Buzzsumo Reviews

45 Ratings
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Score 8.3 out of 100

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Reviews (1-16 of 16)

Brittney Collier | TrustRadius Reviewer
Score 7 out of 10
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Pros and Cons

  • The best part about BuzzSumo is its insight on SEO/keywords. The platform lets you know which keywords relevant to our products have been searched most frequently. By figuring out how prospects are searching for content like ours, we're able to improve the language we use to target them.
  • BuzzSumo really helps with finding the most effective content publishing times. For example, we're a B2B company, so we thought that posting on social media throughout the week was most effective since our customers would be in the office. However, the tools on BuzzSumo showed us that engagement with similar content was heaviest on Sunday nights over the last year.
  • BuzzSumo has a great tool for understanding which social media platform to use for sharing your content. After finding the most relevant keywords for your audience and content type, the platform has graphs showing you which social media sites these types of content were viewed on the most. This helped us to stop posting on social media platforms that our prospects weren't using.
  • The worst aspect of BuzzSumo is the pricing. We're a non-profit and we pay $299/month to use the platform. The lowest price you can get the platform for is $99/month and you'll have the least features. I think this is way too expensive -- especially for the enterprise package which is $499 or more/month. To be fair, I think the pricing for non-profits, schools/students, and small businesses should be discounted.
  • I wish BuzzSumo provided more keyword recommendations. Before I researched heavily enough to find out what our prospects typically searched for when looking for products similar to ours, I didn't know where to begin. Because of that, my keyword searches didn't bring up many results in the beginning, and BuzzSumo doesn't give recommendations when that happens. I eventually had to go on Google to be led in the right direction, which partially defeats the purpose of having BuzzSumo.
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Jordan Comstock | TrustRadius Reviewer
Score 9 out of 10
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Pros and Cons

  • Content analyzer is helpful in finding the most popular topics to focus on
  • Backlinks is a quick way to glance at links that are pointing towards our site
  • Trending now is helpful to make sure we don't miss any big happenings, topics or ideas in the industry. It also helps us find popular articles to link to on our social media
  • It was difficult to get some of the members of the team to use it
  • Feels like with construction there isn't always as many results as I would like to see on some searches
  • Sometimes there are very broad results to searches, and if they are too broad they are just distracting
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Kaitlin Berg | TrustRadius Reviewer
Score 9 out of 10
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Pros and Cons

  • Great for knowing what is trending on certain topics.
  • Need curated content for your social media? This is your resource!
  • Overall "trending now" keeps you up to speed on the type of content people are actually interested in.
  • Free version only give you so many search results.
  • No way to add negative keywords in search results.
  • No suggestions based on previous searches.
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Claire Vanner | TrustRadius Reviewer
Score 6 out of 10
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Pros and Cons

  • Identifying social influencers
  • Content alerts
  • Gathering popular content
  • Always brings up articles by the same authors (favours influencers)
  • Not always easy to search keywords - often get articles that are irrelevant
  • Cannot search for Instagram influencers
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James Egan | TrustRadius Reviewer
Score 8 out of 10
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Pros and Cons

  • Finding Influencers
  • Keyword ideas
  • Blog ideas
  • When it comes down to it, it would be lovely if the FAQs were front and center. There are a lot of features that are only available for premium members, and I think that it would be better if they were made more prominent.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Verified User
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Pros and Cons

  • Media monitoring. Alerts in real-time are crucial for news campaigns.
  • Media research. The ability to search by topic and discover influencers is helpful and quick.
  • Reporting. Pulling keywords or phrases to illustrate market interest is valuable to our teams and our clients.
  • The ability to remove job listings from keyword searches/monitoring.
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Justina Logozzo | TrustRadius Reviewer
Score 6 out of 10
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Pros and Cons

  • Showcases backlinks acquired per link.
  • Breaks down the number of shares per social channel.
  • Shows you the influencers who share your content.
  • Brand Mentions of your own brand, words, and competitors.
  • Showing influencers who have shared: They only show Twitter followers and only if more than 20 (I believe) people have shared it.
  • The brand mention tool, like most, picks up mentions close to your company's name. If you have a relatively common name, you'll get a mess of results.
  • The influencer tab is a little bit of a mess as well as they go based on Twitter profiles and I've found bot account mixed into the results at times.
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Meyrick D'Souza | TrustRadius Reviewer
August 16, 2017

Super BuzzSumo

Score 8 out of 10
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Verified User
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Pros and Cons

  • Researching and finding content to share - it is very difficult as a content marketer to figure what will engage your audience. It's easy to say, be relevant and entertaining, but to do that takes research. BuzzSumo takes a great deal of the time-consuming slog out of the process.
  • After coming up with content to share, it's a great tool for researching topics. If you see a number of popular articles on a similar topic, you can use them to research it. Then write your own version but adding in more details. It helps you to add your voice and ideas to the "content conversation".
  • It could be better at suggesting topics that will work well. Trending topics is fine, but everyone uses those. When you enter a topic, it could suggest related ones that are also engaging people.
  • It would be great if it could provide a prediction tool for how well your content will do.
  • It would also be great if they had a mobile app.
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Stephanie Reed | TrustRadius Reviewer
June 23, 2017

Good but not great

Score 5 out of 10
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Pros and Cons

  • Scheduling messages
  • Monitoring threads and keywords on social media
  • It's quite clunky and not user-friendly.
  • It should be a bit smarter, especially in terms of scheduling times, etc. I feel that other platforms have smarter features.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Verified User
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Pros and Cons

  • Link building research
  • Great user experience, easy to navigate and great visuals
  • Great for identifying influencers on a particular topic or in an industry
  • Increasing their range to include more information for smaller sites
  • Being able to export more robust data
  • Suggested influencers, or topics that make sense for your audience
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Anonymous | TrustRadius Reviewer
September 01, 2016

The Buzz around Buzzsumo

Score 10 out of 10
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Pros and Cons

  • Buzzsumo can show the engagement (likes, shares) for different content pieces across different social media platforms (Facebook, Pinterest, Twitter).
  • Buzzsumo can show the most popular content piece on social media for any given topic.
  • Buzzsumo can be used to search for the most trending topic at a given moment.
  • Sometimes Buzzsumo doesn't show data for individual pages on a blog with specific URLs.
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About Buzzsumo

BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. The product was acquired by Brandwatch in 2017.
Categories:  Influencer Marketing

Buzzsumo Technical Details

Operating Systems: Unspecified
Mobile Application:No