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Buzzsumo has become an essential tool for social media specialists and marketing agencies, providing a range of use cases to enhance …
Starting at $159 per month
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What is BuzzSumo?
BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. BuzzSumo was acquired by Brandwatch,…
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Pricing
Content Creation
$199
Cloud
per month
PR & Comms
$299
Cloud
per month
Suite
$499
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://buzzsumo.com/pricing/
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $159 per month
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is BuzzSumo?
BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. The product was acquired by Brandwatch in 2017.
BuzzSumo Video
BuzzSumo Integrations
BuzzSumo Competitors
BuzzSumo Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts.
BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).
BuzzSumo starts at $159.
Reviewers rate Usability highest, with a score of 9.
The most common users of BuzzSumo are from Small Businesses (1-50 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Buzzsumo has become an essential tool for social media specialists and marketing agencies, providing a range of use cases to enhance content marketing strategies. With its ability to analyze billions of pieces of content, Buzzsumo allows users to identify relevant and trending content for clients' social media platforms. This feature not only helps establish meaningful influencer connections but also uncovers new opportunities for brands. Users appreciate the dashboard that consolidates all information in one place, facilitating cross-collaboration among teams, streamlining the process of building an SEO strategy, and searching for topics of interest. Furthermore, Buzzsumo aids in influencer outreach, shaping blog titles to attract more traffic, researching topics, generating content ideas, and identifying influencers. Moreover, it simplifies content strategy by providing ideas for webinars, blog posts, videos, and other forms of content. Additionally, Buzzsumo is invaluable for planning social media content effectively, identifying trending topics, monitoring brand mentions, and conducting media monitoring and reporting. It also enables tracking of content shareability and acquired backlinks to assess the impact of work. Users appreciate the tool's performance analysis features in assessing popular and trending topics, aiding in research, analysis, and planning editorial calendars for content marketing teams. Furthermore, BuzzSumo has proven to be helpful in competitor research by analyzing competitors' social media profiles, top-performing content, and best times to post on different platforms such as Facebook and LinkedIn. The software has been praised for its ability to find out what is popular online concerning content marketing and social media. It also helps users understand influencers better while allowing them to track competitors' social media activities and gain insights into their strategies. Moreover, BuzzSumo is a go-to platform for influencer marketing as it allows users to find influencers across various social media platforms and establish relationships with them. Additionally, customers have used BuzzSumo for content curation on social media channels and marketing research. It has been found helpful in generating new content ideas for blogs and social media sites while facilitating competitor analysis. BuzzSumo has also been used to analyze the performance of topics and content online, identifying the best social channels and months for content promotion. Moreover, it has been effectively used by marketing and content teams for research, generating data insights about social media pages, comparing the social reach of their content with that of competitors, checking backlinks, and identifying keywords. The software helps track web mentions and measure the social shares of own content, providing accurate data for KPI measurement within the marketing team. One of the key benefits of BuzzSumo is its ability to change and direct marketing strategies based on insights from social media and beyond. The platform has been a valuable source for high-engagement content ideas and has facilitated content curation, driving content calendar ideas and engagement analysis. It has helped users determine which content has the highest likelihood of better engagement, solving the problem of content optimization. In addition, BuzzSumo enables teams to keep track of online activities, especially on social media platforms, and make informed decisions to improve social media and blog engagement as well as overall content performance. Overall, BuzzSumo offers efficiency and multiple use cases that are essential for both social media specialists and marketing agencies in enhancing their content marketing strategies.
Clean and Intuitive Interface: Users have consistently praised BuzzSumo for its clean and intuitive user interface. Many reviewers have mentioned that the platform is easy to navigate, allowing them to quickly find the information they need. This positive sentiment indicates that a significant number of users appreciate the user-friendly design of BuzzSumo. Accurate Data and Wide Variety of Suggestions: Several users have expressed their satisfaction with the accuracy of the data provided by BuzzSumo. They appreciate that the platform offers a wide variety of topic/query suggestions, which helps them in their marketing research and content creation efforts. This feedback highlights how users value the reliable data and comprehensive insights offered by BuzzSumo. Identifying Popular Content and Trending Topics: The ability to identify popular content and trending topics is highly valued by users as it allows them to stay up to date with what resonates with their target audience. Numerous reviewers have mentioned how this feature enables them to create relevant and engaging content that drives engagement. The positive feedback emphasizes how this functionality enhances users' understanding of current market trends. Overall, these three pros - Clean and Intuitive Interface, Accurate Data and Wide Variety of Suggestions, Identifying Popular Content and Trending Topics - are frequently highlighted by users when praising BuzzSumo's effectiveness in helping them achieve their marketing goals.
Costly Pricing: Many users have expressed dissatisfaction with the pricing of the software, particularly for non-profit organizations, schools/students, and small businesses. They have found the price to be costly and feel that there should be discounted pricing options available for these groups.
