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Buzzsumo has become an essential tool for social media specialists and marketing agencies, providing a range of use cases to enhance …
Starting at $159 per month
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What is BuzzSumo?
BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. BuzzSumo was acquired by Brandwatch,…
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Pricing
Content Creation
$199
Cloud
per month
PR & Comms
$299
Cloud
per month
Suite
$499
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://buzzsumo.com/pricing/
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $159 per month
Product Details
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- Integrations
- Competitors
- Tech Details
- FAQs
What is BuzzSumo?
BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. The product was acquired by Brandwatch in 2017.
BuzzSumo Video
BuzzSumo Integrations
BuzzSumo Competitors
BuzzSumo Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts.
BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).
BuzzSumo starts at $159.
Reviewers rate Usability highest, with a score of 9.
The most common users of BuzzSumo are from Small Businesses (1-50 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Buzzsumo has become an essential tool for social media specialists and marketing agencies, providing a range of use cases to enhance content marketing strategies. With its ability to analyze billions of pieces of content, Buzzsumo allows users to identify relevant and trending content for clients' social media platforms. This feature not only helps establish meaningful influencer connections but also uncovers new opportunities for brands. Users appreciate the dashboard that consolidates all information in one place, facilitating cross-collaboration among teams, streamlining the process of building an SEO strategy, and searching for topics of interest. Furthermore, Buzzsumo aids in influencer outreach, shaping blog titles to attract more traffic, researching topics, generating content ideas, and identifying influencers. Moreover, it simplifies content strategy by providing ideas for webinars, blog posts, videos, and other forms of content. Additionally, Buzzsumo is invaluable for planning social media content effectively, identifying trending topics, monitoring brand mentions, and conducting media monitoring and reporting. It also enables tracking of content shareability and acquired backlinks to assess the impact of work. Users appreciate the tool's performance analysis features in assessing popular and trending topics, aiding in research, analysis, and planning editorial calendars for content marketing teams. Furthermore, BuzzSumo has proven to be helpful in competitor research by analyzing competitors' social media profiles, top-performing content, and best times to post on different platforms such as Facebook and LinkedIn. The software has been praised for its ability to find out what is popular online concerning content marketing and social media. It also helps users understand influencers better while allowing them to track competitors' social media activities and gain insights into their strategies. Moreover, BuzzSumo is a go-to platform for influencer marketing as it allows users to find influencers across various social media platforms and establish relationships with them. Additionally, customers have used BuzzSumo for content curation on social media channels and marketing research. It has been found helpful in generating new content ideas for blogs and social media sites while facilitating competitor analysis. BuzzSumo has also been used to analyze the performance of topics and content online, identifying the best social channels and months for content promotion. Moreover, it has been effectively used by marketing and content teams for research, generating data insights about social media pages, comparing the social reach of their content with that of competitors, checking backlinks, and identifying keywords. The software helps track web mentions and measure the social shares of own content, providing accurate data for KPI measurement within the marketing team. One of the key benefits of BuzzSumo is its ability to change and direct marketing strategies based on insights from social media and beyond. The platform has been a valuable source for high-engagement content ideas and has facilitated content curation, driving content calendar ideas and engagement analysis. It has helped users determine which content has the highest likelihood of better engagement, solving the problem of content optimization. In addition, BuzzSumo enables teams to keep track of online activities, especially on social media platforms, and make informed decisions to improve social media and blog engagement as well as overall content performance. Overall, BuzzSumo offers efficiency and multiple use cases that are essential for both social media specialists and marketing agencies in enhancing their content marketing strategies.
Clean and Intuitive Interface: Users have consistently praised BuzzSumo for its clean and intuitive user interface. Many reviewers have mentioned that the platform is easy to navigate, allowing them to quickly find the information they need. This positive sentiment indicates that a significant number of users appreciate the user-friendly design of BuzzSumo. Accurate Data and Wide Variety of Suggestions: Several users have expressed their satisfaction with the accuracy of the data provided by BuzzSumo. They appreciate that the platform offers a wide variety of topic/query suggestions, which helps them in their marketing research and content creation efforts. This feedback highlights how users value the reliable data and comprehensive insights offered by BuzzSumo. Identifying Popular Content and Trending Topics: The ability to identify popular content and trending topics is highly valued by users as it allows them to stay up to date with what resonates with their target audience. Numerous reviewers have mentioned how this feature enables them to create relevant and engaging content that drives engagement. The positive feedback emphasizes how this functionality enhances users' understanding of current market trends. Overall, these three pros - Clean and Intuitive Interface, Accurate Data and Wide Variety of Suggestions, Identifying Popular Content and Trending Topics - are frequently highlighted by users when praising BuzzSumo's effectiveness in helping them achieve their marketing goals.
