BuzzSumo

Accurate social share counts

Competitor research

Keyword research

Price. It's pretty expensive compared to alternatives

Automated reports

Analytics dashboard

Brand mentions

Backlink checking

Content research

Following trending news

It sometimes gets buggy when integrated with slack

Trend analysis

Competitor analysis

Content ideas

Increase the number of search option for free trial

Include Instagram insights

A filter to differentiate news and general topics

Monitors for client PR placements and notifies via email and Slack alerts

Helps us research potential journalists writing about the topics relevant to our clients

Displays trending web and social content clearly with relevant metrics

Allows us to view what's working for our clients' competitors in the media

We've been wanting them to offer an affiliate program for years as we've sent much business their way and would appreciate a chance to participate in that success.

The influencer database and search is excellent.

Helps us to discover content that works and is popular for us.

Works well as a monitoring and analytics tool.

The only thing I could complain about is the pricing. It seems to be a bit high.

Some of the interface can be a bit difficult to manage.

Search is excellent

Allows you to keep track of your competitors

Finding and connecting with influencers

Monitoring social media

BuzzSumo filter could be a bit better

Content curation feature could be improved

Customer support could be better

It is definitely helpful and provides benefits

It gives us insights into what it takes to make great content

It gives us insights into what can help us perform better on social media

Tells us what type of content is trending

[I believe] the interface could definitely be improved.

Some of the navigating of the software is a bit difficult [in my experience].

Broad focus so [I feel it] doesn't do some individual tasks as well as other software.

They do influencer marketing very well.

Finding trends and informing on popular content on social media for that particular day or time period.

Research is a component that BuzzSumo does very well.

The interface could be improved as some of the references to text are specific to how a certain company may mention it.

The price would be better if it was less.

Some of the information is not filtered properly or could be filtered better as it is not relevant.

Stay on top of what's going on on social media.

Interface is pretty cool.

Helps us with our influencer search and strategy

Helps us with our website content strategy

It definitely is a bit pricey, but to be fair it has a lot of tools wrapped into one.

Some of the data is not entirely accurate

Interface could be improved and easier to use

From Facebook, Twitter, Pinterest and Reddit data, to large scale content analysis, influencers, trending news stories and media alerts, you get it all.

Helps me find the best topics for content writing, allows my organization to track word patterns.

Finding influencers and researching topics.

We get a lot of notifications.

Cost can be pretty high depending on what you need.

Filters could be improved.

Use the filters to segment the information.

Find out what works on each network.

Find influencers and build relationships.

BuzzSumo is helpful in building backlinks.

The subscription price is a bit high.

Topic Explorer feature can use more improvement.

I feel It want to do everything without any focus on a specific task. Therefore its functionality can create confusion for the new users.

Helps us build backlinking.

Finds influencers within our niche easily.

Helps us monitor and analyze social media for trends.

The cost is a bit high, it is a little pricey.

Some of our team members have trouble using it and figuring it out.

I feel as if this tool tries to do too much and so its functionality is sort of spread out instead of focusing on one market.

Content Research

Identifying Trends

Facebook content analysis

Analyzing your own conten

Identifying questions about your own company

Looking at emerging networks like TikTok or Snapchat

Aggregation of content ideas

The data that indicates what content is performing best

Insight into who the top influencers are

Nothing I can think of

Clean interface and UX

Accurate data

Wide variety of topic/query suggestions

Features

Functionality

More robust SEO tools

Track social shares

Track web mentions

Spam filters aren't very strong for web mentions

UX isn't great

Specific.

On top of trends.

Easy to use.

Problem solver.

Good price/service relationship.

Could offer more free services.

Could have wider integrations.

Identifying competitor content in real-time

Backlink insights for content marketing

Facebook Analyzer

Hashtag search capabilities

Real-time data and analysis

The price is a little costly for us

Would love for it to integrate with Google Ads keyword planner better

Competitor advertising benchmark analysis

Identifying popular content & finding content ideas.

Identifying influencers to further amplify your content.

Finding content suitable to get backlinks.

Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc.

It could have better backlink data to include more backlinks that each content piece has.

One or two more pricing tiers might work.

Social Media Trends

Influencers

User Interface

Customer Service

The best part about BuzzSumo is its insight on SEO/keywords. The platform lets you know which keywords relevant to our products have been searched most frequently. By figuring out how prospects are searching for content like ours, we're able to improve the language we use to target them.

BuzzSumo really helps with finding the most effective content publishing times. For example, we're a B2B company, so we thought that posting on social media throughout the week was most effective since our customers would be in the office. However, the tools on BuzzSumo showed us that engagement with similar content was heaviest on Sunday nights over the last year.

BuzzSumo has a great tool for understanding which social media platform to use for sharing your content. After finding the most relevant keywords for your audience and content type, the platform has graphs showing you which social media sites these types of content were viewed on the most. This helped us to stop posting on social media platforms that our prospects weren't using.

The worst aspect of BuzzSumo is the pricing. We're a non-profit and we pay $299/month to use the platform. The lowest price you can get the platform for is $99/month and you'll have the least features. I think this is way too expensive -- especially for the enterprise package which is $499 or more/month. To be fair, I think the pricing for non-profits, schools/students, and small businesses should be discounted.

I wish BuzzSumo provided more keyword recommendations. Before I researched heavily enough to find out what our prospects typically searched for when looking for products similar to ours, I didn't know where to begin. Because of that, my keyword searches didn't bring up many results in the beginning, and BuzzSumo doesn't give recommendations when that happens. I eventually had to go on Google to be led in the right direction, which partially defeats the purpose of having BuzzSumo.

Content analyzer is helpful in finding the most popular topics to focus on

Backlinks is a quick way to glance at links that are pointing towards our site

Trending now is helpful to make sure we don't miss any big happenings, topics or ideas in the industry. It also helps us find popular articles to link to on our social media

It was difficult to get some of the members of the team to use it

Feels like with construction there isn't always as many results as I would like to see on some searches

Sometimes there are very broad results to searches, and if they are too broad they are just distracting

Great for knowing what is trending on certain topics.

Need curated content for your social media? This is your resource!

Overall "trending now" keeps you up to speed on the type of content people are actually interested in.

Free version only give you so many search results.

No way to add negative keywords in search results.

No suggestions based on previous searches.

Finding Influencers

Keyword ideas

Blog ideas

When it comes down to it, it would be lovely if the FAQs were front and center. There are a lot of features that are only available for premium members, and I think that it would be better if they were made more prominent.

Surfacing content topics (+length and voice/tone that resonate with readers)

Identifying key industry influencers to follow

Finding content to share on your own social channels

Can't think of any in my particular use case!