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CallRail

CallRail

Overview

What is CallRail?

CallRail offers phone call tracking, recording and analytics.

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Learn from top reviewers

A must-have tool for service-based businesses

Rating: 10 out of 10
December 19, 2022
Vetted ReviewVerified User
When you are a service-based business that depends on a mix of traditional and digital marketing practices, you need a way to track how customers find you. CallRail allows us ...
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BT Haynes
Manager - Marketing
Marketing Manager
ClimatePro
CallRail3 years of experience

CallRail review

Rating: 2 out of 10
July 2, 2022
Vetted ReviewVerified User
We are using it for other clients to track our progress, as well as theirs.
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Steven Laff
C-Level Executive - Corporate
Principal
A Far Site Better LLC
CallRail1 year of experience

Great tracking & lead center tool

Rating: 8 out of 10
April 30, 2022
IncentivizedVetted ReviewVerified User
Our company utilizes CallRail for various uses. We contact leads in many different markets and CallRail allows us to have local numbers for each market. Being able to text and...
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Chris Martino
Director - Corporate
Acquisition Manager
Point Acquisitions LLC
CallRail4 years of experience

Free Trial... More Like Outright SCAM

Rating: 1 out of 10
January 13, 2022
Vetted ReviewVerified User
[In my experience,] Their free trial is very scammy and they are refusing to refund $400+ charges on my UNUSED account. Very bad business practice. I strongly recommend lookin...
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Jack Carlson
Professional - Marketing
Software Engineer
N/A
CallRail1 year of experience

Super fast and efficient tool for call tracking

Rating: 9 out of 10
June 28, 2021
IncentivizedVetted ReviewVerified User
We are using Call rail in our marketing department and to our great surprise, it has created much prosperity in our life. As we can track the calls and can even transfer calls...
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Lunam Aeve
Consultant - Other
Executive Recruitment Consultant
REED
CallRail2 years of experience
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Pricing

View all pricing

Call Tracking

$50

Cloud
per month

Call Tracking + Conversation Intelligence®

$100

Cloud
per month

Call Tracking + Form Tracking

$100

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.callrail.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $50 per month
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Product Demos

GDS Demo CallRail 08242020

YouTube

Small CallRail Demo

YouTube

Demo Diaries: Ep 04 | "The demo creation process at a large company versus a startup"

YouTube

CallRail Multi-Touch CPL Demo ☎️

YouTube
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Product Details

What is CallRail?

CallRail aims to bring visibility to the marketers who rely on quality inbound leads to boost success and sustain growth.

CallRail prioritizes giving customers a clear view into their digital marketing efforts. Often overlooked by other marketing tools or analytics platforms, CallRail aims to help find the opportunities in surfacing and connecting data from calls, forms, chat and beyond—to help customers achieve better outcomes. The vendor states CallRail’s leads-focused analytics platform brings clarity to their customer’s digital marketing efforts.

CallRail Screenshots

Screenshot of Activity DashboardScreenshot of Integrations PageScreenshot of Call LogScreenshot of Lead CenterScreenshot of Call Attribution ReportScreenshot of Activity DashboardScreenshot of Visitor Timeline

CallRail Videos

What is Call Tracking?
How Can Call Tracking Improve My Marketing?

CallRail Integrations

CallRail Competitors

CallRail Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Canada
Supported LanguagesEnglish

Frequently Asked Questions

CallRail offers phone call tracking, recording and analytics.

CallRail starts at $50.

Invoca, DialogTech, and Marchex are common alternatives for CallRail.

Reviewers rate Usability highest, with a score of 8.8.

The most common users of CallRail are from Small Businesses (1-50 employees).
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Comparisons

View all alternatives
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Reviews From Top Reviewers

View all reviews
(1-5 of 5)

