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CallRail

CallRail

Overview

What is CallRail?

CallRail offers phone call tracking, recording and analytics.

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Recent Reviews

TrustRadius Insights

CallRail is a versatile call-tracking platform that offers a range of valuable use cases for businesses of all sizes. Users have praised …
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CallRail Review

1 out of 10
January 06, 2023
We tried using CallRail for marketing purposes on 2 different websites.
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Highly recommend!

9 out of 10
December 19, 2022
Incentivized
We use CallRail to monitor not only the frequency of phone calls and to which community, but it is also used in training and development, …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Lead Center (requires Call Tracking plan)

$30

Cloud
per month per user

Call Tracking

$45

Cloud
per month

Conversation Analytics (Call Tracking + Conversation Intelligence)

$95

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.callrail.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

GDS Demo CallRail 08242020

YouTube

Small CallRail Demo

YouTube

Demo Diaries: Ep 04 | "The demo creation process at a large company versus a startup"

YouTube

CallRail Multi-Touch CPL Demo ☎️

YouTube
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Product Details

What is CallRail?

CallRail aims to bring visibility to the marketers who rely on quality inbound leads to boost success and sustain growth.

CallRail prioritizes giving customers a clear view into their digital marketing efforts. Often overlooked by other marketing tools or analytics platforms, CallRail aims to help find the opportunities in surfacing and connecting data from calls, forms, chat and beyond—to help customers achieve better outcomes. The vendor states CallRail’s leads-focused analytics platform brings clarity to their customer’s digital marketing efforts.

CallRail Screenshots

Screenshot of Activity DashboardScreenshot of Integrations PageScreenshot of Call LogScreenshot of Lead CenterScreenshot of Call Attribution ReportScreenshot of Activity DashboardScreenshot of Visitor Timeline

CallRail Videos

What is Call Tracking?
How Can Call Tracking Improve My Marketing?

CallRail Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Canada
Supported LanguagesEnglish

Frequently Asked Questions

CallRail offers phone call tracking, recording and analytics.

Invoca, DialogTech, and Marchex are common alternatives for CallRail.

Reviewers rate Usability highest, with a score of 8.8.

The most common users of CallRail are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(75)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

CallRail is a versatile call-tracking platform that offers a range of valuable use cases for businesses of all sizes. Users have praised CallRail for its ability to track inbound calls from multiple traffic sources, providing insights into profitable keywords and allowing for campaign optimizations in Google Analytics and AdWords. The seamless integration with Google Analytics makes call tracking smooth and easy. Additionally, the automatic syncing of call data into Hubspot has been highly appreciated by users, as it provides deeper insights into user behavior before calls are made.

Another key use case of CallRail is tracking progress for clients and monitoring which platforms deliver results. This helps businesses modify their marketing methods accordingly and optimize campaigns across various channels. With CallRail's ability to set up local numbers for each market, service-based businesses have experienced higher response rates, enabling them to effectively target their audience. Moreover, the software's functionality to review call transcripts and keep a record of everything discussed has improved customer service and lead conversion.

For marketing agencies, CallRail has become an essential tool for tracking call volume, both incoming and outgoing, and providing valuable insights for proving ROI to clients. By creating different tracking numbers for different marketing efforts, agencies can demonstrate the impact of campaigns and optimize strategies based on tangible data. Similarly, website development teams have utilized CallRail to track the number of calls generated from websites they create for clients, similar to how they track conversions and clicks.

CallRail also addresses a crucial marketing challenge by identifying the sources of inbound phone leads. This feature has particularly benefited users engaged in lead generation through SEO and PPC efforts. Furthermore, sales and marketing teams have relied on CallRail for analytics and tracking sales KPIs, enabling better ROI analysis and stronger client relationships.

In summary, CallRail's use cases span across various industries and roles within organizations. From tracking inbound calls from multiple sources and optimizing campaigns to monitoring client progress and evaluating customer service quality, this lightweight and cost-effective call-tracking platform has proven to be a valuable asset for businesses seeking a comprehensive understanding of their call metrics and campaign performance.

Easy-to-use Interface: Users have consistently praised CallRail for its exceptionally user-friendly interface, with many stating that they find it easy to navigate and manage multiple clients. This convenience is especially appreciated when generating reports for each client.

Excellent Customer Service: The customer service provided by CallRail has received high praise from users, who mention receiving prompt responses to their tickets. Additionally, the extensive knowledge base available for common questions is appreciated by customers seeking quick resolutions.

Affordability: Many users appreciate the affordability of CallRail in comparison to other call tracking providers. They note that despite being significantly cheaper, CallRail offers similar features and functionality, making it a cost-effective solution for businesses.

  1. Integration Challenges: Some users have experienced difficulties with CallRail's integration capabilities, particularly when integrating with platforms like Adwords Analytics and Hubspot. These issues include missing conversions, duplicate entries, and record mismatch problems.

  2. Poor Customer Support: Several reviewers have expressed dissatisfaction with CallRail's customer support, citing incorrect answers and a lack of responsiveness as major pain points. Users have found the level of support provided to be subpar and in need of improvement.

  3. Pricing Concerns: A number of users have raised concerns about CallRail's pricing structure. They feel that the pricing is increasing without meeting their satisfaction in terms of value for money. Additionally, some users believe that certain features like more elaborate reports and stronger integration capabilities should be included in the existing pricing tiers or offered at a lower cost.

Attribute Ratings

Reviews

(1-1 of 1)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use CallRail to track sales orders and lead generation from our paid search initiatives. It helps us track wholesale orders that are placed from phone calls and the user found us through a paid search ad. It helps us organize our interactions with these customers and manage our phone call tracking. It also helps up track profitability through paid search that isn't from on site conversions.
  • Platform for managing calls and creating notes for each call.
  • Opportunities to create labels for different calls e.g. dead ends, sales, lead generation, etc.
  • Tracking the source of each call: organic vs. paid and which search engine it originated from.
  • It would be especially helpful if CallRail could have different labels for Paid Campaigns that are with Shopping or Text rather than having to segment to see if a keyword is associated.
  • It would be helpful to expand the notes section by creating more columns that are customizable for reporting. For example: revenue.
Callrail is ideal for any kind of eComm site. You can track your leads, see where your calls originated from, and maintain a database where you can track all of your interactions and leave notes based on your conversations.
  • CallRail helped us realize the impact of calls on our Paid Search performance and dedicate more money (for greater ROI) to these areas.
  • Callrail has helped us track our calls in a neat format.
4
Marketing Specialists
I had an issue with callrail implementation and the support team was incredibly helpful in helping me quickly find a solution.
No
I had an issue with callrail implementation and wasn't quite confident in what I was doing. Support walked me through every single step and helped me verify that the implementation was accurate.
  • Easy to create and decipher reporting
  • Easy to implement with paid search performance
  • Easy to add new users to share
  • Not as simple to segment shopping vs. text ad performance.
  • Reporting could use more manually added features per each call.
Callrail has revolutionalized the way that we track our call performance and judge its profitability.
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