CallTrax Plus

CallTrax Plus is a software solution that assists businesses in measuring the effectiveness of their advertising campaigns and tracking phone call responses. The vendor claims that this product is suitable for businesses of all sizes, from small enterprises to large corporations. It is utilized by marketing managers, advertising agencies, interactive firms, publishers, and PPC management companies. CallTrax Plus offers a range of features that enable businesses to verify the impact of their advertising efforts, determine ROI, increase lead generation, and enhance sales performance.

Key Features

Ad Tracking: According to the vendor, CallTrax Plus enables businesses to assess the effectiveness of their advertising campaigns across various media outlets, such as Adwords, newspapers, magazines, radio, television, email, and direct mail. Businesses can measure and evaluate results to make informed decisions about the continuation of specific ads or media outlets. The software provides detailed reports that assist businesses in verifying the impact of their advertising and justifying their expenditures.

Call Tracking: The vendor states that CallTrax Plus allows businesses to monitor the success of any campaign and track phone call responses. Businesses can obtain toll-free or local phone numbers to use as campaign trackers in traditional media, including print, television, radio, and mail campaigns. Additionally, businesses can assign unique phone numbers to online campaigns, such as pay-per-click (PPC) advertising, affiliate marketing, specific referring domains, and email campaigns. The vendor claims that businesses can dynamically replace phone numbers on their website to associate visitors and their actions with the CallTrax Number. Furthermore, the software offers a proprietary proxy solution that enables businesses to replace phone numbers in images. The vendor also states that email campaigns can be tracked by adding a Calltrax number and appending a tracking variable to all links in the email.

Campaign Tracking: According to the vendor, CallTrax Plus allows businesses to measure the effectiveness of their campaigns in print advertising, radio advertising, television advertising, and online advertising. Businesses can identify and eliminate campaigns that do not generate desired responses, thereby optimizing their advertising budget. The software enables businesses to measure the cost per lead or cost per sale by activating the campaign cost tracking feature. Integration with popular advertising platforms like Google Adwords, Yahoo Search Marketing, and MSN Ad Center provides comprehensive keyword tracking and conversion performance analysis.

Keyword Tracking: The vendor claims that CallTrax Plus provides businesses with comprehensive visibility into keyword tracking and conversion performance. Businesses can track keyword performance by monitoring conversions, including phone call conversion tracking. The software assists businesses in making informed decisions about keyword optimization by identifying keywords that drive phone call sales. The vendor emphasizes the importance of considering phone call conversions when evaluating keyword performance, rather than solely relying on other conversion metrics.

Additional Campaign Tracking Features: According to the vendor, CallTrax Plus offers additional features to enhance campaign tracking. These include call recording, which allows businesses to record phone calls for review and analysis, as well as a reverse lookup feature that provides businesses with the name and address of the caller for further information.

Geographic Reporting: The vendor states that CallTrax Plus provides businesses with geographic reporting capabilities, enabling them to visualize campaign performance at the state and zip code levels. Businesses can analyze the effectiveness of their campaigns in specific geographic areas, identify regional trends, and tailor their marketing efforts accordingly. Geographic reporting offers valuable insights into the performance of advertising campaigns across different locations.

Real-time Updates: According to the vendor, CallTrax Plus offers real-time updates to keep businesses informed about call performance. Businesses can receive email alerts for completed calls, hangups, and calls sent to voicemail. Real-time updates enable businesses to promptly track the effectiveness of their advertising campaigns and respond to customer inquiries in a timely manner.

API Integration: The vendor claims that CallTrax Plus provides a full API interface, allowing businesses to access call tracking data for live and historical reference purposes. The software enables businesses to collect custom data during calls, which can be reported as required. API integration facilitates the integration of call tracking data with other systems and applications, empowering businesses to perform in-depth analysis and seamlessly incorporate the data into their existing workflows.

Call Recording: According to the vendor, CallTrax Plus offers call recording functionality, enabling businesses to record incoming calls. Call recordings can be utilized for quality assurance, training, and compliance purposes. By reviewing recorded calls, businesses can gain insights into customer interactions and improve their overall customer service. Call recording also helps businesses ensure compliance with legal requirements and industry regulations.

Voicemail: The vendor states that CallTrax Plus provides businesses with voicemail functionality to capture missed calls. Businesses can customize voicemail greetings to provide callers with relevant information. The vendor claims that voicemail messages can be reviewed and responded to at a later time, allowing businesses to capture leads and maintain customer engagement even when calls are missed.