CallRail Gets the Goods

Rating: 10 out of 10
Incentivized
September 17, 2020
Use Cases and Deployment Scope
It's used by our marketing people. It addresses how we prove the ROI of our services to our clients, and it also provides a valuable feedback loop to help optimize our marketing campaigns. We get invaluable information about how the marketing is translating to how customers contact our clients, and the different kinds of conversations that turn them into qualified leads.
Pros
  • The customer service is excellent.
  • They have lots of resources to help get started.
  • The technology is reliable (only two short outages in two years).
  • The app is convenient.
Cons
  • I wish the form tracking was still included in the base product.
  • I wish they checked in a little more often to see how things are going.
  • I wish they were a little more transparent about uptime; i'd like to be able to see yes/no if there's an issue on their end.
Likelihood to Recommend
If you're in a situation where the cost per lead and lifetime value of a customer is worth the $30/m, it's 100% worth it. It's not perfect for really small businesses, but anything where someone is spending thousands a month on lead gen it's worth its weight in gold. Law firms, medical practices, home services are all great fits.
Return on Investment
  • Customer retention has been easier.
  • It saves time to not have to rely on customer anecdotes.
  • It's easier to track ROI.
Alternatives Considered
Google AdWords does have tracking numbers but you can't listen to the calls and you can't integrate them in the code of your website. It's super helpful to have multi-touch tracking with cookies, so if someone hits a site via AdWords first and then comes back later via direct traffic, it's properly attributed to AdWords.
Support Rating
9
I wish they'd proactively reach out more but they've been there when I needed them.
Usability
10
The app is very helpful in meetings, you can whip out your phone on a job site and show someone what's going on. And the UI of the website is great, it's easy to use and has everything you need right there.
Other Software Used

Offers call data tracking to supplement and complete our website analytics picture for our clients and prospects.

Rating: 9 out of 10
Incentivized
September 12, 2020
Verified User
Executive in Product Management
Internet Company, 1-10 employees
Vetted Review
Verified User
CallRail
4 years of experience
Use Cases and Deployment Scope
We use CallRail with our Marketing and Website Development teams. We use it to track the number of calls we generate to a business from the websites that we create for our clients. We use it to track calls in the way that we've historically tracked conversions/clicks to pages. We used to have a blind spot when it came to phone calls until we found CallRail.
Pros
  • Call tracking data
  • Price
  • Accuracy
Cons
  • SMS Support - I'd love to see text messaging features added
  • Integrations - Would like to see more 3rd party integrations with CRMs
  • Number availability in more populous areas
Likelihood to Recommend
This is great software for differentiating where phone traffic is coming from. Whether it's paid/organic search, you can see exactly where the calls are coming in from. I'd love to see them add text/SMS features in the future, but it does what it claims. I'd also like to see more CRM integrations, but not sure that other users share the same sentiment.
Return on Investment
  • Additional provable metrics to show clients.
  • Added value to our clients.
  • Data we can show potential clients.
Alternatives Considered
Twilio offers a much more robust business phone and SMS solution that also offers call tracking. For just the call tracking, which is what we needed, CallRail was perfect. We didn't need the additional features that Twilio offered.
Support Rating
8
Fortunately, we had a lot of experience with CallRail. That in itself is an indicator that it has just worked for us, and done what the product is supposed to. We've never once wondered if the data was tracking accurately. This is unfortunately less common these days it seems, but we're happy with CallRail as a whole in our organization.
Usability
8
CallRail is pretty easy to use and has a nice UI. For UI snobs, or compared to a company like BareMetrics, there is some to be desired in terms of flash, but it is indeed usable. There haven't been many times that we've been unable to find what we need, and among those times, most stem from a lack of experience with the product on our part as opposed to a usability flaw from CallRail.
Other Software Used

Call tracking that is easy to use and data that's invaluable.

Rating: 8 out of 10
Incentivized
September 17, 2020
Verified User
Director in Marketing
Marketing & Advertising Company, 11-50 employees
Vetted Review
Verified User
CallRail
1 year of experience
Use Cases and Deployment Scope
Our digital marketing department uses CallRail for call tracking across digital campaigns. It helps us understand what tactics are driving results for our clients and is an important tool for strategizing budget allocations for clients in planning sessions. We've been able to produce better ROI for clients with this information which has led to stronger relationships and better value for clients.
Pros
  • Call Tracking
  • Campaign Performance Tracking
  • Integration with Analytics Systems
Cons
  • Integration with Smaller Platforms
Likelihood to Recommend
We've found the software to be extremely useful for paid search advertising where we might be running multiple campaigns and ad groups with different keywords. It also works well for understanding different tactics we employ for clients. The information can be pulled easily and our clients find it useful to know exactly which calls lead to sales and how to improve the sales process.
Return on Investment
  • Marketing Analytics
  • Budget Planning
  • Sales Process Improvement
Alternatives Considered
We've found CallRail to be easier to use than other systems that we've used or reviewed for potential purchase. Product support is good and there is a fair amount of users so finding solutions to problems online is relatively easy. Our team has found it easy to setup as well.
Support Rating
9
The support for the platform is good. You can find a lot of information in their documentation and can usually find solutions to more unique problems with a simple Google search. We have not run into any issue that we haven't been able to solve for ourselves or our clients.
Usability
8
The platform is easy to use and we really don't have any complaints with using it so far. The information is invaluable for clients that rely on phone calls to drive more business. Not much negative to say about it at this point. We're actually really happy with it so far and the cost is manageable.
Other Software Used