Limited Free Version: Users have mentioned limitations of the free version, such as a limited number of search results and the inability to add negative keywords in search results. Some users also feel that the software could offer more robust SEO tools and provide more free services.
Poor User Interface: The user interface UI of the software has received criticism from users who find it clunky, not user-friendly, and lacking in smart features compared to other platforms. They suggest improvements to make it easier to use and more intuitive.
Users recommend Buzzsumo for its ability to generate new and creative content ideas. They appreciate the tool's features that allow them to see what topics are trending and what type of content performs well in their industry. With this information, content teams can expand their reach and stay ahead of competitors by producing fresh and engaging content.
Many reviewers highlight the usefulness of Buzzsumo in providing insights into competitor strategies. The tool allows users to analyze their competitors' top-performing content, backlinks, and social media engagement. This information helps content teams understand what is working for their competitors and enables them to refine their own content strategy accordingly.
Customers often praise Buzzsumo for its comprehensive analytics capabilities. The tool provides detailed metrics and data on the performance of published content, including social shares, backlinks, and engagement metrics. By tracking these analytics, users can measure the success of their content campaigns and make data-driven decisions to optimize their content marketing efforts.
Attribute Ratings
Reviews
(1-25 of 34)Companies can't remove reviews or game the system. Here's why
- Accurate social share counts
- Competitor research
- Keyword research
- Price. It's pretty expensive compared to alternatives
- Automated reports
- Analytics dashboard
- Brand mentions
- Backlink checking
- Content research
- Following trending news
- It sometimes gets buggy when integrated with slack
July 14, 2021
My BuzzSumo Review
- Trend analysis
- Competitor analysis
- Content ideas
- Increase the number of search option for free trial
- Include Instagram insights
- A filter to differentiate news and general topics
- Monitors for client PR placements and notifies via email and Slack alerts
- Helps us research potential journalists writing about the topics relevant to our clients
- Displays trending web and social content clearly with relevant metrics
- Allows us to view what's working for our clients' competitors in the media
- We've been wanting them to offer an affiliate program for years as we've sent much business their way and would appreciate a chance to participate in that success.
June 24, 2021
Find out what's trending online
- The influencer database and search is excellent.
- Helps us to discover content that works and is popular for us.
- Works well as a monitoring and analytics tool.
- The only thing I could complain about is the pricing. It seems to be a bit high.
- Some of the interface can be a bit difficult to manage.
June 24, 2021
Learn the best content marketing and social topics
- Search is excellent
- Allows you to keep track of your competitors
- Finding and connecting with influencers
- Monitoring social media
- BuzzSumo filter could be a bit better
- Content curation feature could be improved
- Customer support could be better
June 22, 2021
Great software for trending social media topics
- It is definitely helpful and provides benefits
- It gives us insights into what it takes to make great content
- It gives us insights into what can help us perform better on social media
- Tells us what type of content is trending
- [I believe] the interface could definitely be improved.
- Some of the navigating of the software is a bit difficult [in my experience].
- Broad focus so [I feel it] doesn't do some individual tasks as well as other software.
June 18, 2021
Research what is happening online with BuzzSumo
- They do influencer marketing very well.
- Finding trends and informing on popular content on social media for that particular day or time period.
- Research is a component that BuzzSumo does very well.
- The interface could be improved as some of the references to text are specific to how a certain company may mention it.
- The price would be better if it was less.
- Some of the information is not filtered properly or could be filtered better as it is not relevant.
June 14, 2021
Research what is buzzin'
- Stay on top of what's going on on social media.
- Interface is pretty cool.
- Helps us with our influencer search and strategy
- Helps us with our website content strategy
- It definitely is a bit pricey, but to be fair it has a lot of tools wrapped into one.
- Some of the data is not entirely accurate
- Interface could be improved and easier to use
June 08, 2021
BuzzSumo helps you succeed on social media
- From Facebook, Twitter, Pinterest and Reddit data, to large scale content analysis, influencers, trending news stories and media alerts, you get it all.
- Helps me find the best topics for content writing, allows my organization to track word patterns.
- Finding influencers and researching topics.
- We get a lot of notifications.
- Cost can be pretty high depending on what you need.
- Filters could be improved.
June 02, 2021
Boost Your Social Presence...
- Use the filters to segment the information.
- Find out what works on each network.
- Find influencers and build relationships.
- BuzzSumo is helpful in building backlinks.
- The subscription price is a bit high.
- Topic Explorer feature can use more improvement.
- I feel It want to do everything without any focus on a specific task. Therefore its functionality can create confusion for the new users.
- Helps us build backlinking.
- Finds influencers within our niche easily.
- Helps us monitor and analyze social media for trends.
- The cost is a bit high, it is a little pricey.
