TrustRadius Insights
CallRail is a versatile call-tracking platform that offers a range of valuable use cases for businesses of all sizes. Users have praised …
Starting at $30 per month per user
View PricingOverview
What is CallRail?
CallRail offers phone call tracking, recording and analytics.
Recent Reviews
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Pricing
Lead Center (requires Call Tracking plan)
$30
Cloud
per month per user
Call Tracking
$45
Cloud
per month
Conversation Analytics (Call Tracking + Conversation Intelligence)
$95
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.callrail.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
GDS Demo CallRail 08242020
YouTube
Small CallRail Demo
YouTube
Demo Diaries: Ep 04 | "The demo creation process at a large company versus a startup"
YouTube
CallRail Multi-Touch CPL Demo ☎️
YouTube
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is CallRail?
CallRail aims to bring visibility to the marketers who rely on quality inbound leads to boost success and sustain growth.
CallRail prioritizes giving customers a clear view into their digital marketing efforts. Often overlooked by other marketing tools or analytics platforms, CallRail aims to help find the opportunities in surfacing and connecting data from calls, forms, chat and beyond—to help customers achieve better outcomes. The vendor states CallRail’s leads-focused analytics platform brings clarity to their customer’s digital marketing efforts.
CallRail prioritizes giving customers a clear view into their digital marketing efforts. Often overlooked by other marketing tools or analytics platforms, CallRail aims to help find the opportunities in surfacing and connecting data from calls, forms, chat and beyond—to help customers achieve better outcomes. The vendor states CallRail’s leads-focused analytics platform brings clarity to their customer’s digital marketing efforts.
CallRail Screenshots
CallRail Videos
What is Call Tracking?
How Can Call Tracking Improve My Marketing?
CallRail Integrations
CallRail Competitors
CallRail Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | United States, Canada |
| Supported Languages | English |
Frequently Asked Questions
CallRail offers phone call tracking, recording and analytics.
Reviewers rate Usability highest, with a score of 8.8.
The most common users of CallRail are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(75)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
CallRail is a versatile call-tracking platform that offers a range of valuable use cases for businesses of all sizes. Users have praised CallRail for its ability to track inbound calls from multiple traffic sources, providing insights into profitable keywords and allowing for campaign optimizations in Google Analytics and AdWords. The seamless integration with Google Analytics makes call tracking smooth and easy. Additionally, the automatic syncing of call data into Hubspot has been highly appreciated by users, as it provides deeper insights into user behavior before calls are made.
Another key use case of CallRail is tracking progress for clients and monitoring which platforms deliver results. This helps businesses modify their marketing methods accordingly and optimize campaigns across various channels. With CallRail's ability to set up local numbers for each market, service-based businesses have experienced higher response rates, enabling them to effectively target their audience. Moreover, the software's functionality to review call transcripts and keep a record of everything discussed has improved customer service and lead conversion.
For marketing agencies, CallRail has become an essential tool for tracking call volume, both incoming and outgoing, and providing valuable insights for proving ROI to clients. By creating different tracking numbers for different marketing efforts, agencies can demonstrate the impact of campaigns and optimize strategies based on tangible data. Similarly, website development teams have utilized CallRail to track the number of calls generated from websites they create for clients, similar to how they track conversions and clicks.
CallRail also addresses a crucial marketing challenge by identifying the sources of inbound phone leads. This feature has particularly benefited users engaged in lead generation through SEO and PPC efforts. Furthermore, sales and marketing teams have relied on CallRail for analytics and tracking sales KPIs, enabling better ROI analysis and stronger client relationships.
In summary, CallRail's use cases span across various industries and roles within organizations. From tracking inbound calls from multiple sources and optimizing campaigns to monitoring client progress and evaluating customer service quality, this lightweight and cost-effective call-tracking platform has proven to be a valuable asset for businesses seeking a comprehensive understanding of their call metrics and campaign performance.
Easy-to-use Interface: Users have consistently praised CallRail for its exceptionally user-friendly interface, with many stating that they find it easy to navigate and manage multiple clients. This convenience is especially appreciated when generating reports for each client.
Excellent Customer Service: The customer service provided by CallRail has received high praise from users, who mention receiving prompt responses to their tickets. Additionally, the extensive knowledge base available for common questions is appreciated by customers seeking quick resolutions.
Affordability: Many users appreciate the affordability of CallRail in comparison to other call tracking providers. They note that despite being significantly cheaper, CallRail offers similar features and functionality, making it a cost-effective solution for businesses.
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Integration Challenges: Some users have experienced difficulties with CallRail's integration capabilities, particularly when integrating with platforms like Adwords Analytics and Hubspot. These issues include missing conversions, duplicate entries, and record mismatch problems.
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Poor Customer Support: Several reviewers have expressed dissatisfaction with CallRail's customer support, citing incorrect answers and a lack of responsiveness as major pain points. Users have found the level of support provided to be subpar and in need of improvement.
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Pricing Concerns: A number of users have raised concerns about CallRail's pricing structure. They feel that the pricing is increasing without meeting their satisfaction in terms of value for money. Additionally, some users believe that certain features like more elaborate reports and stronger integration capabilities should be included in the existing pricing tiers or offered at a lower cost.
Attribute Ratings
Reviews
(1-24 of 24)Companies can't remove reviews or game the system. Here's why
December 19, 2022
Highly recommend!
I have not used a product like CallRail
July 02, 2022
CallRail review
Score 2 out of 10
Vetted Review
Verified User
Simply put, [I believe] CallRail sucks compared to our previous provider, but they were acquired and are going away.
