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Campaign Monitor by Marigold

Campaign Monitor by Marigold


What is Campaign Monitor by Marigold?

Campaign Monitor by Marigold enables users to create, send, and optimize email marketing campaigns.

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Recent Reviews

TrustRadius Insights

Campaign Monitor is a versatile email marketing software that has been widely used across various industries. Users have found the product …
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Popular Features

View all 7 features
  • WYSIWYG email editor (9)
  • A/B testing (22)
  • Dynamic content (22)

Reviewer Pros & Cons

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per month



per month



per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $11 per month
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Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

Avg 8.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Avg 7.9

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

Avg 8.5
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Product Details

What is Campaign Monitor by Marigold?

Campaign Monitor by Marigold is an email marketing tool that helps entrepreneurs to grow their businesses by sending relevant newsletters, creating a reliable channel to grow engagement with their subscribers and promote loyal readership. Its templates, drag and drop interface and engagement-based segmentation help marketers to deliver targeted content to large lists of subscribers.

Campaign Monitor by Marigold Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports

Pre-Send Testing Features

  • Supported: URL Validation
  • Supported: Link Tracking
  • Supported: Spam Testing

Additional Features

  • Supported: Mobile Ready Templates
  • Supported: Inbox Preview
  • Supported: Email Automation
  • Supported: Unlimited Contact Lists
  • Supported: List Segmentation
  • Supported: Custom Fields
  • Supported: Facebook Subscribe
  • Supported: Social Sharing
  • Supported: 24/7 Support
  • Supported: Personalization
  • Supported: Template Gallery
  • Supported: Branding

Campaign Monitor by Marigold Competitors

Campaign Monitor by Marigold Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone
Supported LanguagesEnglish

Frequently Asked Questions

Campaign Monitor by Marigold enables users to create, send, and optimize email marketing campaigns.

Campaign Monitor by Marigold starts at $11.

Ontraport, AWeber, and Brevo are common alternatives for Campaign Monitor by Marigold.

Reviewers rate WYSIWYG email editor highest, with a score of 8.

The most common users of Campaign Monitor by Marigold are from Small Businesses (1-50 employees).

Campaign Monitor by Marigold Customer Size Distribution

Small Businesses (1-50 employees)40%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)10%
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Campaign Monitor is a versatile email marketing software that has been widely used across various industries. Users have found the product valuable for a range of use cases. For instance, it serves as a content editor and mail server, seamlessly integrating with social media apps, custom web apps, and more. This allows users to send out well-designed and effective communication pieces both internally and externally. Furthermore, Campaign Monitor is often utilized as a CRM, enabling users to personalize emails based on customer behavior and automate the email marketing process. This has proven particularly useful for reaching out to volunteers, program participants, donors, and board members effectively through newsletter marketing. The software also offers deep integration with popular platforms like Facebook apps, WordPress websites, and custom-built web apps.

One of the key benefits of Campaign Monitor is its ability to create segmented lists and send out mass campaigns. This versatility makes it suitable for organizations of all sizes. For example, a real estate company in Texas utilizes the software across their entire organization to deploy email marketing campaigns for new subscribers and clients. Additionally, Campaign Monitor plays a crucial role in promoting events, products, and services within an organization by the marketing department. It helps address the need for targeted communication with dentists, nurturing them with educational content until they are ready to send a case. Moreover, Campaign Monitor's integration with Salesforce proves to be a huge plus for users as it relates to contact records.

Users appreciate the simplicity and reliability of the software, along with its spam filters and reporting capabilities on list hygiene. With a wide range of email templates available, users find Campaign Monitor's templates highly customizable without requiring code modification. This user-friendly interface extends to the backend of the software as well. While users would appreciate deeper analytics in campaign stats presentation, they find that Campaign Monitor provides them with a range of analytics to make better decisions for their marketing strategies. Overall, Campaign Monitor has become a go-to solution for businesses looking to improve their email marketing efforts, offering easy management of lists and subscribers along with good support and compatibility with various plugins for other platforms.

Easy to use and navigate: Users find Campaign Monitor very easy to use and navigate, with an intuitive user interface that provides everything they need without the need for extensive searching. Many reviewers have stated this as a positive aspect of the platform.

