Name: How Important Is Understanding Content Marketing ROI for Content Marketers
Uploaded: 2019-06-24T01:34:18.000Z
Duration: 2 min 37 s
Description: How Important Is Understanding Content Marketing ROI for Content Marketers

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Bython Media is a demand generation solution designed to empower marketing and sales teams in enterprises and agencies. According to the vendor, it offers a suite of highly personalized capabilities that aim to help users take control over demand generation outcomes. The platform allows for the development and execution of campaigns with transparency, with the goal of boosting conversions, increasing the sales pipeline, and driving positive ROI. Bython Media is intended for professionals in marketing, sales, IT, finance, procurement, logistics, and manufacturing industries.

## Key Features

**Demand Generation Solutions**: Bython Media offers a suite of capabilities that the vendor claims can help marketing and sales teams take control over demand generation outcomes. It aims to enable the development and execution of campaigns with transparency, with the goal of boosting conversions, increasing the sales pipeline, and driving positive ROI.

**Marketing Channel Tactics and Benefits**: According to the vendor, users can strategize on the best approach for omni-channel campaigns and leverage various tactics such as B2B Content Syndication, Events & Webinars, Telemarketing, Account Based Marketing, Buying Groups, Form Fills, Intent Data, Install Base Technologies, Interactive Content, Multi-Touch Campaigns, and Surveys.

**Operational Tactics and Benefits**: Bython Media provides operational capabilities for quality and transparency. According to the vendor, it includes automated and manual check points for quality assurance, continuity of execution delivering optimal output, campaign data validation, lead upload platform, email building process management and execution, and telemarketing process management and execution.

**Byonic Platform Features**: The Byonic platform offers features for marketing campaigns, including an Account Overview Dashboard, Byonic Campaign Statistics Dashboards, the ability to launch campaigns in real-time, create high-quality campaigns, measure campaign results, manage campaigns, and analyze outcomes with dashboards and reports. According to the vendor, it also offers integration with MAP, CRM, and Data Delivery Platforms.

Bython Media

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Content Marketing

Bython Publishing Solutions

How Important Is Understanding Content Marketing ROI for Content Marketers

If you are a content marketer, you have likely been asked by your senior leadership at one point or another to show the revenue or advertising dollars generated from your content marketing efforts.

ROI on content marketing can prove to be difficult, especially if you want to receive support for all your efforts in providing strategic content.

For more information on this subject, visit http://www.TechFunnel.com
 
***

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TechFunnel.com is an ambitious technology-focused digital channel dedicated to highlighting the economy of information and the massive intersection of business and technology. We offer useful information, news, tools, and recommendations about what is new in the industry, where technology is headed, and how it can help you improve your personal and professional life. The goal of TechFunnel.com is to keep businesses and consumers on the cutting edge of need to know information about the people, product, companies, and innovations that are changing the world.

Content Creation

Features related to the creation of content for marketing purposes.

Ideation

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Approval workflows

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Content collaboration

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Content calendar

Allows users to schedule and plan the creation and/or distribution of content.

Network for content licensing/production

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Content Publishing

Features related to the organization and distribution of marketing content.

Content hub

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Forms / Gated content

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Embedded CTAs

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Content distribution

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Content promotion

Includes tools for promoting content by connecting to paid and earned media channels.

Content automation

Allows users to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Audience profiling and targeting

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Closed-loop tracking and reporting

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Content performance analytics

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Campaign optimization dashboard

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Competitive analytics

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Page-level engagement analytics

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

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