BuzzSumo

BuzzSumo

Top Rated
About TrustRadius Scoring
Score 8.5 out of 100
Top Rated
BuzzSumo

Overview

Recent Reviews

My BuzzSumo Review

6 out of 10
July 14, 2021
It is being used by our marketing and content team mainly for content research. It greatly helps us in generating new content ideas for …
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Find out what's trending online

9 out of 10
June 24, 2021
Our company uses BuzzSumo as a tool in our arsenal for backlinking and social media strategy by finding popular pages, social media posts …
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Awards

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Pricing

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Pro (5 users)

$99

Cloud
per month

Plus (10 users)

$179

Cloud
per month

Large (15 users)

$299

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://app.buzzsumo.com/account/plans

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

No scorecards have been submitted for this product yet..

Product Details

What is BuzzSumo?

BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. The product was acquired by Brandwatch in 2017.

BuzzSumo Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Frequently Asked Questions

What is BuzzSumo?

BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).

What is BuzzSumo's best feature?

Reviewers rate Usability highest, with a score of 9.

Who uses BuzzSumo?

The most common users of BuzzSumo are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Reviews and Ratings

 (74)

Ratings

Reviews

(1-25 of 34)
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Score 10 out of 10
Vetted Review
Verified User
Review Source
Buzzsumo is primarily used by our marketing department, specifically for content and social. Buzzsumo helps us analyze our social and content efforts as it gives us accurate share counts. You can also use Buzzsumo to see the share counts of other companies, so you can use their data to research other companies and figure out which topics you should write about.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Buzzsumo allows us to research content ideas as well as to check backlinks and monitor brand mentions for our company and all of our clients. Buzsumo performs several key functions to my day to day work load and is something that would be difficult for me to not have aces to on a daily basis.
July 14, 2021

My BuzzSumo Review

Score 6 out of 10
Vetted Review
Verified User
Review Source
It is being used by our marketing and content team mainly for content research. It greatly helps us in generating new content ideas for our blog page and social media sites. Also helps in competitor analysis. And gives us data insights about various social media pages on their performance regarding a particular topic. Helps in trend analysis.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Our company uses BuzzSumo as a tool in our arsenal for backlinking and social media strategy by finding popular pages, social media posts and trends, etc. We also use the influencer database to look for influencers who can help promote certain companies in certain niches. It is a helpful tool for sifting through influencers.
Score 9 out of 10
Vetted Review
Verified User
Review Source
BuzzSumo helps our team keep track of everything that is happening online, especially social media, in order to determine what is popular and shift our strategy based on these key pieces of information that are provided by the software. It allows us to organically improve our social media engagement and content, as well as our blog engagement and content.
Score 9 out of 10
Vetted Review
Verified User
Review Source
BuzzSumo is an excellent tool that allows us to keep track of everything on social media and beyond in order to change and direct our marketing strategies in a way that makes sense. It also allows us to be able to find influencers when we are looking for them for a niche topic or hashtag.
Score 9 out of 10
Vetted Review
Verified User
Review Source
BuzzSumo is an awesome product in order to understand what is going on on social media and have an understanding of influencers and influencer marketing. You can easily keep track of your competitors and see what they are doing on social media, which is a lot of what we use this platform for.
Aniket Kumar Chaudhary | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
I love it! BuzzSumo analyzes billions of pieces of content so that everyone can access comprehensive big data analytics.
Buzzsumo is a search engine that tries to show the most successful content on the web. It is based on the content that has had the most viral, and you know it by the number of times it has been shared on different social networks. Thus, with this tool, you can find the most relevant content based on specific keywords, and you will have a reference to create your own posts or blog articles with more guarantees of success. BuzzSumo helps me create real engagement with whomever I want to communicate with. It proved extremely important for me to grow my social networks.
Score 8 out of 10
Vetted Review
Verified User
Review Source
BuzzSumo is our go-to platform for influencer marketing. You can find influencers on various social media platforms and then reach out to them. We have used this tool to find influencers and then to connect with them and develop relationships to work with us and represent our clients as well.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Buzzsumo to source high-engagement ideas for our content and for curating new content. It is being used by our Marketing team on a weekly basis to find what subjects are resonating most in specific topics or keywords. We then use this data to drive some of the ideas for our content calendar and to see who is engaging with the hottest content. With Buzzsumo, we're solving the problem of knowing what content has the highest likelihood of better engagement.
Nathan Richardson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
BambooHR is known for having a competitive advantage in the realm of content marketing and the blogosphere. Buzzsumo has helped us gain this reputation. Buzzsumo is one of the best platforms for discovery and ideation. They're also getting better at helping you take the next steps following ideation. We find that Buzzsumo gets a lot of use both from our SEO/Content Strategy teams and our Copy/Creative teams as well, which is really saying something. Buzzsumo is pretty versatile, and it keeps getting better!
Eligreg Lopez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We used Buzzsumo to help clients get into the conversation online. There were so many approaches we could use to build an SEO strategy but Buzzsumo made it all easier. We used it in Marketing to search for topics of interest in a way we never thought possible. Working all the time we don't have the chance to check social media or any other platforms to check what are the people interested in and this tool makes it easier.
Sarah Hoffman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I manage a team of social media specialists and we have been using Buzzsumo for over four years to help us identify the most relevant and trending content and topics to keep our client's social media fresh and informative in the eyes of their audiences. Influencer marketing in 2020 has become more tantamount to social media success and the Buzzsumo tool allows us to find new opportunities for our brands to establish meaningful influencer connections. At our agency, we use Buzzsumo to identify top hashtags, top trending content, new content, and analyze competitor content in real-time. We love how the dashboard houses all of this information for our social media and content marketing teams all in one place for cross-collaboration.
Alex Chaidaroglou | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Buzzsumo is being used on my marketing blog WeeklyGrowth and for some clients. It has been used primarily to find popular content ideas that have been heavily shared, share content on social media to keep our accounts active and find influencers to amplify our content.

It is being used across the whole organization since it's a marketing consulting agency. It helps a lot with our own and our clients' content marketing efforts, amplifying our content and identifying influencers.
Charles Chy | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use BuzzSumo to figure out which topics are trending on social media so we can plan out our social media content more effectively. I'm not sure what other tool could do this for us so it gets first place by default! Just kidding. Overall, we find the information provided affordable and insightful.
Brittney Collier | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use BuzzSumo to gain insight on how prospective clients find our content, how we can lead them to our content using SEO, and when it's best to publish content. The platform also provides information to help us determine which social media platforms are more receptive or responsive to certain topics and content types.
Jordan Comstock | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Buzzsumo to help our content strategy. It is a great source of ideas for what is being talked about, shared, created and produced in the construction world. So it ends up being valuable to the content team at my company as it gives them many of the topics that they use for webinars, blog posts, videos and any other content we produce ourselves.
Kaitlin Berg | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Buzzsumo is mainly being used in our organization to keep up on industry trends and for curated content to share on our social media pages. It's an important resource for us to stay up to date on what is trending in the industries we serve, but also give us a great idea of what is "shareable content". Buzzsumo gives us ideas on what people are wanting to read and how the headlines and stories are written to catch peoples' attention.
Christine Berres | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
In my opinion, Buzzsumo is a must for content marketers. I love how easy it is to use -- and how many ways I can use it. From researching hot topics within my niche to analyzing content performance compared to competitors, or even identifying quotes from key influencers surrounding a specific topic, this is a great tool for efficiency.