Why CallRail is the software you need for your Google Search Ads

Rating: 9 out of 10
Incentivized
September 15, 2020
Verified User
Director in Marketing
Marketing & Advertising Company, 11-50 employees
Vetted Review
Verified User
CallRail
2 years of experience
Use Cases and Deployment Scope
We use CallRail with our Google Ads campaigns and for clients that have a call center or their calls are answered by salespeople. We can track the most successful Google Search Ads, Keywords, and listen to the conversation between prospects and sales. This give us tremendous insights not only on the KPIs progress but also help with the sales training.
Pros
  • Call tracking.
  • Keyword tracking.
  • Ease of use - The learning curve is really short for new staff.
Cons
  • Not sure how this can be fixed but sometimes (rarely) some of the tracking numbers get picked up by various web directories and the quality of these leads is poor.
  • Some of the UX design (the navigation bar) could be better but this is a minor point.
  • Sometimes the feature of exporting .csv file is not working well.
Likelihood to Recommend
For any companies that want to track leads and success of their paid media campaigns. This is also a great tool for sales training since managers and directors can listen to the calls and provides input/suggestions to the sales team. It also works really well if you want to do presentations using Google Data Studio since CallRail provides a Data Studio connector and you don't need to purchase a third party one like SuperMetrics.
Return on Investment
  • The ROI is great especially for B2B clients.
  • Clients love it.
  • I don't have really any major negative point.
Alternatives Considered
I quickly used CallTrackingMetrics but we decided to keep using CallRail because of ease of use with new staff.
Support Rating
8
We haven't really called support for CallRail - and this is a good thing since it shows we haven't had any major issues.
Usability
9
As mentioned before - the usability is great! There are some minor issues with downloading some of the data in .csv. It's not super intuitive. But CallRail has also a great connector tool for Google Data Studio so clients can quickly see how many calls are answered, how many abandoned, how many calls are over 2 minutes etc.
Other Software Used

Call Rail is an Essential business tool for high call volume

Rating: 10 out of 10
Incentivized
April 26, 2016
Verified User
Account Manager in Marketing
Internet Company, 51-200 employees
Vetted Review
Verified User
CallRail
2 years of experience
Use Cases and Deployment Scope
We use CallRail to track sales orders and lead generation from our paid search initiatives. It helps us track wholesale orders that are placed from phone calls and the user found us through a paid search ad. It helps us organize our interactions with these customers and manage our phone call tracking. It also helps up track profitability through paid search that isn't from on site conversions.
Pros
  • Platform for managing calls and creating notes for each call.
  • Opportunities to create labels for different calls e.g. dead ends, sales, lead generation, etc.
  • Tracking the source of each call: organic vs. paid and which search engine it originated from.
Cons
  • It would be especially helpful if CallRail could have different labels for Paid Campaigns that are with Shopping or Text rather than having to segment to see if a keyword is associated.
  • It would be helpful to expand the notes section by creating more columns that are customizable for reporting. For example: revenue.
Likelihood to Recommend
Callrail is ideal for any kind of eComm site. You can track your leads, see where your calls originated from, and maintain a database where you can track all of your interactions and leave notes based on your conversations.
Return on Investment
  • CallRail helped us realize the impact of calls on our Paid Search performance and dedicate more money (for greater ROI) to these areas.
  • Callrail has helped us track our calls in a neat format.
Other Software Used
Users and Roles
4
Marketing Specialists
Support Rating
10
I had an issue with callrail implementation and the support team was incredibly helpful in helping me quickly find a solution.
Bug Resolution
No
Exceptional Examples of CallRail Support
I had an issue with callrail implementation and wasn't quite confident in what I was doing. Support walked me through every single step and helped me verify that the implementation was accurate.
Easy Tasks
  • Easy to create and decipher reporting
  • Easy to implement with paid search performance
  • Easy to add new users to share
Difficult Tasks
  • Not as simple to segment shopping vs. text ad performance.
  • Reporting could use more manually added features per each call.
Usability
10
Callrail has revolutionalized the way that we track our call performance and judge its profitability.
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