Well-designed templates: The templates provided by Campaign Monitor are well-designed and mobile optimized, allowing users to create professional-looking emails and newsletters easily. Users appreciate the ability to customize the templates or create their own, even without web design experience. This feature has been praised by numerous reviewers.

Clean and easy email builder: The email builder in Campaign Monitor is clean and easy to use, enabling users to effortlessly insert images, links, texts, and make precise adjustments to every aspect of their campaigns. Several users have mentioned how simple it is to create visually appealing emails using this feature.

Limited Collaboration Features: Some users have expressed frustration with the lack of collaboration options in the email generator, as it has caused issues in the past when multiple team members were working on the same email campaign.

Restrictive Split Testing: Users find it limiting that split testing is only available for two variants, which can be restrictive for those who want to test multiple variations.

Inconvenient Social Sharing: Campaign Monitor lacks native social sharing features, requiring users to visit a third-party site to obtain social sharing buttons. Additionally, editing social cards within Campaign Monitor is not possible, resulting in unformatted preview images when shared on social media.

Users commonly recommend the following:

  1. Thoroughly research and compare Campaign Monitor with other platforms before making a decision. Users suggest fully learning how to use Campaign Monitor properly, as it may not be the most user-friendly tool out of the box. They also recommend considering the price of other software options before choosing Campaign Monitor.

  2. Users suggest trying Campaign Monitor if you want to optimize flow and project management, and develop various templates. They recommend Campaign Monitor for companies that handle a large number of customers, as it is easy to learn and offers excellent marketing automation capabilities. However, users also suggest considering competitors like Mailchimp for a less expensive option with less robust nurture emails.

  3. Users recommend Campaign Monitor for its simplicity in email creation, integration with other applications, and affordable pricing. They suggest creating professional-looking email templates and utilizing the dynamic reporting dashboard in Campaign Monitor. Users believe Campaign Monitor is the best option on the market for sending and managing campaigns, offering easy email creation and subscriber list management.

Overall, users highly recommend trying Campaign Monitor due to its powerful features, reasonable costs, and value for money. They suggest thoroughly researching and comparing it with other platforms to ensure it meets all requirements and pricing expectations.

