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CallRail is a versatile call-tracking platform that offers a range of valuable use cases for businesses of all sizes. Users have praised …
Starting at $30 per month per user
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What is CallRail?
CallRail offers phone call tracking, recording and analytics.
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Pricing
Lead Center (requires Call Tracking plan)
$30
Cloud
per month per user
Call Tracking
$45
Cloud
per month
Conversation Analytics (Call Tracking + Conversation Intelligence)
$95
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.callrail.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
GDS Demo CallRail 08242020
YouTube
Small CallRail Demo
YouTube
Demo Diaries: Ep 04 | "The demo creation process at a large company versus a startup"
YouTube
CallRail Multi-Touch CPL Demo ☎️
YouTube
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is CallRail?
CallRail aims to bring visibility to the marketers who rely on quality inbound leads to boost success and sustain growth.
CallRail prioritizes giving customers a clear view into their digital marketing efforts. Often overlooked by other marketing tools or analytics platforms, CallRail aims to help find the opportunities in surfacing and connecting data from calls, forms, chat and beyond—to help customers achieve better outcomes. The vendor states CallRail’s leads-focused analytics platform brings clarity to their customer’s digital marketing efforts.
CallRail prioritizes giving customers a clear view into their digital marketing efforts. Often overlooked by other marketing tools or analytics platforms, CallRail aims to help find the opportunities in surfacing and connecting data from calls, forms, chat and beyond—to help customers achieve better outcomes. The vendor states CallRail’s leads-focused analytics platform brings clarity to their customer’s digital marketing efforts.
CallRail Screenshots
CallRail Videos
What is Call Tracking?
How Can Call Tracking Improve My Marketing?
CallRail Integrations
CallRail Competitors
CallRail Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | United States, Canada |
| Supported Languages | English |
Frequently Asked Questions
CallRail offers phone call tracking, recording and analytics.
Reviewers rate Usability highest, with a score of 8.8.
The most common users of CallRail are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(75)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
CallRail is a versatile call-tracking platform that offers a range of valuable use cases for businesses of all sizes. Users have praised CallRail for its ability to track inbound calls from multiple traffic sources, providing insights into profitable keywords and allowing for campaign optimizations in Google Analytics and AdWords. The seamless integration with Google Analytics makes call tracking smooth and easy. Additionally, the automatic syncing of call data into Hubspot has been highly appreciated by users, as it provides deeper insights into user behavior before calls are made.
Another key use case of CallRail is tracking progress for clients and monitoring which platforms deliver results. This helps businesses modify their marketing methods accordingly and optimize campaigns across various channels. With CallRail's ability to set up local numbers for each market, service-based businesses have experienced higher response rates, enabling them to effectively target their audience. Moreover, the software's functionality to review call transcripts and keep a record of everything discussed has improved customer service and lead conversion.
For marketing agencies, CallRail has become an essential tool for tracking call volume, both incoming and outgoing, and providing valuable insights for proving ROI to clients. By creating different tracking numbers for different marketing efforts, agencies can demonstrate the impact of campaigns and optimize strategies based on tangible data. Similarly, website development teams have utilized CallRail to track the number of calls generated from websites they create for clients, similar to how they track conversions and clicks.
CallRail also addresses a crucial marketing challenge by identifying the sources of inbound phone leads. This feature has particularly benefited users engaged in lead generation through SEO and PPC efforts. Furthermore, sales and marketing teams have relied on CallRail for analytics and tracking sales KPIs, enabling better ROI analysis and stronger client relationships.
In summary, CallRail's use cases span across various industries and roles within organizations. From tracking inbound calls from multiple sources and optimizing campaigns to monitoring client progress and evaluating customer service quality, this lightweight and cost-effective call-tracking platform has proven to be a valuable asset for businesses seeking a comprehensive understanding of their call metrics and campaign performance.
Easy-to-use Interface: Users have consistently praised CallRail for its exceptionally user-friendly interface, with many stating that they find it easy to navigate and manage multiple clients. This convenience is especially appreciated when generating reports for each client.
Excellent Customer Service: The customer service provided by CallRail has received high praise from users, who mention receiving prompt responses to their tickets. Additionally, the extensive knowledge base available for common questions is appreciated by customers seeking quick resolutions.
Affordability: Many users appreciate the affordability of CallRail in comparison to other call tracking providers. They note that despite being significantly cheaper, CallRail offers similar features and functionality, making it a cost-effective solution for businesses.
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Integration Challenges: Some users have experienced difficulties with CallRail's integration capabilities, particularly when integrating with platforms like Adwords Analytics and Hubspot. These issues include missing conversions, duplicate entries, and record mismatch problems.
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Poor Customer Support: Several reviewers have expressed dissatisfaction with CallRail's customer support, citing incorrect answers and a lack of responsiveness as major pain points. Users have found the level of support provided to be subpar and in need of improvement.