- Some of our team members have trouble using it and figuring it out.
- I feel as if this tool tries to do too much and so its functionality is sort of spread out instead of focusing on one market.
- Content Research
- Identifying Trends
- Facebook content analysis
- Analyzing your own conten
- Identifying questions about your own company
- Looking at emerging networks like TikTok or Snapchat
October 31, 2020
Buzzsumo helps uncover great content ideas
Score 9 out of 10
Vetted Review
Verified User
- Aggregation of content ideas
- The data that indicates what content is performing best
- Insight into who the top influencers are
- Nothing I can think of
September 23, 2020
Great ROI for Content Marketing Tool
- Clean interface and UX
- Accurate data
- Wide variety of topic/query suggestions
- Features
- Functionality
- More robust SEO tools
September 18, 2020
Great for Measuring Social Shares
- Track social shares
- Track web mentions
- Spam filters aren't very strong for web mentions
- UX isn't great
September 14, 2020
The trends tool to overpower every other one in the market
- Specific.
- On top of trends.
- Easy to use.
- Problem solver.
- Good price/service relationship.
- Could offer more free services.
- Could have wider integrations.
September 12, 2020
Buzzsumo - Makes Marketing More Efficient!
- Identifying competitor content in real-time
- Backlink insights for content marketing
- Facebook Analyzer
- Hashtag search capabilities
- Real-time data and analysis
- The price is a little costly for us
- Would love for it to integrate with Google Ads keyword planner better
- Competitor advertising benchmark analysis
March 19, 2020
Great social and content tool
- Identifying popular content & finding content ideas.
- Identifying influencers to further amplify your content.
- Finding content suitable to get backlinks.
- Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc.
- It could have better backlink data to include more backlinks that each content piece has.
- One or two more pricing tiers might work.
August 05, 2019
Great social media research tool!
- Social Media Trends
- Influencers
- User Interface
- Customer Service
December 20, 2018
BuzzSumo is perfect for larger companies, but make sure it works for you if you're a small business or B2B!
- The best part about BuzzSumo is its insight on SEO/keywords. The platform lets you know which keywords relevant to our products have been searched most frequently. By figuring out how prospects are searching for content like ours, we're able to improve the language we use to target them.
- BuzzSumo really helps with finding the most effective content publishing times. For example, we're a B2B company, so we thought that posting on social media throughout the week was most effective since our customers would be in the office. However, the tools on BuzzSumo showed us that engagement with similar content was heaviest on Sunday nights over the last year.
- BuzzSumo has a great tool for understanding which social media platform to use for sharing your content. After finding the most relevant keywords for your audience and content type, the platform has graphs showing you which social media sites these types of content were viewed on the most. This helped us to stop posting on social media platforms that our prospects weren't using.
- The worst aspect of BuzzSumo is the pricing. We're a non-profit and we pay $299/month to use the platform. The lowest price you can get the platform for is $99/month and you'll have the least features. I think this is way too expensive -- especially for the enterprise package which is $499 or more/month. To be fair, I think the pricing for non-profits, schools/students, and small businesses should be discounted.
- I wish BuzzSumo provided more keyword recommendations. Before I researched heavily enough to find out what our prospects typically searched for when looking for products similar to ours, I didn't know where to begin. Because of that, my keyword searches didn't bring up many results in the beginning, and BuzzSumo doesn't give recommendations when that happens. I eventually had to go on Google to be led in the right direction, which partially defeats the purpose of having BuzzSumo.
August 20, 2018
Buzzsumo is great for social and content
- Content analyzer is helpful in finding the most popular topics to focus on
- Backlinks is a quick way to glance at links that are pointing towards our site
- Trending now is helpful to make sure we don't miss any big happenings, topics or ideas in the industry. It also helps us find popular articles to link to on our social media
- It was difficult to get some of the members of the team to use it
- Feels like with construction there isn't always as many results as I would like to see on some searches
- Sometimes there are very broad results to searches, and if they are too broad they are just distracting
August 01, 2018
Try Buzzsumo for FREE - You Won't Regret it!
- Great for knowing what is trending on certain topics.
- Need curated content for your social media? This is your resource!
- Overall "trending now" keeps you up to speed on the type of content people are actually interested in.
- Free version only give you so many search results.
- No way to add negative keywords in search results.
- No suggestions based on previous searches.
June 11, 2018
Not as fat as you think. Wrap your SEO around this
- Finding Influencers
- Keyword ideas
- Blog ideas
- When it comes down to it, it would be lovely if the FAQs were front and center. There are a lot of features that are only available for premium members, and I think that it would be better if they were made more prominent.
May 23, 2018
A must for content marketers!
- Surfacing content topics (+length and voice/tone that resonate with readers)
- Identifying key industry influencers to follow
- Finding content to share on your own social channels
- Can't think of any in my particular use case!