Attribute Ratings


(1-25 of 26)
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Score 7 out of 10
Vetted Review
Verified User
Our Marketing team utilizes Campaign Monitor to create many different segmented lists. Then we would send out multiple different campaigns in mass. The integration with Salesforce is a huge plus for us because it also relates to the contact record in Salesforce. The price is also very good for us since we are a nonprofit so they will work with you in that regard.
  • Mass email Sends
  • Segmented Lists
  • Salesforce Integration
  • Trouble with the locality of recipients is not accurate
  • Unsubscribe Checklists do no update to Checklists in Salesforce
  • UI could be upgraded also
It is best suited for simple, yet mass campaigns, where you have your mail emailing list, and you send out periodical emails to that group. It is excellent with that. It gets dicey when you start segmenting and breaking down that main list into separated lists, based by region. It is challenging to do that.
Score 1 out of 10
Vetted Review
Verified User
we use it for all our marketing. It helps us contact customers with direct, pertinent information
  • easy to create
  • videos
  • user friendly dashboard
  • customer service
  • support calls
  • support channels
  • Service Level Agreement - turnaround times
[Ibelieve] Campaign Monitor is awful when you need support. I've had an open support call for 3 weeks and they haven't even started work on it yet!!! Had I known I'd have used another provider and my email campaign would be out by now. No one has contacted me despite many attempts from my side.
Score 10 out of 10
Vetted Review
Verified User
Campaign Monitor is used for email marketing by our marketing and sales departments. The software allows us to manage our email distribution lists and send communications to our clients and leads easily in one cohesive platform. The service allows us to create multiple templates and design and create and manage multiple lists based on our customers preferences.
  • Email Lists
  • Email Design
  • Organization
  • Functionality
  • Ease of Use
  • Customization Options
  • Integration with Outlook
  • Integration with Canva
I've used a lot of email marketing programs in the past and many of them were painfully clunky when it came to creating the designs. Campaign Monitor has been the easiest and most consistent in terms of design. How an email looks when you see it on the design page is how it looks when it is sent to email recipients.
Korey Migdal | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Campaign Monitor as a mail server, integrating it with social media apps, custom web apps, and more. We use it as a content editor, email notification server, and many times we use the lists as our CRM depending on the client. The leading utility we realize with Campaign Monitor is to promote email marketing campaigns.
  • With Campaign Monitor, I can create, send, manage and track emails with great ease.
  • It has great templates, complete and responsive functionality that makes it easy to automate.
  • I love its high deliverability and excellent compatibility with mobile devices and computers.
  • It makes it easy to insert images, links, texts; it is effortless to use, and its functions can be customized according to marketing needs.
  • I can't find a way to know when other team members are working on an email campaign in the email generator; I wish they could improve this aspect.
Campaign Monitor is undoubtedly one of the best software for managing email marketing campaigns; it is a robust platform and can be adapted to any company. If you are not a developer and don't know any code, it has many pre-made templates to use. I highly recommend Campaign Monitor; it is perfect, does what needs to be done, and is very easy to use.
Score 9 out of 10
Vetted Review
Verified User
We are using Campaign Monitor as our email marketing platform. We send emails like, EDMs, invitations, transactional emails, event communications, and automated responses. Marketing leads its use, but it is being used by other teams. We are using it in tandem with CRM/other database systems where we manage contacts.
  • Personalization: Being able to add many custom fields to personalize an email sent is great.
  • Viewing results: The reporting dashboards are simple and intuitive.
  • Transactional emails: It was super easy to hook up via Zapier.
  • API and connectors to other platforms.
  • Managing different subscriptions requires some thinking and setup with custom fields/lists/segments. It's not really 'out of the box' to set up.
  • The WYSIWYG editor is pretty locked down, which makes it idiot-proof, but would be great to have a little more control over padding, line height, kerning, etc.
It can't do some heavyweight enterprise stuff or customization, but we've traded that off for ease of use for multiple users who are not subject matter experts. The interface is intuitive, making activities like segmentation (particularly behavior-based: e.g. 'users who opened X campaign and did not click') and automation a lot easier to implement. I think this is great for a smaller-scale org that doesn't have a lot of tech/dev specialist resources.
Sarah Bandy | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Campaign Monitor is primarily used by me (Executive Director) and the Office Manager of our non-profit organization. It addresses our need to interface with and market to our volunteers, program participants, donors, and board members easily and effectively through newsletter marketing. Campaign Monitor makes it easy for us to keep folks up to date with our organization!
  • Campaign Monitor is great with its templates for emails and newsletters. They're well-designed and mobile optimized.
  • Changing the templates or making your own is very intuitive and easy to do, even if you have no web design experience.
  • The bank of emails and ways to segment them before sending is super helpful for us.
  • I'd like to have a function that tests email addresses and lets you know which ones are no longer working and, if possible, replaces the email you have on file with the one that the subscriber prefers.
  • It would be nice to have more free access to template designers, but they have so many to choose from it's a negligible need.
  • The site kicks you off for inactivity rather quickly, which is a little annoying, but I do keep the window open for a long time as I design newsletters.
I absolutely would recommend Campaign Monitor if asked by a colleague, especially one in the non-profit industry! It's been remarkably helpful in tailoring specific emails and sending them to large segmented groups, and the functionality of designing the newsletters is extremely well-done. It's affordable for how much it does for our organization.
