this cost on ads.
- Helps us find influencers for campaigns.
June 24, 2021
Learn the best content marketing and social topics
- The pricing is high
- Onboarding can a little bit difficult since there is a large amount of functionality
June 22, 2021
Great software for trending social media topics
- Has helped us get more followers on social media
- Has helped us get better engagement on social media
June 18, 2021
Research what is happening online with BuzzSumo
- Helps us find influencers for campaigns.
- Create more relevant social posts to increase awareness and engagement.
- makes us more efficient by placing research all in one place.
June 14, 2021
Research what is buzzin'
- Has helped us increase organic traffic.
- Has helped us with influencer campaigns.
- Has helped us run social media better.
June 08, 2021
BuzzSumo helps you succeed on social media
- Allows us to stay ahead of competitors.
- Understand trending topics for more exposure.
June 02, 2021
Boost Your Social Presence...
- BuzzSumo offered me deep insights to grow my social presence.
- Its paid features are more than my thoughts. It helped me to manage and curate my content according to my customers.
- Its influencer page is a more interesting feature to meet more audiences. Overall it positively impacted my growth.
- The ROI is there since we have worked with a lot of influencers who have helped us develop better relationships with clients and make them happy.
- Though the cost of the software is high, it definitely pays itself off.
- Reduces time it takes to find influencers, etc. So saves our team time.
- Easy to identify trending topics and influencers related to your business
- Great way to help build your editorial calendar
- Finding Backlinks to identify where your website is being mentioned
October 31, 2020
Buzzsumo helps uncover great content ideas
Score 9 out of 10
Vetted Review
Verified User
- Saves time researching content ideas
September 23, 2020
Great ROI for Content Marketing Tool
- Great value
- Fair price
- Well worth the price
September 18, 2020
Great for Measuring Social Shares
- Positive
September 14, 2020
The trends tool to overpower every other one in the market
- Time saver.
- Bigger ROI than expected.
- Easy to teach newer team members.
September 12, 2020
Buzzsumo - Makes Marketing More Efficient!
- We have received positive feedback from our clients that they love our content they continue to partner/spend with us to manage their social media.
- The ability to produce content makes our teams more efficient and is overhead has become less costly.
- Both our content marketing and social media teams use this tool together collaboratively which saves us money.
March 19, 2020
Great social and content tool
- It has helped us consistently get over 20 shares per content piece.
- It has helped us consistently generate new content ideas.
- It has helped us find more than 10 influencers per industry or content piece.
August 05, 2019
Great social media research tool!
- Better research for our social posts
- Not that great for finding influencers
December 20, 2018
BuzzSumo is perfect for larger companies, but make sure it works for you if you're a small business or B2B!
- BuzzSumo has helped us generate revenue by bringing more traffic/legitimate customers to our web content. By teaching us which keywords our prospects are searching for, we are able to create content that attracts them and answers the questions they have once they start looking for products like ours.
- BuzzSumo has helped us lower wasted labor. We initially thought that prospects were most active on Twitter and LinkedIn since there are a lot of users focusing on business there. However, BuzzSumo revealed that the majority of content similar to ours was viewed on Facebook. This enabled us to stop wasting labor with constant posting on irrelevant and ineffective social media platforms.
August 20, 2018
Buzzsumo is great for social and content
- Positive - Saves time and effort in coming up with content ideas
- Positive - Quick and easy way to look at the links we are getting for our site
- Positive - Helps our team to stay up to date with the latest happenings in the industry
August 01, 2018
Try Buzzsumo for FREE - You Won't Regret it!
- People who follow us on our social media think of us as more of thought leaders in our industry because we are sharing such relevant information.
- Going further than other avenues of research, we are able to see in real time what is important to consumers and base our products around what peopl are actually talking about.
- The only negative is that it's so easy to cur rate content, I find I am spending less time creating our own as a company!
June 11, 2018
Not as fat as you think. Wrap your SEO around this
- I can't give an ROI explicit, but I can say that when trying to look at keywords and content reviews, Buzzsumo has never been more valuable. When there are particular products that need pushing, we can use BS and GT and get a great idea of trends.
May 23, 2018
A must for content marketers!
- I'd say I have a clearer understanding of how people are talking about specific topics in my industry, thus making concepting easier and more efficient.