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CallTrackingMetrics

CallTrackingMetrics

Starting at $79 per month
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Overview

What is CallTrackingMetrics?

CallTrackingMetrics is a call tracking solution for all online and offline channels with real-time reporting and intelligent routing.

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Recent Reviews

TrustRadius Insights

User-Friendly Interface: Many users have found the user interface of the reporting software to be highly intuitive and easy to navigate, …
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Love CTM!

9 out of 10
January 21, 2021
Incentivized
We use it in our digital marketing department as a way to implement call tracking for some of our marketing clients. It ensures our …
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Pricing

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Marketing Lite

$79

Cloud
per month

Marketing Pro

$179

Cloud
per month

Sales Engage

$329

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.calltrackingmetrics.com/pla…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $79 per month
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Product Details

What is CallTrackingMetrics?

CallTrackingMetrics is a global conversation analytics provider giving marketers data to make confident strategy decisions. The service boasts over 100,000 users, including The Washington Post, Verizon Connect, and ServiceMaster, who use CTM to make data-driven advertising decisions. CTM integrates with core tools marketers use like Google Ads and Analytics, Hubspot, Salesforce, Zoom, and Facebook.

CTM was one of the earliest call tracking providers and remains owned by its husband and wife founders, Todd and Laure Fisher.

CallTrackingMetrics Features

  • Supported: Local, toll-free, and vanity tracking numbers available for online and offline tracking
  • Supported: Omnichannel attribution across calls, texts, form fills, and chats
  • Supported: Conversation intelligence tools like live listen, transcriptions, call recording, and keyword spotting
  • Supported: Browser-based softphone to facilitate the communication of in-office or remote workforces without the need for expensive desk phones.
  • Supported: Power outbound campaigns with bulk SMS messaging and text message automation
  • Supported: Advanced call routing options from customizable IVRs to georouting, and smart routers to accommodate any unique scenarios a business faces
  • Supported: An open API with included development office hours to support and scale for any unique integrations and use cases

CallTrackingMetrics Screenshots

Screenshot of Activity LogScreenshot of Softphone Interface

CallTrackingMetrics Video

AskAI - Artificial intelligence driven insights from conversations.

CallTrackingMetrics Competitors

CallTrackingMetrics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

CallTrackingMetrics is a call tracking solution for all online and offline channels with real-time reporting and intelligent routing.

CallTrackingMetrics starts at $79.

CallRail, Invoca, and Marchex are common alternatives for CallTrackingMetrics.

The most common users of CallTrackingMetrics are from Small Businesses (1-50 employees).

CallTrackingMetrics Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)60%
Mid-Size Companies (51-500 employees)30%
Enterprises (more than 500 employees)10%
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Comparisons

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Reviews and Ratings

(14)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

User-Friendly Interface: Many users have found the user interface of the reporting software to be highly intuitive and easy to navigate, allowing them to perform tasks quickly and efficiently. Several reviewers have praised its simplicity and user-friendliness, making it accessible for anyone without difficulty.

Wide Array of Integrations: The software's extensive range of integrations has been appreciated by many customers. They have highlighted how these integrations enable them to seamlessly port data to multiple platforms and places, enhancing their overall workflow and productivity. Some users have specifically mentioned the usefulness of the software's integration with various content management systems in tracking and recording traffic sources.

Effortless Setup and Usage: According to several reviewers, one standout feature of the software is its ease of setup and usage. Users have emphasized that getting started with the software is a breeze, saving them time and effort during implementation. This has made it accessible for both technical experts as well as those less familiar with such tools, expanding its usability across different skill levels.

Compatibility with conference software: Some users found the compatibility with conference software like Hangouts to be lacking. They mentioned that there was no desktop application available, which made it inconvenient for them during virtual meetings and conferences.

Insufficient training resources: Several users expressed the need for more comprehensive training resources to fully utilize the software's capabilities. They mentioned that the complexity of integrations may require professional services, which could be costly and time-consuming.

Absence of push notifications for SMS: Non-agent users highlighted the absence of push notifications for incoming SMS on the mobile app as a drawback. They felt that having this feature would greatly improve their experience by allowing them to stay updated and responsive even when they are not actively using the app.

Reviews

(1-9 of 9)
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Score 10 out of 10
Vetted Review
Verified User
I use CallTrackingMetrics within our organization to accurately audit and report on our client's calls for each month. This software helps us easily sort through all the calls and accurately label them with whatever criteria we're looking for. I use this software monthly, and it helps make my job much more easier.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use CTM to keep communications with our clients and keep records of the same. It allows us to listen to users' calls live and it is very useful for quality control and follow up. Additionally, we use it for call tracking purposes for digital marketing accounts since CTM allows to install codes on the backend of websites for tracking numbers to be swapped dynamically based on the traffic source.
May 28, 2021

Easy as 1,2,3

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use CallTrackingMetrics for all of the students that we come in contact with. It helps us as Admissions Counselors to know when and who is calling to speak with us. It is being used across our whole Admissions Department. I feel was though it has helped me tremendously keep tabs with the students I work with.
Score 10 out of 10
Vetted Review
ResellerIncentivized
CallTrackingMetrics is being used by our entire organization internally and we use it with many clients. First, we use it internally for call tracking and attribution for all calls and forms to our business. Specifically, we use dynamic number intersection on our website for both paid and organic sources as well as offsite tracking on GMB (Google My Business) listing. We also use the triggers for automatically send notifications for calls that have certain events such as call length, missed call, incoming text message or when calls contain certain words or phrases. The certain words or phrases is known by the transcription tool CTM offers which transcribes all your calls and then allows you to set certain words or phrases that automatically tag the call.

We also use CTM for our clients. Most of our clients have similar setups to how we use it at out Agency but we have done a few more significant integrations with clients. One integration that I would like to note was with Salesforce CRM. We connected CTM with a clients Salesforce instance and its a very tight integration in our opinion. You can pass not only call data but website and advertising data into Salesforce easily with this integration.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use [CallTrackingMetrics] to track conversions from marketing efforts as well as uncover issues in the sales process for our clients. This allows us to validate the leads we are driving and improve the conversion from lead to sale / customer / patient etc.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use CallTrackingMetrics as our 'go-to' call tracking resource for all of the varied businesses that we work with. Annually, this means we're implementing call tracking solutions for hundreds of businesses of all sizes. CallTrackingMetrics integrates neatly with our reporting systems and allows us to track the value of every ad dollar back to real data.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our company uses call tracking metrics for many of our agencies clients to help us track phone call conversions on many different platforms. It helps us get much better conversion data for better optimizations and insights. It has amazing features so we can integrate with Google Analytics and push back the conversion totals.
January 21, 2021

Love CTM!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use it in our digital marketing department as a way to implement call tracking for some of our marketing clients. It ensures our conversion reporting is accurate since Google doesn't do the best job of tracking those. We also listen to the calls and help the company by reporting back what we heard and advice for the sales team.
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