Emily Mok | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Campaign Monitor to drive revenue and engage with our customers on a personal level by automating the email marketing process. We design unique emails that are personalized based on the customer behavior so that we send special offers that are more targeted to a specific group of customers/individual customer.
  • Customization of templates to showcase our brand
  • Precise adjustments of every campaign aspect in the email builder
  • Sending mass mailouts
  • Split testing is limited to 2 variants
  • Support is available on email and tickets only.
[Campaign Monitor] is a platform that offer users a quick and easy way to design personalized messages to send to their customers and also enable them to optimize their campaigns with the help of detailed reports and advanced analytics. It is suitable for sending out mass emails and setting of program autoresponders.
John Silva, MBA | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We use Campaign Monitor to reach out to dentists on the top of the funnel and nurture them with education content until they are ready to send us a case to our lab. Then we move to sending more actionable emails with CTA geared towards making a decision to send a case. Campaign Monitor has been managed mostly by marketing but it has stakeholders in the education and branding departments.
  • Email templates are very easy to use and have a professional style.
  • Reporting is very dynamic and easy to pull the data you need.
  • The key field for matching accounts is email which is difficult for companies with multiple business units. One customer may use email across multiple business accounts. It should have a way to better match accounts for a unique record.
  • The premier version at $149 is a bit expensive for what it offers. It should have some price layer between $29 and $149, perhaps with the engagement features for segments.
If your company can identify customers by email only, then Campaign Monitor is for you. It really makes it easy to build audiences and follow-up with them, either manually or automatically. Campaign Monitor's advanced automation journeys allow you to create journey email series that could nurture users and educate them until they are ready to send your first order.
Taylor Johnston | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We used Campaign Monitor to send e-blasts and automated drip campaign emails for our business. It was used across the entire Texas region of Brookfield Residential, a real estate company, and we used it in all our different lines of business. It's a very simple to use and reliable email tool.
  • Email Builder
  • List Management
  • Automation / Workflows
  • Flexibility on design
If you want an easy to use and reliable email builder tool that makes great looking "bulletproof" emails, Campaign Monitor is the tool to go with. I found the emails looked and worked great on every OS/browser/client, so there was little need for testing for each email sent. It also offers good list management and some automation features. If you need more flexibility with your design and do not mind having to go through more rigorous testing for every email or you need more robust automation/workflow features, it may not be suited to you.
Score 8 out of 10
Vetted Review
Verified User
Campaign Monitor is used by our marketing department and programming team. It is a step above other email systems we've used in the past with simple design features and easy to use and understand reporting. Additionally, the spam filters and reporting on list hygiene has been a great help to us and our clients when cleaning and keeping our email list up to date and aligned with best email practices. I recommend Campaign Monitor to anyone looking to improve their email marketing.
  • Simple and easy to use templates.
  • Good reporting.
  • Drip campaigns have room for improvement.
  • Email automation or if/then emails can be improved.
Campaign Monitor is great if you want to take email marketing seriously and incorporate best practices for email marketing. The spam filters are turned up a bit higher on Campaign Monitor than other entry-level email services which is great for protecting your domain reputation and protecting the end-user. Campaign Monitor is not great for folks looking to get into email marketing because of the price point. Additionally, if a contact is in two lists, that contact will be counted twice against billing, which raises the price a bit when you are looking to create multiple lists with Campaign Monitor.
Score 7 out of 10
Vetted Review
Verified User
Our organization uses Campaign Monitor to design and send marketing emails to colleagues internally and to the external community as well. It specifically addresses the problem of creating effective and well-designed communication pieces.
  • A great drag-and-drop design interface.
  • Email is easily optimized for mobile devices.
  • Great choice of free templates, that all look great.
  • Verifying a domain is a difficult process.
  • No native social media sharing built-in.
Perfect for those just starting out, or looking to start crafting and sending marketing emails quickly.
However, pricing is not as competitive for smaller businesses or small organizations.
Brandon Mitchell | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Campaign Monitor is used as one of our supplemental email platforms to IBM WCA. We use it occasionally for special offers and promotions on behalf of our clients.
  • Quick and Easy Sends - This platform is great for straightforward sends -- we can set up and send our emails within 5 minutes.
  • Live Map Reporting - Campaign Monitor gives real-time reporting of where in the world users are opening and interacting with your emails.
  • Easy to import Design aspects - Campaign Monitor gives the option to import templates in an easy-to-use way.
  • No WYSIWYG editor -- while there are options to edit the templates, they are extremely limited.
  • Limited Source Code / Live Template Change View -- CM doesn't seem to support live changes to the source code like most other platforms do. For example, if I wanted to update the line-height in the source code of an email, I'd have to save the code in CM, then go preview, then make changes again if needed. Most other platforms have the ability to give live code update previews as they're being made.
Campaign Monitor is best for straightforward sends where the template is already created via source code and there are only light segmenting options needed.
Quentin Aisbett | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
We recommend Campaign Monitor to our clients. In most instances, we simply set up the account and design their first template, while in some cases we manage their campaigns on an ongoing basis.

