CallTrackingMetrics Reviews

8 Ratings
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Score 9.2 out of 100

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Reviews (1-6 of 6)

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February 14, 2021
Christopher R. Chaput | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Review Source
Used in Marketing for Channel Attribution with unique tracking numbers; Used in Customer Experience with Live Chat; Used in Analytics with Form Reactor and other Conversation Tracking
  • Attribution
  • Reporting
  • Integrations
  • Help docs could better align with task checklists
  • Setup automation or process prompts may streamline the manual steps required
We find all the value we need in the half of the tool set that tracks conversations. Having used more than one Call Tracking solution, CallTrackingMetrics offers excellent quality at a fee plan smaller businesses can afford. Full disclosure - we've not fully utilized Call Center features to replace legacy PBX but plan to do so for a Client in 2021.
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January 29, 2021
Jorge Peralta | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use CTM to keep communications with our clients and keep records of the same. It allows us to listen to users' calls live and it is very useful for quality control and follow up. Additionally, we use it for call tracking purposes for digital marketing accounts since CTM allows to install codes on the backend of websites for tracking numbers to be swapped dynamically based on the traffic source.
  • Reporting.
  • Traffic source call tracking & recording.
  • Integration with most of CMS.
  • Compatibility with conference software like Hangouts.
  • Desktop application not available.
  • More training resources.
I love the call recording platform where you are able to see the recording for all the users and you also have the option to shadow calls. This is very good when you want to audit certain calls. Also, I like the option to create different profiles by clients. It gives a sense of organization.
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January 22, 2021
Glen Petersen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Our company uses call tracking metrics for many of our agencies clients to help us track phone call conversions on many different platforms. It helps us get much better conversion data for better optimizations and insights. It has amazing features so we can integrate with Google Analytics and push back the conversion totals.
  • Support.
  • Data reports.
  • Detailed call information.
  • Visual side of the site needs improvement.
We love CallTrackingMetrics for Google, Bing & Facebook call tracking. We utilize it for reporting on calls coming from those platforms and help us make better decisions in our accounts by telling more of a story. There are a lot more options we don't even utilized yet, but think they sound amazing.
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January 23, 2021
Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use [CallTrackingMetrics] to track conversions from marketing efforts as well as uncover issues in the sales process for our clients. This allows us to validate the leads we are driving and improve the conversion from lead to sale / customer / patient etc.
  • Easy implementation makes it simple to deploy
  • Fast support in the event you have questions
  • Improved navigation - easier to get around the platform
  • Wide array of Integrations allow ups to port data to many places
  • HIPAA Compliant
  • Integration setup could be improved
  • Navigation could still use some improvements
[CallTrackingMetrics] is well suited for HIPAA Compliant Call Tracking when working with medical clients and is great for all clients who do online sales or patient intake. Clients with low volume of calls may not get enough value for the cost of this platform.
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January 22, 2021
Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use CallTrackingMetrics as our 'go-to' call tracking resource for all of the varied businesses that we work with. Annually, this means we're implementing call tracking solutions for hundreds of businesses of all sizes. CallTrackingMetrics integrates neatly with our reporting systems and allows us to track the value of every ad dollar back to real data.
  • Easy to purchase numbers and secure routing.
  • Easy API integration for reporting functionality.
  • User-friendly dashboard.
  • I'm really having a hard time coming up with anything that could/should be different.
If you are looking for an easy-to-implement call tracking solution with responsive API capability, then CallTrackingMetrics is a no-brainer solution for you. It's easy to purchase new numbers, label them, set up whispers & other functionality, and get them live within moments. I have never felt the need to find another call tracking solution in the last 5 years because CallTrackingMetrics is checking all the boxes for me.
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January 21, 2021
Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use it in our digital marketing department as a way to implement call tracking for some of our marketing clients. It ensures our conversion reporting is accurate since Google doesn't do the best job of tracking those. We also listen to the calls and help the company by reporting back what we heard and advice for the sales team.
  • Very easy to set up and use. You can create as many tracking numbers and sources as you need. Easily organize and filter them for results and placing the code is so simple. Anyone can use this software.
  • Listening to the calls makes life simple. We can hear what the potential lead said and record feedback to better our marketing efforts. You can even flag or email the call recordings if you need to share inside or outside your organization.
  • Call reporting is a breeze! You can easily filter your sources, call duration, time and more and reports are extremely accurate.
  • Cost is well worth what you get from the software.
  • Honestly, the only thing I can think of is I hate how when you go to the homepage and click "log in" that it opens up a new window.
From a marketing perspective it is well suited for any time you have call tracking in place and need to be able to accurately report those conversions to your client. It also works well if you need to report back how the calls went in order to justify spend, sales tactics or marketing needs. I think it is especially important if you have multiple sources driving traffic to the website. It allows you to easily see which source brought the most phone calls and can integrate with Google Ads so sometimes you can even see the keyword that prompted the search/phone call.

