Skip to main content
TrustRadius
BuzzSumo

BuzzSumo

Overview

What is BuzzSumo?

BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. BuzzSumo was acquired by Brandwatch,…

Read more

Learn from top reviewers

Return to navigation

Pricing

View all pricing

Content Creation

$199

Cloud
per month

PR & Comms

$299

Cloud
per month

Suite

$499

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://buzzsumo.com/pricing/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $159 per month
Return to navigation

Product Details

What is BuzzSumo?

BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. The product was acquired by Brandwatch in 2017.

BuzzSumo Video

BuzzSumo Integrations

BuzzSumo Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).

BuzzSumo starts at $159.

Mention, MarketMuse, and NewsWhip Spike are common alternatives for BuzzSumo.

Reviewers rate Usability highest, with a score of 9.

The most common users of BuzzSumo are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews From Top Reviewers

(1-5 of 34)

BuzzSumo is a must-have pro tool for serious PR coordinators

Rating: 10 out of 10
July 07, 2021
JM
Vetted Review
Verified User
BuzzSumo
6 years of experience
  • Monitors for client PR placements and notifies via email and Slack alerts
  • Helps us research potential journalists writing about the topics relevant to our clients
  • Displays trending web and social content clearly with relevant metrics
  • Allows us to view what's working for our clients' competitors in the media
Cons
  • We've been wanting them to offer an affiliate program for years as we've sent much business their way and would appreciate a chance to participate in that success.

Boost Your Social Presence...

Rating: 8 out of 10
June 02, 2021
  • Use the filters to segment the information.
  • Find out what works on each network.
  • Find influencers and build relationships.
  • BuzzSumo is helpful in building backlinks.
Cons
  • The subscription price is a bit high.
  • Topic Explorer feature can use more improvement.
  • I feel It want to do everything without any focus on a specific task. Therefore its functionality can create confusion for the new users.

Research what is buzzin'

Rating: 9 out of 10
June 14, 2021
JH
Vetted Review
Verified User
BuzzSumo
1 year of experience
  • Stay on top of what's going on on social media.
  • Interface is pretty cool.
  • Helps us with our influencer search and strategy
  • Helps us with our website content strategy
Cons
  • It definitely is a bit pricey, but to be fair it has a lot of tools wrapped into one.
  • Some of the data is not entirely accurate
  • Interface could be improved and easier to use

Buzzsumo - Makes Marketing More Efficient!

Rating: 9 out of 10
September 12, 2020
SH
Vetted Review
Verified User
BuzzSumo
4 years of experience
  • Identifying competitor content in real-time
  • Backlink insights for content marketing
  • Facebook Analyzer
  • Hashtag search capabilities
  • Real-time data and analysis
Cons
  • The price is a little costly for us
  • Would love for it to integrate with Google Ads keyword planner better
  • Competitor advertising benchmark analysis
Return to navigation