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Pricing Concerns: A number of users have raised concerns about CallRail's pricing structure. They feel that the pricing is increasing without meeting their satisfaction in terms of value for money. Additionally, some users believe that certain features like more elaborate reports and stronger integration capabilities should be included in the existing pricing tiers or offered at a lower cost.
Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
September 17, 2020
Call tracking that is easy to use and data that's invaluable.
Our digital marketing department uses CallRail for call tracking across digital campaigns. It helps us understand what tactics are driving results for our clients and is an important tool for strategizing budget allocations for clients in planning sessions. We've been able to produce better ROI for clients with this information which has led to stronger relationships and better value for clients.
- Call Tracking
- Campaign Performance Tracking
- Integration with Analytics Systems
- Integration with Smaller Platforms
- Marketing Analytics
- Budget Planning
- Sales Process Improvement
We've found CallRail to be easier to use than other systems that we've used or reviewed for potential purchase. Product support is good and there is a fair amount of users so finding solutions to problems online is relatively easy. Our team has found it easy to setup as well.
September 17, 2020
CallRail Gets the Goods
It's used by our marketing people. It addresses how we prove the ROI of our services to our clients, and it also provides a valuable feedback loop to help optimize our marketing campaigns. We get invaluable information about how the marketing is translating to how customers contact our clients, and the different kinds of conversations that turn them into qualified leads.
- The customer service is excellent.
- They have lots of resources to help get started.
- The technology is reliable (only two short outages in two years).
- The app is convenient.
- I wish the form tracking was still included in the base product.
- I wish they checked in a little more often to see how things are going.
- I wish they were a little more transparent about uptime; i'd like to be able to see yes/no if there's an issue on their end.
- Customer retention has been easier.
- It saves time to not have to rely on customer anecdotes.
- It's easier to track ROI.
- Google Ads (formerly AdWords)
Google AdWords does have tracking numbers but you can't listen to the calls and you can't integrate them in the code of your website. It's super helpful to have multi-touch tracking with cookies, so if someone hits a site via AdWords first and then comes back later via direct traffic, it's properly attributed to AdWords.
September 15, 2020
Why CallRail is the software you need for your Google Search Ads
We use CallRail with our Google Ads campaigns and for clients that have a call center or their calls are answered by salespeople. We can track the most successful Google Search Ads, Keywords, and listen to the conversation between prospects and sales. This give us tremendous insights not only on the KPIs progress but also help with the sales training.
- Call tracking.
- Keyword tracking.
- Ease of use - The learning curve is really short for new staff.
- Not sure how this can be fixed but sometimes (rarely) some of the tracking numbers get picked up by various web directories and the quality of these leads is poor.
- Some of the UX design (the navigation bar) could be better but this is a minor point.
- Sometimes the feature of exporting .csv file is not working well.
- The ROI is great especially for B2B clients.
- Clients love it.
- I don't have really any major negative point.
I quickly used CallTrackingMetrics but we decided to keep using CallRail because of ease of use with new staff.
September 12, 2020
Offers call data tracking to supplement and complete our website analytics picture for our clients and prospects.
We use CallRail with our Marketing and Website Development teams. We use it to track the number of calls we generate to a business from the websites that we create for our clients. We use it to track calls in the way that we've historically tracked conversions/clicks to pages. We used to have a blind spot when it came to phone calls until we found CallRail.
- Call tracking data
- Price
- Accuracy
- SMS Support - I'd love to see text messaging features added
- Integrations - Would like to see more 3rd party integrations with CRMs
- Number availability in more populous areas
- Additional provable metrics to show clients.
- Added value to our clients.
- Data we can show potential clients.
Twilio offers a much more robust business phone and SMS solution that also offers call tracking. For just the call tracking, which is what we needed, CallRail was perfect. We didn't need the additional features that Twilio offered.
We use CallRail to track sales orders and lead generation from our paid search initiatives. It helps us track wholesale orders that are placed from phone calls and the user found us through a paid search ad. It helps us organize our interactions with these customers and manage our phone call tracking. It also helps up track profitability through paid search that isn't from on site conversions.
- Platform for managing calls and creating notes for each call.
- Opportunities to create labels for different calls e.g. dead ends, sales, lead generation, etc.
- Tracking the source of each call: organic vs. paid and which search engine it originated from.
- It would be especially helpful if CallRail could have different labels for Paid Campaigns that are with Shopping or Text rather than having to segment to see if a keyword is associated.
- It would be helpful to expand the notes section by creating more columns that are customizable for reporting. For example: revenue.
- CallRail helped us realize the impact of calls on our Paid Search performance and dedicate more money (for greater ROI) to these areas.
- Callrail has helped us track our calls in a neat format.
4
Marketing Specialists
No
I had an issue with callrail implementation and wasn't quite confident in what I was doing. Support walked me through every single step and helped me verify that the implementation was accurate.
- Easy to create and decipher reporting
- Easy to implement with paid search performance
- Easy to add new users to share
- Not as simple to segment shopping vs. text ad performance.
- Reporting could use more manually added features per each call.