Scenarios where it is less appropriate might be when you have a low budget client or a client who doesn't receive many phone calls throughout the month.
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CallTrackingMetrics Scorecard Summary

What is CallTrackingMetrics?

CallTrackingMetrics is a digital platform that uses call tracking intelligence to inform contact center automation to provide a more personalized customer experience. Users can discover which marketing campaigns are generating leads and conversions, and use that data to automate call flows and drive conversations. Phone, text, online form, and chat tools are available to unify communications. The vendor boasts more than 100,000 users around the globe, who use CallTrackingMetrics to manage communications for their marketing, sales, and service teams.

Integrations with systems like Google Ads & Analytics, Salesforce, Facebook, Zendesk, and Microsoft Dynamics are presented to ensure that call conversions are seamlessly integrated into existing sales and marketing processes.
Categories:  Contact Center,  VoIP,  Call Tracking

CallTrackingMetrics Features

Has featureLocal, toll-free, and vanity tracking numbers available for online and offline tracking
Has featureOmnichannel attribution across calls, texts, form fills, and chats
Has featureConversation intelligence tools like live listen, transcriptions, call recording, and keyword spotting
Has featureBrowser-based softphone to facilitate the communication of in-office or remote workforces without the need for expensive desk phones.
Has featurePower outbound campaigns with bulk SMS messaging and auto dialer features
Has featureAdvanced call routing options from customizable IVRs to georouting, and smart routers to accommodate any unique scenarios a business faces
Has featureAn open API with included development office hours to support and scale for any unique integrations and use cases

CallTrackingMetrics Screenshots

CallTrackingMetrics Integrations

CallTrackingMetrics Competitors

CallTrackingMetrics Pricing

  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional
EditionPricing DetailsTerms
Business Plan$39per month
Marketing Plan$99per month
Contact Center Plan$299per month

All plans include unlimited users at no extra cost, while Marketing and Contact Center plans also include free unlimited sub-accounts perfect for agencies and multi-location businesses. Discounts up to 15% off for annual agreements.

CallTrackingMetrics Customer Size Distribution

Small Businesses (1-50 employees)
Mid-Size Companies (51-500 employees)
Enterprises (> 500 employees)

CallTrackingMetrics Support Options

 Free VersionPaid Version
Live Chat
Social Media
Video Tutorials / Webinar
Dedicated Support
24 Hour Premium Support
Personalized Training

CallTrackingMetrics Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android

Frequently Asked Questions

What is CallTrackingMetrics?

CallTrackingMetrics is a call tracking solution for all online and offline channels with real-time reporting and intelligent routing.

What are CallTrackingMetrics's top competitors?

CallRail, Invoca, and RingCentral are common alternatives for CallTrackingMetrics.

Who uses CallTrackingMetrics?

The most common users of CallTrackingMetrics are Small Businesses from the Marketing & Advertising industry.