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CallRail is a versatile call-tracking platform that offers a range of valuable use cases for businesses of all sizes. Users have praised …
Starting at $30 per month per user
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What is CallRail?
CallRail offers phone call tracking, recording and analytics.
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Pricing
Lead Center (requires Call Tracking plan)
$30
Cloud
per month per user
Call Tracking
$45
Cloud
per month
Conversation Analytics (Call Tracking + Conversation Intelligence)
$95
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.callrail.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
GDS Demo CallRail 08242020
YouTube
Small CallRail Demo
YouTube
Demo Diaries: Ep 04 | "The demo creation process at a large company versus a startup"
YouTube
CallRail Multi-Touch CPL Demo ☎️
YouTube
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is CallRail?
CallRail aims to bring visibility to the marketers who rely on quality inbound leads to boost success and sustain growth.
CallRail prioritizes giving customers a clear view into their digital marketing efforts. Often overlooked by other marketing tools or analytics platforms, CallRail aims to help find the opportunities in surfacing and connecting data from calls, forms, chat and beyond—to help customers achieve better outcomes. The vendor states CallRail’s leads-focused analytics platform brings clarity to their customer’s digital marketing efforts.
CallRail prioritizes giving customers a clear view into their digital marketing efforts. Often overlooked by other marketing tools or analytics platforms, CallRail aims to help find the opportunities in surfacing and connecting data from calls, forms, chat and beyond—to help customers achieve better outcomes. The vendor states CallRail’s leads-focused analytics platform brings clarity to their customer’s digital marketing efforts.
CallRail Screenshots
CallRail Videos
What is Call Tracking?
How Can Call Tracking Improve My Marketing?
CallRail Integrations
CallRail Competitors
CallRail Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | United States, Canada |
| Supported Languages | English |
Frequently Asked Questions
CallRail offers phone call tracking, recording and analytics.
Reviewers rate Usability highest, with a score of 8.8.
The most common users of CallRail are from Small Businesses (1-50 employees).
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Reviews and Ratings
(75)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
CallRail is a versatile call-tracking platform that offers a range of valuable use cases for businesses of all sizes. Users have praised CallRail for its ability to track inbound calls from multiple traffic sources, providing insights into profitable keywords and allowing for campaign optimizations in Google Analytics and AdWords. The seamless integration with Google Analytics makes call tracking smooth and easy. Additionally, the automatic syncing of call data into Hubspot has been highly appreciated by users, as it provides deeper insights into user behavior before calls are made.
Another key use case of CallRail is tracking progress for clients and monitoring which platforms deliver results. This helps businesses modify their marketing methods accordingly and optimize campaigns across various channels. With CallRail's ability to set up local numbers for each market, service-based businesses have experienced higher response rates, enabling them to effectively target their audience. Moreover, the software's functionality to review call transcripts and keep a record of everything discussed has improved customer service and lead conversion.
For marketing agencies, CallRail has become an essential tool for tracking call volume, both incoming and outgoing, and providing valuable insights for proving ROI to clients. By creating different tracking numbers for different marketing efforts, agencies can demonstrate the impact of campaigns and optimize strategies based on tangible data. Similarly, website development teams have utilized CallRail to track the number of calls generated from websites they create for clients, similar to how they track conversions and clicks.
CallRail also addresses a crucial marketing challenge by identifying the sources of inbound phone leads. This feature has particularly benefited users engaged in lead generation through SEO and PPC efforts. Furthermore, sales and marketing teams have relied on CallRail for analytics and tracking sales KPIs, enabling better ROI analysis and stronger client relationships.
In summary, CallRail's use cases span across various industries and roles within organizations. From tracking inbound calls from multiple sources and optimizing campaigns to monitoring client progress and evaluating customer service quality, this lightweight and cost-effective call-tracking platform has proven to be a valuable asset for businesses seeking a comprehensive understanding of their call metrics and campaign performance.
Easy-to-use Interface: Users have consistently praised CallRail for its exceptionally user-friendly interface, with many stating that they find it easy to navigate and manage multiple clients. This convenience is especially appreciated when generating reports for each client.
Excellent Customer Service: The customer service provided by CallRail has received high praise from users, who mention receiving prompt responses to their tickets. Additionally, the extensive knowledge base available for common questions is appreciated by customers seeking quick resolutions.
Affordability: Many users appreciate the affordability of CallRail in comparison to other call tracking providers. They note that despite being significantly cheaper, CallRail offers similar features and functionality, making it a cost-effective solution for businesses.
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Integration Challenges: Some users have experienced difficulties with CallRail's integration capabilities, particularly when integrating with platforms like Adwords Analytics and Hubspot. These issues include missing conversions, duplicate entries, and record mismatch problems.
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Poor Customer Support: Several reviewers have expressed dissatisfaction with CallRail's customer support, citing incorrect answers and a lack of responsiveness as major pain points. Users have found the level of support provided to be subpar and in need of improvement.
