Name: CAKE Affiliate Marketing Software
Rating: 8 (2 reviews)
Author: CAKE

Help Desk

Live Chat

Web and Video Conferencing

Customer Support

AI Development

Image Recognition

Version Control

Development

Business Intelligence (BI)

Collaboration

Enterprise Legal Management

Transportation & Logistics

Workflow

Enterprise

Accounting

Anti-Money Laundering (AML)

Investor Relations

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

HR Service Delivery

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Brokers

Cloud Storage

Converged Network Adapters (CNAs)

Custom Software Development Services

Data Integration

Data Privacy Management

Database Load Balancing

Density-Optimized Servers

Fraud Detection

Governance, Risk & Compliance

Integration Platform as a Service (iPaaS)

Migration

Mobile Application Performance Monitoring  (APM)

Network Performance Monitoring

NoSQL Databases

Privileged Access Management

Release Management

Server Management

Tape Storage

Time Series Databases

Unified Endpoint Management (UEM)

Information Technology

A/B Testing

AI Writing Assistant Software

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Customer Experience Management

Customer Journey Mapping

Digital Experience Intelligence

Digital Rewards

Email Marketing

Marketing Automation

Mobile Advertising

Press Release Management

Product Information Management (PIM)

Product Intelligence

Social Media Management

Survey & Forms Building

Tag Management

Video Collaboration

Web Analytics

Marketing

Project Management

Professional Services

Customer Communication Management

Customer Relationship Management (CRM)

Headless eCommerce

eCommerce Analytics

Sales

Animation

Computer-Aided Design (CAD)

Construction Workforce Management

Loan Servicing

Patient Engagement

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

TUNE Partner Marketing Platform

TUNE

Everflow - Partner Marketing Platform

Everflow

Refersion by Pantastic

Pantastic

Rakuten Advertising

Rakuten

Post Affiliate Pro

QualityUnit, LLC

Amazon Associates

Amazon AWS

CJ Affiliate

CJ Affiliate (formerly Commission Junction)

Awin

Awin Global

Pepperjam Ascend (discontinued)

Discontinued Products

Affise

### Lead Generation and Management
Users seem to have mixed feelings about CAKE Affiliate Marketing Software's lead generation and management capabilities. While some appreciate the ability to create multiple routing rules and filters for lead assignment in milliseconds, others express frustration with limitations in functionalities like ping/post and the inability to throttle multisell leads. The platform's handling of duplicate leads and the lack of storage for third-party integration results also raise concerns among users. Despite some positive aspects like quick lead distribution and support from specific team members, there are clear areas for improvement in optimizing lead processing times and enhancing overall lead management efficiency.

### Tracking and Attribution
Reviewers generally praise CAKE Affiliate Marketing Software's tracking and attribution capabilities. Users appreciate the platform's robust reporting features and multiple tracking capabilities, which enhance their ability to monitor and analyze marketing campaigns effectively. While some users mention challenges with mobile attribution, overall, CAKE is commended for its reliable tracking and management of affiliate campaigns. The detailed tracking reports and real-time data provided by the platform are highlighted as valuable tools for optimizing marketing strategies and achieving key performance indicators.

### Campaign Management
Users have varied opinions about CAKE Affiliate Marketing Software's campaign management capabilities. While some appreciate the system's complexity and its ability to handle multiple types of offers, pixels, and payouts, others find certain aspects challenging, such as testing pixels and setting up campaigns with different revenue and payout structures. Additionally, users have highlighted areas for improvement, such as enhancing the ease of exporting failed responses and implementing features like the ability to copy offers and create duplicates. Despite these mixed reviews, the platform's comprehensive campaign management features have been utilized effectively by users since 2012.

### Partner and Affiliate Management
Users consistently highlight CAKE Affiliate Marketing Software's strong partner and affiliate management capabilities, emphasizing its impact on relationships with partners and advertisers. The platform's ability to customize offerings for individual partnerships has been particularly praised, allowing for a more tailored approach that resonates well with a diverse range of partners. Additionally, the system's intuitive user experience and straightforward setup process have contributed to a sense of reliability and ease of use for both affiliates and advertisers. Despite some minor concerns raised about specific features such as API navigation and alert customization, overall feedback suggests that CAKE's partner and affiliate management functionalities are well-regarded within the user community.

### Customer Support and Service
Users consistently praise CAKE Affiliate Marketing Software for its exceptional customer support and service performance. The support team, particularly individuals like Tim, Eric, and Luke, have been highlighted for their responsiveness, willingness to assist, and overall dedication to helping users navigate the platform effectively. Despite some users noting a slight decrease in support phone calls post-COVID, the majority appreciate the prompt responses received via email tickets. The availability of support 24/7 has been a significant advantage for users, ensuring that assistance is always within reach. Additionally, users value the user-friendly interface and the proactive approach of the support team in addressing queries and providing guidance.