Costly Pricing: Many users have expressed dissatisfaction with the pricing of the software, particularly for non-profit organizations, schools/students, and small businesses. They have found the price to be costly and feel that there should be discounted pricing options available for these groups.
Limited Free Version: Users have mentioned limitations of the free version, such as a limited number of search results and the inability to add negative keywords in search results. Some users also feel that the software could offer more robust SEO tools and provide more free services.
Poor User Interface: The user interface UI of the software has received criticism from users who find it clunky, not user-friendly, and lacking in smart features compared to other platforms. They suggest improvements to make it easier to use and more intuitive.
Users recommend Buzzsumo for its ability to generate new and creative content ideas. They appreciate the tool's features that allow them to see what topics are trending and what type of content performs well in their industry. With this information, content teams can expand their reach and stay ahead of competitors by producing fresh and engaging content.
Many reviewers highlight the usefulness of Buzzsumo in providing insights into competitor strategies. The tool allows users to analyze their competitors' top-performing content, backlinks, and social media engagement. This information helps content teams understand what is working for their competitors and enables them to refine their own content strategy accordingly.
Customers often praise Buzzsumo for its comprehensive analytics capabilities. The tool provides detailed metrics and data on the performance of published content, including social shares, backlinks, and engagement metrics. By tracking these analytics, users can measure the success of their content campaigns and make data-driven decisions to optimize their content marketing efforts.
Attribute Ratings
Reviews
(1-25 of 34)Companies can't remove reviews or game the system. Here's why
Buzzsumo is primarily used by our marketing department, specifically for content and social. Buzzsumo helps us analyze our social and content efforts as it gives us accurate share counts. You can also use Buzzsumo to see the share counts of other companies, so you can use their data to research other companies and figure out which topics you should write about.
Buzzsumo allows us to research content ideas as well as to check backlinks and monitor brand mentions for our company and all of our clients. Buzsumo performs several key functions to my day to day work load and is something that would be difficult for me to not have aces to on a daily basis.
July 14, 2021
My BuzzSumo Review
It is being used by our marketing and content team mainly for content research. It greatly helps us in generating new content ideas for our blog page and social media sites. Also helps in competitor analysis. And gives us data insights about various social media pages on their performance regarding a particular topic. Helps in trend analysis.
Our agency uses BuzzSumo across the organization with a daily focus on the PR department who uses the advanced monitoring features.
June 24, 2021
Find out what's trending online
Our company uses BuzzSumo as a tool in our arsenal for backlinking and social media strategy by finding popular pages, social media posts and trends, etc. We also use the influencer database to look for influencers who can help promote certain companies in certain niches. It is a helpful tool for sifting through influencers.
June 24, 2021
Learn the best content marketing and social topics
BuzzSumo is an excellent tool for finding out what is popular online when it comes to content marketing and social media. It even helps you connect with influencers to run campaigns.
June 22, 2021
Great software for trending social media topics
BuzzSumo helps our team keep track of everything that is happening online, especially social media, in order to determine what is popular and shift our strategy based on these key pieces of information that are provided by the software. It allows us to organically improve our social media engagement and content, as well as our blog engagement and content.
June 18, 2021
Research what is happening online with BuzzSumo
BuzzSumo is an excellent tool that allows us to keep track of everything on social media and beyond in order to change and direct our marketing strategies in a way that makes sense. It also allows us to be able to find influencers when we are looking for them for a niche topic or hashtag.
June 14, 2021
Research what is buzzin'
BuzzSumo is a great tool for everything on social media. You can see what is trending and what is happening on social media with one click. You can find influencers and connect with them as well.
June 08, 2021
BuzzSumo helps you succeed on social media
BuzzSumo is an awesome product in order to understand what is going on on social media and have an understanding of influencers and influencer marketing. You can easily keep track of your competitors and see what they are doing on social media, which is a lot of what we use this platform for.
June 02, 2021
Boost Your Social Presence...
I love it! BuzzSumo analyzes billions of pieces of content so that everyone can access comprehensive big data analytics.
Buzzsumo is a search engine that tries to show the most successful content on the web. It is based on the content that has had the most viral, and you know it by the number of times it has been shared on different social networks. Thus, with this tool, you can find the most relevant content based on specific keywords, and you will have a reference to create your own posts or blog articles with more guarantees of success. BuzzSumo helps me create real engagement with whomever I want to communicate with. It proved extremely important for me to grow my social networks.
BuzzSumo is our go-to platform for influencer marketing. You can find influencers on various social media platforms and then reach out to them. We have used this tool to find influencers and then to connect with them and develop relationships to work with us and represent our clients as well.
