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Bynder

Bynder

Overview

What is Bynder?

Bynder helps brands to distribute their marketing materials, manage creations and facilitate brand consistency. Bynder is a solution for marketing that comes with best in class digital asset management, creative project management, brand identity guidelines, product information management and web-to-publish…

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Recent Reviews

TrustRadius Insights

Bynder has become an essential tool for many organizations, providing a centralized platform for managing digital assets efficiently. …
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Webdam Connectivity

8 out of 10
January 24, 2018
Incentivized
Through our marketing department and corporate communications group, I access high-resolution images to use when creating graphics and …
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Pricing

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Enterprise Brand Portal

$0

Cloud
User/Storage/Modules/Add-Ons

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.bynder.com/en/pricing/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Bynder integrates with Wordpress 5

YouTube

Bynder integrates with Salesforce Marketing Cloud

YouTube

On-brand content creation and collaboration with Bynder Print Brand Templates

YouTube

Streamlining the creative process with Bynder Creative Workflow

YouTube

Delivering optimized assets with Bynder DAT

YouTube
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Product Details

What is Bynder?

Bynder is a digital asset management (DAM) platform that enables teams to manage proliferating content, touchpoints, and relationships. Bynder presents itself as a brand ally that unifies and transforms the creation and sharing of assets.

Bynder states that brand managers, marketers and creatives from global organizations like PUMA, innocent drinks, Spotify, Five Guys, Omron and KLM Royal Dutch Airlines use Bynder to organize company files; edit and approve projects in real time; auto-format and resize files; and make the right content available to others at the click of a button.



Bynder Features

DAM Features Features

  • Supported: Uploading assets
  • Supported: Downloading assets
  • Supported: Categories
  • Supported: Asset storage
  • Supported: Asset sharing
  • Supported: Asset search
  • Supported: Tagging system
  • Supported: Content editing
  • Supported: Embed codes
  • Supported: Metadata
  • Supported: Collections
  • Supported: User access
  • Supported: DAM Integrations
  • Supported: DAM API
  • Supported: Workflow automations
  • Supported: Related asset discovery

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports
  • Supported: Data exportability
  • Supported: Content analytics

Additional Features

  • Supported: Digital Asset Management
  • Supported: Brand Guidelines
  • Supported: Creative Workflow
  • Supported: Studio
  • Supported: Print Brand Templates
  • Supported: Content Workflow

Bynder Screenshots

Screenshot of Digital Asset Management - Digital asset centralization and management.Screenshot of Bynder's Brand Guidelines - A digital home for brand guidelinesScreenshot of Studio - Automation of digital content creationScreenshot of Asset Workflow - Creative process collaboration

Bynder Videos

Automating digital content creation with Bynder Studio
The Bynder x AI search experience

Bynder Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesAll Countries supported
Supported LanguagesEnglish, German, Dutch, French

Frequently Asked Questions

Bynder helps brands to distribute their marketing materials, manage creations and facilitate brand consistency. Bynder is a solution for marketing that comes with best in class digital asset management, creative project management, brand identity guidelines, product information management and web-to-publish modules.

Brandfolder, Canto, and Aprimo are common alternatives for Bynder.

The most common users of Bynder are from Mid-sized Companies (51-1,000 employees).

Bynder Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)15%
Mid-Size Companies (51-500 employees)25%
Enterprises (more than 500 employees)60%
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Comparisons

View all alternatives
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Reviews and Ratings

(34)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Bynder has become an essential tool for many organizations, providing a centralized platform for managing digital assets efficiently. Users have praised Bynder for its ability to reduce the time spent searching for assets and ensuring the correct versions are always used. This has significantly improved the workflow for design teams and various departments, including communications, marketing, sales, and human resources.

One of the key use cases of Bynder is its ability to replace legacy methods such as Box, Dropbox, and Evernote. Users appreciate the superior searching capabilities and user-friendly layout that Bynder offers compared to these alternatives. With Bynder's keyword tagging feature, locating specific digital assets has become much easier and more efficient. This has resulted in a smoother process when it comes to sharing assets both within the organization and with external designers.

Another valuable use case of Bynder is its Brand Portal feature, which addresses the issue of outdated and unapproved photography. By providing a single source of approved assets, Bynder minimizes the need for constant requests to the creative design team. This has proven to be a significant time-saver and has improved overall brand consistency.

Bynder's WebDAM feature enables the sharing and cataloging of sales and marketing documents with internal teams, clients, and prospects. This functionality has streamlined collaboration across different departments and made it easier to maintain a consistent brand identity throughout various marketing materials.

The implementation of Bynder across multiple locations with marketers and sales staff as power users demonstrates its flexibility and performance. By offering API support and high availability, Bynder ensures that it can seamlessly integrate into existing workflows while providing a reliable solution for managing digital assets.

Overall, Bynder has transformed the way organizations manage their digital assets by making searching, filtering, and sharing easy and efficient. Whether it is streamlining the design process or providing easy access to marketing collateral and sales enablement materials, users have found tremendous value in utilizing Bynder across various departments and projects.

Intuitive User Interface: Users have consistently praised Bynder's user interface, with many stating that it is intuitive and easy to navigate. This sentiment was echoed by a significant number of reviewers who found the visual cues, clear buttons, and customizable filters to be particularly helpful in organizing and managing their digital files.