### User Interface and Usability
Users consistently highlight CAKE Affiliate Marketing Software's user interface as intuitive and user-friendly, contributing positively to their overall experience. While some users express concerns about the lack of customization options and responsiveness on different screen sizes, the majority appreciate the platform's straightforward design and logical layout. The presence of hyperlinked information is also commended for saving time and enhancing usability. Despite occasional complexities and confusion in settings, the platform's ease of use and ability to cater to diverse tracking needs are acknowledged as strengths. Additionally, users value the platform's integrations with other services like Forensiq and Optizmo, which streamline operations and optimize traffic. The positive feedback extends to the platform's security settings, minimal issues with meeting audit security needs, and the dedicated support staff who ensure smooth operations aligned with users' requirements.

### Reporting and Analytics
Users consistently praise CAKE Affiliate Marketing Software for its robust reporting and analytics capabilities. The platform's reporting features are highly regarded for their real-time functionality, detailed tracking reports, and customizable options for in-depth analysis. Users appreciate the ease of accessing and downloading stats, as well as the platform's reliability in providing accurate and timely data. While some users have expressed minor concerns about data extraction and API functionalities, overall, CAKE's reporting and analytics tools are seen as a valuable asset for managing affiliate programs effectively.

### Performance and Reliability
Users consistently praise CAKE Affiliate Marketing Software for its reliability and performance marketing capabilities. The platform's ability to handle various situations and provide easy access to statistics through API integration has garnered positive feedback. Customers attribute the growth of their affiliate marketing programs and business expansion to CAKE's reliable performance and exceptional customer service.

### Financial Management
Users generally praise CAKE Affiliate Marketing Software's payout and revenue tracking features. The platform's ability to efficiently handle multiple types of offers, pixels, and payouts has garnered positive feedback. However, some users have expressed concerns about certain limitations, such as the lack of day-parting options and the complexity of the API for partner suppression file downloads. Despite these drawbacks, the system's detailed tracking reports and real-time reporting capabilities have been highlighted as valuable assets for managing financial aspects effectively.

Users of Cake commonly make the following recommendations:

1. Consider getting a dedicated and knowledgeable representative for Cake, as they can provide valuable guidance throughout the process.

2. Before deciding on Cake, it is advisable to conduct thorough research and evaluate how it fits into the specific needs of companies in the performance marketing space.

3. Users praise Cake's API for providing all the necessary functionalities and appreciate the level of support offered by the team at Cake. Speaking with a customer representative can help maximize the benefits of using Cake.

CAKE’s Affiliate Marketing Software is offered to ensure accurate measurement, data security and support to attract new partners and build profitable relationships. CAKE's solution is designed to allow users to optimize an affiliate marketing program through real-time insights into partner and campaign performance, customizable alerts, granular data and unique commission structures to reward partners. CAKE is a Perseus Group company, of Constellation Software.

Bootstrap

Scale

Contract

ULTIMATE

NETWORK

STARTER

ELITE

CAKE Affiliate Marketing Software

Affiliate software is used to track and manage partner activities so as to grow an affiliate network and increase affiliate traffic, and revenue. It is related to referral marketing software, which is used to facilitate the actual referral, and partner relationship management software, which is used to manage direct contact and activity between an entity and its partners. Affiliate management software provides means to structure and execute affiliate programs.

Affiliate

Likelihood to Recommend

<div>CAKE, a trusted global provider of performance marketing software, empowers more than 500 advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real time. Established in 2010, the company specializes in providing solutions for affiliate marketing, lead distribution, ecommerce, and multichannel marketing that create new revenue opportunities for CAKE customers worldwide. For more information, visit <a title="Link: http://www.getCAKE.com" href="http://www.getCAKE.com">www.getCAKE.com</a>.<br><br></div><div><br></div><div><b>Affiliate Marketing Solution</b>: Manage and measure partner marketing programs, optimize performance for the highest profitability, and attract valuable partners. Visit: <a title="Link: https://getcake.com/affiliate-marketing-software/" href="https://getcake.com/affiliate-marketing-software/">https://getcake.com/affiliate-marketing-software/</a><br><br><br></div><div><b>Lead Distribution Solution</b>: Maximize lead distribution efforts through a holistic view into the management and optimization of traffic sources, lead buyers, and lead quality, and determine routing across available lead buyers for the highest revenue, in real-time. Visit: <a href="https://getcake.com/lead-distribution-software/" rel="">https://getcake.com/lead-distribution-software/</a></div>

CAKE

Looker

Voluum

Media Specialist

CAKE Affiliate Marketing Software 2022-08-29 13:38:57

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Home

Affiliate Software

We’re using CAKE to aggregate conversion data. In all honesty it’s not the best implementation for our needs.

Reporting across multiple verticals
Conversion data
Tcpa

It’s a little outdated in terms of UI
There’s a bit of a learning curve
Refreshing from the browser tab

CAKE Affiliate Marketing Software

Overview

What is CAKE Affiliate Marketing Software?