CallRail

CallRail

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Top Rated
Top Rated
CallRail

Overview

Reviews

Best call tracking software on the market

9
CallRail does what it promises. It is being used by one of our vendors to track marketing and sales calls being made by their marketing …
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Great software for amazing price

10
I primarily used CallRail for my lead generation clients in order to get better call reporting from SEO and PPC efforts! I was able to …
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CallRail is a great tool !

7
CallRail primarily used by the sales team to track metrics for inbound calls for Google ads
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The Benefits of CallRail

8
Currently CallRail is being utilized in one of our departments within our whole organization.
We use CallRail primarily for call tracking …
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Reviewer Pros & Cons

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Pricing

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Lead Center

$30

Cloud
per month

Call Tracking

$45

Cloud
per month

Conversation Intelligence

$50

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.callrail.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

No scorecards have been submitted for this product yet..

Product Details

What is CallRail?

CallRail aims to bring visibility to the marketers who rely on quality inbound leads to boost success and sustain growth.

CallRail prioritizes giving customers a clear view into their digital marketing efforts. Often overlooked by other marketing tools or analytics platforms, CallRail aims to help find the opportunities in surfacing and connecting data from calls, forms, chat and beyond—to help customers achieve better outcomes. The vendor states CallRail’s leads-focused analytics platform brings clarity to their customer’s digital marketing efforts.

CallRail Features

  • Supported: Measure phone call conversions from search, digital, and offline marketing campaigns – including PPC keywords.
  • Supported: Automatically show the tracking phone number to the right audience. Capture the full visitor journey before and after the call.
  • Supported: A new call tracking number can be configured in less than a minute. Call flow builder helps create custom call routing.
  • Supported: Call recording can be used to qualify leads, coach staff, and improve customer service. Easily review and annotate phone calls.
  • Supported: Adjust marketing to drive more quality calls using automated lead scoring. Instantly analyze call content with visual call transcriptions.

CallRail Screenshots

Activity DashboardIntegrations PageCall LogLead CenterCall Attribution ReportActivity DashboardVisitor Timeline

CallRail Videos

What is CallRail?
CallRail's 5 Minute Demo
What is Call Tracking?
How Can Call Tracking Improve My Marketing?

CallRail Integrations

CallRail Competitors

CallRail Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Canada
Supported LanguagesEnglish

Alternatives

View all alternatives

Frequently Asked Questions

What is CallRail?

CallRail offers phone call tracking, recording and analytics.

What is CallRail's best feature?

Reviewers rate Support Rating highest, with a score of 8.9.

Who uses CallRail?

The most common users of CallRail are from Small Businesses and the Marketing & Advertising industry.

Reviews and Ratings

(63)

Ratings

Reviews

(1-24 of 24)
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Lunam Aeve | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Convirza is very similar in its functioning with CallRail but the quality CallRail provides is unmatchable. The customer service of Convirza was really bad and we found that quite hard software but on the other hand, CallRail is a very straightforward tool for call tracking.
Score 9 out of 10
Vetted Review
Verified User
Review Source
CallRail has offered us the best solutions so far in terms of multiple aspects. #1 is scalability, we are a growing agency, we see clients come and go, CallRail has made it easy and efficient with new accounts being onboarded, UI backs up this process. Also, the multiple integrations it offers, has allowed to keep up with our clients as all clients use different tools and software, so partnering with a company with all these integrations has been a good investment.
Melody Grant | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We also use Fix Your Funnel. It is specifically for integration with Keap (formerly Infusionsoft). Also a FABULOUS piece of software. It is just as robust as CallRail but has some unique features. I highly recommend calling them for a walk through if you use Keap.
Mary Tihoni | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We heard about CallRail from an associate of ours and never needed to look for a replacement. We absolutely love it’s features, ease of use and implementation of this program. We recommend this program to many of our clients who are looking for call recording or have the need to track calls reviewed to their locations.
September 17, 2020

CallRail Gets the Goods

Alex Panagiotopoulos | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Google AdWords does have tracking numbers but you can't listen to the calls and you can't integrate them in the code of your website. It's super helpful to have multi-touch tracking with cookies, so if someone hits a site via AdWords first and then comes back later via direct traffic, it's properly attributed to AdWords.
Frank Emerson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
While SalesLoft and Invoca are very capable products, we ultimately ended up going with CallRail. Some of the reasons we chose CallRail over the others include the ease of use, the cost, and the robustness of the reporting.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Twilio offers a much more robust business phone and SMS solution that also offers call tracking. For just the call tracking, which is what we needed, CallRail was perfect. We didn't need the additional features that Twilio offered.
September 10, 2020

The Benefits of CallRail

Score 8 out of 10
Vetted Review
Verified User
Review Source
We have utilized Google call tracking within AdWords before, but considering it is a Google product, it can sometimes be biased. Having that third party vendor elevates that.
Google Call tracking is only limited to running AdWords campaigns, so if we need to use a phone number in any other fashion within our business, it couldn't be used.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We've found CallRail to be easier to use than other systems that we've used or reviewed for potential purchase. Product support is good and there is a fair amount of users so finding solutions to problems online is relatively easy. Our team has found it easy to setup as well.
Ramon Khan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
CallRail does not have a lot of good competitors. In addition to that, the CallRail team is always looking for ways to add more functionality and make the product work better which is great as not all companies do this. I think that this make them a much better overall value as you are going with a company that you know will give you the best value for your money and will only continue to add value over time. When I looked at the competitors, it only made sense to use CallRail as the solution for our pay per call tracking needs.
Aaron Metzger | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I have used Marchex and Navis in the past, and those platforms aren't as functional, or as easy to use as CallRail. Setting up new numbers takes about 1 minute, and the amount of tracking options and placement capabilities makes it the easiest call tracking platform I've ever used. In the past, having to manually export spreadsheets to report on data was cumbersome at best, CallRail automates a lot of that process.
Georgina Cole | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
CallRail have been more accommodating, helpful, organised and understanding of our business requirements than our two previous call tracking providers in the UK. Combine with the massive cost saving and self-service abilities we have from the back end of CallRail, switching over was a no-brainer. I wish I'd found CallRail 2 years earlier when we started with call tracking.
McKay Salisbury | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Seems like it is basically the same as PhoneWagon. Phone wagon is slightly cheaper but has a FEW less features. The one that makes a difference for me is the Bing Ads integration that Callrail offers but not Phonewagon.
Seth Tucker | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I've used Marchex and a few other homegrown solutions, and a handful of other small companies that I can't seem to remember (too many years ago) their names. None of them really stood out to me as being a great solution. I haven't used Marchex in a few years, but overall they weren't great. They were good, but complex to setup and their interface and reporting was extremely basic. It's been a few years since using Marchex though so it could be a lot better, I'm just not sure.
Eric Kammer | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Reseller
Review Source
Callrail has a very seamless and easy to use Dynamic Number Swap function. In other call tracking that we looked into the integration was either not as easy to use or required much more work to implement. Setting up CallRail has been so easy even our entry-level employees need very little training to master the platform.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We haven't used any other type of system that is equivalent to CallRail. For some of our campaigns, we utilize CallSource, but CallSource falls flat in the keyword and landing page data. We are only able to get call recordings from them, and while that is useful, we can't find out what actually drove the conversion.