April 30, 2022
Great tracking & lead center tool
CallRail seemed to have an easier setup and ease of use for onboarding new staff as well. The overall tracking structure and analytics seemed better with CallRail. CallRail also allows you to understand the call history and understand if this was a first touch or multiple touches which I do not believe was an option with CallTrackingMetrics.
June 28, 2021
Super fast and efficient tool for call tracking
June 25, 2021
Scalable Call tracking Software
- CallTrackingMetrics, DialogTech and Zoom
CallRail has offered us the best solutions so far in terms of multiple aspects. #1 is scalability, we are a growing agency, we see clients come and go, CallRail has made it easy and efficient with new accounts being onboarded, UI backs up this process. Also, the multiple integrations it offers, has allowed to keep up with our clients as all clients use different tools and software, so partnering with a company with all these integrations has been a good investment.
We only researched CallRail.
May 29, 2021
CallRail is a great tool !
We didn't really research any other products like CallRail, as they were recommended by our Google ads consultant
May 28, 2021
CallRail for your consideration
We also use Fix Your Funnel. It is specifically for integration with Keap (formerly Infusionsoft). Also a FABULOUS piece of software. It is just as robust as CallRail but has some unique features. I highly recommend calling them for a walk through if you use Keap.
May 28, 2021
CallRail for call tracking and performance
We heard about CallRail from an associate of ours and never needed to look for a replacement. We absolutely love it’s features, ease of use and implementation of this program. We recommend this program to many of our clients who are looking for call recording or have the need to track calls reviewed to their locations.
September 17, 2020
Call tracking that is easy to use and data that's invaluable.
We've found CallRail to be easier to use than other systems that we've used or reviewed for potential purchase. Product support is good and there is a fair amount of users so finding solutions to problems online is relatively easy. Our team has found it easy to setup as well.
September 17, 2020
CallRail Gets the Goods
- Google Ads (formerly AdWords)
Google AdWords does have tracking numbers but you can't listen to the calls and you can't integrate them in the code of your website. It's super helpful to have multi-touch tracking with cookies, so if someone hits a site via AdWords first and then comes back later via direct traffic, it's properly attributed to AdWords.
September 15, 2020
Why CallRail is the software you need for your Google Search Ads
I quickly used CallTrackingMetrics but we decided to keep using CallRail because of ease of use with new staff.
September 12, 2020
Offers call data tracking to supplement and complete our website analytics picture for our clients and prospects.
Twilio offers a much more robust business phone and SMS solution that also offers call tracking. For just the call tracking, which is what we needed, CallRail was perfect. We didn't need the additional features that Twilio offered.
September 10, 2020
The Benefits of CallRail
We have utilized Google call tracking within AdWords before, but considering it is a Google product, it can sometimes be biased. Having that third party vendor elevates that.
Google Call tracking is only limited to running AdWords campaigns, so if we need to use a phone number in any other fashion within our business, it couldn't be used.
Google Call tracking is only limited to running AdWords campaigns, so if we need to use a phone number in any other fashion within our business, it couldn't be used.
January 25, 2019
If you fail to plan to you plan to fail, instead, use CallRail!
CallRail does not have a lot of good competitors. In addition to that, the CallRail team is always looking for ways to add more functionality and make the product work better which is great as not all companies do this. I think that this make them a much better overall value as you are going with a company that you know will give you the best value for your money and will only continue to add value over time. When I looked at the competitors, it only made sense to use CallRail as the solution for our pay per call tracking needs.
December 01, 2018
CallRail is the Perfect Platform for Local Businesses
I have used Marchex and Navis in the past, and those platforms aren't as functional, or as easy to use as CallRail. Setting up new numbers takes about 1 minute, and the amount of tracking options and placement capabilities makes it the easiest call tracking platform I've ever used. In the past, having to manually export spreadsheets to report on data was cumbersome at best, CallRail automates a lot of that process.
September 07, 2018
Call Rail is the most effective and best-value call tracking product we've used (and we've used 3)
Score 10 out of 10
Vetted Review
Verified User
CallRail have been more accommodating, helpful, organised and understanding of our business requirements than our two previous call tracking providers in the UK. Combine with the massive cost saving and self-service abilities we have from the back end of CallRail, switching over was a no-brainer. I wish I'd found CallRail 2 years earlier when we started with call tracking.
March 03, 2018
CallRail a good premium tool that's necessary when you are generating a lot of leads through phone calls
Seems like it is basically the same as PhoneWagon. Phone wagon is slightly cheaper but has a FEW less features. The one that makes a difference for me is the Bing Ads integration that Callrail offers but not Phonewagon.
August 10, 2017
Totally awesome call tracking solution--CallRail is great!
I've used Marchex and a few other homegrown solutions, and a handful of other small companies that I can't seem to remember (too many years ago) their names. None of them really stood out to me as being a great solution. I haven't used Marchex in a few years, but overall they weren't great. They were good, but complex to setup and their interface and reporting was extremely basic. It's been a few years since using Marchex though so it could be a lot better, I'm just not sure.
April 18, 2017
Know who's making the Call with CallRail.
We haven't used any other type of system that is equivalent to CallRail. For some of our campaigns, we utilize CallSource, but CallSource falls flat in the keyword and landing page data. We are only able to get call recordings from them, and while that is useful, we can't find out what actually drove the conversion.
April 11, 2017
CallRail's software solves your DNS issues
Callrail has a very seamless and easy to use Dynamic Number Swap function. In other call tracking that we looked into the integration was either not as easy to use or required much more work to implement. Setting up CallRail has been so easy even our entry-level employees need very little training to master the platform.
March 27, 2017
Matt's CallRail Review
I have not used other tools
CallRail had better features and reporting for our needs.
Score 7 out of 10
Vetted Review
Verified User
They are much easier to use than RingCentral.