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Pricing Concerns: A number of users have raised concerns about CallRail's pricing structure. They feel that the pricing is increasing without meeting their satisfaction in terms of value for money. Additionally, some users believe that certain features like more elaborate reports and stronger integration capabilities should be included in the existing pricing tiers or offered at a lower cost.
Attribute Ratings
Reviews
(1-25 of 33)Companies can't remove reviews or game the system. Here's why
January 06, 2023
CallRail Review
Score 1 out of 10
Vetted Review
Verified User
- Proving Virtual Numbers
- Phone Tracking
- Call Reports
- Customer service speed of processing request
- Process mistakes faster
December 19, 2022
Highly recommend!
- Record conversations
- Show the number of times a particular person has called
- Show trends with frequency of phone calls and length to a certain number
- I think the workflow set up is difficult to use
- When lines are forwarded sometimes it cuts off
December 19, 2022
A must-have tool for service-based businesses
Score 10 out of 10
Vetted Review
Verified User
- Call Monitoring
- Call Tracking
- Platform monitoring
- That ability to adjust font size
- On start up, I would like CallRail to open to the call log vs the phone number list
July 02, 2022
CallRail review
Score 2 out of 10
Vetted Review
Verified User
- Not hard to set up.
- Not hard to select numbers.
- Not bad when working.
- [In my experience] their support is terrible, incorrect support answers are not uncommon, and finding someone who cares can be a challenge.
April 30, 2022
Great tracking & lead center tool
- Local Numbers
- Call Analytics
- Ease of Use
- Pricing keeps increasing
- Number of included numbers in the plan
- Ability to see text conversation history
January 13, 2022
Free Trial... More Like Outright SCAM
Score 1 out of 10
Vetted Review
Verified User
- Product seems ok
- Business Ethics
- Customer Service
- Stop Scamming Customers
- Sales Team Should Be Honest
October 09, 2021
Best call tracking software on the market
- Call tracking
- Easy monitoring
- Good reporting
- Integration with third-party softwares
- Ease of use
June 28, 2021
Super fast and efficient tool for call tracking
- We highly adore its feature of call transcripts.
- We can transfer the call without any complications.
- It is a super smooth and simple tool for call tracking.
- Its reports need to be more elaborative.
- Its integration feature is a little weak.
- Price is not so satisfying.
June 25, 2021
Scalable Call tracking Software
- Call Transcripts
- Source data
- Integrability
- Pricing
- Customer Service
- Search term reports
- Spam Call detection
June 03, 2021
Great software for amazing price
- Track PPC calls down to kw level.
- Transcribing the calls.
- Caller information.
- Support was not always the most helpful.
- No other complaints.
- The automated tagging system works well when it works.
- The call analytics are presented in a easy to understand way.
- The call recording playbacks are convenient and simple to use.
- Sometimes the automatic tagging can be wrong, in terms of whether it's a lead or not, or what the call was about.
- It's not an all-encompassing platform, and would be so much better if it weren't so isolated to its core functionality - would like to see some more integrations.
- Setting up the phone numbers can be difficult for some people.
May 29, 2021
CallRail is a great tool !
- Tracks the type of calls
- Records the call
- Shows graphical results
- Tech support
- The onboarding process is a bit clumsy
- More detailed graphs of call flow
May 28, 2021
CallRail for your consideration
- Integrates with client management software making less work and keeping organized
- Calls are recorded for training and reference.
- Tracking which campaigns people are coming from as we use the multiple phone lines.
- I haven’t been using it beyond some pre-defined uses so I need to dive in more to figure out anything else.
May 28, 2021
CallRail for call tracking and performance
- Clear track able amounts of callers
- Clear insight to the customer service provided during a call
- Another way to gain reviews
- We haven’t found a need for improvement yet.
September 17, 2020
Call tracking that is easy to use and data that's invaluable.
- Call Tracking
- Campaign Performance Tracking
- Integration with Analytics Systems
- Integration with Smaller Platforms
September 17, 2020
CallRail Gets the Goods
- The customer service is excellent.
- They have lots of resources to help get started.
- The technology is reliable (only two short outages in two years).
- The app is convenient.
- I wish the form tracking was still included in the base product.
- I wish they checked in a little more often to see how things are going.
- I wish they were a little more transparent about uptime; i'd like to be able to see yes/no if there's an issue on their end.
September 15, 2020
Why CallRail is the software you need for your Google Search Ads
- Call tracking.
- Keyword tracking.
- Ease of use - The learning curve is really short for new staff.
- Not sure how this can be fixed but sometimes (rarely) some of the tracking numbers get picked up by various web directories and the quality of these leads is poor.
- Some of the UX design (the navigation bar) could be better but this is a minor point.
- Sometimes the feature of exporting .csv file is not working well.
September 12, 2020
Offers call data tracking to supplement and complete our website analytics picture for our clients and prospects.
- Call tracking data
- Price
- Accuracy
- SMS Support - I'd love to see text messaging features added
- Integrations - Would like to see more 3rd party integrations with CRMs
- Number availability in more populous areas
September 10, 2020
The Benefits of CallRail
- Tracking phone calls first & foremost! Being able to have a running tally of the phone calls made and listening to the recorded calls throughout the month and providing that information back to our clients is vital!