In any case, we need to be able to recommend a premium product and have access to a range of analytics that will help our clients make better decisions. Campaign Monitor delivers this in spades.
  • It's super-simple to use. From setting up a template from the gallery, creating a campaign or even setting up automation.
  • Its automation is basic but it's powerful.
  • The pricing scales well allowing our clients to grow.
  • The entry-level plan is not as competitive
  • It's not as widely integrated as MailChimp
For a business who has plans of growing their email list and using email as a key communication vehicle, Campaign Monitor provides a suite of features that will provide tremendous value.

It is perhaps not that appropriate for the small business who doesn't believe they will ever get beyond 2,000 contacts and only wants to send irregular emails.
Nick Wynkoop | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
We used CM as our mail server. We deeply integrated it with Facebook apps, WordPress websites, custom-built web apps and more. We used it as our content editor, email notifications server, and even used the lists as our CRM at times depending on the customer and the implementation. The perfect API and resell ability are what made it the one for us.
  • API
  • White Label / Resell
  • Usable
  • Simple templates
  • Inborn templates
Great for sending out app or store notification emails, subscription/newsletter emails, rss-driven emails. Great for reselling. Simple, takes little training of resell customers, yet still does it all.
Score 4 out of 10
Vetted Review
Verified User

Solving email marketing automation and updates back into SalesForce. Campaign Monitor (CM) allows us to send email without having to resort to using Outlook. Its always surprising to me how many businesses still use Outlook to send outbound marketing email.

While CM's email servers tend to not be as widely accepted by other businesses we market to, their support does do their best to help figure out what went wrong with hard bounces from blocked servers.

List/subscribers are easy to use and add/delete contacts from. Support is very good and responds quickly. Many plugins for other platforms.

I would also point out that the way that campaign stats are presented is not quite there as well. Would like some deeper dive ability to zoom in and out on a campaign.

  • CM is a great budget platform to use for outbound email.
  • Overall CM is a good company and easy to work with. They have great support but fall short in only a few areas. Would be a good starting out platform to use.
  • Email template editor is awful. Not as bad as say MS Dynamics CRM... But its more difficult than MailChimp. This is mainly my biggest pain point with CM.
If you have a large list you need to run through and validate, this is a good service. Pretty easy in import and export lists. Not too great for segmenting lists, there are better services that make it easier and more impactful.
Becca Sangwin | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Campaign Monitor is used solely by the marketing department to help support other departments within the organization. It helps us promote other department’s events, products, and services. We also use it for our content marketing newsletter that we send out twice a week.
  • Campaign Monitor’s support is great. They have a great help page built out to help answer all your questions, and if you do have a question or issue that needs extra support, their support team responds within a couple hours to help resolve the issue.
  • The email builder is very clean and easy to use. It makes A/B testing, personalization, and dynamic content easy to implement.
  • I appreciate the insights reporting that Campaign Monitor provides. We use that regularly for our quarterly reporting to track list growth, as well as campaign performance from a high level.
  • The automation is very straight forward and has truly transformed our marketing. The learning curve is pretty low, so my entire team knows how to use it to create and edit automated email journeys.
  • Campaign Monitor doesn’t have any native social sharing features. You have to go to a third party site in order to get the links for social sharing buttons as a work around. You also can’t edit the social cards in Campaign Monitor, so your emails can appear unformatted in the preview image when sharing on social.
  • There is no way to tell when other team members are working in an email Campaign in the email builder. This has been an issue for us on multiple occasions where two people are working in an email and someone’s work gets accidentally overrided. There is also no manual save feature, instead it auto saves. We’ve had issues with emails not getting saved correctly due to this.
  • Currently there is no way to organize your email campaigns. It would be helpful to have a folder feature so we could sort the different types of campaigns rather than searching through all archived campaigns.
  • I haven’t been impressed with our Customer Successs Managers. None of them have been helpful, and they tend to be pretty hands off. They only talk to us when I reach out to them and remind them that our account exists and we want support.
Campaign Monitor is helpful for a company that wants to take the next step to using a higher level email marketing service. It helps get you into automation, dynamic content, and more advanced segmentation. It’s a good step up for teams coming from MailChimp. It’s not appropriate for companies who are wanting to send out content marketing emails with the intent of them being shared on social media. The social sharing is non existent and embarrassing.
March 30, 2018

