BuzzSumo

BuzzSumo

Top Rated
About TrustRadius Scoring
Score 8.5 out of 100
Top Rated
BuzzSumo

Overview

Recent Reviews

My BuzzSumo Review

6 out of 10
July 14, 2021
It is being used by our marketing and content team mainly for content research. It greatly helps us in generating new content ideas for …
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Find out what's trending online

9 out of 10
June 24, 2021
Our company uses BuzzSumo as a tool in our arsenal for backlinking and social media strategy by finding popular pages, social media posts …
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Awards

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Pricing

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Pro (5 users)

$99

Cloud
per month

Plus (10 users)

$179

Cloud
per month

Large (15 users)

$299

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://app.buzzsumo.com/account/plans

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

No scorecards have been submitted for this product yet..

Product Details

What is BuzzSumo?

BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. The product was acquired by Brandwatch in 2017.

BuzzSumo Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Frequently Asked Questions

What is BuzzSumo?

BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).

What is BuzzSumo's best feature?

Reviewers rate Usability highest, with a score of 9.

Who uses BuzzSumo?

The most common users of BuzzSumo are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Reviews and Ratings

 (74)

Ratings

Reviews

(1-25 of 34)
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July 14, 2021

My BuzzSumo Review

Score 6 out of 10
Vetted Review
Verified User
Review Source
  • Trend analysis
  • Competitor analysis
  • Content ideas
  • Increase the number of search option for free trial
  • Include Instagram insights
  • A filter to differentiate news and general topics
Jason Myers | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Monitors for client PR placements and notifies via email and Slack alerts
  • Helps us research potential journalists writing about the topics relevant to our clients
  • Displays trending web and social content clearly with relevant metrics
  • Allows us to view what's working for our clients' competitors in the media
  • We've been wanting them to offer an affiliate program for years as we've sent much business their way and would appreciate a chance to participate in that success.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • The influencer database and search is excellent.
  • Helps us to discover content that works and is popular for us.
  • Works well as a monitoring and analytics tool.
  • The only thing I could complain about is the pricing. It seems to be a bit high.
  • Some of the interface can be a bit difficult to manage.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • It is definitely helpful and provides benefits
  • It gives us insights into what it takes to make great content
  • It gives us insights into what can help us perform better on social media
  • Tells us what type of content is trending
  • [I believe] the interface could definitely be improved.
  • Some of the navigating of the software is a bit difficult [in my experience].
  • Broad focus so [I feel it] doesn't do some individual tasks as well as other software.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • They do influencer marketing very well.
  • Finding trends and informing on popular content on social media for that particular day or time period.
  • Research is a component that BuzzSumo does very well.
  • The interface could be improved as some of the references to text are specific to how a certain company may mention it.
  • The price would be better if it was less.
  • Some of the information is not filtered properly or could be filtered better as it is not relevant.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Stay on top of what's going on on social media.
  • Interface is pretty cool.
  • Helps us with our influencer search and strategy
  • Helps us with our website content strategy
  • It definitely is a bit pricey, but to be fair it has a lot of tools wrapped into one.
  • Some of the data is not entirely accurate
  • Interface could be improved and easier to use
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • From Facebook, Twitter, Pinterest and Reddit data, to large scale content analysis, influencers, trending news stories and media alerts, you get it all.
  • Helps me find the best topics for content writing, allows my organization to track word patterns.
  • Finding influencers and researching topics.
  • We get a lot of notifications.
  • Cost can be pretty high depending on what you need.
  • Filters could be improved.
Aniket Kumar Chaudhary | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Use the filters to segment the information.
  • Find out what works on each network.
  • Find influencers and build relationships.
  • BuzzSumo is helpful in building backlinks.
  • The subscription price is a bit high.
  • Topic Explorer feature can use more improvement.
  • I feel It want to do everything without any focus on a specific task. Therefore its functionality can create confusion for the new users.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Helps us build backlinking.
  • Finds influencers within our niche easily.
  • Helps us monitor and analyze social media for trends.
  • The cost is a bit high, it is a little pricey.
  • Some of our team members have trouble using it and figuring it out.
  • I feel as if this tool tries to do too much and so its functionality is sort of spread out instead of focusing on one market.
Sarah Hoffman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Identifying competitor content in real-time
  • Backlink insights for content marketing
  • Facebook Analyzer
  • Hashtag search capabilities
  • Real-time data and analysis
  • The price is a little costly for us
  • Would love for it to integrate with Google Ads keyword planner better
  • Competitor advertising benchmark analysis
Alex Chaidaroglou | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Identifying popular content & finding content ideas.
  • Identifying influencers to further amplify your content.
  • Finding content suitable to get backlinks.
  • Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc.
  • It could have better backlink data to include more backlinks that each content piece has.
  • One or two more pricing tiers might work.
Brittney Collier | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • The best part about BuzzSumo is its insight on SEO/keywords. The platform lets you know which keywords relevant to our products have been searched most frequently. By figuring out how prospects are searching for content like ours, we're able to improve the language we use to target them.
  • BuzzSumo really helps with finding the most effective content publishing times. For example, we're a B2B company, so we thought that posting on social media throughout the week was most effective since our customers would be in the office. However, the tools on BuzzSumo showed us that engagement with similar content was heaviest on Sunday nights over the last year.
  • BuzzSumo has a great tool for understanding which social media platform to use for sharing your content. After finding the most relevant keywords for your audience and content type, the platform has graphs showing you which social media sites these types of content were viewed on the most. This helped us to stop posting on social media platforms that our prospects weren't using.
  • The worst aspect of BuzzSumo is the pricing. We're a non-profit and we pay $299/month to use the platform. The lowest price you can get the platform for is $99/month and you'll have the least features. I think this is way too expensive -- especially for the enterprise package which is $499 or more/month. To be fair, I think the pricing for non-profits, schools/students, and small businesses should be discounted.
  • I wish BuzzSumo provided more keyword recommendations. Before I researched heavily enough to find out what our prospects typically searched for when looking for products similar to ours, I didn't know where to begin. Because of that, my keyword searches didn't bring up many results in the beginning, and BuzzSumo doesn't give recommendations when that happens. I eventually had to go on Google to be led in the right direction, which partially defeats the purpose of having BuzzSumo.
Jordan Comstock | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Content analyzer is helpful in finding the most popular topics to focus on
  • Backlinks is a quick way to glance at links that are pointing towards our site
  • Trending now is helpful to make sure we don't miss any big happenings, topics or ideas in the industry. It also helps us find popular articles to link to on our social media
  • It was difficult to get some of the members of the team to use it
  • Feels like with construction there isn't always as many results as I would like to see on some searches
  • Sometimes there are very broad results to searches, and if they are too broad they are just distracting
Kaitlin Berg | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Great for knowing what is trending on certain topics.
  • Need curated content for your social media? This is your resource!
  • Overall "trending now" keeps you up to speed on the type of content people are actually interested in.
  • Free version only give you so many search results.
  • No way to add negative keywords in search results.
  • No suggestions based on previous searches.
James Egan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Finding Influencers
  • Keyword ideas
  • Blog ideas
  • When it comes down to it, it would be lovely if the FAQs were front and center. There are a lot of features that are only available for premium members, and I think that it would be better if they were made more prominent.