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January 08, 2019
We use CallFire for text messaging our clients, as well as for a custom phone system that routes callers to the appropriate company representative. CallFire allows us administrative efficiency. With their communication tools, we're able to automate and track many client engagement and onboarding tasks.
- CallFire provides detailed analytics that show what/when callers select within the phone system
- The text message broadcast feature is a game changer. This allows a company to dispatch text campaigns with specific calls-to-action, with tracking analytics.
- The voice broadcast feature allows a mass automated message to be sent to client phones. This saves a lot of time when the same notification needs to go out to multiple clients.
- I think that CallFire could further innovate if they integrated with Direct Messaging on various social media platforms such as Instagram, Facebook, WhatsApp.
- The IVR feature can be a bit tricky to set up, perhaps more working examples would help. However the support is pretty good when you have questions.
- Applying the CallFire features to Fax may be worthwhile, granted that some business processes are still dependent on fax.
January 08, 2019
I'm Jason, owner and operator of Yvlove Digital Agency. Call tracking is an essential component of our lead generation campaigns for clients and CallFire has made the process easy to track.
- Gives us instant notification of new telephone leads/responses to ads
- Allows us to track quality control of client staff (responsiveness to leads)
- Helps with tracking the efficacy of specific ads.
January 07, 2019
We use CallFire Voice Broadcasts for our accounts receivable departments across 5 of our North American brands. This has allowed us to prioritize the most important part of our collections team workflow, speaking with customers directly without having to manually make calls.
- Campaigns are dead simple to build and modify.
- Pricing is competitive for the industry.
- Technical support is generally available via live chat and very responsive.
- The services are easy to use and robust, but there is room for improvement. Unfortunately, not much has changed over the last 2 years of use. There haven't been any new features or innovations in that time.
- API integration and automation is not easy for most folks to jump into and there is very little technical support or documentation to take advantage of such features.
- The standard reports are generally sufficient, but there isn't any customization or intelligence available.
January 15, 2019
I [own] an auction house and I use this system to inform customers that there is an upcoming event. I tell them who, when, where and why the event is happening and direct them to my web page or Facebook.
- With advertising becoming so expensive, this is the new way to communicate with your customers.
- I like the format just like it is.
January 08, 2019
It's being used to help run through a high list of sales prospects in a faster manner. I mainly used the Cloud Call Center product in this regard.
- Dialing Automation
- Customer Service
- Good Pricing
- Please keep the Cloud Call Center (from what I understand, they were thinking of eliminating it)
- Add more pricing tiers
- Add more integration
March 11, 2016
CallFire is a phenomenal product that our managing partner has used as long as he can remember. I have been using the product for a little over three years now and have seen a huge increase in my productivity. We currently use this product on our recruiting and business development departments. The product has really helped us to increase our calls per day. Our business is a numbers game and we must be able to knock on a lot of doors. With CallFire's ability to be able to "drop voicemail" this allows me to start the next call. It's almost like calling two people at once!
- You are able to leave a "canned" voicemail so that you do not need to speak your voicemail every time.
- The moment an answering machine picks up, you can hit "drop voicemail" which automatically puts you on the next call and will then leave your "canned" message on the answering machine at the appropriate time.
- Their customer support always answers the phone with a positive attitude. If you are having some issues they will help to find out for you. I'm not sure if it's because of how long we have used them, but they have followed up with us to make sure things were going well after they fix the issue.
- Some times when we have too many agents on at the same time there will be some lag with the calls.
- When there is too much traffic during the day, the voicemails don't match up to when they are supposed to be left on the machine.
- I wish there was a way to turn down the "hold" music or even change it to something softer. It's always BLARING in our ears.
January 08, 2019