- Their UI is exceptionally easy to use & navigate. This is important when we have many clients running at the same time and we are able to always determine what report is for which client.
- The ease of setting up a brand new client & their tracking phone number is fantastic! Saves a lot of time when it walks you through everything you need to know & do step by step.
- Some client facing reporting would be great! We typically don't give clients logins, as all of our clients are within one business UI. Having something that a client can log into would be very helpful!
- Although the entire purpose of CallRail is the recorded phone calls - it would be nice to have some additional in depth reporting to be able to report back to a client to give us more insights!
- Pricing tiers could be better for agency type businesses.
January 09, 2020
The Call Tracking Software Every Marketer Should Be Using
- Lead Attribution
- Dynamic Number Pools
- Outbound calling features
- Would love to see an auto-dialer added to the software!
September 13, 2019
The Best Call Tracking Software on the Market Right Now
- Reporting - We love the breakdown for attribution and sources for calls. CallRail makes reports easy to understand and lets you share them with clients.
- Call Tracking - This may be obvious, but you get so many options with CallRail in terms of your number pool, recording options, picking your numbers, etc. It gives you the metrics you care about and they haven't experienced any calls mis-forwarding.
- Support - With other companies, I've had to wait for days and days to hear back. With CallRail, they normally get back to us on our tickets fairly quickly and they have a great knowledge base for common questions too!
- Integrations - While most of our clients use HubSpot, CallRail doesn't integrate with every CRM our clients have in place so instead of having our metrics all in one place, we need to combine sources for an overall picture.
- SMS - We live in a world that's moving towards text messaging in the marketing world, but we haven't yet found an affordable SMS tracking software yet. I'm hoping CallRail may eventually jump into this market so we can get all our phone metrics in one place!
- Speech to Text - Their transcribing of calls could improve! Accents can sometimes throw off the program.
January 25, 2019
If you fail to plan to you plan to fail, instead, use CallRail!
- Pretty easy to set up
- Customer service is helpful and easy to reach
- Reporting is easy to use and set up
- It would be great if it could somehow track call to revenue directly from their dashboard. We have to export call and cross reference them to our analytics and CRM to see which call resulted in sales which is time consuming.
- Pricing could be a little lower but overall its competitive.
January 17, 2019
A Solid Choice for Service Companies Doing Online Marketing
- CallRail has fantastic integration with Google Ads. They can support click-to-call extensions, as well as on-site number swapping for when users visit a website and then make a call.
- The call routing capabilities on CallRail are really strong. Whether it's round-robin distribution, time-of-day routing, or a system based on which source drove the call, it's a good way to make sure calls get where they need to go.
- CallRail's integration with paid social is pretty weak. While data can be ported directly into Google Ads or Google Analytics, tracing calls from Facebook, Instagram, LinkedIn or other ad sources is much more difficult. The native plug-in functionality just isn't there yet.
- While there is the ability to pick an area code when choosing phone numbers, that's as granular as it gets. And in many parts of the country, for local businesses, the right central office code (the second three digits) can be just as important as the first.
- The "whisper message" often sounds garbled, meaning those answering a call can't tell if the message said it's coming from Google Search, Google Organic, Google Maps, etc.
December 01, 2018
CallRail is the Perfect Platform for Local Businesses
- Number Pools that track all incoming traffic, keywords, and source/medium is a huge opportunity for businesses to attribute marketing channels with leads.
- Super-simple self-explanatory platform that makes setup a breeze.
- Mutl-account functionality for agencies to keep their client accounts separate and be able to check in on performance quickly.
- Building customized reporting and integrating with reporting companies, like Google Data Studio or DashThis, isn't really an option.
- Flagging conversions inside the platform isn't really an option, and it could be a good way to manage pushing clients into a CRM.
- CRM capabilities don't appear to be clear-cut.
September 07, 2018
Call Rail is the most effective and best-value call tracking product we've used (and we've used 3)
Score 10 out of 10
Vetted Review
Verified User
- With a small tweak that CallRail made to our set up, we can now track calls to individual team numbers and track those back to specific ad campaigns, allowing us to see varying CPLs for different ad campaigns/departments, rather than all calls in total. This is vital to our ROAS calculations.
- It was easy for us to configure and deploy after moving over from an alternative call tracking provider. The software has a clean UI and is straightforward to use so it's easy to onboard colleagues in the sales team and teach them how to pull call reports.
- CallRail allows us to define a 'qualifying call' by call duration, and to only include qualifying calls towards our conversion stats which allows for greater accuracy by weeding out wrong-number or irrelevant calls which tend to be quite such.
- Like-for-like to our previous call tracking provider, CallRail is around 75% cheaper! Because of this saving, we've been able to buy more numbers to ensure that at peak visit times, we have enough dynamic numbers to track the channel data from visits much more accurately.
- Ideally, it would be great if the volume of tracking numbers in a pool could be increased/decreased automatically dependent on busy/low visitor times to the site, just so you don't have to always be paying for the maximum numbers you would need when the site is busy.