Non profit use

David Nero | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Campaign Monitor for email marketing campaigns. It's used across the whole organization and is the standard platform.
  • Nice design tools
  • Salesforce integration
  • Analytics
  • Strong overall
  • Raisers edge integration
Well suited for any organization to design and send emails.
Score 8 out of 10
Vetted Review
Verified User
I had been experimenting with different solutions to help me keep in touch with my customers. Campaign Monitor was the most professional looking--both on the backend as well as the available email templates and options. The templates are highly customizable, and unlike other "similar" products, these templates were built correctly without any need to modify the code (even though it's pretty easy to do that as well).
  • Easily customizable
  • The user interface is easy to navigate, everything you need is available without the need to dig around
  • Reporting is a breeze
  • Loading lists into the system is a bit more cumbersome than it needs to be
  • The Wordpress integration seems a bit invasive on the page. Perhaps it can be "toned down" in the settings, but that was my initial impression.
  • There is quite a bit of difference in the pricing structures
I don't have a large list, so this works well for me. However those with large lists might be put off by the way that the import feature works, or by the huge difference in the pricing structure. All in all, it is a really great product, and I plan on sticking with it.
Marios Prapopoulos | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Campaign Monitor for our recently set up e-mail marketing campaigns. Although we are new to e-mail marketing, it seems like great share (if not almost all) of our marketing resources we will be investing down this path.
  • Fast to upload and download subscriber lists from our existing databases.
  • Sends e-mails pretty fast!
  • No fuss interface
  • List management
  • Some e-mail building aspects could be improoved
  • More automation options for regular basic package users
No comment here. We are pretty new to it.
alan serpa | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We have been using campaign monitor to deploy email marketing campaigns for our new subscriber and client of our software. We find it works really well, great insights and decent templates. It's pricey and we are trying to figure out the value of the service vs. other competitors. We will be evaluating other competitors.
  • Templates are easy to use
  • Metrics and analytics are excellent
  • Good view of all campaigns
  • Templates
  • Designing templates
  • Flexible templates
It's well suited for running great campaigns it's just really expensive.
Nicholas De Salvo | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We use Campaign Monitor as a email marketing and automation solution in our office for our own marketing projects. We have also implemented it for many of our clients. It provides a good interface for email design, list management, and automation tools to incorporate with our marketing campaigns and for use in our funnels.
  • Easy interface for email building. It's super intuitive even if you're not accustomed to building with code.
  • The campaign reporting is designed very well, and easy to understand.
  • Getting started is simple and automations are easy to get rolling.
  • The automation features are a bit basic and some power users might find they need a more robust option.
  • Using HTML is harder than it should be.
  • Their Contact Management is cumbersome and list-based, which can create a contact in multiple lists (each counting toward your total).
It's an easy-to-use interface that works well for self-service clients and solopreneurs looking to keep in touch with their customers. For more robust automations and triggers, it would be better to look into options like Active Campaign, Infusionsoft, or even MailChimp. Though there can be a significant price difference between those types of services.
Chris Williams | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use campaign monitor to run all of our email marketing, drip campaigns and newsletters both internal and external. We use it in the marketing department, but we utilize it for campaign across multiple divisions in the company. It solves the problem of having visually appealing emails to send out as well as managing our emails lists.
  • The visual email builder is great for anyone that is not comfortable with code. It gives you great flexibility, the visual builder is easy to use and and learn.
  • Though this is a feature in most all email marketing platforms, but utilizing this to manage our email lists is a great tool and helps save a lot of time.
  • The feature that you can test your email through various platforms before you send is a great feature and offers some great insight.
  • The customer service is great, I have had some issues in the past but have always received quality assistance.
  • It would be great if you could build visual workflows for the marketing campaigns and set up triggers for those workflows. But the journeys they have in place are not bad.
  • I feel like the analytics and insights offer less then some other products, but the great news is I believe Campaign Monitor is upgrading this feature.