Effortless File Search and Retrieval: A notable number of users mentioned that Bynder's combination of thumbnail views and categorization tools made searching for and extracting information effortless. They appreciated how this feature eliminated the need for complex Boolean searches, allowing them to quickly find and retrieve files without any hassle.

Flexible Content Organization: Many reviewers commended Bynder for its flexible content organization capabilities. They highlighted the customizable filters as a standout feature, enabling them to drill down to specific images quickly. This functionality saved them valuable time by eliminating the need to search through multiple folders in their filing system.

Limited customization options: Some users have expressed the need for more customization options in Bynder, such as different dashboards and color arrangements. They feel that these options would allow them to better cater to their specific use cases.

Cumbersome link sharing process: Several reviewers have found the current link sharing process in Bynder to be cumbersome and time-consuming. They wish for a quicker way to share images or collections outside of the platform, which would streamline their workflow.

Lack of asset tracking and reporting capabilities: A number of users have highlighted the absence of asset tracking and reporting capabilities in Bynder. They believe that having these features would provide valuable insights into how assets are being used and accessed within their organization.

Users offer several recommendations for using Bynder. One key suggestion is to invest in the platform and ensure there is enough investment for the number of users. Users believe that Bynder is worth the investment and can enhance a company's image.

Another important recommendation is to take the time to set up the taxonomy correctly. This helps to structure the platform and improve searchability, making it easier to find and organize digital assets.

Users also advise utilizing the support provided by Bynder. They recommend asking questions and taking advantage of the support team to fully leverage the capabilities of the platform.

Overall, users find Bynder to be a valuable tool for small businesses with limited use cases. They appreciate its flexibility, customization options, and clean user interface. Users emphasize that Bynder can support every department and business unit within an organization, particularly in highly regulated industries.

Attribute Ratings

Reviews

(1-13 of 13)
Companies can't remove reviews or game the system. Here's why
Breanna Magnuson (she/her) | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We have numerous renderings for some of our properties that are constantly being updated. It was hard to keep track of the most current rendering since it lived in multiple locations with various employees. Creating a central location where we can regularly update the renderings without having to add a new file and re-upload solved the issue of questioning whether the rendering you were looking at was correct.
Sara Rogers | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
WebDAM is good if you don't have thousands of assets to save and search and just want a document repository that is a fancy file server.

However, for companies like ours where we have tens of thousands of assets and want to be able to see where those assets are being shared and what assets are being searched for and figure out a way to make it easier for sales to find these assets we needed more.
Ann M. Frank | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Bynder helps both us internally and our clients manage digital assets including video, audio, 10s of 1000s of images. It also helps us manage brand standards by creating and sharing templates with both clients and third-party users.
January 10, 2019

Great DAM system!

Maggie Farrand | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Bynder's Brand Portal every single day. It's great to use with external graphic designers, with colleagues around the world, and with our team in the office. It has really been a game changer for us. I can't imagine a scenario where Bynder wouldn't be helpful when it comes to our digital assets.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
It's a good option for companies that are growing rapidly with sales or marketing teams that have a lot of assets to manage. However, the cost may be prohibitive for mid-size companies. It is not a good choice if you are looking to have a system that is accessible for all employees (like Dropbox or an employee portal)
George Gonzalez-Rivas | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It's well suited to be your overall repository of content... especially diverse content. It's less useful for content-in-development as the version control is not what it could be for documents that are being collaborated on by multiple people.

But once the thing is done, and you have a final version (at least for now) then Bynder's your best choice.
Jessica Winer | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I think for any company that wants a better way to share approved and up-to-date assets that are searchable then Bynder is the way to go. We still use Dropbox for storing all of our working files and most of our data (including imagery, etc); but Bynder is what we're able to share with the rest of the workforce in order to actually find these assets. The searchability really makes this system a no-brainer and it has saved our design and Project Management team hours (overall) from searching for requested assets.
Caitlin FitzSimons | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Great first digital asset manager for small to medium sized companies. Grows with you thanks to different user permissions and the ability to have a small or large number of users. Also good for organizations who want to have control over their assets - which ones are uploaded, how they are tagged, etc.
Darin Eriksen | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It's all about scale. WebDAM is designed to handle multitudes of assets while still being, technically, an out-of-the-box DAM solution. For smaller firms (which mine is), it might not be ideal. Our situation is probably borderline whether it's worth the money being paid for it.
January 24, 2018

Webdam Connectivity

Score 8 out of 10
Vetted Review
Verified User
Incentivized
It is easier to use than Dropbox, where you assign permission to individual folders. Being able to have a shared login for our team allows us to access all content available at once.
Peter Tantono | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
The best use case for bynder is very simple. Bynder is for any organization that has over 200 digital assets and has the need to search and organize their assets in a way that is empowering. Bynder is great if you want to further your DAM system and couple it with ML. A bad use case for bynder is for any organization that has a "store everything on the network drive" mindset. If you are in this category, don't be offended, we all start somewhere but be open to better organization of your assets.
Kevin van der Wijst | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
As designers we're using Bynder in a very different way than a complete marketing department at a big company would. But the nice thing about this product is that it's rich in features that are very customizable for every user working with digital assets and documents. Especially because it doesn't feel like it's overly filled with features that me or my colleagues wouldn't use – setting it up makes it flexible for any user.
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