We have 6 locations though out South Texas. Each store will do a CallFire campaign when we have our promotions. I know for me when I can text several thousand leads at once it allows me to focus my time on other projects. I have sent voice messages as well during some of our larger sales events to reach a larger audience in a short time. It is a great time management tool to effectively communicate with potential customers.
- Hitting a large audience in a short time.
- It will scrub the DNC list.
- Checks to see if I have the same number on there twice, removing it so I don't pay extra.
- I would like to have a more detailed report on which person was engaged in the post.
November 04, 2015
CallFire allows us to utilize our retention leads with little client contact and effectively dial large quantities of customers who are curious. However, our customer base is not aggressively seeking out answers immediately. The automatic dialer and ease of use of CallFire along with the ability to customize client leads and leave personalized voicemails allows our company to effectively reach our large customer base in an efficient manner.
- Ability to call a large base of consumers efficiently.
- Keeps our sales agents engaged and focused with the ease of use.
- Leaves a personalized voicemail to increase client retention.
- Delay in time that clients pick up.
- Volume of customers is quite low.
- Add more features that engage and highlight when customers answer.
January 04, 2019

Our organization uses CallFire for all our call tracking needs. We set up different numbers to track all calls coming from any marketing efforts including promotional campaigns, unique landing pages, and social media sites. We have a sales team of 12 individuals who answer these calls and having these conversations with clients recorded is very helpful for both marketing and management. We are able to pivot to adjust our marketing efforts during a campaign and management is able to give live feedback to the sales team on their techniques.
- Live tracking.
- Clear recordings.
- Keyword tracking.
- You have to set it to record, it is not a default setting.
October 28, 2015
CallFire is being used by my organization to send out emails to past, present, and future clients of our business. We send various marketing emails, containing new specials and reminders to clients. It is used by our marketing department, and it addresses the issues we face with getting our name out there and attracting new clients.
- CallFire has amazing organization as far as categories and campaigns and all aspects go.
- It is very easy to use and understand! Very user friendly.
- Customer service and help is awesome! There have been some times when I have needed assistance and they were always so quick to reply.
- CallFire could give more personalization options for companies, so it sounds less like telemarketing and more like a personal phone call.
January 08, 2019

CallFire helps us by tracking the effectiveness of marketing strategies. We use it for tracking numbers on websites, social media, newsletters, outdoor advertising, and radio. It enables us to very specifically determine which strategies, platforms and media outlets work best for us. We continue to use it because it is a cost effective tool.
- Call Tracking
- Price
February 04, 2015

The corporate headquarters used this mainly in the corporate office. Callfire addressed the issue of widely spreading a pre-recorded reminder message from the President of the company across the organization all at once for the virtual meetings via webinars. It helped communication spread vastly and quickly without any miscommunication or problems.
- Easy to input phone numbers and details of the employees/departments that need to be included.
- Easy to import and export information.
- Easy to record messages and send out.
- I don't have any input on improvements and I thought this program to be very functional and easy to manage.
CallFire Scorecard Summary
Feature Scorecard Summary
What is CallFire?
CallFire is a VoIP and messaging solution designed for both external B2C interactions and internal company use. It includes features such as text messaging, call tracking, voice broadcasting, and an interactive voice response (IVR) system. Subscription pricing starts at $99 per month.
Interactive Voice Response (IVR)
Website integration, multi-question surveys, virtual voicemail box
Text Messaging
Customizable messages for all recipients, CRM integration, auto-reply management, reporting, available in U.S. and Canada.
Call Tracking
Agent whisper message, call recording, email notifications, Google Analytics integration, phone number tracking and reports.
Voice Broadcast
Call transfers, text-to-speech, custom answering machine messages, call scheduling.
Interactive Voice Response (IVR)
Website integration, multi-question surveys, virtual voicemail box
CallFire Competitors
CallFire Pricing
- Does not have featureFree Trial Available?No
- Does not have featureFree or Freemium Version Available?No
- Does not have featurePremium Consulting/Integration Services Available?No
- Entry-level set up fee?No
Edition | Pricing Details | Terms |
---|---|---|
Pro | $599.00 | Per Month |
Grow | $299.00 | Per Month |
Startup | $199.00 | Per Month |
Lite | $99.00 | Per Month |
CallFire Technical Details
Deployment Types: | SaaS |
---|---|
Operating Systems: | Unspecified |
Mobile Application: | No |