  • It would also be great to just be able to build email templates in the system without having to build a campaign.
The platform is robust and should fit almost any business or setup based on your needs. I have used it for as small as single emails and newsletters and it can be used all the way up to building custom journeys with triggers and everything in between. If you are not a designer and do not know any code this platform has a decent amount of pre-made template to use. The cost based on your email list is very competitive with the other competitors in the market. I personally did not like to use it for our transaction emails, but the platform is capable of doing this feature. I use Send Grid for this service instead.
Billie-Ann Woo | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We use CM in the Marketing department - only one user at the moment. We use it for email marketing but also some list management and lead generation/list collection. As an email marketing tool, we can track email activity (opens, clicks) and also contact viability (bounces, etc) to ensure we have a clean and updated list.
  • The design interface is easy to use: drag & drop and very intuitive.
  • The campaign metrics are displayed in an easy to digest manner.
  • The automation flows are easy to create - a bit basic but not complicated.
  • Contact management needs some serious work - it is list based so every contact (unique or NOT) is counted towards your allotment. To me this delineates this product from being a CRM - they really should have contact records and different list memberships. This also skews the way people are billed probably so you have to keep an eye out on this.
  • Lists and segmentation need a lot of back work and setting up to use. You have to assign characteristics to contacts when they are uploaded so if you have to plan ahead strategically on how your future lists will look.
  • Although their email designer is very easy to use, sometimes I wish there was a bit more flexibility in customization.
It's a perfectly adequate email sending tool for basic campaigns. Our Salesforce integration was a bit borky with it and I mentioned that the contact management and list/segmentation tools aren't great for a more sophisticated/mature digital marketing operation. If you want to sent some basic campaigns with good data visibility, this is a good fit for you. But if you are at all thinking about automation, I'd leapfrog into those tools rather than this one (forms, lead generation, CRM integration, dynamic lists).
Score 7 out of 10
Vetted Review
Verified User
We use Campaign Monitor to send out targeted emails to staff, monthly eNewsletters to stakeholders of our hospital and research updates from our research department. The application is used across the entire organization by a select few communication coordinators. It addresses the need for sending out professional, templated emails both internally and externally, while providing analytics and tracking statistics.
  • Once templates have been created, it is easy to use, especially for those who aren't versed in HTML coding.
  • Analytics are simple and more in-depth than some of its competitors, even offering metrics based on geography, email client type, device type, etc.
  • A/B testing is simple to use and effective, requiring minimal set up.
  • An HTML editing mode would be welcome, as the templates are currently very restrictive. While this is a good thing for people who don't have a coding or web design background, it severely limits the customizability.
  • Whitelisting seems to be an issue for some organizations, although this is likely also a function of the IT departments of those organizations.
  • While creating emails from a pre-made template is easy, if they wanted to totally remove the coding aspect, they could've implemented a WYSIWYG or drag-and-drop editor.
Campaign Monitor is suited to cases where the emails that you send are heavily templated, and will not deviate much from that template. We use it primarily for internal communications to staff as opposed to sending an Outlook email, as it provides us with stats on open rate, clickthrough, etc. It is less appropriate for cases where you anticipate a lot of deviation between email communications and would rather have full control over the look and feel of the email.
Tara Robertson | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
In my previous role I worked for a marketing agency. We used Campaign Monitor (CM) for basic email marketing campaigns. It was very easy to use and give customer access to for managing, executing, and tracking campaigns overall. CM addressed the need for an email marketing tool that has general ease of use and is self services for our clients.
  • A/B Testing
  • Email Marketing
  • Templates
  • Marketing Automation & Workflows
  • Integrations
I think for an email marketing tool, Campaign Monitor is spot on. It does what you need it to do and is very easy to use. If you want basic outbound email marketing overall this is the tool to use. I like it much more than other email tools out there. It is less appropriate when you need a more robust inbound solution.
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