We have used BuzzSumo for content inspiration and for audience research to help us plan our [editorial] calendar.
October 31, 2020
Buzzsumo helps uncover great content ideas
Score 9 out of 10
Vetted Review
Verified User
We use Buzzsumo to source high-engagement ideas for our content and for curating new content. It is being used by our Marketing team on a weekly basis to find what subjects are resonating most in specific topics or keywords. We then use this data to drive some of the ideas for our content calendar and to see who is engaging with the hottest content. With Buzzsumo, we're solving the problem of knowing what content has the highest likelihood of better engagement.
September 23, 2020
Great ROI for Content Marketing Tool
BambooHR is known for having a competitive advantage in the realm of content marketing and the blogosphere. Buzzsumo has helped us gain this reputation. Buzzsumo is one of the best platforms for discovery and ideation. They're also getting better at helping you take the next steps following ideation. We find that Buzzsumo gets a lot of use both from our SEO/Content Strategy teams and our Copy/Creative teams as well, which is really saying something. Buzzsumo is pretty versatile, and it keeps getting better!
September 18, 2020
Great for Measuring Social Shares
We use Buzzsumo to track web mentions and also to track the number of social shares of our own content. It is being used solely within the marketing team and allows us to accurately measure our KPIs.
September 14, 2020
The trends tool to overpower every other one in the market
We used Buzzsumo to help clients get into the conversation online. There were so many approaches we could use to build an SEO strategy but Buzzsumo made it all easier. We used it in Marketing to search for topics of interest in a way we never thought possible. Working all the time we don't have the chance to check social media or any other platforms to check what are the people interested in and this tool makes it easier.
September 12, 2020
Buzzsumo - Makes Marketing More Efficient!
I manage a team of social media specialists and we have been using Buzzsumo for over four years to help us identify the most relevant and trending content and topics to keep our client's social media fresh and informative in the eyes of their audiences. Influencer marketing in 2020 has become more tantamount to social media success and the Buzzsumo tool allows us to find new opportunities for our brands to establish meaningful influencer connections. At our agency, we use Buzzsumo to identify top hashtags, top trending content, new content, and analyze competitor content in real-time. We love how the dashboard houses all of this information for our social media and content marketing teams all in one place for cross-collaboration.
March 19, 2020
Great social and content tool
Buzzsumo is being used on my marketing blog WeeklyGrowth and for some clients. It has been used primarily to find popular content ideas that have been heavily shared, share content on social media to keep our accounts active and find influencers to amplify our content.
It is being used across the whole organization since it's a marketing consulting agency. It helps a lot with our own and our clients' content marketing efforts, amplifying our content and identifying influencers.
It is being used across the whole organization since it's a marketing consulting agency. It helps a lot with our own and our clients' content marketing efforts, amplifying our content and identifying influencers.
August 05, 2019
Great social media research tool!
We use BuzzSumo to figure out which topics are trending on social media so we can plan out our social media content more effectively. I'm not sure what other tool could do this for us so it gets first place by default! Just kidding. Overall, we find the information provided affordable and insightful.
December 20, 2018
BuzzSumo is perfect for larger companies, but make sure it works for you if you're a small business or B2B!
We use BuzzSumo to gain insight on how prospective clients find our content, how we can lead them to our content using SEO, and when it's best to publish content. The platform also provides information to help us determine which social media platforms are more receptive or responsive to certain topics and content types.
August 20, 2018
Buzzsumo is great for social and content
We use Buzzsumo to help our content strategy. It is a great source of ideas for what is being talked about, shared, created and produced in the construction world. So it ends up being valuable to the content team at my company as it gives them many of the topics that they use for webinars, blog posts, videos and any other content we produce ourselves.
August 01, 2018
Try Buzzsumo for FREE - You Won't Regret it!
Buzzsumo is mainly being used in our organization to keep up on industry trends and for curated content to share on our social media pages. It's an important resource for us to stay up to date on what is trending in the industries we serve, but also give us a great idea of what is "shareable content". Buzzsumo gives us ideas on what people are wanting to read and how the headlines and stories are written to catch peoples' attention.
June 11, 2018
Not as fat as you think. Wrap your SEO around this
From a content review, Buzzsumo is so valuable. We use Google Trends, but when it comes down to looking for influencers, Buzzsumo is second to none.
May 23, 2018
A must for content marketers!
In my opinion, Buzzsumo is a must for content marketers. I love how easy it is to use -- and how many ways I can use it. From researching hot topics within my niche to analyzing content performance compared to competitors, or even identifying quotes from key influencers surrounding a specific topic, this is a great tool for efficiency.